• Journal of Distribution Science
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• v.22 no.3
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• pp.21-31
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• 2024

Purpose: The primary aim of this study is to explore how social media marketing influences customer purchase intention, focusing on the roles of customer engagement and trust as mediators. Research Design, Data, and Methodology: The investigation utilized an online survey conducted in Chinese on the Questionnaire Star platform. It targeted male and female consumers aged 18 and above who purchase products online, yielding 1107 valid responses from across major Chinese cities. Results: Analysis reveals that social media marketing significantly affects customer purchase intention in a positive manner. It also enhances customer engagement and trust, which serve as crucial mediating variables linking social media marketing to purchase intention. The study found that engagement and trust facilitate brand identification and alignment, thereby directly boosting purchase intention. Conclusion: The findings offer essential insights for businesses aiming to improve their social media marketing impact on consumer behavior. It highlights the importance of fostering user engagement and trust, as well as creating a favorable brand image. These elements are key to influencing consumer purchase decisions within social media contexts. The study advises businesses to engage deeply with consumers and build trust, providing practical recommendations for navigating the evolving social media environment towards sustainable growth.

• Journal of Distribution Science
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• v.22 no.5
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• pp.117-129
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• 2024

Purpose: This research aims to explore the ramifications of job stress on cabin crews within the air service distribution sector, specifically examining its impact on service quality through mediating variables such as job satisfaction and engagement during the pandemic era. Research design, data and methodology: The study is based on a sample size of 312 individuals, exclusively comprising cabin crews employed in the airline industry. Methodologically, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed for statistical analysis. Results: The findings reveal that both performance evaluation and job responsibility exerted a significant impact on both job satisfaction and job engagement. Furthermore, job engagement demonstrated a substantial influence on service quality. However, in contrast, factors like unstable employment and the working environment showed no significant impact on either job satisfaction or engagement. Additionally, job satisfaction did not exert a significant influence on service quality. Conclusions: These insights will offer the valuable guidance to the airline industry in preparing for unforeseen external environments that may affect the industry. As the aviation sector navigates the challenges posed by the pandemic, understanding and addressing the intricate relationships among job stress, satisfaction, engagement, and service quality will be crucial for effective industry resilience and adaptation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.357-365
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• 2018

This descriptive study was conducted to investigate the relationship between clinical learning environment, professor trust, and academic engagement in nursing students. The findings of the study provide the basis for nursing education improvement related to academic engagement in nursing students. Data were collected from 120 nursing students at a university. Measurement parameters consisted of clinical learning environment (CLE, Clinical Learning Environment) 19 items, professor trust (PTS, Professor Trust Scale) 27 items, and academic engagement (UWES-S, Utrecht Work Engagement Scale-Students) 13 items. The general characteristics of respondents were as follows: average age 21.91 years, females 87.4%, third grade 50.5%, fourth grade 49.5%, and an academic score just before the semester of high 16.2%, middle high 35.1%, middle low 36.9%, or low 11.5%. Academic engagement showed a statistically significant correlation between clinical learning environment and professor trust. Regression analysis showed that clinical learning environment (CLE), professor trust (PTS), and academic score just before the semester affected academic engagement. Results of this study suggest that clinical learning environment should be improved, and professor's efforts to give students credibility should be followed for academic engagement of nursing students.

• 대한공업교육학회지
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• v.40 no.2
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• pp.92-110
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• 2015

The purpose of this study is to provide necessary information to understand characteristics of vocational high school students and to enhance academic engagement through social support of teachers, leading to help research of teaching and learning strategy. A survey was conducted on 990 engineering major students attending 11 vocational high schools in Seoul metropolitan, Chungcheong, Jeolla, Kyeongsang and Kangwon regions. A questionnaire consists of measurement tools for the academic engagement (21 questions) and the social support of teachers (25 questions). The findings of this study are as follows: First, it is found that the level of students' academic engagement was high. But it appears that the students showed low engagement of emotion compared with that of behavior and cognition. There was no level difference according to gender, but there was a considerable difference according to a school year. The first year students' level of engagement was higher than the second and the third year students' in terms of cognition and emotion. Second, it shows that the level of the teachers' social support was normal, which was in the order of appraisal support, instrumental support, informational support, and emotional support. Especially, the level of appraisal support and instrumental support was most. Third, there were correlation and explanation between students' academic engagement and teachers' social support. Moreover, the result that teachers' emotional support has high correlation and explanation in qualitative terms of academic engagement support the importance. Therefore, it is concluded that the social support of teachers can make an positive influence on improving the academic engagement of students and provide students with adaptability and satisfaction with their school life, which may give students a positive effect in emotional development, self-formation, and complement.

