• Asia Marketing Journal
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• 제13권4호
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• pp.139-158
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• 2012

본 연구는 제휴 프로모션이 제공하는 혜택과 소비자가 추구하는 혜택의 유사성 및 일치성을 의미하는 소비자-제휴 프로모션간 혜택적합성을 실용적 혜택적합성과 쾌락적 혜택적합성으로 나누어 이 두 가지 요인을 기준으로 하여 12가지 제휴 프로모션 수단들(제휴 가격할인, 제휴 쿠폰, 제휴 회원제도, 제휴 콘테스트, 제휴 경품, 제휴 프리미엄, 제휴 지불조건, 제휴 샘플, 제휴 리펀드·리베이트, 제휴 문화이벤트, 제휴 참여이벤트, 제휴 자선이벤트)의 유형화를 시도하였다. 이를 위해 실험을 통해 각 제휴 프로모션 수단별로 소비자-제휴 프로모션간 실용적 혜택적합성과 쾌락적 혜택적합성을 측정하여 군집분석을 실시하였다. 그 결과, 제휴 프로모션 수단들은 쾌락혜택 적합성 고부가형, 쾌락혜택 적합성 저부가형, 실용혜택 적합성 고부가형, 그리고 실용혜택 적합성 저부가형의 4가지 유형으로 분류되었다. 이러한 4가지 제휴 프로모션 수단 유형은 기존연구에서 제휴 프로모션 형태를 수평적/수직적 또는 기업내/기업간과 같은 기업관점에서의 유형구분 기준개념에 의해 상호배타적으로 구분한 것과 달리, 두 가지 혜택 요인이 양립하면서 하나의 혜택요인이 부가되는 부가혜택형으로 소비자 관점을 현실성 있게 반영하고 있다는 점이 흥미롭다.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• Journal of Contemporary Eastern Asia
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• 제13권1호
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• pp.19-37
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• 2014

In an attempt to develop comprehensive evidence-based methods for evaluation of the R&D performance of cross-disciplinary projects, a joint bibliometric analysis of patents and publications was performed for two industry-university-government collaborative projects aimed at commercialization: Hokkaido University Research & Business Park Project (2003-2007; 63 inventors; 176 patents; 853 papers), and Matching Program for Innovations in Future Drug Discovery and Medical Care - phase I (2006-2010; 46 inventors; 235 patents; 733 papers). Besides the simple output indicators (for five years period), and citations (from the publication date to the end of 2012), science maps based on the network analysis of words and co-authorship relations were generated to identify the prominent research themes and teams. Our joint analysis of publications and patents yields objective and mutually complementing information, which provides better insights on research and commercialization performance of the large-scale projects. Hence, such analysis has potential for use in the industry-university project's performance evaluation.

• 대한간호학회지
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• 제40권1호
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• pp.1-13
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• 2010

Purpose: The purpose of this study was to develop evaluation criteria for conversations about medication and to demonstrate conversational analysis with actual dialogues on medication as examples. Methods: This study was a secondary analysis of qualitative research using conversational analysis which showed functional phases and patterns of dialogue about medication (greeting, identifying the patient, medicating, finishing). Nurse-patient conversations were videotaped and transcribed and 75 conversations were used for analysis. Results: Not all functional phases were showed in the conversations about medication. Therefore, conversations about medication can be considered as incomplete dialogues. The evaluation-criteria were represented in terms of the structure and content of the dialogues. Structural evaluation-criteria were the same as the functional phases, as functional stage is the standard for evaluation. The criteria of evaluation for content suggested 3 domains, content, expression, and interaction with 20 items scored on a Likert-type scale of 5-points. Finally, analysis of actual conversations about medication according to the evaluative criteria were provided. Conclusion: The results provide the basic data to develop educational programs and strategies to improve nurses’ competency in conversation about medication.

• 한국조경학회지
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• 제32권1호
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• pp.47-56
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• 2004

Rapid economic development in Korea caused functions of city functions such as concentration of population, deterioration of the quality of living environment and traffic congestion. Korean cities have lost their identity becausr they are merged functionally and physically with neighboring cities, forming one mesa-city. Unified shape and disorganized streets of cities often cause confusion among foreigners and visitors. It is very difficult for them to find their image in strange cities. It is, however, important to correctly analyze the image and meaning of cities for understanding its identity. The purpose of this study is to develop a method to analyze the city image by focusing on some of the main cities in Korea. For this purpose, the adjective questionnaire and multi-dimension scaling (MDS) are applied to the analysis of city image. Image analysis graph by MDS can visually present the general and integrate images. The results of this study are summarized as follows: The important factors for interpretation of city image are historical and industrial character. Seoul, Taegu and Pusan have industrial and complex city images. Kongju has historical city image, while Changwon has a modern image. Chuncheon belongs to a soft and small image. Each city has an alternative solution against a negative image, according to the image analysis graph.

