• Title/Summary/Keyword: exhibition event

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해양레저 전시이벤트의 평가속성이 방문객 만족도 및 재구매 행동에 미치는 영향

  • Ha, Hae-Dong;Gang, Sin-Beom;Jo, U-Jeong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.06a
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    • pp.89-90
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    • 2011
  • The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and repurchase behavior and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, exploratory factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' repurchase behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

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A Study on the Historical Meaning of the Pavilion for the Glass Industry in the German Werkbund Exhibition 1914 -Bruno Taut's Glashaus- (1914년 독일공작연맹 전시회 유리산업전시관의 근대건축사적 의미 -브루노 타우트(Bruno Taut)의 유리집(Glashaus)-)

  • Lee, Jae-Ik
    • Journal of architectural history
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    • v.13 no.4 s.40
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    • pp.75-88
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    • 2004
  • The German Werkbund, which was founded in 1907, played an important role in the history of modern architecture. Its exhibition 1914 in Cologne is estimated as a meaningful event in the development of modern architecture. Especially two examples, among which were built at that time, are worthy of notice. The one is the 'Modelfactory' by Walter Gropius and the other 'Glashaus' by Bruno Taut. Generally in the Textbook on the history of modern architecture, the Taut's Glashaus is rarely mentioned or described as a early example of some expressionistic architecture, while the Modelfactory by Gropius is regarded as an essential workpiece in the early stage of modern movement. the time of searching alternative not only from rationalistic modernism but also postmodernism and today in the time of plurality, Taut's Glashaus could bring us more interesting and meaningful aspects in architectural design. Through investigating the background in the planning stage and analysing the composition of space, construction, circulation etc. it is to try to understand the building as really as what it was. Furthermore, historical meanings of the building in the modern architecture is reinterpreted in the following aspects; what should be reflected in architecture and how could 'Zeitgeist' be architecturally adopted?

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A Study of the Status and Improvements of the National Science Fairs (현행 전국과학전람회의 실태 및 개선방안에 관한 연구)

  • 최도성;한효의
    • Journal of Korean Elementary Science Education
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    • v.20 no.1
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    • pp.59-73
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    • 2001
  • The National Science Fairs has been held in every year for the promotion of science and technology and scientific civil life. The purpose of this study is to survey the current problems in National Science Fairs by making up a question and to improve them. The study makes up a questionnaires about the existing Science Fairs to the teachers who have submitted their works to the Science Fairs and suggest the ways of improvement. The result of questionnaires is that little availability of reference materials, difficulty of paying proper attention to regular classes because of frequent travels, and absence of experimental devices and experimental rooms are perceived as major obstacles in preparing for the exhibition. Respondents teacher also pointed out some problems with the current organization of the exhibition; non-voluntary selection process for the potential authors, separation of research content from regular teaching materials, unrealistically high standard, low participation rate of teachers, so many exhibited works, lack of professionalism in the screening process. The majority however, agreed that the exhibition event should be continuously done, after remedial measures have been taken about the problems. First, the side of science education is emphasized in a purpose of the science fairs to let activity related to science fair be closely connected with school education. Second, students have to be divided according to grade. Third, research level have to be set not too higher than regular instruction content. Fourth, hand book related to science fairs have to be manufactured and spread. Fifth, data of local science fair have to be arranged. Sixth, judging section have to be subdivided and people related to science education have to be included to a judge. Seventh, excellent works have to be support to participate in ISEF.

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The Effects of Perceived Value, Overall Satisfaction, and Loyalty by the Service Quality of the Local Exhibition: Focused on The Goyang International Flower Exhibition (지역박람회의 서비스품질이 지각된 가치, 전반적 만족 및 충성도에 미치는 영향 -2018 고양국제꽃박람회를 중심으로-)

  • Lee, Chan-Do
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.163-173
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    • 2019
  • The purpose of this study is to analyze the influence relationship of spectators' evaluation, perceived value, overall satisfaction, and loyalty on the service quality of Goyang International Flower Exhibition. As a result of analysis, first, it turned out that the higher the quality of the fair service, the higher the perceived value, overall satisfaction and loyalty. Especially, fair service quality showed a greater influence on overall satisfaction than on perceived value. Therefore, in order to improve the quality of the fair service, careful planning and operation of event content, accessibility, and convenience are required. Second, perceived value did not have a positive (+) effect on overall satisfaction, but it had a positive (+) effect on loyalty. The reason for this is that the spectators' evaluation of the perceived factors that can induce the interest of the flower product and the increase of the purchase, such as the quality problem of the product, the design problem, the exhibition and display problem, was low. Third, both perceived value and overall satisfaction had a positive (+) effect on loyalty, but the effect of overall satisfaction was greater than that of perceived value. Therefore, a strategy for enhancing the perceived value is required.