• The Mathematical Education
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• v.62 no.1
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• pp.57-78
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• 2023

Students' engagement in lessons not only determines the direction and result of the lessons, but also affects academic achievement and continuity of follow-up learning. In order to provide implications related to teaching strategies for encouraging students' engagement in elementary mathematics lessons, this study implemented lessons for middle-low achieving fifth graders using open-ended tasks and analyzed characteristics of students' engagement in the light of the framework descripors developed based on previous research. As a result of the analysis, the students showed behavioral engagement in voluntarily answering teacher's questions or enduring difficulties and performing tasks until the end, emotional engagement in actively expressing their pleasure by clapping, standing up and the feelings with regard to the topics of lessons and the tasks, cognitive engagement in using real-life examples or their prior knowledge to solve the tasks, and social engagement in helping friends, telling their ideas to others and asking for friends' opinions to create collaborative ideas. This result suggested that lessons using open-ended tasks could encourage elementary students' engagement. In addition, this research presented the potential significance of teacher's support and positive feedback to students' responses, teaching methods of group activities and discussions, strategies of presenting tasks such as the board game while implementing the lessons using open-ended tasks.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.117-128
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• 2018

China's rapid economic growth is continuous but the country still has a long way to become a center for creativity. Leaders have no idea how to encourage their employees to work more efficiently in Chinese companies. Meanwhile the majority of employees are not fully engaged in their work, sometimes they think their work is not meaningful. The purpose of this study is to explore the relationship between transformational leadership and employee creativity, through perceptions of meaning in work and work engagement among employees working in XunLei Networking Technology Corporation. 140 valid data were collected and were analysed using SPSS and AMOS. Results showed that transformational leadership has a positive and significant influence on meaning in work and work engagement. Meaning in work has a significant effect on work engagement, and work engagement has a significant influence on employee creativity. This study provides both academic and practical implications about transformational leadership and employee creativity through meaning in work and work engagement.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.3003-3010
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• 2015

In this study, consumer to use digital media is investigated on media engagement, Brand Attachment, Brand Relations Affect and Brand Loyalty of relation. also analyzing the mediating effect of brand relations affect and brand influence in the relationship between media engagement and brand attachment step has its purpose. Data analysis result showed that media engagement is significant effect on Brand Relations Affect and Brand Attachment, Brand relations Affect and Brand Attachment is significantly effected on the brand loyalty. And mediating Effect of brand Relation Affect was investigated by adjusting role between media engagement and brand attachment. Media engagement and brand relations, the influence of the brand attachment, brand relations affect has a greater effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.153-165
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• 2015

The purpose of this research is to verify that how Emotional Labor of surface acting and deep acting influences on work engagement and job burnout, effect on turnover intention, and customer orientation. It studies the effect of reward on manager at support centers for startup. The results of the study are that the surface acting do not influence on work engagement and job burnout and the deep acting has positive influence on work engagement and negative influence on job burnout. The work engagement has negative effect on turnover intention and affirmative effect on customer orientation. The reward can control work engagement and customer orientation of practicians at support centers for startup. This study decribes academic and practical meanings based on these results.

• Korean journal of communication and information
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• v.29
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• pp.147-188
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• 2005

This study attempts to review and evaluate the sociological engagement and media practices of an eminent French sociologist Pierre Bourdieu. In the first part of the paper, I presented some characteristics of Bourdieu's view on the sociological engagement. In the second part, I also examined Bourdieu's alternative media strategies(ARSS, Liber, Raisons d'agir) which were designed to intervene effectively in the academy and public sphere of French society. For Bourdieu, the sociological engagement can be conceived and legitimized as follows: first, the talents of the ensemble of 'specific intellectuals' in Foucaldian sense should be combined to constitute a kind of 'large collective of intellectuals' Second, this 'collective of intellectuals' should make 'corporatist' efforts to improve the autonomy of the 'field of cultural production', which is the indispensable condition for the conquest of 'the universal' Bourdieu tried to realize his logic of sociological engagement through all his intellectual works, media activities and political intervention. In appreciating positively the consistency and originality of Bourdieu's theory and practice of engagement, I proposed to reconsider some limits of his 'modern' politics - enlightenment, science, collectivity - in today's 'postmodern condition'.

• Journal of the Korea Society for Simulation
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• v.23 no.2
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• pp.57-64
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• 2014

This paper proposes a framework to construct the synthetic battlefield based aviation engagement simulation model for the distributed system. The proposed framework has the synthetic battlefield in the HLA (High Level Architecture)/RTI (Run-Time Infrastructure) based distributed system to reflect environmental effects into the aviation engagement simulation model. In an aviation engagement, the environment affects weapon systems such as detection and movement. Therefore, environmental effects are required to be reflected in the simulation. However, former researches are inadequate for complex operations of weapon systems that are requirements of the engagement simulation. Thus, the construction of the engagement simulation system of which reflects environmental effects based on environmental data is still difficult. The main objective of this paper is to propose a framework to solve the difficulty and constructs an example system based on the proposed framework.