• 지식경영연구
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• 제17권2호
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• 유통과학연구
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• 제21권10호
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• pp.109-121
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• 2023

Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

• 한국조리학회지
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• 제23권2호
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• pp.35-44
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• 2017

The purpose of the present study was to investigate the impact of experience factors on brand attitude and revisit intention in cakes specialty shop. The result showed that among experience factors in rice cake specialty shop, educational experience factor and aesthetic experience factor had influence on both brand attitude and revisit intention, and entertainment experience factor had only influence on revisit intention. Also, brand attitude had significant influence on revisit intention. It was confirmed that experience activities in marketing of traditional food such as rice cakes are significant marketing activities, and educational experience factor and aesthetic experience factor have high correlated each other. On the other hand, entertainment experience factor is in lack relatively, which is due to the complexity of the traditional food manufacturing, and future improvements about this needs to be required. This study was to identify marketing significance of experience factors in rice cake specialty shop and to verify the necessity and effectiveness for spreading vigorous marketing in a variety of traditional food fields through this opportunity.

• 대한안전경영과학회지
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• 제19권2호
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• pp.147-157
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• 2017

The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

• 디자인학연구
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• 제15권2호
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• pp.59-70
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• 2002

인간의 만족은 물질에 대한 만족에서 정신에 의한 만족으로 심리적 체계가 변화하였다. 그것은 '손에 잡히는 상품에서 느끼는 상품으로(Fromj Real Goods to Feel Goods)' 즉, 재화나 용역, 최소한의 내구재와 같은 물리적인 실제 상품 소비가 아니라 삶을 더 충만하고 즐거운 것으로 만들어줄 수 있는 서비스와 같은 정보가치를 함유한 시간을 소비하는 쪽으로 그 상대적 관심이 선회한다는 것을 의미한다. 본 고는 엔터테인먼트를 대중소비문화를 기반으로 하는 문화산업으로 보고 산업분야의 엔터테인먼트 경향을 조사해봄으로써 사용자에게 흡인요소로 작용하는 다양한 형태의 어트랙션(Attraction)을 고찰해 본 것이다. 조사를 통해서 현대의 생활자들은 체험(Experience)이라는 무형상품에 대해 큰 가치를 부여하고 있음을 알 수 있었으며, 가장 보편화된 방법으로는 고객에게 즐거움이라는 체험을 선사함으로써 고객에 대한 감각적 교류(Sensory Interaction)에 호소하는 것이다. 진정한 의미에서의 엔터테인먼트는 창의력을 바탕으로 생성되는 것이며, 불확실한 대중과의 정서적 유대를 항상 이해하고 개발하는데 쏟은 직감과 노력의 산물이라고 할 수 있다.

• 아태비즈니스연구
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• 제13권3호
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• pp.157-170
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• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.

• 한국엔터테인먼트산업학회논문지
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• 제14권5호
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• pp.207-215
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• 2020

게임의 미적경험 연구는 플레이경험의 예술적 담론 형태의 인문·사회적 접근과 게임 내 특정 대상의 구조적 판별 위주의 공학적 접근에 편중되어 있다. 본 논문은 게임플레이 과정에서 플레이어의 경험적 측면을 분석할 수 있는 미적경험 과정에 대한 이론적 틀을 마련하였다. 이를 바탕으로 미적경험에 대한 인지적 데이터(시선추적, 플레이행동, 얼굴표정)의 유형을 분류하고 그 측정방법을 제시하였다. 파일럿 테스트를 통해 측정방법의 오류 및 고려사항을 도출함으로써 플레이어 관점의 실증적 연구를 수행하는데 기여할 것이다.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.494-502
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• 2014

본 연구는 무주반딧불축제의 체험프로그램에 참가한 550명의 방문객을 대상으로 설문조사를 실시하여 축제 체험요인이 축제만족, 행동의도에 미치는 영향관계를 분석하였다. 그리고 본 연구를 위해 최종적으로 493부의 설문지로 AMOS 18.0 통계프로그램을 사용하여 가설을 검증하였다. 분석결과를 보면, 미적체험을 제외한 교육체험, 현실도피체험, 엔터테인먼트체험은 모두 유의한 영향을 미치는 것으로 나타났다. 표준화계수를 바탕으로 살펴보면 엔터테인먼트체험요인이 방문객의 만족에 가장 높은 영향력을 갖는 것으로 나타났다. 그리고 축제 체험프로그램을 통해 만족한 방문객은 재방문의도와 긍정적인 추천의도가 높은 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.263-288
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• 2022

Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

• 유통과학연구
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• 제17권11호
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• pp.47-52
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• 2019

Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.