• The Journal of Industrial Distribution & Business
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• v.11 no.7
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• pp.51-60
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• 2020

Purpose: Recently, Korean cosmetics distribution market has been reorganized with the H&B store. In the domestic cosmetics distribution market, existing brand road shops are decreasing, and multi-shops are leading the H & B stores, which have greatly improved their experience and content. In these environmental changes, the offline distribution channels are turning into the multi-editing shops that have introduced products of various brands and greatly enhanced experiences and contents. Nevertheless, most studies of factors and measurement items for measuring customer experience in the H&B store use Schmitt (1999)'s Strategic Experience Modules (SEMs). Therefore, the purpose of this study is to propose a measure that is practicable through consideration of the in-store customer experience components of the H&B store. Research design, data and methodology: Based on Schmitt's Strategic Experience Modules (SEMs), which are widely used in customer experience marketing, the metric pool was constructed through customer and literature research on H & B store managers. Since then, 101 preliminary surveys and 211 main surveys have been conducted in order to propose a dimension of customer experience and refine the metrics. Results: As a result of the research, H&B store's customer experience was derived from a measurement model consisting of 19 measurement items in total of five dimensions: environmental experience, intellectual experience, behavioral experience, tech experience, and relationship experience. This study analyzed that compared to the existing Schmitt's Strategic Experience Modules (SEMs), (1) emotional experience expanded to environmental experience, (2) Cognitive and relationship experiences are maintained (3) behavioral experience was subdivided into physical and technical experiences. In particular, the environmental experience has been proposed as a major component is an important point because the H&B store recently opened a large flagship store and is competitive in constructing a differentiated space. Conclusions: Related experience was seen as an important component of customer experience in the offline store, but in the process of refining the scale, interaction items with employees of the H&B store were removed, and rather, participation in the APP or SNS channel of the company, event Participation, interaction with other customers, etc. appear to be important, while suggesting the practical implications.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.15-19
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• 2022

Purpose: This pilot study aimed to clarify features of motor module during walking in exercise experts who experienced lately repeated training for sports skill. To identify motor modules, autoencoder machine learning algorithm was used, and modules were extracted from muscle activities of lower extremities. Research design, data and methodology: A total of 10 university students were participated. 5 students did not experience any sports training before, and 5 students did experience sports training more than 5 years. Eight muscle activities of dominant lower extremity were measured. After modules were extracted by autoencoder, the numbers of modules and spatial muscle weight values were compared between two groups. Results: There was no significant difference in the minimal number of motor modules that explain more than 90% of original data between groups. However, in similarity analysis, three motor modules were shown high similarity (r>0.8) while one module was shown low similarity (r<0.5). Conclusions: This study found not only common motor modules between exercise novice and expert during walking, but also found that a specific motor module, which would be associated with high motor control ability to distinguish the level of motor performance in the field of sports.

• Fashion & Textile Research Journal
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• v.23 no.6
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• pp.770-780
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• 2021

The purpose of this study is to classify customer experience components using Bernd H. Schmitt's Strategic Experiential Modules and explore the relevance between fashion lifestyle and customer experience components. A survey was conducted on 400 adults between the ages of 20s to 50s who had experience in sportswear stores. The results obtained are as follows. First, according to fashion lifestyle, the respondents were divided into an individuality-valued pragmatic group, a trend-oriented brand-seeking group, a fashion-interested group, and a conservative pragmatic group. Second, customer experience components were divided into sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, on analyzing the relationship between customer experience and fashion lifestyle, it was found that a fashion-interested group has the highest value in all experiences; therefore, it can be considered that the higher the interest in fashion, the more important is the customer experience. On the other hand, the conservative pragmatic group represented generally smaller values than the other three groups in all customer experiences. Fourth, there were significant differences in the customer experience components that were considered to be important depending on the fashion lifestyle type. An individuality-valued pragmatic group valued cognitive experiences, a fashion-interested group valued all experiences, and a conservative pragmatic group showed low scores in all customer experiences. The results of this study will allow companies to build more customer-friendly experiences and enable consumers to engage in satisfactory purchasing activities through better customer experiences.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.403-411
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• 2020

This convergence study examines the case of the Andaz Hotel branches, which sees the critical elements of a characteristic boutique hotel as an experience and makes a successful case with rich experience content in the hotel. By examining sixteen experience content categories, eight from the Andaz India Delhi branch and Tokyo branch in Japan and analyzing them through Schmitt's five experience modules, we have found that both branches had strong experience content in most of the modules, in line with the brand philosophy of creating hotels that make the most of the local characteristics. The study also showed that the Toranomon Hills branch had stronger emotional experience contents than the Delhi branch, and the Delhi branch had a little stronger in the case of cognitive experience contents. Both branches were found to have rich experience content at various points encountered by the guests while using the hotel.

