• 한국가구학회지
• /
• 제22권4호
• /
• pp.308-316
• /
• 2011

The purpose of this study, which has been conducted as a government and academic joint project, is to introduce the design, production and installation of the structures exhibited to let people know the meaning the environment-friendly eco-park - Haneul Park that is located in Mapo-gu, Seoul. The exhibition was held as a part of Green Garden Panorama of Seoul Design Fair 2010 and used the stands of Jamsil Sports Complex as the exhibition space. The key contents of the exhibition consist of four elements; firstly, green plants were placed on the first and second floor stands of the complex in order to create the space inside the main stadium as a space that symbolized green environment. Secondly, the usability of the containers of food was maximized to attract the spectator's interest and induce desire to have it. Thirdly, the efforts of the Mapo-gu office for green environment were emphasized using environment-friendly materials. The process and meaning of the transformation of Nanji Island that had been a waste dump site in the past into Haneul Park - an environment-friendly eco-park were expressed by a four-stage space structure. The majority of installations placed in each stage were sold to visitors during the event so as to minimize the generation of wastes after the event.

• 한국의류학회지
• /
• 제36권9호
• /
• pp.966-978
• /
• 2012

Fashion exhibitions in museums and galleries is a form of fashion communication media. This thesis examines the messages, objects, and space of fashion exhibitions as fashion communication media as well as analyzes the method of fashion communication. This thesis first provides a theoretical study on fashion exhibition and conducts a case study of the 2012 Nora Noh Retro Exhibition La Vie en Rose (2012/5/23-6/2, Horim GNB Gallery, Seoul), dedicated to the first Korean female fashion designer. The message of the exhibition was the fashion philosophy and the fashion style of the designer as well as the intention of the curator. The objects presented were the dresses kept by the loyal customers of the brand, and the homage items by designers of present generation. The space designs of the exhibition were the layout and total coordination of the opening event. The methods of fashion communication for the fashion exhibition, in the case of the La Vie en Rose exhibition, were communicated (1) from the past to the present, (2) from designers to celebrities and (3) from the designer to the celebrity and the viewers. From the past to the present, the designer's style throughout the 60 years of her fashion career is conveyed to the present generation fashion people, in the form of homage designs and collaboration works. From designers to celebrities, her fashion philosophy was delivered in the form of movie and stage costumes. Some present generation celebrities tried reinterpretations of the garment. From the designer to the celebrity and the viewers of the exhibition, the intention of the curator and the designer were individualized and internalized by the viewers.

• 한국과학예술포럼
• /
• 제30권
• /
• pp.427-440
• /
• 2017

The objective of this study is to explore differential effects of the sustainability perceived by domestic and international participants in the MICE (Meetings, Incentive Travel, Convention, and Exhibition) held in the Republic of Korea and to examine the relationship between customer loyalty and perception of the sustainable MICE. In this study, 30 sustainability variables for the MICE were extracted and tested by the factor analysis, representing four underlying dimensions: economic sustainability, social sustainability, environmental sustainability and event sustainability. The results revealed that significant differences in these four dimensions of the sustainable MICE were perceived by domestic and international participants. The largest difference were perceived by domestic and international participants with respect to the environmental sustainability factor. The mean scores indicated that international participants tended to give higher evaluations than domestic participants. Second, there were statistically significant relationships among economic, environmental, and event sustainability factors and customer loyalty from the perspective of international participants. For domestic participants, only event sustainability had a vital relationship with customer loyalty. The study implied how policy makers and the MICE managers should adopt four dimensions of sustainability to establish a harmonious and sustainable MICE practices.

• 유통과학연구
• /
• 제16권6호
• /
• pp.65-75
• /
• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• 농업과학연구
• /
• 제28권2호
• /
• pp.162-172
• /
• 2001

There have been various flower exhibitions in many countries such as Netherlands, Japan and China so as to encourage the growth of flower industry since they recognize the value of flower as cultural goods. Chungnam Province government, also endeavoring to make the. regional flower industry into high valued agriculture and exporting industry, plans to open the international flower exhibition in Anmyon-Do from April 26th, 2002. This flower show, first held by local government and featuring mega-event tourism, is expected to contribute to initiating flower industry and related business in Chungnam region. However, the flower exhibition may not be said to succeed if it does not play enough to trigger the role in expanding its effect on post growth of regional flower industry. This paper aimed at suggesting strategies of maintaining festival boom of post Anmyon-Do flower fair and contributing to take off of flower agriculture and its related industry as follows; 1) inviting various flower business activities into exhibition places 2) establishing flower village town attracted by tourists 3) devising the flower R&D center 4) organizing helping center for infant flower business group.

