• 복식
• /
• 제21권
• /
• pp.101-112
• /
• 1993

In representing eroticism in fashion advertising the sentiments of the Post-Modernism thinking of only impulse and pleasure as practical and affirming a human life may he divided into the follwing expression First1 y, Sumbolic Expression The sentiments of Post-Modernism associ ates, the direction sexual intercourse by means of the state and action of wearing the costume or represents indirect symbols with the symbolic expression of an object or phenomenon Secondly, Masochistic, Sadistic Expression. The sentiments of the Post-Modernism in expressing eroticism give people masochistic or sadistic feelings or expressions by means of protographic technigues or the state or background of wearing the model's costume. Thirdly, Homosexual Expression. The sentiments of the Post-Modernism is appropriate to expressing an androgynous and unisex look to people as a role of meeting potential instincts. Fourthy, Feministic Expression. The sentiments of me Post-Modernism also express a subjective woman and represent an extension of her ego through the existence of the woman herself by means of the body-conscious look. Fifthly, Narcissistic Expression. The de-genre such as the introduction high technology and de-campus rnakes consumers have theirself-identity.

• 패션비즈니스
• /
• 제8권5호
• /
• pp.60-74
• /
• 2004

The purposes of this study are firstly to considered nudism of the sociocultural context, secondly to consider the cultural meaning of the nudism fashion expressed in the 2000's and thirdly to clarify formative characteristics of nudism fashion style in the 2000's. For these purposes, documentary studies about nudism in social science and psychology were analyzed and then objective studies with fashion magazine after the 2000 and clothes released at various collections were performed for studies about nudism fashion in the 2000's. The results of this study were as follows: 1. Nudism of the sociocultural context was divided into Naturalism, Counteracting culture, Eroticism and Narcissism. 2. Fashion, influenced by nudism, tended to express the beauty which emphasizes the functional aspects of nude and includes the decorative characters. 3. Nudism in the 2000’s fashion was summarized as Eroticism nudism fashion, Primitivism nudism fashion and Futurism nudism fashion.

• 패션비즈니스
• /
• 제7권1호
• /
• pp.84-100
• /
• 2003

The purpose of this study is to analyze the meanings of signs represented in contemporary fashion based on the Peirce's trisection theory in order to present various types of sign representation that satisfies aesthetic value and characteristics of the age of information and image. Types of signs represented in contemporary fashion can be summarized into letters, numbers, codes, pictures, logos, characters and emblems. The meanings of signs were analyzed based on the Peirce's trisection theory, resulting in representation of play, brandsymbol, eroticism and suggestion. The play was categorized into infantile and parodic. The former inspires unexpected interest and laughter from contemporary people in the age of disorder through humorous characters, cartoons and illustrations. The latter inspires laughter by parodying things and it's intention is to release the isolation of people and their relative poverty through pictures for which techniques of parody and surrealism were used. Most of the brandsymbols represented by logos, used for textile and clothing design as well as accessories are optimal signs that construct brand images. Eroticism means emotion, impulses, senses of value and sexual attraction. A desire to represent sexual attraction is an expression of eroticism and self-expression to adjust in a changing society. Suggestion tends to pursue the image of harmony with nature in a world which is pressed by material civilization. Humans represent illuminating messages through direct slogans by characters, natural objects and motives of social phenomenon in pursuit of the benefits of abundant material civilization in the structure of a highly advanced scientific civilization and industrial society.

• 한국콘텐츠학회논문지
• /
• 제7권11호
• /
• pp.158-166
• /
• 2007

섹스어필 광고의 시각이미지가 어떻게 의미 작용되어 소비자에게 인지되는지에 대한 연구를 필요로 하고 있으나 이에 대한 선행연구가 미흡하여, 본 연구에서는 대학생들을 대상으로 한 설문조사를 통해 패션광고에 나타난 섹스어필 광고의 시각적 표현 형태에 따른 광고효과와 반응을 분석하여 효과적인 섹스어필 광고의 표현형태를 모색하였다. 연구결과 에로티시즘과 포르노그래피의 소구유형에 따라 광고태도, 구매의도에 차이가 있었고, 표현유형에 따라 광고태도, 브랜드태도, 구매의도에 차이가 있었지만 소구유형과 표현유형간의 상호작용효과는 작용하지 않았다. 이러한 결과는 에로티시즘 광고 전략의 사용에 있어 흑백보다는 칼라의 시각적 표현효과가 높고, 브랜드 효과를 위해서는 예술적 감각의 에로티시즘 전략이 필요하고, 구매의도를 높이기 위해서는 노골적인 포르노그래피 표현이 효과가 있음을 시사하고 있다.

• 복식
• /
• 제56권4호
• /
• pp.1-14
• /
• 2006

This paper is a perspectiveon the reformative costume expressed by Gustav Klimt who led the Secession Movement as a great master in Vienna. Klimt actively expressed a new costume style in his paintings, which influenced heavily on the modern costume design. This paper may contribute to reestablish the constructive direction for the 21st century fashion design based on Klimt's pursuing holistic art concept. The reformative costume in Klimt's paintings has two characteristics; ornamentism, eroticism, and reformativeness. Ornamentism is expressed with fantastic colors, various motives, exotic features, simple style clothes, and so on. Klimt used independent ornaments to express carnal desires metaphorically, which set ornaments free to lead spectators to the dreamy or elusive state and even have spectators indulged in ecstasy. As the Secession Movement focused on reforming all areas of life artistically, the costumes of Klimt's paintings symbolically express the reformativeness; he portrayed the woman in the early 20th century and sought to reform its contemporary value as a visual sensuality. Klimt tried to disrupt from the former era by over-emphasizing eroticism. The erotic expression with the colors and the style of ornaments substitute naturally for suggestive eroticism of the feminine body. With has creativity, Klimt has spectators extract the various senses from the female image in his paintings. Klimt's creative spirit on the holistic art concept could be helpful to develop a unique design as a catalyst foreseeing over the present.

