• Information Systems Review
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• v.10 no.1
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• pp.91-113
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• 2008

Recently, as most functional business activities in an enterprise are supported by computerized information systems, data duplication and inconsistency among functional information systems become serious problems. It brings people to have many interests on data quality management. This paper presents a case study in which a company had improved their data quality by enhancing their data quality management processes. Though the case study, we describe main issues and risk factors in the process of data quality improvement projects as well as solutions to resolve the issues, which can be referred by other companies who pursue data quality improvement. Also, the improvement effects are evaluated by multidimensional perspectives which include quantitative and qualitative measures on data quality, productivity, customer satisfaction, organization, and culture.

• The Journal of Information Technology
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• v.3 no.4
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• pp.107-128
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• 2000

Many Countries in the world are struggling to foster the industry of international convention while attracting various international convention on the politics, economy society, culture, religion and sports. The needs of international conventiones are increasing now becourse of the expansion of international visitors exchanges and it affect on the promotion of national economy development of tour industry internal and overseas public relation of the countries. The important point in this situation is to make a consensus between public organization in eluding goverment related civil industry and academic society and set up and process the long term and short-term strategy basis on the consensus. First related facilities should be enlarged and inproved and maketing activities to hold the conventions that are propec to their facilities should be fostered. Second it is imporment to try to hold the international convention through in troducing our related abilities and facilies if the world and through Positive public realations and marketing activities in the world. Third to perform the inducde international conventions successfully the gualities of related personnel should be improved and the experts such as conventions Planner and simultaneous interprefec should be nurtured. Fourth related enterpries should be supported step by step by goverment level to foster their activifies on holding and operating the international conventions. Fifth the tourism effect can b promoted by harmonizing the tourism and international convention through building large scale convention centers in the cities. Therefore to develop the international conventions industry more positively and effectively publicity work and activity to hold of the goverment posifive and creative effort of related enterprise and people's active participation are all needed.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.326-336
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• 2010

The purpose of this research is to analysis of difference about university curriculum of secretary from ethnographic research. The research participant 4 years is the university graduate. The participant who is selected is the practical career person of 3 or more years that Works at the Seoul individual enterprise. The specialist verified continuously about research truth and ethical from collection of data and analytical process. The research method and analysis results are as follows : First, Martial art and sports relation subject is more protocol secretary and secretary subject. But emphasized an importance about protocol secretary and secretary subject. Second, The male emphasized that Specialist training and segmentation in major field of study. The woman emphasized that women's studies and protocol secretary, culture of high-level class. Third, They have emphasized difference about private security in professionalism of curriculum.

• Korean Institute of Interior Design Journal
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• v.23 no.5
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• pp.14-24
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• 2014

Modern enterprise activity and consuming pattern which have been continued since the industrial revolution are causing a great burden on the environment, so that the strategy for sustainability in the whole industry cannot but be realistic and inevitable alternative. Presently various brands which applied the concept of sustainability exist, however they also can be said to play a part in current environmental damage by creating value aiming at only growth and pursuing short-term profit in accordance with it with simple commercial logic. Hereupon, this research aimed at eventually preparing the base of guidelines of sustainable design of space branding by newly drawing the value of sustainability in the aspect of space branding and systematically deducing design elements along with it. For this, the researcher reestablished value and design elements for sustainability in space branding by comprehending the concept of sustainability, design method of sustainable design and environmental value hidden in it, after comprehending the concept of space branding and brand value suggestion and interrelation through advanced researches. The previous studies related to the existing space branding have had mainly focused on the design of the marketing point of view to promote consumer culture. But this study can be found the meaning that new roles and methods of design in space branding from the perspective of sustainable. Now companies need to figure out a variety of strategic ways to find the right balance depending on their situation between contradictory concept of 'Consumption' and 'Sustainability'.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.90-102
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• 2013

K-POP has become a part of killer contents attracting worldwide attention beyond Asia. The purpose of this study aims to identify some critical factors for recent success of K-POP. In order to do that, the influence of the change in media on the globalization of popular culture was explored and its required conditions were analyzed. And the international and domestic contents production cases were investigated and the possibility of expansion of Korean Wave through reproduction of diverse contents was discussed. The potential markets for further development of Korean Wave were also analyzed and gave some suggestions for building new businesses model and effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers.

• The Journal of the Korea Contents Association
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• v.7 no.1
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• pp.207-214
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• 2007

Symbol mark started with expressing the symbolic form through the long history of human beings, in order to transmit self or group's life and thoughts, and since the Industrial Revolution, symbol mark has beer used for the business activities of enterprise, along with the acquirement of term 'CI'. The symbol mark design of A.E.G, designed by Peter Behrens in 1907 is the onset of symbol mark in the CI concept, and the concept of CI and symbol mark was introduced to our nation in the early of 1970s. Since then, until now, CI has reflected the phase of the times as a key factor of CI, while repeating numerous changes, and recently, it is a state that the expression methods of symbol mark have been varied with the popularization of trend, appealing to emotion in the whole society and culture. Accordingly, this thesis examines the corporate symbol mark through the portfolio of representative CI specializes companies from the introduction period of CI to the present, and analyze the features of the time in order to present the basis of the direction of symbol mark design for the creation of future corporate images.

• Journal of Navigation and Port Research
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• v.36 no.10
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• pp.889-893
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• 2012

The growth of Chinese logistics market has brought many logistics enterprises enter into the chinese market. The purpose of this study is to suggest some alternatives for activating enter into chinese market for smaller-sized korean logistics enterprise. First of all, in order to achieve such a purpose, factors for activation through literature survey and previous studies are analyzed. After that, questionnaire survey are carried out. Also factor analysis and reliability test based on the questionnaire results are performed. Main findings are suggested as followings. First, in order to activate entering the chinese market, it is drawn out that possessing of logistics infrastructure and understanding of culture of chinese relationship are most important. Second, market information and reform of management system, inspection and customs clearance are suggested as less important.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.219-228
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• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.105-117
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• 2020

The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

• International Commerce and Information Review
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• v.18 no.2
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• pp.3-26
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• 2016

Crowdfunding is growing up SNS spread, raising funds from numerous people which are offering necessary funding of private and enterprise using the internet-based platforms. The function of crowdfunding uses innovative financing in being business and start-ups having difficulty in financing. Crowdfunding in our domestic is concentrated on culture and arts in the early adoption phase, and is numerous projects with public features. However, the investment case of crowdfundig in e-commerce trade start-ups is rarely in spite of a increased attention for crowdfunding.. The purpose of this study examined the factors to be considered when using successfully crowdfunding on e-commerce trade start-ups. This study is understanding the legal and policy of crowdfunding market status and other countries, and suggests the activation of the direction of government policy, legal system, and participation of financing suppliers and investors as activating the law and policy system related the crowdfunding on a domestic in terms of e-commerce trade start-ups investment.