• 디지털융복합연구
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• 제17권4호
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• pp.299-307
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• 2019

본 연구는 3D 가상현실(Virtual Reality) 기술을 활용하여 디지털 사이니지 광고를 경험하고 이를 통한 실재감과 상호작용성이 브랜드 경험과 디지털 사이니지 태도에 어떠한 차이가 나타나는지를 실험을 통해 규명하였다. 인지적 실재감, 감성적 실재감, 미디어 실재감과 상호작용성 수준(고 vs. 저)을 독립변인으로 하고 브랜드 경험과 태도를 종속 변인으로 하는 Two-Way MANOVA분석을 실시하였다. 연구결과, 첫째, 인지적 실재감은 상호작용성이 낮은 경우 행동적 경험을 통해 가장 효과적으로 형성되는 것으로 나타났다. 둘째, 감성적 실재감 역시 상호작용성 수준이 낮은 경우 감성적 경험에 긍정적인 영향을 주는 것으로 나타났다. 셋째, 미디어 실재감은 상호작용성 수준이 낮으면 감성적 경험에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 디지털 기술을 이용할 경우 적절한 수준의 상호작용성 수준을 통해 미디어 전략과 기술의 특성에 따른 실재감을 전달하는 커뮤니케이션 전략이 요구된다. 향후 연구에서는 상호작용성 수준에 있어 양적 차원이 아닌 질적 차원에서의 접근이 필요하다.

• 농촌지도와개발
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• 제22권1호
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• pp.31-41
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• 2015

Rural tourism village experience is proceeded quantitatively without distinct characteristic. This research aimed at analyzing the experience and utilizing in the establishment of differentiation and contents development. Type of experience activity was classified as 10 types in Level 1 and 0~4 types in Level 2. As the result of analyzing 3,007 experiences in 168 villages, types of experience activity implemented per 1 village was 17.9. Among them, ecological experience type appeared to be the most, and appeared in order of food, agriculture farming experience. In respect of agriculture farming experience, 'harvest and utilization' was analyzed to be the highest, and regarding rural farmhouse living experience displayed 'farmhouse living' experience the highest. Tradition courtesy experience displayed 'traditional culture' experience the highest, and rural food experience was analyzed to implement 'food making' experience the most. Ecological experience mainly consisted of 'hunting and collecting' and 'observation/learning', in case of play experience, 'traditional play' experience activity was analyzed to be performed the most. Considering utilization material, it appeared in order of 'rice', 'sweet potato', 'potato', 'corn', 'chili', 'agricultural implement', 'farmhouse', 'animal', 'culture', 'history', 'rice cake', 'alcoholic drink', 'tofu', 'kimchi', etc. The place of ecological experience was performed in the forest the most, and lots of experience was performed in stream, valley, and river. The researcher expects that characteristic experience activity will be developed based on this result, by avoiding doubleness of the experience activity among the regions and the villages.

• 한국병원경영학회지
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• 제18권4호
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• pp.1-17
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• 2013

This research tried to understand the expectation and experience level of the medical service among the foreign patients who visit South Korea for a medical tourism, and to find out the effect of expectation and experience level on the satisfaction of medical service. Data collection was done through conducting a survey of inpatients in 4 hospitals located in Seoul, Korea. Total 110 cases were used for analysis. According to the study, expectation level had a significant difference between the group exposed to a word-of-mouth and the group not exposed to the word-of-mouth. The difference analysis of expectation and experience level of the foreign patients showed that all components of the service quality were satisfied. The component of perceived reliability was the only factor influencing the foreign patients' overall satisfaction on the medical service. The findings of this study will be provided a basic data for the marketing strategy which can apply to the satisfaction strategy differentiated from other countries.

• 한국치위생학회지
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• 제13권6호
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• pp.987-993
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• 2013

Objectives : The aim of the study is to offer basic data that help to reduce dental fear by measuring adult dental fear level with DFS scale. Methods : The subjects were 300 persons including college students in W University and their parents in Jeollabuk-do Province. Data were collected by convenience sampling from May 1 to May 30, 2013. Results : 1. Dental clinic visit provoked pain in 99 people(47.4%). Oral examination and preventive treatment evoked pain in 13 people(6.2%). 2. Women tended to feel much pain than men. Both women and men felt the thrilling fear when a needle pricks the flesh. 3. Respondents having dental caries, gum bleeding, halitosis, shaking tooth, and painful tooth had a higher dental fear level. 4. The direct pain experience(p<0.001) had the greatest influence. The next influencing factor was the insufficient anesthesia(p<0.05). 5. The explanatory power that the pain experience has influence upon dental fear is $R^2$=0.151. Conclusions : The direct pain experience and the insufficient anesthesia experience have the great influence upon patients' dental fear level. Anesthetics and analgesics can be considered as one of the positive methods for pain control.

• 한국생활과학회지
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• 제10권2호
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• pp.141-151
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• 2001

The purpose of this study was to investigate impact mother's personality and children's educational experience on children's intelligence. Subjects were 90 children and their mothers in Daejeon, Korea. The main results of this study were as follows; First, there were significant differences between the children's intelligence and mother's educational level and family income. Second, there were significant difference between children's intelligence and mother's personality. Third, there was significant difference between children's intelligence and children's early educational experience. Fourth, the influenced variables on children's intelligence were mother's educational level, early educational experience, and educational experience with parent and child at home.