• Korean Institute of Interior Design Journal
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• v.22 no.3
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• pp.108-116
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• 2013

This study has the purpose to review the way of experience element and property of space design appearing in vocational experience space and accumulate basic study material for children's vocational experience space and build systematic and specialized modules. Analysing the marketing elements of experience space through pilot research to arrange frame of analysis, and in a determined range, experimental marketing's property appearing in children's vocational experience center is analysed. This researcher analysed experimental displaying space's function of recognition, emotional, behavior, sense marketing and experimental marketing induced from pilot research on space design expressive elements of experimental marketing when it is applied to spaces through the frame of analysis with the combination of total 8 kind's experience display space function such as investigative, conceptional, aesthetic, entertaining, logical, relative, participating, and comprehensive experience based on 5 vocational experience spaces located in Seoul and Gyeonggi, opened after 2010, being operated at present with more than 500 pyeong (about 1,650 square meter) and targeted for children, after this researcher visited the site directly to make check list with the frame of analysis together with the staff and administrator in charge of vocational experience education. As a conclusion, vocational experience center is a space of edutainment helping children experience various profession more easily to find their interest and to bring up their dream. By analysing current vocational experience center through the element called experimental marketing, current status of vocational experience center could be known. the experience itself in vocational experience center becomes a merchandise. Instead of mere experience, so as to get professional experience and new information, new experiences should be provided by incessant variation and development. This study is to build basic research data for children's vocational experience space, however not only drawing specialty of vocational experience center through the connection of enterprises based on the contents arranged above but also systematic and specialized modules are expected to be built in next researches.

• Research in Mathematical Education
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• v.13 no.3
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• pp.251-266
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• 2009

Being aware of the present situation in Latvia and in whole Europe, Mathematics curriculum development is a topical issue. One of the ways how to deal with it is the application of study modules in the study process. The division of Mathematics studies in the Forms and Content Modules allows students to understand better the organization of study process of mathematics, and creates conceptual awareness of Mathematics logics and its practical application helping students to understand causal relationships and to develop cognitive skills. In the article will be present same theoretical aspects and practical experience in Latvia University of Agriculture.

• Journal of IKEEE
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• v.24 no.1
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• pp.46-51
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• 2020

With Wi-Fi and Bluetooth connectivity becoming more common in today's handheld mobile devices, single-chip multi-radio combo-modules, which integrate two or more heterogeneous wireless radios on a single chip, are becoming more and more popular. The key requirement for combo solutions is that the quality of the user experience (QoE) must not be compromised by degrading connectivity performance. Therefore, characterizing and understanding the behaviour of combo-module is of vital importance to ensure this requirement in various environments. In this paper, we investigate the impact of the use of combo-modules on the performance of mobile video streaming over a Wi-Fi network. Our study reveals that the use of combo-modules incurs considerable side effects on QoE for mobile video streaming applications when the Wi-Fi and Bluetooth operate at the same time in the 2.4GHz ISM band. We reveal that rate-based adaptive algorithms, including the most popular adaptive bitrate streaming MPEG-DASH, is more severely affected by this phenomenon than buffer-based adaptive algorithms.

• Journal of Yeungnam Medical Science
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• v.24 no.2
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• pp.148-153
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• 2007

Background : Computer- and web-based simulation methods help students develop problem solving and decision making skills. In addition, they provide reality based learning to the student clinical experience with immediate medical feedback as well as repetitive training, on-site reviews and case closure. Materials and Methods : Seventy-five third-year medical students participated in a two-week simulation program. The students selected four modules from eight modules as follows: airway and breathing 1, cardiac arrest 1, cardiac arrhythmia 1, and chest pain 1, and then selected the first case within each of the modules. After 2 weeks, a pass score was obtained and the data analyzed. The average pass score of over 70% was considered a passing grade for each module. If the student did not pass each module, there was no score (i.e., pass score was zero). In addition, when at least one of the four modules was zero, the student was not included in this study. Results : Seventy-five students participated in the simulation program. Nineteen students were excluded based on their performance. The final number of students studied was 56 students (74.7%). The average scores for each module 1 to 4 were 86.7%, 85.3%, 84.0%, and 84.0%, and the average obtained pass score was 88.6 for the four modules in all 56 students. Conclusion : Medical simulation enabled students to experience realistic patient situations as part of medical learning. However, it has not been incorporated into traditional educational methodology. Here we describe the introduction and the development of various simulation modules and technologies for medical education.

• ETRI Journal
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• v.38 no.5
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• pp.885-895
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• 2016

The lowest power mode (passive-standby mode) was proposed for reducing the power consumption of set-top boxes in a standby state when not receiving content. However, low-power set-top boxes equipped with the lowest power mode have been rarely commercialized because of their low-quality user experience. In the lowest power mode, they deactivates almost all of operational modules and processes, and thus require dozens of seconds for activation latency (that is, the latency for activating all modules of the set-top boxes in a standby state). They are not even updated in a standby state because they deactivate their network interfaces in a standby state. This paper proposes an adaptive standby mode scheduling method for improving the user experience of such boxes. Set-top boxes using the proposed method can analyze the activation pattern and find the frequently used time period (that is, when the set-top boxes are frequently activated). They prepare for their activation during this frequently used time period, thereby reducing the activation latency and enabling their update in a standby state.

• Journal of Gifted/Talented Education
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• v.19 no.1
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• pp.187-205
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• 2009

The purpose of this study was to investigate the perception of science high school students for modeling module that contain scientists' thinking process. Modeling modules about 'gas diffusion', 'ion conductivity' and 'ion mobility' were applied to science high school students. Interview, lab report, and dialogue were analyzed to comprehend features of modeling module. Students who performed modeling modules perceived that modeling modules were appropriate to experience scientists' research process. Modeling modules were kind of activity to raise 'muscle of thinking', to be needed 'new views' and 'various representations', and to contain 'designing laboratory process'. Therefore, the development of various modeling modules is needed in the near future.