• 제목/요약/키워드: ethnographic study

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Hijacking Area Studies: Ethnographic Approaches to Southeast Asian Airlines

  • Ferguson, Jane M.
    • 수완나부미
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    • 제12권2호
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    • pp.225-244
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    • 2020
  • Area Studies, by definition, conjure ideas of emplaced knowledge; in-depth interdisciplinary understanding of language, history, culture and politics of a nation or region. Where detractors might see this approach as overly empirical, therefore precluding theoretical sophistication, others argue that "places" are either artificially constructed, or that processes of globalisation have obliterated the cultural zone. But what if we turn an ethnographic eye to those very processes and technologies themselves? Can Area Studies take to the air, and if so, what are the attendant challenges and benefits? Based on insights from ethnography amongst airline customer service workers, ground and cabin crews in Thailand and Myanmar, this research examines the airline cabin as a field for ethnographic study, and as an emplaced site for political and cultural processes. With participant observation-based knowledge of Southeast Asian cabin crews, this paper examines the 1990 hijack of Thai Airways TG 305 from an emplaced cultural perspective.

자연체험활동에서 교사-학습자간의 상호작용에 관한 문화기술적 사례 연구 (An Ethnographic Case Study on Interaction between a Teacher and Learners in Nature Experience Activity)

  • 황세영;김종욱
    • 한국환경교육학회지:환경교육
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    • 제16권1호
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    • pp.25-33
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    • 2003
  • This study aimed to discern the educational meaning of nature experience activity in a nonformal educational program in Korea, focusing on the interaction between a teacher and learners. To achieve this objective, an ethnographic research method was employed using an environmental educational program for children in a nonformal setting. The results of study are as followings. Firstly, the teacher's belief-"young ecologist" shaped its own characteristics of the program. Secondly, the children had a understanding that they learn something about nature(e.g. learning by seeing, dlscovering, recollecting, and awakening). The analysis of teachers' ideas and learners' attitude toward nature experience shows that there exists a gap between the teachers' expectations and the actual ecological changes in the learners' ideas. However, the educational meaning of nature experience can be understood by the unique type of interaction between a teacher and learners. In conclusion, on the basis of this study, it is suggested that educators should be aware of the fact that nature experience can conttribute significantly to the education of children not just from the encounter with nature but also philosophically with regard to our connectedness with nature. Bringing nature into educational contexts can help children to take part in thoughtful perspectives of learning and to devise their own appropriate nature experience.

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웨딩플래너 선택속성에 관한 에스노그라피적 연구 (Ethnographic study of the selection attributes for wedding planner)

  • 김하정;유지헌
    • 복식문화연구
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    • 제26권2호
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    • pp.217-232
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    • 2018
  • As the types of wedding ceremonies become diversified, and consumers' needs become more selective, greater importance is given to wedding planners' roles in the wedding industry, and consumers require differentiated types of wedding service. As a preliminary qualitative study in this field, an ethnographic study was conducted to identify factors valued by consumers when selecting a wedding planner in the wedding planner market, which has rapidly grown in recent years. An in-depth interview was performed with eight participants in terms of wedding planner utilization type and consumers' understanding of wedding preparation with a wedding planner. The collected data were analyzed through taxonomy, component analysis and decision table analysis; for validation, professional wedding planners were asked to review the items valued by consumers in selecting a wedding planner. Four factors - expense characteristic, wedding planners, wedding consulting companies, and customer characteristics - were identified, along with eight sub-factors (capability, service attitude, technical communication, personal factors, wedding planner encounter paths, spouse's satisfaction status, and companies). Out of these, price (within budget), wedding planners' capability, wedding planners' service attitude are expected to be meaningful in further research because they were found to be attributes commonly valued by every respondent. This study is significant in that it has made a new approach to understanding wedding planner selection attributes through ethnographic research and identified new wedding planner selection attributes.

디자인 프로젝트의 특성에 따른 가변적 에쓰노그래픽 리서치 활용에 관한 연구 (A Study on the Flexible Application of Ethnographic User Research according to characteristic variables of Design Project)

  • 김현정;이건표
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 2000년도 추계 학술발표대회 논문집
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    • pp.18-19
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    • 2000
  • 인간 중심의 디자인을 노력의 일환으로 최근 여러 디자인 프로젝트에서 에쓰노그래픽 사용자 리서치의 방법을 적용하고 있다. 에쓰노그래픽 리서치 방법의 정수는 디자인 될 결과물 지향에서 벗어나, 현장에서 사용자가 실제로 무엇을 하는가에 대한 사람들의 경험에 리서치의 초점을 맞추는 것이라고 할 수 있을 것이다. (중략)

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가상공간에서의 디지털 카메라 소비자의 자기표현과 의사소통 :문화기술적 방법을 이용하여 (Digital Camera Consumers' Self-Expression and Communication in Cyberspace Using Ethnographic Interviews)

  • 이미혜;윤정혜
    • 가정과삶의질연구
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    • 제25권2호
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    • pp.71-87
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    • 2007
  • It is necessary to understand a self-expression and communication in cyberspace using digital photography We have studied the digital camera consumer's self-expression and communication skills and strategy through ethnographic interviews. In this study, we have used ethnographic interviews of 7 informants who had personal web site and are using digital cameras. As a result, It has turned out that informants expressed their self taking pictures of their daily life, friends, and family. Also they imply meaning and feeling in the pictures that had been taken to express their lives. The communication in cyberspace has turned out that informants communicate with other people with digital pictures to show their life. They communicated each other and give information. It means that they made information by themselves to give and share with other people as prosumer. Digital photography to express themselves and communicate in cyberspace enhanced human relationship that had made in cyber space. And it helps to form their self identity. They express their cyber identity with digital photography and it is similar to their self identity that expresses in real life.

