• 제목/요약/키워드: evaluative

검색결과 365건 처리시간 0.027초

의류상품 유형별 평가기준에 관한 연구(I) ('A Study on Clothing Evaluative Criteria of Various Clothing items(I)')

  • 김미영;이은영
    • 한국의류학회지
    • /
    • 제12권2호
    • /
    • pp.249-257
    • /
    • 1988
  • The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.

  • PDF

보육시설 평가인증에 대한 보육시설장과 보육교사의 인식 (Awareness of Evaluative Accrediation System of the Heads and Teachers in Childcare Centers)

  • 임양미;김혜금;전경숙
    • 가정과삶의질연구
    • /
    • 제29권1호
    • /
    • pp.95-109
    • /
    • 2011
  • This study was intended to analyze whether there would be difference in awareness of the Evaluative Accreditation System(the administrative procedures of Evaluative Accreditation, the effect of Evaluative Accreditation, and the preferred public support types for encouraging participation in Evaluative Accreditation) between child-care directors and teachers, and among the types of child-care centers. The questionnaires were administrated to 168 child-care directors and 423 child-care teachers in Gyeonggido. Data analyses were conducted by descriptive statistics, the chi-test and the t-test. The main results were as follows. First, there was significant difference in awareness of the administrative procedures of Evaluative Accreditation among the types of child-care centers. Second, there was difference in awareness of the effect of Evaluative Accreditation on child-care service areas between child-care center directors and teachers, and among the types of child-care centers in terms of child-care services. Third, in terms of the preferred public support for the encouragement of participation in Evaluative Accreditation, there was difference between child-care center directors and teachers, and among the types of child-care centers.

중국 대학생의 의복 쇼핑 성향에 따른 점포 평가 기준, 의복 평가 기준 및 캐쥬얼 의류 구매 행동 (Store Evaluative Criteria, Clothing Evaluative Criteria, and Purchasing Behavior for Casual Wear according to Shopping Orientation of Chinese College Students)

  • 장수경;옥금희
    • 복식문화연구
    • /
    • 제15권1호
    • /
    • pp.98-112
    • /
    • 2007
  • The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

  • PDF

남녀대학생의 라이프 스타일과 한복의 평가기준에 관한 연구 (A Study on the Relationship between Clothing Evaluative Criteria of Hanbok and the Life Style Characteristics of University Students)

  • 곽태기;남미우
    • 복식
    • /
    • 제52권4호
    • /
    • pp.25-38
    • /
    • 2002
  • The purpose of this study was to investigate the relationship between lifestyle and the evaluative criteria of the Korean traditional costume, Hanbok and saenghwal hanbok. The questionnaires were administered to 291(men:.102,Women:189) university students in Seoul. Data were analysed by factor analysis, correlation coefficient, t-test. The results were as follows : 1) Factor analysis was used to determine the dimensions of the evaluative criteria of Hanbok, Saenghwal Hanbok and life style characteristics. The evaluative criteria dimensions were found to be different according to Hanbok. Saenghwal Hanbok. 2) In Hanbok, evaluative criteria were classified into comfort & easy care, prestige, design, fashion, suitability to yourself. 3) In Saenghwal Hanbok. evaluative criteria were classified into prestige, ease of care, design., appropriateness, brand. 4) The life style characteristics were classified into independence, activism. conservatism, and materialism. 5) There were the significant relationships between life style factor and clothing evaluative criteria. Especially for design in Hanbok and Saenghwal Hanbok was negative relationship with conservatism and positive relationship with activism. materialism. and Independence.