• 복식
• /
• 제57권1호
• /
• pp.28-38
• /
• 2007

This study is on the image of a woman's body exposure, expressed in various situations or images in the modern fashion. The results of this study can be summarized as the following. First, either the exposure or stress of a woman's specific body parts like breast, waist, hips, or legs which can be sensed totally different from man's or the ironic disclosure of body parts always lapped around emphasizes femininity by giving full play the unique sexual beauty of a woman's body. Second, the desire of disclosure to have others' attention with the concealment as suggestive exposure expresses the eroticism. The modified eroticism is found different from the conventional concept and is based on the desire to make others notice one's existence continually by the sexual exposure dress particularly to entire the other sex, the dismantlement of changing an underwear to an outer-dress, and so forth. Third, both exposure of a woman's sexual body parts and expression of exposure to the utmost by laying a woman's entire body bare can mean sex liberty in the laissez-faire generation. This may suggest a pleasure-oriented way of thinking of the self-consolation rather than showing others, or feature the personality and the liberty endowed women with.

• 복식
• /
• 제42권
• /
• pp.113-126
• /
• 1999

The purpose of this study was to identify the differences n preference of advertisement and intention to buy the advertised jeans among the consumer groups which perceived eroticism and attraction of female model in advertising differently. he data were collected using questio-nnaires which contained eleven advertisements of Guess jeans selected form Vogue magazine publ-ished from 1990 to 1996. Female college students (n=270) living in Seoul Korea participated in the study. The data were analyzed by one-way ANOVA. he results of this study were as follows:First there were significant differences in preference of advertisement and intentio to buy the advertised jeans among the consumer groups which had different perceptions of eroticism and attraction of model in the case of eleven advert-isements. Second consumer group which perceived model erotic and attractive highly had the most preference of advertisement and intention to buy the advertised jeans, However consumer group which perceived model low in two aspects had the lowest preference and intention to buy. Third consumer group which perceived model a low erotic but highly attractive women had a higher preference of advertisement and intention to buy the advertised jeans than consumer gorup which perceived model a highly erotic but low attractive women or the former group was similar in prefe-rence and intention to buy to the latter group.

• 복식문화연구
• /
• 제19권5호
• /
• pp.903-916
• /
• 2011

The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.

• 복식문화연구
• /
• 제16권3호
• /
• pp.409-424
• /
• 2008

This study intends to analyze T-shirt designs, particularly in connection with pop art. 444 pieces of T-shirts which conveyed the pop art spirits of well-known designers were selected for five years from 2001 to 2005, through fashion magazines(Collection: Dong-ah TV, Collezioni: Italy). The findings are as follows. As for formative characteristics of pop art in T-shirts, previous studies were analyzed to set classifications criteria such as popularization of images, eroticism, lettering and graffiti, assemblage. The design factor of the image popularization includes everyday images, cartoon, celebrities, and caricature. Everyday images ranked first followed by cartoon, caricature and celebrities. The design factor of eroticism ranges from the see-through look, partial exposure of human body, symbolization of underwear, and to printing of sexy images. The see-through look was ranked first, followed by partial exposure of human body, symbolization of underwear, and printing of sexy images. The design factor of lettering and graffiti encompasses letters, numbers, symbols and logos. Adoption of letters, numbers or symbols was ranked first, followed by brand logos and graffiti. The design factor of Assemblage is closely related to a three-dimensional effect. Varied expressions are possible: combination of two different textiles and fusion of textile and non-textile. Combination of two different textiles are higher than fusion of textile and non-textile.

• 복식
• /
• 제43권
• /
• pp.41-52
• /
• 1999

This study is to compare and analyze two types of 'transparency' concept expressed in architecture and garment which has not only been an important theme in the post-modern expression of architeture but been shown in various types of concept. This study examined the characteristics of transparency and through theoretical studies divided them into four types; frankness(purity ambiguity comparison exposure and eroticism) Purity building would use the matrial which is transparent glasses for the expprssion of its purity and clothing would use the transparent matrial for the expression of the natural beauty of human body and the purity of human of itself. Ambiguity is expressed in the outer side of architecture by duplicating transparent materials and by phenomenon of optical illusion and inflection. On the contrary in garment it is shown in the outward formation of underclothing. Comparison in architecture is expressed by the use of void but opaque materials as well as solid but transparent materials. Extinction is expressed with the visual effect of context of the surrounding by the use of opaque glass and reflexive glass. In garment the effect of comparison is expressed by the use of mixing transparent materials and opaque materials. Building would express the inside of itself by the way of its exposure and clothing would also express its frankness through the human body is partly opened or clossed at the same thime that arises from eroticism of the way of the expression of human feelings.