• Journal of Service Research and Studies
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• v.8 no.3
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• pp.1-23
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• 2018

This study suggests a way through Hong Kong as an alternative strategy for Korean companies to enter Chinese service market which is rapidly expanding due to China's recent policy switch toward service economy. Service market is generally more regulated, labor-intensive, and domestic demand-oriented than goods market, which makes opening of domestic markets to foreigners slow. In case of China, market control and regulations by the State is tighter than other economies. Therefore, it is important to find ways to avoid regulations from the Chinese government if possible. In this sense, this study investigates the China-Hong Kong CEPA and draws its strategic value for entering Chinese service market by comparing it with the Korea-China FTA service sector. In addition, utilizing the difference in tax agreements between Korea-China and China-Hong Kong, and the human network of Hong Kong entrepreneurs in China may play an important role in reducing the risk that might arise in China.

• Journal of applied mathematics & informatics
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• v.26 no.1_2
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• pp.337-347
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• 2008

Based on social welfare maximum theory, the optimal scale of power plants entering generation power market being is researched. A static non-cooperative game model for short-term optimization of power plants with different cost is presented. And the equilibrium solutions and the total social welfare are obtained. According to principle of maximum social welfare selection, the optimization model is solved, optimal number of power plants entering the market is determined. The optimization results can not only increase the customer surplus and improve power production efficiency, but also sustain normal profits of power plants and scale economy of power production, and the waste of resource can also be avoided. At last, case results show that the proposed model is efficient.

• Asia-Pacific Journal of Business
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• v.10 no.2
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• pp.65-77
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• 2019

The after China's reform and opening up, the country has been facing the era of material abundance based on its economic power. The Chinese food industry has been growing along with economic growth, high quality, and diversified customer needs. Also, as Chinese people have strong attachment to food, many food franchise companies have been also growing rapidly. As the Chinese government encourages and supports the field of food franchises, so that the quality and quantity of the Chinese restaurant industry have been improved largely. Meanwhile with the support of the Korean government to enter the overseas market, the number of Korean franchise companies are increasing to operate their business in China. Under the influence of Chinese food industrial climate, Korean companies are also in search of global market advancement to China. However, the risks in China are unexpectable, which means that the recent move of China is literally showing rugby action, criticism of operating businesses in China has been climbed up and the domestic SMEs are seriously considering whether to stay or leave. This study investigates the environmental risks of Chinese enterprises, in which the food franchise companies could experience, to manage any risks from entering the Chinese market with uncertainty. Through SWOT analysis and cases, strategies to avoid the risks are suggested for Korean companies to enter the Chinese markets. Therefore, this study researches in the current status of Chinese and Korean restaurants, explores any risks in China in terms of exports to China and market advance, develops strategies to avoid those risks, and provides essential suggestions for entering into Chinese market.

• International Commerce and Information Review
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• v.12 no.3
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• pp.197-221
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• 2010

China has experienced repid economic growth since it opened its economic market. Apparently, China tends to follow the worldwide trends and it plans to play a leading role in the world. As China has become a global manufacturing center as well as a manufacturing powerhouse with its high economic growth rate, China's logistics industry has entered a stage of fast growth and the demand of logistics infrastructure and third party logistics service are increasing rapidly. This study is to present some efficient entering strategies of Korean logistics firms in China by examining the current situations of logistics industry in China and some business strategies of international logistics firms in China. From the research which sees consequently investigated a various policy, a system and a law about chinese logistics industry and present condition of the Chinese goods enterprise and instance analysis of the large Chinese corporation that branch out to undeveloped markets led and a Chinese logistics industry and problem point escape hereafter the heightening of competitiveness plan which is rational under presenting boil.

• Korean Journal of Organic Agriculture
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• v.16 no.3
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• pp.259-274
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• 2008

This study was designed to analyze the possibility to enter the Chinese market aggressively by giving light on the factors which have effects on the continuous intention of Shanghai consumers to purchase environment-friendly foods, and the purchase of Korean environment-friendly foods. The objects of analysis were the 209 consumers living in Shanghai, China. As for the analysis method, the frequency, percentage, crossing analysis, $X^2$-test and logistic regression analysis were carried out, making use of SPSS PC+ 13.0. The study results are as follows. Firstly, it was identified that the decisive factors, such as good taste, health of family, freshness, food shop in a department store, international quality authentication, diversity of items and number of family members, had effects on the possibility that the consumers in Shanghai, China would purchase environment friendly foods continuously, showing the meaningful variables. Secondly, as for the decisive factors having effects on the possibility to buy Korean environment friendly foods continuously, it was identified that good taste, health of family, freshness and price cutting were the meaningful variables. Therefore, it is necessary that to set up a export promotion strategy to make the Shanghai consumers get interested in Korean environment-friendly foods and choose to buy the foods.

