• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• 유통과학연구
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• 제14권4호
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• 한국정보시스템학회지:정보시스템연구
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• 제10권1호
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• pp.279-301
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• 2001

This study was examined empirically the relationship between exogenous and endogenous variables to use internet shopping malls. Exogenous variables in our model are retrieval simpleness, quality of order treatment, web reputation, update and system quality and endogenous variables are perceived usefulness, perceived ease of use and intention of using internet shopping malls. The results of the path analysis are shown as follows. All exogenous variables have a direct effect on perceived ease of use while both retrieval simpleness and update has a direct effect on perceived usefulness. The perceived ease of use has a direct effect on the intention of using internet shopping malls and has a indirect effect on the intention through perceived usefulness. Especially, web reputation among the exogenous variables has the strongest impact on the perceived ease of use and retrieval has the strongest impact on the perceived usefulness.

• 한국정보시스템학회지:정보시스템연구
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• 제12권1호
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• pp.47-66
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• 2003

This study was examined the relationship between the exogenous and endogenous variables in our model to measure ERP system performance using path analysis. The exogenous variables are system quality, user participation, user training, top management support and self-efficacy, and the endogenous variables are system usage, user satisfaction, and work efficiency. The results of the study are shown as follows. First, all the exogenous variables in our model have a direct effect on user satisfaction, and system quality, training, and self-efficacy have a direct effect on system usage. Second, system usage has a direct effect on user satisfaction and user satisfaction has a direct effect on work efficiency. The findings show that the exogenous variables in the model are important to increase ERP implementation success.

• 한국조경학회지
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• 제18권4호
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• pp.127-140
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• 1991

The Primary purpose of this study is to investigate factors and variables which have significant effects on user satisfaction with recreational facilities in Taejong-Dae recreational complex, thereby establishing indices of planning and development of urban parks and open space. To test the causal models of this research, the date were gathered by self-administered questionnaires from 967 households in Pusan City which were selected by the multi-stage probability sampling methood. The analysis of the multi-stage primarily consists of two phase : The first analysis dealt exploratory factor analysis which identified major factors involved in satisfaction with recreational activities and facilities in Taejong-Dae recreational complex and the second analysis tested the fit of the causal models of this research by employing LISREL methodology. There are three advantages of using LISREL over other multivariate analysis methods : First, measurement error is allowed and calculated in LISREL, otherwise there is a risk of seriously misleading estimates of coefficients ; Second, LISREL deals with latent variables or unmeasured variables ; Third, it enables to test causal relations among variables. The factors analysis identified that five factors are involved in satisfaction with recreational facilities. The five factors of satisfaction with recreational facilities are space for repose and relaxation, active recreation facilities such as pool and zoo, physical exercise facility, convenience and maintenance facility, and linear facility, and linear facility for walking. The second phase analysis tested the fit of the causal models for satisfaction with recreational facilities to the data and identified statistically significant causal linkage among overall satisfaction with Taejong-Dae recreational complex, other endogenous factors and exogenous variables. Overall fits of both causal models were very good. Among endogenous factors, facility for repose and relaxation. linear facility for walking, active recreation facility, facility for convenience and maintenance were identified as having significant effects on overall satisfaction. Exogenous variables which have significant effects on endogenous variables wer also identified. These significant relationships indicate important factors and variables that should be considered in planning and development of the recreational complex. On the basis of these significant causal relationships, implications for planning and the delovepment of Taejong-Dae recreational complex were suggested.

• 보건행정학회지
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• 제4권2호
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• pp.58-76
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• 1994

In order to study factors affecting the use of the ambulatory physician services. Andersen's model for health utilization was modified by adding the health behavior component and examined with three different approaches. Three different approaches were the multiople regression model, logistic regression model, and LISREL model. For multiple regression, dependent variable was reported illness-related visits to a physician during past one year and independent variables are variaous variables measuring predisposing factor, enabling factor, need factor and health behavior. For the logistic regression, dependent variable was visit or no-visit to a physician during past one year and independent variables were same as the multiple regression analysis. For the LISREL, five endogenous variables of health utiliztion, predisposing factor, enabling factor, need factor, and health behavior and 20 exogeneous variables which measures five endogenous variables were used. According to the multiple regression analysis, chronic illness, health status, perceived health status of the need factor; residence, sex, age, marital status, education of the predisposing factor ; health insurance, usual source for medical care of enabling factor were the siginificant exploratory variables for the health utilization. Out of the logistic regression analysis, health status, chronic illness, residence, marital status, education, drinking, use of health aid were found to be significant exploratory variables. From LISREL, need factor affect utilization most following by predisposing factor, enabling factor and health behavior. For LISREL model, age, education, and residence for predisposing factor; health status, chronic illess, and perceived health status for need factor; medical insurance for enabling factor; and doing any kind of health behavior for the health behavior were found as the significant observed variables for each theoretical variables.