The Directions and Tasks for the Creation of Exhibition Contents Based on Oral Records: Focused on 'A Research Project of Producing Oral History Video Clips Displayed at the Exhibition of IMF Situations' of National Museum of Korean Contemporary History (구술 기록에 기반한 박물관 전시콘텐츠 생성의 방향과 과제 - 대한민국역사박물관의 '전시 맞춤형 구술영상 제작 연구'를 중심으로 -)

  • Cho, Sungsil
    • Korean Association of Arts Management
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    • no.56
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    • pp.305-327
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    • 2020
  • This study started with the question of whether the museum oral history recording projects, which have been increasing steadily in recent years, are being used in various forms, especially in exhibitions. This paper is emphasized on the need for the oral history-related projects to lead to various museum activities including exhibitions and educations and so on. As a practical example of this, to explore the future directions and tasks for oral history projects in museums 'A Research Project of Producing Oral History Video Clips for the Exhibition of IMF Financial Crisis Situations' of National Museum of Korean Contemporary History is analyzed. This research argues that oral history functions as an exhibition representation device that more actively reveal the reality of a specific historical event. Therefore, this study suggests that the museum can be developed as a venue for various discourses in which citizens participate actively using oral history.

A Study of Cultural Event Satisfaction on Quality of Life: - Focused on the Moderating Effect of Involvement - (문화이벤트 참여태도에 따른 문화이벤트 만족도 및 충성도 - 관여도 조절효과를 중심으로 -)

  • Kim, Eun Jin;Lee, Hee Jung;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.21
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    • pp.117-129
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    • 2015
  • The purpose of this study was to examine attitude of cultural events that affect participation satisfaction and loyalty of cultural events. Although cultural events are increasingly important with its positive impact on event participants, the existing literature on cultural event is sparse. This study, thus, investigates moderating effects of cultural events' involvement in a relationship between attitude of cultural event and participations' satisfaction and loyalty to understand the thoughts and attitude of participants. The survey was undertaken of participants to cultural events in Seoul, resulting in 513 valid responses. Through statistical analyses of factor analysis, multiple regression and hierarchical regression, four different factors of cultural event attitude were identified and those factors affect participation satisfaction and loyalty of cultural events. The results of this study provided support that there were moderated effects of cultural event involvement in the relationships between cultural event attitude and satisfaction and loyalty. More theoretical and practical implication were discussed in the conclusion.

Ecosystem Configuration and its Structure of Cultural Contents -Focused on Busan International Motor Show- (전시회 구성 콘텐츠가 재방문 및 추천의사에 미치는 영향 -부산 국제모터쇼를 중심으로-)

  • Min, Jin-Hong;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.197-208
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    • 2010
  • The cultural contents are a field that originally has a cycle ranged from producers of various contents and distribution consumption. The various object elements composing of an ecosystem of cultural contents in this cycle, and the search of harmonious relations between these objects is becoming an important issue. The ecological approach on the cultural contents field is not being tried authentically until now, in spite of the expansion of interest and usefulness from its application at present, so there is no detailed discussion on the inside of an ecosystem and itsaction such as confirmation of object elements composing of the ecosystem, interaction principles between objects and object development, principles of co-evolution, etc. achieving common development of all objects composing of the ecosystem. Therefore, the present research aims to confirm object elements composing of the ecosystem of cultural contents through an ecosystem model that has been researched in several fields of the ecosystem and social science, and to seek interaction between objects and each object as well as a development direction of a total ecosystem.

A COG Variable Analysis of Air-rolling-breakfall in Judo (유도 공중회전낙법의 COG변인 분석)