• International Commerce and Information Review
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• v.14 no.2
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• pp.29-52
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• 2012

Since diplomatic relations with China in 1992, many Korean companies have entered into China and that expansion is currently continuing. But now, many of Korean enterprises tend to withdraw and return to the domestic, this is because that major factors are too much fast increasing in labor costs and the difficulty of local workforce management. In this study, it is researched that the type of human resource management of Korean firms entering into Heilongjiang Province, Harbin and the similarities and differences were investigated by comparing the form of personnel management of existing areas and Harbin area, and then this study was conducted the survey and interview of domestic companies operating in Harbin, to pursuit the efficient way to manage the workforce development and management strategies. The result of researches and workforce development strategies of entering firms are as follows; First, it is required to establish a human resource discovery system for entering companies in focusing on managerial work ability and on blue-collar which is separated by professional and technical experts and a simple blue-collar people. Second, it is required to entering companies that they have to grow up the promotion and exchange of the Department of Korean Studies in Harbin and have to build the industry and universities training programs to promote needed experts, and have to establish the expert pool systems to support the flexible labor supply.

• Asia Marketing Journal
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• v.11 no.2
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• pp.21-35
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• 2009

In December 5, 2006, "The Economic Times", India's the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India's market. Lotte group, marking number 7^th in Korea's list of conglomerates, established VRIC(Vietnam, Russia, India, China)'s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption of Lotte Mart's India market entry scenario, this study considers various decision-making factors such as market attractiveness evaluation, timing of entry, entry mode, location, scale, positioning, operation strategy, and others, while developing an overseas market entry strategy. This case study also provides India's distribution market environment that Korean companies can utilize when entering into the Indian market in the near future.

• The Journal of Industrial Distribution & Business
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• v.9 no.4
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• pp.73-82
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• 2018

Purpose - Before the economic reforms, the Chinese communication industry was poorly developed. After China's entering to WTO, the Chinese market were gradually opened, domestic companies will be faced with more and more pressures of competition from the world rival countries. As time goes on, the overseas telecommunications companies will occupy the Chinese market with the opening of China Telecommunications market to outside. So this paper focuses on problems and development methods based on the research about the present situation and development methods of communication industry(communication manufacturing industry and communication manufacturing industry) in China. Research design, data, and methodology - This study analyzed the policies of China's entering to WTO. This paper observed previous researches and made an empirical research on Chinese communication industry based on the governmental policies, strategies, books and previous papers with several kinds of clear data announced formally by China authorities. Results - Most recently, reorganization of the communication industry has brought good opportunities for the development of the communication manufacturing enterprises. This paper analyze policy changes of Chinese communication industry, the status of communication manufacturing industry and communication service industry. Finally, this study for further research analyzes the existing problems and puts forward some practicable measures to solve them. Conclusions - Looking ahead, with China's rapid economic development and steady deepening of reform and opening-up, the Chinese communication industry is faced with an even broader prospect of development. Chinese communication industry will be become the pillar one in national economy after 10 years development. Foreign communication companies accelerated investment and progresses to Chinese information and communication markets. Positive ones are more foreign investment, export increase, domestic innovation, communication industry made steep growth. But negative ones are obstacles of domestic companies' development and jobless rate increase etc. Second communication manufacturing industry made good development, but computer and TV related industry made decline in growth. Third, market sizes of internet and mobile services are growing but the size of wired communication services is downsizing gradually. To overcome them, the studies of components or parts of communication manufacturing industry are needed individually. Second China Unicom, China Telecom, China Mobile etc. are Chinese representatives. The sales volumes are very similar at the beginning, but now they are different and make big differences. So the analysis about, their differences and its impact, are needed.

• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.105-116
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• 2018

As an international company in the automotive industry for years, Sichuan Hyundai has encountered serious difficulties since its entering into China. With huge investment and great ambition to conquer the China commercial vehicle market, successive setbacks have put the company in jeopardy. Design thinking, emphasizing "user-driven innovation" can help to look for effective and possible solutions from a very strong and effective perspective. This thesis first provides a comprehensive look of the economic background of China in order to get a overall understanding of the market. Then the paper did an analysis of Sichuan Hyundai from the perspective of design thinking. By identifying the reliability bias of Sichuan Hyundai, key problems such as the product, advertisement and cultural communication were discussed. With a emphasis on the intuitive thinking, the paper provides some feasible solutions and also implications for the future development.

• Journal of Korea Trade
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• v.24 no.1
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• pp.35-58
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• 2020

Purpose - This study examines the determinants of foreign direct investment (FDI) location choice for Chinese firms, focusing on the agglomeration effect for firms of the same nationality. Design/methodology - The empirical data are China's inward FDI from the top 19 economies (excluding tax havens and Taiwan) in terms of FDI during 1997-2015 and China's outward FDI from the top 18 economies (excluding tax havens). This study uses a random effects generalized least squares model for panel data analysis. Findings - The results confirm that both host countries' costs and market conditions and the degree of agglomeration affect these countries' attractiveness for FDI inflows. Specifically, agglomeration has a significant effect on China's inward and outward FDI. This study confirms that the agglomeration of firms of the same nationality has predictive power for multinational enterprises' FDI location choices. The host countries' real GDP and trade openness also positively affect FDI inflows. Interestingly, however, China's production cost has a positive effect. Thus, inward FDI aimed at entering the Chinese market is increasing in recent years relative to the previous efficiency-seeking FDI. Inward FDI in China is therefore the market-entry type, whereas outward FDI by Chinese firms is the market-oriented type. Originality/value - These results suggest that the effects of the potential determinants of Chinese outward FDI are similar to those of inward FDI as China's trade liberalization progresses.