• Journal of Distribution Science
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• v.10 no.11
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• pp.21-30
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• 2012

Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

• Journal of the Korean Society of Physical Medicine
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• v.10 no.1
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• pp.23-35
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• 2015

PURPOSE: People with physical disabilities such as cerebral palsy usually experience obstacles when interacting with computer through conventional keyboard because of their motor disabilities. The purpose of this study is empirically compare of text entry(alphabet and word) speed and accuracy using the three different keyboard type on four students(male 2 and female 2) with cerebral palsy. METHODS: This research design used a replicated single-case experimental approach to compare the individual performance. An alternating treatments design was used to examine the effectiveness of standard QWERTY keyboard and alternative keyboard(mini and big keyboard) on computer access for students with cerebral palsy. To avoid changes in posture that influence a keyboard character entry training and evaluation was carried out using his sitting in a wheelchair. Compass software program used in this study as an assessment tool to measure speed and accuracy when performance of text entry(alphabet and word). This was repeated until the stable status of reaction time. RESULTS: As a result, the alternative keyboard seems to be the most effective device for students with cerebral palsy to perform text entry. But various factors such as peculiarity of motor disabilities, experience and preferences of the user are heavily related. CONCLUSION: Thus, we must perform the objective and systematic assessment for computer access and if sustained training is accomplished, it could to improve speed and accuracy of text entry(alphabet and word).

• Journal of the Ergonomics Society of Korea
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• v.26 no.3
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• pp.117-124
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• 2007

A few people are frequently using Korean text entry function in the mobile phone. To make matters worse, too many kinds of Korean text entry methods exist in the market, compelling mobile phone users to learn how to input texts all over again, whenever they purchase a new mobile phone. The purpose of this study is to propose a universal design of Korean text entry method for mobile phones. Several experiments and several questionnaire surveys were conducted in order to induce design factors for the universal design. Participants were mobile phone users with the diverse levels of text entry expertise and with the diverse ages. The results of this investigation were identical, irrespective of participants' age and expertise. The efficiency of the text entry method was not more important factor than memorability. The layout of vowels to keypad was preferred to map just 3 strokes to the 3 buttons so that users can make for themselves vowels that they want to input. The preference on the consonants layout was different according to investigation methods. According to the survey, it was preferred that consonants were arranged by alphabet order. However, the result of text entry speed measurement was that the arrangement by alphabet order was not superior to the typical arrangement. Such results may be used to design mobile phones for diverse users.

• International Journal of Naval Architecture and Ocean Engineering
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• v.13 no.1
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• pp.450-465
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• 2021

In this study, an attempt has been made to investigate the water-entry characteristics of the high-speed parallel projectile numerically. The shear stress transport k-𝜔 turbulence model and the Zwart-Gerber-Belamri cavitation model based on the Reynolds-Averaged Navier-Stokes method were used. The grid independent inspection and grid convergence index is carried out and verified. The influences of the parallel water-entry on flow filed characteristics, trajectory stability and drag reduction performance for different values of initial water-entry speed (𝜈₀ = 280 m/s, 340 m/s, 400 m/s) and clearance between the parallel projectiles (L_p = 0.5D, 1.0D, 2.0D, 3.0D) are presented and analyzed in detail. Under the condition of the parallel water-entry, it can be found that due to the intense interference between the parallel projectiles, the distribution of cavity is non-uniform and part of the projectile is exposed to water, resulting in the destruction of the cavity structure and the decline of trajectory stability. In addition, the parallel projectile suffers more severe lateral force that separates the two projectiles. The drag reduction performance is impacted and the velocity attenuation is accelerated as the clearance between the parallel projectiles reduces.

• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.330-344
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• 2023

This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

• 한국전산유체공학회:학술대회논문집
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• 2009.04a
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• pp.191-195
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• 2009

A parametric study for for the water entry of a two dimensional symmetric wedge with deadrise angle of 10 degrees was carried out to find out the most dominant parameter. Water entry problem with constant velocity is simplified as the stationary wedge in the way of the upcoming water surface. The calculated impact loads showed that the effect of the viscosity was not so important in this problem. For a given grid system a suitable time step size can be found. The most sensitive parameter was found to be the grid size.

• Journal of the Korean Statistical Society
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• v.26 no.1
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• pp.117-130
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• 1997

We study the asymptotic behavior of the maximum partial likelihood estimator in the Cox proportional hazards model in the presence of nuisance parameters when the entry of patients is staggered. When entry of patients is simultaneous and there is only one regression parameter in the Cox model, the efficient score process of the partial likelihood is martingale and converges weakly to a time-chnaged Brownian motion. Our problem is to get a similar result in the presence of nuisance parameters when entry of patient is staggered.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1997.10a
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• pp.361-364
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• 1997

The re-enty guidance design involves trajectory optimization, generation of a reference drag acceleration profile with the satisfaction of trajectory constraints. This reference drag acceleration profile can be considered as the reference trajectory. This paper proposes the atmospheric re-entry system which is composed of longitudinal, later and range control. This paper shows the a performance of a re-entry guidance and control system using feedback linearization control and predictive control.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.13 no.21
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• pp.1-6
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• 1990

The paper analyzes how an agency problem in one industry affects the nature of equilibrium in another related industry facing potential entry. It is shown that, under certain situation, the incumbent allows for entry and charges a higher price than that without the agency problem. And the incumbent can reap more profits as a result of entry. The socially optimal price may be higher than, equal to or lower than the price the incumbent charges.

• Journal of Mechanical Science and Technology
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• v.20 no.10
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• pp.1557-1566
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• 2006

We present a procedure for the application of global orthogonal polynomial into an atmospheric re-entry maneuvering problem. This trajectory optimization is imbedded in a family of canonically parameterized optimal control problem. The optimal control problem is transcribed to nonlinear programming via global orthogonal polynomial and is solved a sparse nonlinear optimization algorithm. We analyze the optimal trajectories with respect to the performance of re-entry maneuver.