여대생의 의복평가기준과 성격유형과의 관계 연구 (A Study on the Relation between Clothing Evaluative Criteria and Personality Types of Female University Students)

  • 오현남
    • 대한가정학회지
    • /
    • 제42권8호
    • /
    • pp.123-132
    • /
    • 2004
  • The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions: practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

체형과 사회문화적 특성에 따른 속옷평가기준의 비교 연구 (Comparative Analysis of Underwear Evaluative Criteria according to Somatotypes and Socio-Cultural Characteristics)

  • 박선미
    • Human Ecology Research
    • /
    • 제51권5호
    • /
    • pp.563-571
    • /
    • 2013
  • This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

소비자의 라이프스타일 유형에 따른 가죽의류 평가기준 (A Study of Evaluative Criteria for Leather garment Related to Consumers′ Lifestyle)

  • 오윤정;이영선
    • 한국의류학회지
    • /
    • 제28권3_4호
    • /
    • pp.433-443
    • /
    • 2004
  • The purpose of this study was to identify the evaluative criteria for leather garment and investigate differences among the evaluative criteria of consumer groups, which were categorized by consumers' lifestyle. A questionnaire was developed and administered 475 males and females from twenties to forties living in Seoul and Daejon during August in 2001. Data were analysed by frequency, factor analysis, cluster analysis, t-test and one way-ANOVA. The results were as follows: 1. The leather garment evaluative criteria were found to have four different dimensions: a) aesthetic, b) sensory properties and quality, c) practicality, and d) symbolism. Especially, the sensory properties and quality including the weight of the leather garment, odor, and hand feel were identified as distinctive evaluative criteria for leather garment compared with general garments. 2. The leather garment evaluative criteria were used differently according to consumers' lifestyle. Consumers with a passive lifestyle tended to consider economic efficiency and practicality. The confident and active consumers with interests in their appearances tended to buy leather garment for symbolic and aesthetic reasons. 3. There were significant differences in evaluative criteria for the leather garment among demographics-gender, age, and marital status.

의류제품에 대한 소비자의 품질평가기준 (The Consumers' Evaluative Criteria of Quality on the Clothing Products)

  • 김민수;김문숙
    • 복식문화연구
    • /
    • 제11권1호
    • /
    • pp.47-65
    • /
    • 2003
  • The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.

  • PDF

Applying Innovative Model and Optimize Business Management for Product Market

  • liao, Shih-chung
    • 유통과학연구
    • /
    • 제11권3호
    • /
    • pp.13-22
    • /
    • 2013
  • Purpose - Product purpose for optimal values solution for synthesize evaluative criteria and optimize product design values. In addition, product designer has to consider the product design to conform to project, laws and regulations, authentication, from the product design stage. Research design, data, methodology - How to use an evaluative criteria model's imprecise market data by evaluative criteria research design; product mapping relationships between design parameters and customer requirements using product predicted value method. An evaluative criteria model and their associated criteria status, product evaluative criteria model of results. Results - Therefore, after the enterprise product design project analysis, effectiveness and the customer degree of satisfaction must be appraised to obtain the maximum value for the benefit on behalf of the implementation goals, the promotion product level and market competition strength. Conclusions - In multi criterion decision making (MCDM), using its searching software capacity to obtain the optimal solution.

  • PDF

의류상품 유형별 평가기준에 관한 연구(II) (A Study on Clothing evaluative Criteria of Various Clothing Items (II))

  • 김미영
    • 대한가정학회지
    • /
    • 제26권3호
    • /
    • pp.1-12
    • /
    • 1988
  • The objectives of the study were two folds. The first objective was to determine the dimensions of the evaluative criteria of various clothing items (underwear, pajamas, jeans, blouse, two-piece, coat). The second objective was to compare the importance of the dimensions according to the clothing items and the socioeconomic status of the subjects. The questionnaires were administered to college female students living in Seoul. Principal component factor analysis with varimax rotation and ANOVA were used for the analysis. The results were as follows; 1) The evaluative criteria dimensions were found to be different according to clothing items. (1) In underwear, pajamas, jeans, evaluative criteria were classified into Aesthetic dimension, economic dimension and Functional dimension. (2) In blouse, two-piece, coat, evaluative criteria were classified into Aesthetic dimension and practical dimension. 2) there were partially significant differences in placing importance on each evaluative criteria dimension between socio-economic groups. (1) In jeans, there was a significant difference in placing importance on Aesthetic dimension between socioeconomic status groups. (2) In blouse and two-piece there was a significant difference in placing importance on Practical dimension between socioeconomic status groups.

  • PDF