• Asia Marketing Journal
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• v.13 no.1
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• pp.27-50
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• 2011

In today's market scenario, consumers are bombarded with similar promotional messages. It means that managers have to pay attention to promotion strategy to create strong effect as well as to break through the monotony. In this context, although there are strong needs concerning tie-in promotion, research investigating tie-in promotion is limited. Therefore, we extracted tie-in promotion tools and defined the concept of each tie-in promotion tool by analyzing various tie-in promotion cases which are executed in current market. In addition, consumer's recognition of tie-in promotion was investigated through the in-depth interview. The results of case analysis of tie-in promotion and in-depth interview are summarized as follows. First, 9 tie-in promotion tools were extracted: tie-in price reductions, tie-in coupons, tie-in membership, tie-in contests, tie-in premiums (tangibility, intangibility), tie-in payment terms, tie-in sample, tie-in event(culture event, charity event, experience event) and tie-in fund·rebate. Second, 3 categories of the recognition of the consumer for tie-in promotion were extracted: features of preferred tie-in promotion, expectation benefit of tie-in promotion, and risk factors of tie-in promotion. Especially, at the aspect of features of preferred tie-in promotion, fit between consumer pursuit benefit and tie-in promotion was found to be interesting. Moreover, the recognition of the consumer for tie-in promotion were divided with positive(preferred tie-in promotion features, expectation benefit of tie-in promotion) and negative(risk factors of tie-in promotion) factors. In conclusion, the company's effort will be necessary to lower the perceived risk level occurring from the process of accomplishing the tie-in promotion strategy since consumers recognize both positive and negative effects of tie-in promotion.

• Korean Institute of Interior Design Journal
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• v.18 no.2
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• pp.25-32
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• 2009

To the human being, the space as the objective for fundamental thought called 'Being', and the space as the place for actual experience containing 'Life and Experience', have coexisted. Such dual characteristics owned by the space have come to the present creating various spatial viewpoints. As for the space as the objective for various thoughts and interpretations, its emphasis is nowadays being moved to the existence from such being. There is the event in the core of such change. Human's recognition for the space is originated from the observed events, which appears as an immense meaning, as it 'is accumulated as the experience. Therefore, the importance of the event in another viewpoint thinking the space is becoming bigger. This research has tried to grasp the tendency for the place-orientation by grasping the meaning owned by the event through the course that the viewpoint for such space has been changed. This research put its focus on clarifying the relationship between the place and event that are brought into relief by tracking down the transitional process of the viewpoint of space in the history of Occidental philosophy. Through this process, this research came to have a grip on the relationship in which a sense of place obviously stands out in bold relief as a result of an event, an emblem of an event, condition of an event, and as an event itself. Such four patterns are not mutually individual phenomenon, but form a discourse on modern space by traversing each other crisscross.

• Korean Journal of Optics and Photonics
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• v.27 no.6
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• pp.212-217
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• 2016

In connection-oriented data-transport services, data loss can occur when the service experiences a problem on its end-to-end path. To promptly resolve this problem, the data-switching systems providing the service should quickly modify their internal configurations distributed among different places in each system. This is performed through a sequence of problem (event) recognition, sharing, and handling procedures among multiple control processors in the system. This paper proposes a method for event sharing and messaging between control processors, to improve the time determinacy of event processing. This method simplifies runtime event sharing and minimizes the time variability caused by the event data, resulting in a decrease in the latency time in processing global events. The proposed method lessens the latency time of global event processing by about 40%, compared to general methods, for 738 internal path changes.

• Korean Journal of Cognitive Science
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• v.16 no.4
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• pp.255-270
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• 2005

Memory for repeated items is better if they are repeated in a spaced than in a massed fashion (Sparing effect). To investigate the neural mechanisms of sparing effect and successful encoding, lags of repetition were manipulated at encoding stage in an event-related MU study. The behavioral data showed typical spacing effect on recognition judgment, and greater activity for items that were repeated in a spaced fashion than for items that were repeated in a massed fashion has been observed in dorsolateral frontal cortex(DLFC) and ventrolateral frontal cortex(VLFC) of left hemisphere. These conical regions also showed greater activity for novel items than for items that were repeated in a massed fashion. These findings suggest that sparing effect and its relevant successful encoding are attributed to higher level of attentional control and semantic processing.

• The Journal of the Acoustical Society of Korea
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• v.28 no.7
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• pp.674-679
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• 2009

This paper proposes a method of player event retrieval using combination of two functions: detection of player name in speech information and detection of sound event from audio information in golf videos. The system consists of indexing module and retrieval module. At the indexing time audio segmentation and noise reduction are applied to audio stream demultiplexed from the golf videos. The noise-reduced speech is then fed into speech recognizer, which outputs spoken descriptors. The player name and sound event are indexed by the spoken descriptors. At search time, text query is converted into phoneme sequences. The lists of each query term are retrieved through a description matcher to identify full and partial phrase hits. For the retrieval of the player name, this paper compares the results of word-based, phoneme-based, and hybrid approach.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.660-661
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• 2015

In this paper, we describe the output of specific situation through the recognition of several situation in the school zone based school. In the school zone, there needs the method of situation recognition to react to the diverse event or accident, and the situation output should be requested.

• The Plant Pathology Journal
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• v.20 no.1
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• pp.7-12
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• 2004

An important recent advance in the field of plant-microbe interactions has been the cloning of genes that confer resistance to specific viruses, bacteria, fungi or insects. Disease resistance (R) genes encode proteins with predicted structural motifs consistent with them having roles in signal recognition and transduction. Plant disease resistance is the result of an innate host defense mechanism, which relies on the ability of plant to recognize pathogen invasion and efficiently mount defense responses. In tomato, resistance to the pathogen Pseudomonas syringae pv. tomato is mediated by the specific recognition between the tomato serine/threonine kinase Pto and bacterial protein AvrPto or AvrPtoB. This recognition event initiates signaling events that lead to defense responses including an oxidative burst, the hypersensitive response (HR), and expression of pathogenesis- related genes.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.59-66
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• 2019

According to the KT telecommunication statistics, people stayed inside their houses on an average of 11.9 hours a day. As well as, according to NSC statistics in the united states, people regardless of age are injured for a variety of reasons in their houses. For purposes of this research, we have investigated an abnormal event detection algorithm to classify infrequently occurring behaviors as accidents, health emergencies, etc. in their daily lives. We propose a fusion method that combines three classification algorithms with vision pattern, audio pattern, and activity pattern to detect unusual user events. The vision pattern algorithm identifies people and objects based on video data collected through home CCTV. The audio and activity pattern algorithms classify user audio and activity behaviors using the data collected from built-in sensors on their smartphones in their houses. We evaluated the proposed individual pattern algorithm and fusion method based on multiple scenarios.

• Journal of KIISE
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• v.43 no.7
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• pp.781-785
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• 2016

Learning from human behaviors in the real world is essential for human-aware intelligent systems such as smart assistants and autonomous robots. Most of research focuses on correlations between sensory patterns and a label for each activity. However, human activity is a combination of several event contexts and is a narrative story in and of itself. We propose a novel approach of human activity prediction based on event cognition. Egocentric multi-sensor data are collected from an individual's daily life by using a wearable device and smartphone. Event contexts about location, scene and activities are then recognized, and finally the users" daily activities are predicted from a decision rule based on the event contexts. The proposed method has been evaluated on a wearable sensor data collected from the real world over 2 weeks by 2 people. Experimental results showed improved recognition accuracies when using the proposed method comparing to results directly using sensory features.

• Journal of the Korean Society of Food Culture
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• v.30 no.1
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.