• 한국조리학회지
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• 제14권2호
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• pp.86-98
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• 2008

This study aims at examining the effect of word-of-mouth communication through mini homepage on purchase attributes and mapping out a marketing strategy based on this. For this, it made an analysis of the communication level with 302 mini homepage users. The result showed that the communication level of information exchange has a positive effect on the purchase experience of food service products significantly, showing that the higher its level is, the more frequent its experience is. And it showed that the communication level of relationship retention has a negative effect on the purchase experience of food service products significantly, showing that the higher its level is, the less frequent its experience is. These results demonstrated the utility that can increase word-of-mouth communications through information exchange and relationship retention, given that they are used with the object based on the kinship of information exchange and relationship retention as word-of-mouth communications, and that they lay stress on the connection with other people in the mini homepage.

• 한국IT서비스학회지
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• 제22권5호
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• pp.17-30
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• 2023

A company's sustainable growth is a very important goal, and for this purpose, the company's business model is changing into a convergence of products and services. The purpose of PS-Offering is to maintain a long-term relationship with customers, and customer experience management is necessary for this. This study presents a service design methodology that can support customer experience management of the PS-Offering business model. The experience management portfolio analysis methodology consists of four steps: 1. Deriving service encounter through customer journey maps; 2. Identify the service structure of each service encounter in three forms (FFC, FSC, FSE). 3. Analyze the customer's emotional variables, that is, customer experience, at each service encounter, Finally, 4. After plotting the level of customer experience at the service encounter, the analysis is conducted with a customer experience management portfolio that seeks future strategic plans for this. The methodology presented in this study will help in the service design of the service encounter unit centered on customer experience. And it will improve the financial performance of the company by raising the service level of the business model.

• 한국아동복지학
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• 제55호
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• pp.31-55
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• 2016

본 연구는 청소년의 차별피해경험이 차별가해경험에 미치는 영향을 살펴보고 인권교육(빈도, 도움정도)의 조절효과를 검증하는데 목적이 있다. 연구에서 활용한 자료는 한국청소년정책연구원의 2014 아동 청소년 인권실태 조사이며, 중 고등학생 총 4,023명을 최종 연구대상으로 추출하였다. 본 연구는 SPSS PROCESS macro을 활용하여 조절모형을 분석하였다. 분석 결과 첫째, 중학생과 고등학생 간에 차별피해경험과 인권교육 빈도, 인권교육 도움정도는 통계적으로 유의미하게 차이 났다. 둘째, 청소년의 차별피해경험과 인권교육 도움정도는 차별가해경험에 유의미하게 영향을 미쳤으나, 인권 교육 빈도는 영향을 주지 못했다. 셋째, 인권교육 도움정도는 차별피해경험과 차별가해경험 간의 관계를 조절하는 것으로 검증되었으나, 인권교육 도움정도가 낮을 때보다 높을 때, 차별피해경험이 차별가해경험에 미치는 영향을 더 높이는 것으로 나타났다. 이에 본 연구는 분석결과를 바탕으로 청소년 차별에 대한 이론적 논의를 이끌어내고, 인권교육의 나아가야할 방향에 대해서 실천적 함의를 제시하는 데 의의가 있다.

• 한국농촌건축학회논문집
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• 제14권4호
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• pp.143-152
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• 2012

The purpose of this study was to provide practical data for proposing the housing environment support policy, fit for returners-to-village. For the purpose, this study focused the patterns of returners-to-village according to their experience of rural life, and their ways of settlement like planning and getting land and house. The questionnaires were answered by 91 persons who were living in Chungbuk area, and were analyzed chi-analysis on their socio-demographic characteristics according to experience of rural life, preparation of settlement and construction. The ANOVA were used to analyze their pattern of return according to experience, the period for getting house, and their satisfaction level of house size. The results were as follows. First, the returners showed differentiated tendency according to their experience of rural life, in their age, family life cycle, education level and income source after return. The experience of rural life explained the purpose of return and the living pattern after return. Direct experience group was mostly occupational farmer; indirect experience group mostly pursued good health & green life; non experience group mostly pursued green life. Second, the experience of rural life also explained differentiated tendency of returning preparation. In raising money, direct experience group mostly raised it privately but indirect or non experience group mostly used bank loan. Third, the returners mostly constructed new houses; non experience group almost constructed newly, but there were cases to utilize existing or vacant house in direct experience group, and indirect experience group favored existing house or remodeling of vacant house.

• 대한간호학회지
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• 제30권6호
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• pp.1569-1579
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• 2000

The purpose of this study was to identify the level of grief experience, family hardiness and family resource for management after bereavement of a family member. The subjects of this study were 100 family members who had lost a family member from cancer within the past two years. The data was analyzed using the SPSS program for descriptive statistics, t-test, ANOVA, Duncan test, and Pearson correlation. The results were as follows. 1. The mean score for the level of grief was 2.84 $\pm$ 0.66. The mean score for the a family hardiness was 3.08 $\pm$ 0.39. The mean score for the level of family resource management was 2.70 $\pm$ 0.35. 2. The level of grief experience differed respondent's age was F=2.95, p=.02, and type of bereavement was t=2.01, p=.04. 3. The level of family hardiness was not significantly different according to respondent's and familial characteristics. 4. The level of family resource management differed according to monthly income of the family (F=3.98, p=.01). 5. There were negative correlations between grief experience and family hardiness (r= -.551, p<.001), grief experience and family resource for management (r=-.351, p<.001). Family hardiness was positively related with family resource for management (r=.709, p<.001). In conclusion, family hardiness and family resource management were identified as important variables that contributed to reduce the grief experience. Therefore, it is important to develop nursing intervention that enhances family hardiness and family resource for management for bereaved family.