• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.422-434
• /
• 2017

The influence of information on other's preference on one's attitude formation can vary with consumer's uniqueness motive and product attributes. When high-CNFU individuals are given the information on the preference of others toward an experience attribute, the uniqueness aspect of their self-identity is aroused. As conforming to others' preference causes concern that their uniqueness-related self-esteem is threatened, they contrast away from the majority. On the other hand, they form their attitude toward search attributes regardless of the preference of others. In contrast, for low-CNFU individuals, knowing the majority's choice of experience attributes does not arouse the uniqueness aspect of their self-identity and not threaten their self-esteem. Thus, they tend to conform to the majority regardless of the type of product attributes. This study suggests whether or not the attribute signals the identity of a person as another criterion that distinguishes experience and search attributes. The results imply that when targeting a consumer with a strong desire for uniqueness, it would be more effective for a company to develop features that are not popular.

• Journal of Korean society of Dental Hygiene
• /
• v.13 no.6
• /
• pp.909-916
• /
• 2013

Objectives : The purpose of this study was to investigate the perceptions of dental hygienists toward digital dentistry. Methods : The subjects were 393 dental hygienists in Daegu Gyeongbuk. A total of 380 data were analyzed except the incomplete questionnaires. Data were analyzed by descriptive statistics, chi-square test, t-test, one-way ANOVA using SPSS version 18.0. Results : 1. Difference of perception by general characteristics was affected by age, academic background, working career, and married. 2. Difference of perception by utilization of digital facilities was affected by digital camera, CAD/CAM system, oral scanner, and computer system. 3. Difference of perception by digital education experience and intention of participation was affected by stronger intention to participate in digital education and practical exercise. Digital X-ray system and CAD/CAM system were the must-be equipment in education. Conclusions : Utilization of digital dentistry is the motive for education experience in dental hygienists.

• Journal of Families and Better Life
• /
• v.30 no.3
• /
• pp.83-103
• /
• 2012

This thesis is based on an in-depth interview on participation experience of ten immigrants who reside in S Multi-cultural Family Support Center that is located in Gyeonggi-do in Korea Immigration & Integration Program(KIIP). The purpose of this research is to present through it's basic data for improvement in the operation of KIIP in the future by grasping participation process in KIIP that the immigrants have experienced, problems involved in their operation, and related requirements. Major results of the research are as follows: First, the motive for the immigrants' participation in KIIP was to acquire Korean nationality, learn Korean, and prepare for their future in Korea. Second, as a difficulty in participation in KIIP, access to educational institutions loomed large. Third, regarding improvements in the operation of KIIP, marriage immigrants needed to continue Korean language education, whereas other immigrants revealed a demand for opening evening classes or weekend classes. In the final analysis, it seems that for KIIP to provide an opportunity for the immigrants to have a vision for their life in the future, as well as for its realization in Korean society, policy-oriented institutional support that pays attention to their life situation and demands is badly needed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.11
• /
• pp.1208-1221
• /
• 2012

This study was conducted with the budgetary support of the Gyeonggi Provincial Government Department of Education as curriculum preparation (frequently revised since 2007) for the enhancement of teacher professionalism in Clothing, Food, and Housing Life education. This study promotes changes in student learning through the enrichment of Home Economics content and the classroom-learning environment through the reinforcement of teacher professionalism and attitudes towards Clothing, Food, and Housing Life education. This study enhances the comprehension of Home Economics and understanding by educators on the importance of Home Economics. The training program was evaluated through an analysis of the motive of application, level of satisfaction with the program, change in the view of Clothing Life education, and level of expectation and contributions of the program towards the curriculum development of teaching. The trainees were motivated by the opportunity to practice, uniqueness of the curriculum of the training program, and expectations for professional enhancement. The level of satisfaction is very high. Regardless of subjects, trainees recognized the necessity of practical exercise, cultural & artistic approach, and integrated teacher training in Clothing Life education. The teachers of other subjects recognized the importance of Home Economics and the historical background of Clothing, Food, and Housing Life.

• Journal of the Korean Society of Food Culture
• /
• v.29 no.4
• /
• pp.314-325
• /
• 2014

To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food in participants at the event. The method of information acquisition was also analyzed. Most participants had prior experience eating Korean food. As for information, participants responded that they were affected by public media such as dramas, and the most effective way of getting information was participating in lectures. This study also investigated intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands can contribute to Korean tourism.

• Fashion & Textile Research Journal
• /
• v.21 no.4
• /
• pp.401-411
• /
• 2019

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.26 no.4
• /
• pp.54-63
• /
• 2018

Airlines are promoting self-service based technology by introducing mobile check-in, Kiosk and self-back drop systems, which will help customer satisfaction and efficiency. This study is about the usage intension to use Technology-based Airline Self-Service, the purpose of this study is to examine the key variables affecting Unified Theory of Acceptance (UTAUT2) in using Technology-based Airline Self-Service. According to the results of the ANOVA, there was a significant difference among the groups according to the experience of the self-service device. And analysis results using Structural Equation Model(SEM) was suggested that the performance expectation and hedonic motive of UTAUT2 model were found to have significant influence on initial trust. Also, initial trust affects the intention to use. There are some moderating effects on the structural equation by groups according to the experience of the self-service device. This research has significance in that it can help establish a marketing strategy of airlines to expand the self-service based on the airline technology.

• The Journal of the Korea Contents Association
• /
• v.19 no.11
• /
• pp.401-414
• /
• 2019

The purpose of this study is to present the results of in-depth analysis of family disintegration experience as a qualitative study to understand the meaning and nature of the experiences of marriage and divorce of women who have divorced in Vietnam. The participants were selected as six Vietnamese women who had been divorced for less than two years after five to 12 years of marriage. The collection of data and the analysis of the data were done by six concrete steps that should be followed in the scientific phenomenology suggested by Colaizzi(1978) Through this study, 74 subjects from 203 semantic meanings were derived and identified as 23 subject groups and finally organized into 7 categories. The seven categories were presented as life in Vietnam before marriage, motive of getting married, method and process of marriage, good experience of marriage, difficult experience in marriage, cause of divorce, changed life after divorce. The results of this study suggest that sexual relationship is a major conflict factor in marriage, and that this problem can lead to divorce. It is hoped that this study will help to find a solution for the dissolution of multicultural families.

• Journal of the Korean Society for Library and Information Science
• /
• v.55 no.2
• /
• pp.201-225
• /
• 2021

The purpose of this study is to explore the meaning and essence of the learning experiences of K University students majoring in educational school librarianship. In order to achieve the purpose of the research, an open-ended question-based focus group interview was conducted for 12 major students who had graduated from K University's master's degree course within two years. By analyzing the contents of the answers, 9 themes, 35 categories, and 104 concepts were derived from the learning experience in the master's course. Looking at the main analysis results for each area, the motive for entering the master's course was to acquire a librarian teacher qualification, which is a condition in applying for the employment examination. The Satisfaction with the learning experience was an average of 7.66 out of 10 points. In addition, the most dissatisfied parts during the master's course was the contents of the subjects and classes that were not helpful in the operation of the school library and the employment examination for librarian teachers, therefore the response was that improvement is necessary for the future development of the librarian master's degree curriculum.

• Asia-Pacific Journal of Business
• /
• v.13 no.3
• /
• pp.157-170
• /
• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.