초기 모성경험에 관한 질적 연구 (An Ethnographic Case Study on the Early Motherhood)

  • 노영주
    • 가정과삶의질연구
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    • 제18권3호통권47호
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    • pp.71-84
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    • 2000
  • The purpose of this study is to analyze the structure of maternal experiences. This study applies ethnographic case study, interview data were collected through in-depth interviews of 10 key interviewees. Findings were as follows: (1) Experiences of the body were about creating a new being through the pain of giving a birth and differed according to woman's self-evaluation of identity. (2) Child-rearing experiences marked a shift of position from a child to a parent. Interviewees experienced the hardhsip of life as a mother, its meanings differed according to the social context of interviewees. Child-rearing experiences meant a process of personal maturity. (3) Mother-child relationship shaped by child-rearing experiences, is a process of building meanings. It led to empathy and reinterpretation of her mother's life.

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손자녀 양육지원 경험에 대한 할머니들의 해석에 관한 질적 연구 (A Qualitative Study of Interpretations of Grandmothers' Childrearing Experiences)

  • 안희란;김선미
    • 가족자원경영과 정책
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    • 제19권1호
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    • pp.93-109
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    • 2015
  • This study explores interpretations of grandmothers' experiences rearing their grandchildren. For this study, 13 participants provided in-depth interview data, which was analyzed according to Spradely's ethnographic method. Based on the pattern of interpretations, nine concepts were classified into three categories: (i) repentance (compulsive decisions, passivity of the childrearing activity, non-compensation); (ii) sorrow (restrictions on everyday life, renunciation of occupational careers, worsened health); and (iii) satisfaction (decreased isolation in old age, proof of existence for their children, intimacy development with their grandchild). The results of this study show that grandmothers have a higher appreciation for the benefits of relational compensation than for personal cost. Some practical implications are suggested to improve family welfare.

의류구매행동에서의 감정적 측면에 관한 정성적 분석 - 문화기술학적 접근방법으로 - (An Ethnographic Analysis on Affective Aspects of Apparel Buying Behavior)

  • 황연순
    • 복식
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    • 제31권
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    • pp.75-87
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    • 1997
  • The purpose of this study was to investigate the experiential aspects of consumer in the ap-parel buying process especially the affective aspects. An ethnographic approach is a kind of qualitative analysis or naturalistic inquiry be-ing adopted by studies of anthnopology and consumer behavior,. Data were collected via doing participant observation interview field notes and recording for three months from fe-male students of universities in Pusan. Results were as following: First consumers experienced the various kinds of affection in the apparel buying pro-cess such as satisfaction pleasure/refresh-ment interest/attraction pride conspicous-ness impulse neglect prostration anxiety ir-ritation and dispiritedness. Second especially they were felt satis-faction and conspicousness by the atmosphere of store pleasure by the smell of store and impulse by nostalgia in apparel buying process. Also negative affections felt in the process such as neglect prostration anxiety and irri-taton had a great influence to apparel buying behavior. This study was to serve as a pilot study we wished to fortify the methodology of qualitat-ive analysis to identify themes and to de-velop hypothesis for further study.

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현장연구를 통한 다인용 병실 모델 개발 (Development of Ward for multi-patients through Ethnographic Field Study)

  • 권영미;정연강
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제1권1호
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    • pp.33-41
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    • 1995
  • The purpose of this study is to heighten the reusing rate of hospital making its good image ultimately and giving a feeling of satisfaction to the patients, and to suggest more pleasant and comfortable environment to the wards which the patients are spending 24 hours a day from the view of nurse. The field study was in medical ward of the C University Hospital in Seoul through ethnographic method. The data were collected through observation and interview. On the basis of the results, the ward model for 4 patients was developed so as to be able to have their own area in consideration of privacy and improvement of life level & consciousness level of patients.

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맞벌이 자녀를 둔 할머니의 손자녀 양육 지원 양태(樣態)와 그에 따른 삶의 변화에 관한 질적 연구 (A Qualitative Study of Childrearing by Grandmothers in Dual-Earner Families)

  • 안희란;김선미
    • 가족자원경영과 정책
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    • 제18권3호
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    • pp.1-20
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    • 2014
  • This study explores the grandchild-rearing experience of grandmothers whose children are part of dual-earner couples. Twelve participants provided in-depth interview data that were analysed according to Spradely's ethnographic method. We present three main themes in our research, as well as ten smaller themes: (i) the grandchild-rearing motive (from the perspective of the adult, the child, the grandchild, and the grandmother); (ii) the mode of grandchild-rearing support (residential, total weight of childrearing support, availability of a daycare center); (iii) the change in the grandmother's way of life (positive changes and negative changes). Finally, this study examines the integrity of the grandmother's identity as their productivity increases through providing grandchild-rearing support. It also looks at the importance of governmental policies that support their burdens according to the level support they provide.