• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.58-71
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• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

• Journal of Korean Society of Forest Science
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• v.107 no.2
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• pp.218-228
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• 2018

This study was carried out to investigate the recognition and requirements of mountain eco-tourism by surveying mountain villages'visitors. As a feasibility study to introduce new eco-tourism policies, the individual interview survey was conducted from June 17, 2015 to September 17, 2015 targeting 439 visitors in 57 mountain villages, where the Korea Forest Service designated them as mountain eco-villages and the Ministry of Agriculture, Food and Rural Affairs has been operating the rural experience and recreation village business. As a result of the major analysis, the respondents'intention to participate in mountain eco-tourism was 3.65 by Likert 5-point-scale and the respondent's most preferred the number of visits was once a year(44.6%) or twice a year(30.1%). Also, the most preferred region was Gangwon-do(44.8%) and the average amount of expense willing to pay was 153,320 won. Lastly, the respondents said they expect development of regional tourism product(M=3.99) and mountain eco-tourism program(M=3.96) by requirements for mountain eco-tourism. This result shows that it is necessary to inspire public awareness regarding the value of mountain eco-tourism and to develop new policies or programs making people more attracted to mountain villages. Thus, it means that mountain eco-tourism can be utilized as a way to steer sustainable mountain village.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.467-471
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• 2006

To design common facilities that support residents' leisure activities is one of the comtemporary issues in Korea. People became interested in the leisure facilities in near-home environments. The purpose of this study was to analyze the uses and needs of leisure facilities of residents living in apartment complexes The questionnaire survey was conducted in the selected apartment complexes, and 676 responses were used for data analysis. The statistical techniques used for data analysis included frequencies, percentage, mean, and $x^2$-test. The major finding were as follows: 1) Subjects needed the diverse leisure facilities such as sports center and resident's self government facilities. And they needed divers facilities for sports. 2) In terms of location, they needed leisure facilities which was closer to their house. 3) It was found that the respondents preferred safe and various leisure facilities, and the leisure facilities were exclusively used for the residents only, and the use by non-residents should be charged at the expense. Also, respondents were willing to pay additional fee for the better quality of leisure facilities, and sports leisure facilities congregated in one building were highly desirable.

• Journal of the Korean housing association
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• v.17 no.6
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• pp.159-168
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• 2006

The purpose of this study was to analyze the preference and needs of leisure facilities of residents living in apartment complexes. The questionnaire survey was conducted in the selected apartment complexes, and 676 responses were used for data analysis. The statistical techniques used for data analysis included frequencies, percentage, mean, $X^2$-test, and multiple regression. The major findings were as follows: 1) Subjects needed the diverse leisure facilities such as sports center and resident's self government facilities. And they needed diverse facilities for sports. 2) In terms of location, they needed leisure facilities which was closer to their house. 3) The degree of satisfaction of leisure facilities was lower than neutral. The satisfaction of leisure facilities related with diversity of leisure facilities and program, and poor environment. 4) It was found that the respondents preferred safe and various leisure facilities, and the leisure facilities were exclusively used for the residents only, and the use by non-residents should be charged at the expense. Also, respondents were willing to pay additional fee for the better quality of leisure facilities, and sports leisure facilities congregated in one building were highly desirable.

• Journal of Environmental Impact Assessment
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• v.23 no.6
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• pp.417-431
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• 2014

There is a Conjoint Analysis to estimate the environmental value of natural river restoration project of Inchon Metropolitan City's small River: Gong-chon Stream, Gul-po Stream, Seung-gi Stream, Jang-su Stream. In order to find out the optimal expense condition, we tried to estimate the possible payable amount. According to the analysis, almost all people are willing to pay 15,000 Won. In case of the river types, the people liked 10 cm's depth of water and there should be brook trail, convenient facilities and flood plain at the stream edge space. But it is impossible to build these facilities with minimum fare 15,000 Won per a household. If the necessary expenses set high, the tax resistance of the local residents will be increased. So, in consideration of the analytical results of the attribute level, we draw five alternatives. This study is based on the results of Incheon metropolitan City residents' survey, and there is Conjoint Analysis to estimate the environmental value of natural-type river project of Incheon metropolitan City. If it is reflected the special assume factors of this study, and if there is exact environmental value estimation of the various river quality through different analysis, then it will become a study of high utilizing.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.46-55
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• 2011

The importance of forests and plants are appreciated by all of us, but it is often overlooked because we are surrounded by it. The arboretum is one of facilities which provide users with education on the environment, knowledge about plants, and recreation, playing a role as a nature school by exhibiting and collecting plants of various ecosystems. Anyone can enjoy fresh air, a pleasant environment, and knowledge about a wide variety of plants on the condition that they aactually visit it and pay the entrance fee. However, it has not been measured whether the expense which users pay to enjoy an arboretum is a true value of arboretums. The environment that arboretums offer is extra-market goods, or public goods. A variety of ideas and methods to measure the value of public goods have been researched among economists, statisticians, and mathematicians. The Contingent Valuation Method(CVM) is most widely used a s an assessment method on environment goods and adopted as an estimation method for compensation for restoration of the environment by the American Supreme Court. The purpose of this study is to suggest a current monetary value correspondingent to the value of arboretums by applying the CVM. The survey suggested that when an arboretum provides a high educational value and when the respondents have a higher income, it is more likely that they would be willing to pay for entrance into the arboretum. The quantified value in monetary terms for the environmental value of Gyeongnam Arboretum is WTP mean \15,648; WTP median \13,648; and WTP truncated \15,449 per visitor. In annual terms, the amounts are calculated at WTP mean \8,408,265,024; WTP median \7,333,589,024; and WTP truncated \8,301,334,762. These quantified amounts can be thought to represent the value of conservation of arboretums and awaken users to the precious value of nature. Also, they are helpful to let the general public have proper knowledge about and recognize the value of arboretums and forests.