• 가정과삶의질연구
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• 제14권1호
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• pp.35-46
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• 1996

This study was designed to investigate causal relationships among related variables that determined psychological distress of aged mothers. In this study questionaires were used to measure and subjects were 244 mothers aged over 60 and lived in K city. 221 answers were analyzed by SAS and covarince structure analysis. The results were as follows: it was found that pocketmoney and health had direct effects on objective solidarity education level pocketmoney and activity on subjective solidarity marital status and health on psychological distress between exogenous variables and endogenous variables. Among endogenous variables objective solidarity had direct effects on subjective solidarity and self-esteem subjective solidarity on self-esteem and self-esteem on psychological distress respectively. Subjective solidarity was found to be most effectable variable on psychological distress.

• 대한토목학회논문집
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• 제34권3호
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• pp.939-945
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• 2014

현재 수립된 대부분의 교통약자관련 이동편의증진계획에서는 투자우선순위를 결정함에 있어 교통약자 이동편의시설의 설치율과 만족도간의 중요도(요인 적재량)에 대한 분석 없이 설치율 또는 만족도가 낮은 항목을 우선적으로 고려하여 투자우선순위를 결정하고 있다. 따라서 본 연구에서는 구조방정식(SEM: Structural Equation Model)을 이용하여 외생잠재변수(Exogenous Latent Variables)와 내생잠재변수(Endogenous Latent Variables)간의 인과관계를 통계적으로 검증하고 설치율과 만족도를 동시에 고려한 교통약자 이동편의시설의 투자우선순위 결정모형을 제시하였다. 분석결과 이동편의 시설가운데 이용자 만족도에 가장 큰 영향을 주는 시설로는 버스정류장, 횡단보도, 보도 순으로 분석되었다. 버스정류장시설 중 정류장연석의 높이, 보도시설 중 보도의 평탄성 그리고 횡단보도시설 중 보행신호등 설치에 대한 중요도가 높게 분석되었다.

• The Journal of Asian Finance, Economics and Business
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• 제5권3호
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• pp.7-17
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• 2018

This paper examines short-run and long-run dynamic relationships between selected macroeconomic variables and stock prices in the Korea Stock Exchange. The data is restricted to the period for which monthly data are available from January 1986 to October 2016 (370 observations) retrieved from the Economic Statistics System database sponsored by the Bank of Korea. The study employs unit root test, cointegration test, vector error correction estimates, impulse response test, and structural break test. The results of the Johansen cointegration test indicate at least three cointegrating equations exist at the 0.05 level in the model, confirming that there is a long-run equilibrium relationship between stock prices and macroeconomic variables in Korea. The results of vector error correction model (VECM) estimates indicate that money supply and short-term interest rate are not related to stock prices in the short-run. However, exchange rate is positively related to stock prices while the industrial production index and inflation are negatively related to stock prices in the short-run. Furthermore, the VECM estimates indicate that the external shock, such as regional and global financial crisis shocks, neither affects changes in the endogenous variables nor causes instability in the cointegrating vector. This study finds that the endogenous variables are determined by their own dynamics in the model.

• 한국조경학회지
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• 제20권1호
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• pp.29-38
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• 1992

The primary objective of this study is to investigate factors and variables which have significant effects on user satisfaction with recreational facilities in Children's Grand Park in Pusan City, theregby to establish the developmental way of urban park and open space. To test the causal models of this research, the data were gathered by self-administered questionnaires from 1085 households in Pusan City which were selected by the multi-stage probability sampling method. The analysis of the data primarily consists of two phase : The fist analysis dealt exploratory factor analysis which identified major factors involved in satisfaction with recreational facilities in Children's Grand Park and the second analysis tested the fit of the causal models of this research by employing LISREL methodology. The factor analysis identified that five factors are involved in satisfaction with recreational facilities. The five factors of satisfaction with recreational facilities are convenience and maintanance facilities, learnded recreational facilities, spaces for repose and relaxation, spaces for active recreation failities, and facilities for health and physical facilities. The second phase analysis tested the fit of the causal models for satisfaction with recreational facilities to the data and identified statistically significant causal linkage among overall satisfaction with Children's Grand Park, other endogenous factors and exogenous variables. Overall fits of both causal models were very good. Among endogenous factors, facilities for repose and relaxation, facilities for convenience and maintenance, learnded recreational facilities were identified as having significant effects on overall satisfaction. Exogenous variables which have significant effects on endogenous variables were also identified. These significant relationships indicate important factors and variables that should be considered in planning and development of urban park and open space. On the basis of these significant causal relationships, way for delovepment of urban park and open space were suggested.