• Title/Summary/Keyword: exhibition selection criteria

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An Exploratory Study of Textile and Fashion Trade Show Exhibiting Management (섬유패션관련 전시회 참여 실태조사)

  • Park, Kwang-Hee;Kim, Mun-Young;Yoh, Eun-Ah
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.566-573
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    • 2009
  • The purpose of this paper was to collect the information of textile and fashion trade show exhibiting such as the exhibition objectives, trade show selection criteria, reasons for not exhibiting, and exhibition performance. The data were collected from textile and fashion companies which participated in the Preview in Daegu or Seoul Fashion Sourcing Fair, or through the Research Company. The results showed that the most heavily weighted factor among reasons for not exhibiting was "high cost" and the most important exhibiting objective was "identifying the need and the preference of potential customers". "The quality and the quantity of sales lead" was ranked highly among exhibiting selection criteria. Also, the future of exhibition industry was also recognized positively and "effective PR and marketing activities" was assigned high importance among services provided by the organizer.

A Comparative Study of Korean and the US College Female Students′ Clothing Buying Behavior

  • Hwang, Choon-Sup;Kim, Sun-Ah
    • International Journal of Costume and Fashion
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    • v.4
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    • pp.47-61
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    • 2004
  • This study analyzed the buying patterns of American and Korean female college students in terms of criteria for clothing selection; store preferences; criteria for store selection; fashion information sources; expressions of customer dissatisfaction; purchasing frequency and motivations for purchasing clothes. The study was implemented through self-administered questionnaires which were back translated for validity. The samples consisted of 730 female college students majoring in the fields related to clothing and textiles: 310 U.S. and 412 Korean students. Likert scales were used for most measures with 1=never or very unimportant and 5=always or very important. Data were analyzed by factor analysis, analysis of covariance, Duncans multiple comparison, and t-test. Results are as follows: 1) Design factor was the most important criteria in clothing selection with no differences between country groups. There were, however, significant differences for psychological exhibition factors, practical and economic factors. 2) Both groups preferred specialty and department stores, with department stores more popular in Korea. 3) Merchandise was the most important store selection criterion and fashion magazines and self-experience were rated as the most important information sources for the both groups. 4) Korean group expressed their dissatisfaction with and observable problem with a product before purchase more often than U.S. group, but the U.S. group was more vocal about color loss or shrinkage after care procedures. 5) Some clear differences between the two countries emerged. Marketers targeting American consumers should pay more attention to practicality and service; to Korean consumers more symbolic meaning of products.

Controversial Issues and Policy Alternatives in Promotion of Arts and Culture Grant Program: Focusing on Space and Exhibition Support Project of Visual Arts (문화예술지원사업 추진상의 쟁점과 정책방향 - 시각예술창작산실 공간·전시 지원사업을 중심으로 -)

  • Ko, Jeong-Min;Jang, Shinjeung;Chang, Yoonjeong
    • Korean Association of Arts Management
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    • no.52
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    • pp.39-73
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    • 2019
  • The purpose of this study is to explore the issues and alternatives in the promotion of space and exhibition support projects in visual arts, and to suggest an applicable direction of the government grant program. For this study, FGI and in-depth interviews were conducted in the direct beneficiaries of the grant program, the staff of the grant program, and the group of visual arts expert. As a result, the deliberation and selection of the support project should be carried out with sufficient time in consideration of the specificity of the support project. And the project requires to divide into two kinds of the projects based on the understanding of the social role and differentiation of non-profit exhibition spaces and private art museums. For the grant application and assessments, a long-term support is necessary to bring the capability and issues in efficient allocation of the budget, flexibility of budget item, and the budget shortfalls. Furthermore, the reliability between the grant program and beneficiaries needs to form a healthy partnership, and the evaluation criteria and eNARADOEUM system should be more practical and rationally established. Through this analysis, the implications of understanding the specificity of visual arts support projects, establishment of sustainable visual arts creation policies, and budget utilization were derived. Consequently, cultural and artistic support projects were directed to place more emphasis on efficiency than control, direction considering the position of consumers than suppliers, and long-term business planning rather than short-term perspective.

The Implication and Issues of Landscape Design Education through National Exhibition of Korean Landscape Architecture (대한민국환경조경대전을 통해 본 조경 설계 교육의 쟁점과 시사점)

  • Choi, Jung-Mean;Yun, Su-jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.2
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    • pp.108-121
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    • 2016
  • The purpose of this study is to explore the issues and implications for landscape design education in Korean landscape architecture by analyzing the National Exhibition of Korean Landscape Architecture(NEKLA). This study analyzed the suggested topics and selected site as well as the commentary that appeared in the NEKLA's award-winning book published from 2004 to 2014. Results of the study are as follows: First, topics of NEKLA are not only competition guidelines but related to exploring new area and role of Korean landscape architecture. Second, most dealing with site is 'industrial heritage and regeneration space' and 'green infrastructure'. In more recent years, a larger variety of sites were addressed. Third, site locations are concentrated in metropolitan areas, and awards and participation of the non-metropolitan universities was very low. Fourth, seven criteria can be applied in a general landscape design competition such as 'newness of the concept(idea)', 'logicality of the design process', 'selection of site fidelity of analysis(interpretation)', 'presentation and completion of the master plan', 'consistency with the theme', 'linkage of concepts and results' and 'feasibility'. The evaluation criteria are increasing the sophistication of the design language to provide useful suggestions on how to find design education methods. Its implications are as follows: First, training is essential to derive innovative ideas, but it should avoid excessive concept-oriented education. Second, design education may include instruction on how to define the problems related with the site. Third, more emphasis on design logic is essential to transform the innovative concept to actual results. Fourth, 'slick images' unrelated to design should be suppressed. Fifth, practice is needed to solve the topics addressed in the design process of education. Sixth, 'feasibility' and 'creative thinking' are necessary to recognize a reciprocal relationship that is helpful to one another. This study uses direct quote commentary to minimize the subjectivity of the researcher and to trace issues of the contemporary landscape architecture more directly and vividly. This study is a record waiting for another review as meta-criticism. In this regard this study, the landscape architect of the next times will have a mean that historical records to review the current thinking of the landscape theory and design.

Usability Testing of Open Source Software for Digital Archiving (디지털 아카이브 구축을 위한 공개 소프트웨어 사용성 평가)

  • Jeon, Kyungsun;Chang, Yunkeum
    • Journal of the Korean Society for Library and Information Science
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    • v.52 no.3
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    • pp.247-271
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    • 2018
  • This research aims to explore the possibility of open source software for creating digital archives of small organizations or ordinary people that run short of budget and professional workforce and may easily create digital archives without the help of a professional. To do so, this study suggested three open source software, AtoM, ArchivesSpace, and Omeka, for such use, and conducted usability tests with system designers and users who had no experience with open source software. The results of the usability testing was that AtoM, which was developed to support the records management system and user services of small organizations, proved satisfactory to both system designers and users. ArchivesSpace had too many required fields with it to create archives. Omeka greatly satisfied the system designers because it is possible to create archives with simple inputs on the item level. However, Omeka, which focuses on exhibition functions while neglecting search functions, registered low satisfaction among the users. Based on the results of the usability testing, this study suggested selection criteria of open source software for small organizations or ordinary individuals, namely, purposes, license, characteristics, service creation environment, advantages and disadvantages, functions, metadata, file type, and interoperability.