• 재무관리논총
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• 제12권1호
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• pp.45-62
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• 2006

M. C. Jensen과 W. H. Meckling이 쓴 'The Nature of Man' 논문의 핵심은 역시 REMM(Resourceful Evaluative Maximizing Model)이다. REMM이라는 용어는 새롭지만 개념은 200년 이상의 연구와 경제학과 사회과학과 철학적 토론의 산물이라는 것이다. REMM에서의 핵심은 Resourceful이다. 어떤 이론이나 정책이건 어떤 가정과 한계가 있다는 의미로 사용할 수도 있다. 재무관리의 모태인 경제학에서 지금까지 사용된 모델은 고전 경제학시대부터 일관되어 왔던 추상적 의미의 이익(효용)극대화 모델이다. 재무관리는 그 목적이 궁극적으로 인간의 소비선호체계를(people's consumption preference) 극대화 하는 것이고, 한정된 자원(scare resources)을 시간에 따라 어떻게 배분하여 효용(utility)을 극대화하는 것을 중심과제로 삼고 있다. 효용의 극대화를 위한 자원배분은 생산자원을 어떻게 배합하여 가치생산을 극대화하느냐 하는 생산에의 배분문제와 생산된 재화 및 서비스를 사람들의 욕구충족을 최대로 하는 소비에의 배분문제로 나눠 생각해 볼 수 있다. 그런데 적어도 재무관리에서는 후자는 다루지 않고 가치생산의 문제만 다룬다. 이러한 가정하에서 재무관리의 목표와 이에 따르는 재무관리이론(가정)의 전개는 가치창조와 소비에의 배분을 통한 효용의 극대화를 다루는 경제학의 이론을 답습함으로 일부 혼선을 불러올 수 있다. 위험에 대한 재무담당자(투자자)의 태도를 재무관리의 입장이 아니라 경제현상 전체에 해당되는 입장에서 다루므로 각 각의 교재마다. 투자자의 부 또는 수익에 대한 효용과, 위험과 수익에 대한 무차별곡선이 달리 표현되고 있다. 재무관리 책에서는 재무관리의 가정하에서 투자자의 수익에 대한 효용, 그리고 수익과 위험에 대한 무차별곡선이 정립되어야 할 것이다.

• 한국문헌정보학회지
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• 제39권3호
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• pp.245-261
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• 2005

본 연구는 국내 대학도서관 홈페이지상의 도서관서비스 항목의 접근성을 평가 분석해 봄으로써 이용자에게 어떻게 하면 효율적인 서비스를 할 수 있을 것인가에 대한 방향을 제시하는데 목적을 두었다. 조사대상은 전국적으로 4년제 국$\cdot$공립 및 사립대학교도서관 가운데 69개관을 계층적 표집방법에 의해 선정하여 홈페이지의 접근성을 평가하였으며, 평가항목은 네 개의 평가영역과 23개의 평가질문으로 구성하였고 이의 분석은 SPSS 12.0을 통하여 통계처리하였다. 평가영역에 대한 가설검증을 통해 결론을 도출하였고 이를 바탕으로 대학도서관에서의 홈페이지를 통한 보다 효율적인 도서관서비스를 위한 제안을 하였다.

• 복식문화연구
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• 제19권3호
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• pp.622-636
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• 2011

The purpose of this study was to assess the effects of self-image congruence on attitudes toward purchase intentions of children's clothing via the Behavioral Intention Model. The empirical study was conducted via on-line survey and data were collected from mothers with children aged 6 to 10 years. A total of 593 respondents answered the questionnaire and 574 usable data were statistically analyzed. SPSS 18.0 was used to conduct descriptive statistical analysis, factor analysis, reliability analysis, cluster analysis, Chi-square test, ANOVA, and multiple regressions. A K-means cluster analysis was conducted based on three dimensions brand images of children's wear. Respondents were divided into four groups: elegant image group, multiple image group, ordinary image group, and childlike image group. Characteristics of consumers and clothing evaluative criteria that mothers considered important differed significantly across groups. Moreover, based on these groups, each dimension of self-congruence had different effects on brand attitude. Brand attitude and subjective norms had different effects on purchase intentions. In conclusion, levels of self-congruence and factors influencing purchase intention varied according to brand images of children's wear.

• 지역사회간호학회지
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• 제18권2호
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• pp.266-275
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• 2007

Purpose: The purpose of this study was to evaluate achievements of a community health center for vulnerable population in urban areas and to find out its strength and weakness. Method: This evaluative study employed system theories and analytic techniques. Results: The purpose of improving vulnerable population's health-related self-care abilities adequately met the operation of programs. This center maintained close connection to a nursing college as a information resource. The subjects' satisfaction was high because team members who visited them were faithful and there were face-to-face contact, sufficient time set, closeness and resourcefulness. There were needs for regular meetings to discuss overall matters in organizing the program and to improve management skills. The mean score of health promotion lifestyle was 2.23 on a 4 point scale. This score indicates what in higher than vulnerable people in other communities. Conclusions: Community-based nursing centers for vulnerable population in urban areas should be developed as support organizations and community network.

• 한국도서관정보학회지
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• 제40권4호
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• pp.93-111
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• 2009

이 연구는 2009년에 개발되어 현재 선도학교를 통해 활용되고 있는 교원능력개발평가 사서교사 평가지표 및 문항에 대한 설문조사를 통해 그 개선점을 제안하였다. 연구결과 현행 평가지표 및 문항의 중요도에 대한 사서교사의 인식이 대체로 긍정적인 것으로 나타났고, 각 문항의 중요도와 수행도에 대한 사서교사의 인식에는 통계적으로 유의미한 차이가 있었다. 평가지표 및 문항에서 개선해야 할 점으로는 현재의 평가문항에 다양한 독서교육활동 실시여부에 대한 항목 추가, 자료조직 및 관리 관련 평가문항 수정의 필요성, 학생지도 평가영역 명칭에 대한 제고 등이 제기되었다. 이러한 연구결과는 현재 활용되고 있는 사서교사 평가지표와 문항이 대체로 타당하기는 하지만 일부분에서 수정 보완이 필요함을 제시하였다.