• Asia Marketing Journal
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• v.19 no.4
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• pp.87-114
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• 2018

The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

• Korean Journal of Human Ecology
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• v.13 no.1
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• pp.41-49
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• 2004

The purpose of this study was to investigate the eco-friendly values of the elderly. Specific objectives of this study were 1) to survey the eco-friendly levels of the elderly, 2) to find out related variables of the eco-friendly values of the elderly 3) to suggest to develop the eco-friendly values of the elderly for volunteer activity of environmental problem solutions. Two hundred eight elderly persons in the region of Cheong-ju(Chung-cheong Buk Do) were selected, and questionnaire was utilized for collecting data. The results were as follows: The eco-friendly levels of the elderly were relatively high and differed significantly according to educational level, health status, religion, participating volunteer activity and life satisfaction. The significant independent variables influencing the eco-friendly values of the elderly were educational level, health status, religion, participating volunteer activity, and life satisfaction. Based on the results of this study, voluntarism of the elderly provides the solution of environmental problem and life satisfaction, self development for the elderly.

• Fashion & Textile Research Journal
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• v.12 no.4
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• pp.431-438
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• 2010

This study analyzes how the environmental values of fashion consumers influence the purchase satisfaction and repurchase intention of eco-friendly fashion products. The survey was conducted from June $1^{st}$ to $30^{th}$ in 2009, and 343 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results show that the environmental values is classified by environment conservative value, economical value, social altruistic value, and egocentric value. The social altruistic value of fashion consumers affects purchase satisfaction of eco-friendly fashion products. The social altruistic value, environment conservative value, and egocentric value affect the repurchase intention of eco-friendly fashion products.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.55-72
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• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• Journal of Agricultural Extension & Community Development
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• v.30 no.2
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• pp.83-101
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• 2023

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

• Journal of Distribution Science
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• v.13 no.11
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• pp.5-13
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• 2015

Purpose - The purpose of this study is to understand how retailers' green practices influence customer environmental values and their organic food purchasing intention. Research design, data, and methodology - Data were collected from randomly intercepting retail shoppers (n=719) departing from 33 retail stores selling organic food products located in Florida, USA. U.S. Data were analyzed using descriptive statistics, CFA and Hierarchical regression analyses. Results - Results documented that customer environmental values (social-altruistic values and biospheric values) were determinants of organic food purchasing intention. Retailers' green practices representing'green self-governance'were found to significantly enhance the effects of customer environmental values upon organic food purchasing intention. Conclusions - This study successfully demonstrated that customers'willingness to purchase eco-friendly products can be greatly increased when having a positive perceptions toward retailers'green practices such as environmental friendly waste management, environmental improvement of packaging, taking back packaging and recovery of the company's end-of-life products.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.15-32
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• 2004

The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.1 s.114
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• pp.37-47
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• 2006

Environment-friendly agriculture has not only the simple purpose producing foods but also the key roles of conserving rural environments, landscapes and sustainable land uses. In addition, environment-friendly agricultural areas and their landscapes are important factors representing uniqueness of rural areas. For these reasons, this study investigates the landscapes formed through environment-friendly agriculture and evaluates the economic values of the landscapes using CRM(contingent ranking method) which has been known as one of the practical methods in the field of environmental economics. Based upon a scenario that government introduces the ratio of environment-friendly agriculture to evaluate economic values, a survey was performed with 1,088 of rural residents throughout the country. The results of this study indicate that the economic value for conservation and maintenance of environment-friendly agriculture landscapes is 480 won per household/month/1% environment-friendly agriculture, and this can be converted into 829 hundred million won per 1% environment-friendly agriculture nationally.

• Journal of Korean Home Economics Education Association
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• v.24 no.1
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• pp.37-48
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• 2012

The goal of this research is to determine the variables which influence adolescents' environmental-friendly clothing consumption behaviors. A questionnaire was prepared to survey 768 students in 8 different middle and high schools throughout Seoul. The results of the studies are as follows; First, the experiences in environmental activities were higher than the average. Second, the level of environmental-friendly values was found to be higher than the average. Among the values, environmental-preservation scored the highest, whereas selfishness scored the lowest. Third, adolescents have the strongest desire to express their individuality by means of clothing, which includes comfortableness, price, fashion, and brand. Fourth, the environmental-friendly clothing consumption awareness was average. In this field's subcategory, disposal awareness was above the average. But when buying clothes, the awareness of environmental problems was lower than the common level. Fifth, adolescents were lower in environmental-friendly clothing consumption behavior than the common level. In the subcategory, using behavior and disposal behavior were on the average, but buying behavior was executed in an anti-eco-friendly manner. Sixth, adolescents' price pursuit and clothing disposal consciousness were important factors of environmental-friendly clothing consumption behavior.

• Korean Journal of Organic Agriculture
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• v.20 no.4
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• pp.543-561
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• 2012

This work is for reasonable valuation method of environmental-friendly and organic company. Reasonable valuation method is principal for the sound development, the reasonable investment and the growth of stock market. This study proposes valid valuation and method for environmental-friendly and organic company. The author selected 4 companies from certificate list of environmental-friendly and organic food and LOHAS (Lifestyles Of Health And Sustainability) food of Korean standards association. Applying financial audit report of 5 years, the author output 5 variables from each companies by using Growth Option model of Real Option model. And the author valuated companies by adding option value calculated with these variables and residual value discounted with cash flow discounted method. Company values from ROV model were 1.71 time higher than DCF model. This results show that the value of environmental-friendly and organic food company may own high option premium, that is the growth factor.