• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.361-364
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• 2009

In recent, the marketing competitions that stimulates the emotions of consumers are intensifying in the domestic construction industry due to the increase of unsold new apartments. However, there is a need for brand identity establishment through which more differentiated information can be delivered to the consumers, as each brand is focusing only on idealistic image advertisements of dream, future and happiness. Accordingly in this study, the top five brand apartments according to the national brand value evaluation index (BSTI, BrandStock Top Index) were selected and analyzed their TV advertisement characteristics, and its purpose is in evaluating the brand images perceived by the consumers of their TV advertisements. The significance of the results from this study is in presenting the basic information for establishing effective communication between the corporations and consumers. The survey research of this study was conducted for the students of D University, and SPSS 14.0 program was used for the statistical data analysis.

• Korean Journal of Adult Nursing
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• v.27 no.3
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• pp.367-374
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• 2015

Purpose: This study aimed at understanding the correlation between self-esteem, death anxiety, and spiritual wellbeing in university students. Methods: Cross-sectional method was used 671 students in South Korea. This study used the Self-esteem developed by Rosenberg, the Fear of Death Scale revised by Lester and Abdel-Khalek, and Spiritual wellbeing developed by Paloutzian and Ellison. Results: Relationships between self-esteem, death anxiety, and spiritual wellbeing revealed an inverse correlation between self-esteem and death anxiety, and a direct correlation between self-esteem and spiritual wellbeing. Conclusion: In order for students of establishing identity to lead a healthy life, there is a need for studies aiming at developing, implementing, and evaluating the results of consultation and education programs for maintaining spiritual wellbeing such as psychological counseling and logotherapy at the university or regional community level.

• Molecules and Cells
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• v.44 no.6
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• pp.377-383
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• 2021

Severe acute respiratory syndrome-coronavirus 2 (SARS-CoV-2) is a novel virus that causes coronavirus disease 2019 (COVID-19). To understand the identity, functional characteristics and therapeutic targets of the virus and the diseases, appropriate infection models that recapitulate the in vivo pathophysiology of the viral infection are necessary. This article reviews the various infection models, including Vero cells, human cell lines, organoids, and animal models, and discusses their advantages and disadvantages. This knowledge will be helpful for establishing an efficient system for defense against emerging infectious diseases.

• Information Systems Review
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• v.25 no.2
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• pp.205-227
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• 2023

Recently, Virtual Human(VH) has begun to appear in various media, not only on social media, but also in advertisements, music sources, and dramas. Virtual human has become a primary marketing tool for companies, but there also exist concerns when the companies do not disclose the identities of virtual humans. Accordingly, it is necessary to examine users' responses toward content that features virtual humans. This study aimed to examine how the exposure of virtual humans in the content affects users' perceptions. Therefore, the study defined the concept of 'VH Disclosure(VHD)', referring to the exposure of the virtual human's identity, and explored the impact of VH disclosure on attitude toward the ad (Hedonism, Utilitarianism, and Interestingness) and source credibility (Trustworthiness and Expertise). The study conducted an experimental survey with 302 respondents. Regardless of when the ad featured a VH or a human, the results showed that there was no significant difference between users' attitudes and source credibility. The results revealed that it was more effective to disclose the VH in social media feeds than directly reveal the VH's identity in the content. Therefore, this study utilizes a new concept of 'VH Disclosure(VHD)' to enhance the understanding of VH and contributes to establishing marketing strategies optimized for consumers in the creation of virtual human-related content.

• Journal of Korean Academy of Nursing
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• v.43 no.5
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• pp.649-657
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• 2013

Purpose: The purpose of this study was to examine effects of enneagram group counseling program on self-identification and depression in nursing college students. Three groups, categorized by how the students solve their conflicts, were selected to identify changes from the program. Methods: A quasi-experimental study with a non-equivalent control group and pre posttest design was used. Participants were assigned to the experimental group (n=30) or control group (n=33). The experimental group participated in enneagram group counseling program for 38 hours through eight sessions covering four different topics. Collected data were analyzed using Chi-square test, Fisher's exact test, t-test, and Wilcoxon signed rank test. Results: Total self-identity score for the experimental group was significantly higher than the control group. However, there was no significant difference between the two groups for depression scores. The Assertive and Compliant groups demonstrated significant change in self-identification while the Withdrawn groups did not reveal any change. Conclusion: Results indicate that the enneagram group counseling program is very effective in establishing positive self-identification for nursing college students who face developmental crisis and stressful situations. It is also expected that this program would be useful to enhance the students' confidence through a deeper understanding and acceptance of themselves.

• Journal of the Korean Society for information Management
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• v.30 no.4
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• pp.195-213
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• 2013

This study aims at establishing the identity of teaching Korean as a Foreign Language (KFL) domain by using journal profiling and co-word analysis in comparison with the relevant and adjacent domains. Firstly, by extracting and comparing topic terms, we calculate the similarity of academic journals of the three domains, KFL, teaching Korean as a Native Language (KNL), and Korean Linguistics (KL). The result shows that the journals of KFL form a distinct cluster from the others. The profiling analysis and co-word analysis are then conducted to visualize the relationship among all the three domains in order to uncover the characteristics of KFL. The findings show that KFL is more similar to KNL than to KL. Finally, the comparison of knowledge structures of these three domains based on the co-word analysis demonstrates the uniqueness of KFL as an independent domain in relation with the other relevant domains.

• Archives of design research
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• v.13 no.1
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• pp.199-207
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• 2000

The planning of large department store is differ from designing other spaces because it holds items to sell. To make effective selling area, those items are to be showed enough to attract potential customers. In well planned space, customers would enjoy shopping convenientiy and comfortably. There are some requirements to make those kind of space. First, the design must consider customers needs. Second. the design must show items own values effectively. And third is identity of the store. At this point entrance or lobby area would possibly take major role to imprint identity and store concept. The purpose of study is to make well planned lobby area in order to lead customers traffic patterns to effective selling spaces. The method of this study is establishing hypothesis about interior and exterior aspects which effect to traffic patterns. And build condition that helps testing the hypothesis. Through the processes mentioned above, we would possibly reach the result like, First, It is important to reserve enough lobby space to prevent oversizing of selling space and advise effective traffic patterns. Second, Organize the aspects that could cause the change of customers traffic patterns and bring those customers selling point. Third, Make useful context which can attract customers passing by.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.78-87
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• 2014

The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.81-91
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• 2019

The purpose of this study was to specifically explore the dilemma posed by lifelong education for the disabled in Korea at the point of convergence. Research to achieve the research objectives consisted of areas that should be considered in developing and implementing support systems for lifelong education for the disabled. The outcome of the area consisted of five things: convergence dilemmas in fields, convergence dilemmas in institutions, convergence dilemmas in eligibility, convergence dilemmas in disability areas, and convergence dilemmas in national administration. And the five areas were considered by interlinked views and contexts. Based on the results of the study, the university's special education department (including vocational special education) was concluded and considered with emphasis on strengthening the role functions of the university's special education system for the support system for lifelong education for the disabled, including the preconditions for establishing the academic identity of lifelong education for the disabled. Through this ideal, it is worth suggesting that the academic identity of lifelong education for the disabled should be established as appropriate based on convergence between the categories of lifelong education and special education based on the practical nature and context of education for the Korean.