• 인간식물환경학회지
• /
• 제22권1호
• /
• pp.15-29
• /
• 2019

The purpose of this study is to investigate the effects of the exhibition displays and events of the Agro-healing Experience Hall in the Agricultural Technology Exhibition 2018 on satisfaction and revisit intention of visitors. A survey was conducted on visitors of the Agro-healing Experience Hall and the responses of 274 visitors excluding 26 cases with inappropriate responses were analyzed. For psychological measurement, the Perceived Restorativeness Scale (PRS), Profile of Mood States (POMS), level of plant gardening experience, satisfaction and loyalty were measured. There was a significant difference among age groups in all four factors of the PRS (repose, fascination, coherence, and legibility). In the case of education level, there was a significant difference in the three factors (repose, fascination, and legibility). In addition, average monthly income showed a significant difference among groups in the two factors (fascination and coherence). As a result of analyzing the mood states of visitors for the exhibition events of the Agro-healing Experience Hall, there was a significant difference among age groups only in the case of vigor (p < .05). As a result of analyzing the correlation between the level of plant gardening activities (3 factors) and PRS (4 factors) in the exhibition events of the Agro-healing Experience Hall, plant preference tendency and plant-related event showed a high positive correlation of 0.5 or more with repose of the PRS factors. A multiple regression analysis was conducted to investigate the effects of the level of plant gardening activities, PRS and POMS on the satisfaction and loyalty of visitors. As a result, it was found that in terms of relative explanatory power over independent variables affecting satisfaction and revisit intention, fascination had the greatest effect, followed by vigor, fatigue, and occupation (company employee). The results of this study suggest that exhibition events of the Agro-healing Experience Hall affect repose, fascination or vigor of visitors, and thus can be used positively to increase satisfaction and revisit intention of visitors.

• 한국식생활문화학회지
• /
• 제30권1호
• /
• pp.29-40
• /
• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• 한국실내디자인학회논문집
• /
• 제22권6호
• /
• pp.233-240
• /
• 2013

Today, museums are designed with specific purposes with themes to raise issues based on themes, history, culture or other special focuses. Among many of these thematic museums, Jewish museums are built around the world in order to let the future generations know the history and dark past memory of the Jewish people. Accordingly, the aim and significance of this study are to analyze the characteristics of design expressions of the museum architecture of Jewish museums done by various architects to help visitors empathize the dark period of the Jews during the holocaust. This particular study will be focused on analyzing 7 museums under the theme of holocaust and Jewish people's life affected because of the tragic event. Spatial organization, exhibition space composition, exhibition techniques such as the exhibition storytelling or scenario and natural light distribution will be analyzed to find expressional characters of Jewish museum's design and how the design form strengthen the museum's purpose. To achieve the aim of the study, targets for the theoretical discussion and case analysis regarding the design approach are discussed in chapter 2, characteristics of the cases are analyzed and synthesized in chapter 3, and finally the conclusion in chapter 4. The study found, that distinctive characters of spatial expression have direct impact on visitor's understanding of the museum purpose and it helps viewers to empathize and to be educated about the situation. Well designed architectural form, spatial organization, choice of materials and colors as well as story telling techniques of the museum will solidify the meaning of the exhibitions inside. Results found in the study will be the guidance for future study on thematic museum planning.

• 예술인문사회 융합 멀티미디어 논문지
• /
• 제6권2호
• /
• pp.35-44
• /
• 2016

최근 마이스산업이 신성장동력산업으로 떠오르고 있다. 국내의 대부분 MICE행사는 소규모/저비용으로 진행되고 있다. 행사주최자 입장에서는 반복, 소모적으로 발생하는 브로슈어, 홍보물제작 등의 인쇄물 비용의 절감과 행사진행에 필요한 단순 안내진행요원들의 경비 절감을 원하고 있다. 기존 모바일웹은 행사 참가자가 필요한 정보를 바로 얻지 못하고 스스로 정보를 찾고 검색해야 되는 단점이 있다. 따라서 행사기간에 단기적으로 사용할 수 있는 저비용, 고효율의 행사정보 제공 솔루션의 개발이 필요하다. 본 연구에서는 비콘 기술을 이용한 전시/컨벤션 행사용 통합관리시스템을 구현하였다. 비콘 기술을 적용하여 행사현장 안내시스템을 통한 행사지원 관리의 효율성을 제공하고, 콘텐츠관리시스템(CMS)을 이용한 디지털브로슈어 관리기능을 통한 정보검색 용이성과 비용절감 효과를 높일 수 있다. 소규모 전시/컨벤션 행사에 주최 측의 직접 홈페이지 구축과 현장관리시스템 운영을 통해 효율적인 행사관리를 할 수 있다.

• 한국인터넷방송통신학회논문지
• /
• 제9권6호
• /
• pp.95-100
• /
• 2009

USN/RFID는 유비쿼터스 컴퓨팅을 위한 핵심기술로서 다양한 센서기술과 프로세서 집적기술 그리고 무선네트워크 기술을 이용해서 실제 물리적 환경 정보를 원격에서 손쉽게 수집하고 모니터링 하는 것이 가능하다. USN/RFID는 실시간 객체의 식별과 정보의 수집을 위한 기술로 짧은 시간에 많은 양의 데이터를 발생시킨다. 이러한 많은 양의 데이터를 효과적으로 처리하기 위해서는 데이터의 패턴을 정의하여 의미 있는 데이터를 필터링 할 수 있는 기술이 필수적이다. 본 논문에서는 전시물 주변에서 발생하는 데이터를 효과적으로 처리하기 위해 ECA 규칙을 사용하여 의미 있는 데이터를 구성하고 관리자가 전시물 관련 보안 정보를 실시간으로 관리할 수 있는 모니터링 시스템을 제안한다.