  • Kim, Eui-Hwan;Chung, Chae-Wook;Kim, Sung-Sup
    • Korean Journal of Applied Biomechanics
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    • v.15 no.3
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    • pp.117-132
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    • 2005
  • It was to study a following research of "A Kinematic Analysis of Air-rolling-breakfall in Judo". The purpose of this study was to analyze the Center of Gravity(COG) variables when performing Air-rolling-breakfall motion, while passing forward over(PFO) to the vertical-hurdles(2m height, take off board 1m height) in judo. Subjects were four males of Y. University squad, who were trainees of the demonstration exhibition team, representatives of national level judoists and were filmed by four 5-VHS 16mm video cameras(60field/sec.) through the three dimensional film analysis methods.COG variable were anterior-posterior directional COG and linear velocity of COG, vertical directional COG and linear velocity of COG. The data collections of this study were digitized by KWON3D program computed The data were standardized using cubic spline interpolation based by calculating the mean values and the standard deviation calculated for each variables. When performing the Air-rolling-breakfall, from the data analysis and discussions, the conclusions were as follows : 1. Anterior-posterior directional COG(APD-COG) when performing Air-rolling-breakfall motion, while PFO over to the vertical-hurdles(2m height) in judo. The range of APD-COG by forward was $0.31{\sim}0.41m$ in take-off position(event 1), $1.20{\sim}1.33m$ in the air-top position(event 2), $2.12{\sim}2.30m$ in the touch-down position(event 3), gradually and $2.14{\sim}2.32m$ in safety breakfall position(event 4), respectively. 2 The linear velocity of APD-COG was $1.03{\sim}2.14m/sec$. in take-off position(event 1), $1.97{\sim}2.22m/sec$. gradually in the air-top position(event 2), $1.05{\sim}1.32m/sec$. in the touch-down position (event 3), gradual decrease and $0.91{\sim}1.23m/sec$. in the safety breakfall position(event 4), respectively. 3. The vertical directional COG(VD-COG) when performing Air-rolling-breakfall motion, while PFO to the vertical-hurdles(2m height) in judo. The range of VD-COG toward upward from mat was $1.35{\sim}1.46m$ in take-off position(event 1), the highest $2.07{\sim}2.23m$ in the air-top position(event 2), and after rapid decrease $0.3{\sim}0.58m$ in the touch-down position(event 3), gradual decrease $0.22{\sim}0.50m$ in safety breakfall position(event 4), respectively. 4. The linear velocity of VlJ.COG was $1.60{\sim}1.87m/sec$. in take-off position(event 1), $0.03{\sim}0.08m/sec$. gradually in the air-top position(event 2), $-4.37{\sim}\;-4.76m/sec$. gradual decrease in the touch-down position(event 3), gradual decrease and -4.40${\sim}\;-4.77m/sec$. in safety breakfall position(event 4), respectively. When performing Air-rolling-breakfall showed parabolic movement from take-off position to air-top position, and after showed vertical fall movement from air-top position to safety breakfall. In conclusion, Ukemi(breakfall) is safety fall method Therefore, actions need for performing safety fall movement, that decrease and minimize shock and impact during Air-rolling-breakfall from take-off board action to air-top position must be maximize of angular momentum, and after must be minimize in touch-down position and safety breakfall position.

The MICE Participants' Importance & Performance Analysis on Smart Tourism Technology Attributes (스마트관광기술 속성에 대한 MICE 참가자의 중요도-실행도 분석)

  • Eun-Soo, Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.437-443
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    • 2023
  • We investigates MICE participants's evaluation on the application of smart tourism technology by comparing their importance and performance. Date were collected from MICE participants who had attended in hybrid MICE in recent five years, The three dimensions of smart tourism technology were event management, extension of contents, and community. We found that event management and community affected on overall satisfaction of MICE participants. The result of paired t-test revealed that there were significant differences in audience interaction, webinar, virtual showcase, communication by social hub, virtual marketplace, and matchmaking The importance-performance matrix also indicated that matchmaking, virtual marketplace, audience interaction, communication by social hub, and webinar were major weakness and should be improved in the future.

A Study on Development of Multi-Channel Voice Guidance System based on Active 2.45GHz RFID (능동형 2.45GHz RFID 기반의 다채널 음성 안내 시스템 개발에 관한 연구)

  • Jho, Yong-Chul;Li, Zhong-shi;Lee, Doo-Yong;Kim, Jin-Young;Han, Woon-Soo;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.10 no.2
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    • pp.169-174
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    • 2008
  • In this study we develop core technology of Multi-Charmel Voice Guidance System based on active 2.45GHz RFID that can be used in the field of advertising. Through this, we can service more familiar with voice information to foreigners by own language in large scale international event. As an alternative to the current high-expensive voice guidance system in exhibition hall and provide more value added services to user. As the result, we present the configuration of integrated software platform which include media server, media client and receiver. It can be as a basis infra equipment for a signtseeing in RFID/USN environment. Additionally through tag information analysis about exposure of advertisement that is collected late, supposed system may achieve role as a new marketing tool.