• Journal of the Korean Society of Costume
• /
• v.65 no.7
• /
• pp.75-85
• /
• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• Journal of Korean Society for Atmospheric Environment
• /
• v.31 no.5
• /
• pp.472-481
• /
• 2015

Black carbon (BC) aerosols were monitored at the KIST site ($37.603^{\circ}N$, $127.046^{\circ}E$) and Cheonan-KOREATECH site ($36.766^{\circ}N$, $127.281^{\circ}E$) during the pre KORea-US Air Quality Study (KORUS-AQ) campaign using a couple of Muliti Angle Absorption Photometers (MAAP). BC mass concentrations were presented as $2.14{\pm}1.06{\mu}g/m^3$ and $0.94{\pm}0.60{\mu}g/m^3$ at KIST site (Seoul) and KOREATECH site (Cheonan), respectively. BC mass concentrations measured at KIST and KOREATECH sites from 22:00 on May 22 to 12:00 on May 23, 2015 showed 80% and 72% higher than average BC mass concentrations measured during campaign period, respectively. It indicates both sites could be influenced by a remote source. Similar patterns of BC concentrations between two sites from 20:00 to 24:00 on June 6, 2015 implies that the BC could be transported into both sites and then be stagnant inside the Korean Peninsula. Diurnal variation of BC in weekdays and weekends were also presented for the KIST and KOREATECH sites. Morning rush hour peak was observed at KIST site located in metropolitan area though no distinct morning rush hour peak was not observed at KOREATECH site located in a suburban area. This study revealed transport pathways of BC near the Korean Peninsula using back-trajectory analysis of BC measured both in a metropolitan area and in a suburban area.

• Journal of Digital Convergence
• /
• v.18 no.8
• /
• pp.385-390
• /
• 2020

The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.

• Proceedings of the Korea Air Pollution Research Association Conference
• /
• 2007.10a
• /
• pp.436-437
• /
• 2007

See Full Text

• Atmosphere
• /
• v.32 no.3
• /
• pp.247-261
• /
• 2022

The importance of ozone monitoring has been growing due to the polar ozone depletion and increasing tropospheric ozone concentration over many Asian countries, including South Korea. In-situ measurement of the vertical ozone structure has advantages for ozone research, but observations are not sufficient. In this study, ozonesonde measurements were performed from October to November in Yongin during the GMAP (The GEMS Map of Air Pollution) 2021 campaign. The procedure for ozonesonde preparation and initial analysis of the observed ozone profile are documented. The observed ozone concentrations are in good agreement with previous studies in the troposphere, and they capture the stratospheric ozone distribution as well, including stratosphere-troposphere exchange event. These balloon-borne in situ measurements can contribute to the evaluation of remote sensing measurements such as Geostationary Environment Monitoring Spectrometer (GEMS). This document focuses on providing essential information of ozonesonde preparation and measurement for domestic researchers.

• Hwankyungkyoyuk
• /
• v.3 no.1
• /
• pp.47-54
• /
• 1992

Residents Participation in Environmental Problems is essential for achieving better environmental. But, the Residents Participation in Korea is lack of popularity and still be situated in the level of only problem raises and protests afterwards. Public Environmental Education necessary for Residents Participation, is not a pratical education, because the education in the government side be performed mostly for the government employees and the environmental experts. To encourage the Residents Participation in Environmental Problems, the decision procedure of the environmental policies should by opened, and pratical movements. To enhance the Public Environmental Education, the NGOs' programs and mass-media campaign for environment should be enlarged and supported by the government.

• Korean Journal of Remote Sensing
• /
• v.33 no.5_3
• /
• pp.787-798
• /
• 2017

In the present study, the interior orientation parameters were computed by using various kinds of methods. Five DSMs (Digital Surface Models) in total were produced by applying interior orientation parameters to the image processing, and the accuracy was evaluated. In order to use interior orientation parameters as independent variables of DSM accuracy, flight parameters and exterior orientation parameters that can affect the accuracy of DSM were set to be the only fixed variables. From the results of the present study, the RMSE of campaign 3-2 was found to be 0.0305 m, which was the most favorable result. Thus, it is advisable to produce DSM by adjusted interior parameters after figuring out the interior orientation parameters using a camera calibration program at laboratory environment.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.25 no.1
• /
• pp.16-27
• /
• 2022

Due to climate change, temperature is rising worldwide. Since rapid growth has been achieved focused on cities, South Korea is experiencing serious environmental problems such as heat island and air pollution in urban areas. To solve this problem, the central and each local government are actively promoting tree planting campaigns. This study quantitatively calculated changes in green areas and vegetation of Gumi by the tree planting campaign, and analyzed the temperature changes accordingly. For the target area, the green area, vegetation index, and ground temperature were calculated for 4 different time periods using the given Landsat satellite images. As a result of the study, the green area of was increased by 7.24km² and 4.93km² for two regions, respectively. Accordingly, the vegetation index increased by 0.14 to 0.16, and the temperature decreased by 0.8 to 1.2℃. The Tree planting campaign not only plays a role in lowering the temperature of the city but also does various roles such as air purification, carbon absorption, and providing green rest areas to citizens. Therefore the campaign should be carried out continuously.

• Journal of Korean Society for Atmospheric Environment
• /
• v.23 no.4
• /
• pp.405-419
• /
• 2007

A series of tracer experiments for the evaluation of atmospheric dispersion was performed over the urban area of Seoul using two inert, non-deposition perfluorocarbon (PMCH and m-PDCH) gases during three years campaign on 2002, 2003 and 2005. 30 sampling sites for collecting these tracers were located along two arcs of 2.5 and 5 kilometers downwind from the release point. About ten measurements which each lasted for 2 hours or 4 hours were made over the two consecutive days during each campaign. CALPUFF and MM5 meteorological model were applied to evaluate the urban dispersion in detail. Size of Modeling domain was $27\;km{\times}23\;km$ and the fine nest in the modeling domain had a grid size of 0.5 km. The results showed that CALPUFF dispersion model had a tendency to estimate tracer concentrations about $2{\sim}5$ times less than those of ambient samples under many conditions. These consistent inaccuracy in urban dispersion was attributed to inherent inaccuracy and lack of details in terrain data at urban area.

• Journal of Environmental Science International
• /
• v.31 no.7
• /
• pp.543-553
• /
• 2022

The latest aerospace technology is important for the stable flight of a launch vehicle, but weather conditions on the day of launch are also one of the essential factors for successful launch campaign. If a launch vehicle is directly struck while preparing to take off from the launch pad on the day of launch or the electronic device are damaged by induced current during flight of the launch vehicle, this means launch failure and can lead to enormous national loss. Therefore, for a successful launch campaign, it is necessary to analyze the lightning detection characteristics of the Naro Space Center. In this study, the seasonal factors of the lightning that occurred over the Naro Space Center from 2003 to 2017, the influence of the polarity, and the correlation with the lightning intensity was confirmed. As a result, there was a high probability of intensive occurrence of multiple lightning strikes in summer, and a high proportion of positive (+) lightning strikes in winter. Lastly, in the distribution of the number of lightning strikes, an average of 2.0 to 2.5 negative (-) lightning strikes occurs in the coastal regions of the South and West Seas when one flash happens.