• The Journal of Information Systems
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• v.28 no.2
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• pp.73-92
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• 2019

Purpose This study conducted an empirical study on the influence of institutional mechanisms on the formation of customer trust among leading online businesses. This study focused on the construct of PEEIM(Perceived Effectiveness of e-Commerce Institutional Mechanisms) which is the perceived recognition of institutional mechanisms for e-Commerce in general and the construct of PEIS which is the perceived recognition of institutional mechanisms that are implemented by vendors. Design/methodology/approach The online and offline surveys were conducted for the leading online shopping vendors in Korea and 292 data were used for the empirical analysis. The research model was tested using partial least squares structural equation modeling (PLS-SEM) in this study. The full measurement model including the formative second-order constructs was examined with the exploratory factor analysis. The structural model was analyzed via a two-stage approach. To analyze the research model this study used Smart PLS 2.0 program. Findings The findings showed that PEEIM negatively moderates the relationship between satisfaction in vender and trust in vender, but had no moderating effect between trust in vender and repurchase intention. In addition, the institutional mechanisms of vendors(PEIS) have been shown to have a direct impact on the vender's trust.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.

• The Journal of Information Systems
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• v.27 no.4
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• pp.189-202
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• 2018

Purpose As job market squeezes and more institutions have been requiring NCS(National Competency Standards) based recruitments, the importance of NCS has been growing. Among the 10 domains of NCS, the most relevant one with MIS(Management Information Systems) field is 'information ability', which is becoming more important with the advent of the fourth industrial revolution era. The purpose of this study is to investigate the effect of college students' information ability on their career preparation behavior. Design/methodology/approach In this study, we set up a process model to comprehend the effect of college students' information ability on career preparation behavior based on social cognitive career theory. For research model testing, 561 questionnaires were used for empirical analysis through structural equations modeling. Findings Empirical analysis showed that information ability positively influenced college students' career preparation behaviors for employment. In addition, this study presented a process model explaining the effect of information capability on career preparation behavior. In order to strengthen the information ability of college students, not only university-level efforts, but also MIS discipline efforts should be accompanied. Other academic and practical implications are discussed.

• The Journal of Industrial Distribution & Business
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• v.13 no.12
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• pp.1-8
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• 2022

Purpose: This study aims to analyze the importance of customers' selection attributes for meal kits, which is rapidly increasing in the home meal replacement food market, and empirically analyze the effect of food selection attributes on consumer satisfaction and repurchase intention toward meal kits. Research design, data, and methodology: Based on the results of previous research, factors that customers consider the most when purchasing a meal kit are nutritional components, ingredients, hygiene, taste, and price. The empirical analysis is conducted by using structural equation modeling to determine the extent that customer selection attributes for meal kits affect customer satisfaction and repurchase intention. The survey is conducted online from January 1 to March 15, 2022, and 282 valid samples are used for the analysis. Results: The result of the analysis confirms that nutritional components, hygiene, taste, and price have a statistically significant effect on customer satisfaction and repurchase intention. However, the effect of food ingredients on customer satisfaction and repurchase intention is rejected because no statistically significant results are obtained. Conclusions: As an empirical analysis of the importance of customer selection attributes of meal kits, this study has meaningful implications for related industries and business-to-business operators and provides basic data for the strategic development of related industries.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.14 no.4
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• pp.61-74
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• 2004

Risk analysis model is systematic and structural process that considers internal security problems and threat factors of the information systems to find optimal level of security control. But, the risk analysis model is just only defined conceptually and there are not so many empirical studies. This research used structural equation modeling(SEM) research methodology with rigorously validated research instrument. Based on results of this study, risk analysis methodology was proved to be practically useful in e-commerce environment. Factors like threat and control were significantly related to risk. In conclusion, the results of this study can be applied to general situation or environment of information security for analyzing and managing the risk and providing new approach to comprehend concept of risk in e-commerce environment.

• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.2
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• pp.67-78
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• 2021

This study aims to analyze how students' design work functions affect consumer attitudes and purchase intentions toward clothes designed by students, while exploring the moderating effect of price sensitivity in such a relationship. Data was acquired from 351 responses of an online questionnaire (www.sojump.com). A two-step approach was employed to analyze our hypotheses using structural equation modeling (SEM) in SPSS 22.0 and AMOS 22.0 statistical packages. First, significant empirical evidence was secured regarding the effects of design functions (assurance, fashion, camouflage, individuality, and comfort) on consumer attitudes toward clothes, which can lead to purchasing intention. Fashion, individuality, and comfort functions can enhance consumer attitude significantly, but assurance and camouflage have no significant influence. Among the functions, comfort has the greatest effect on consumer attitudes, indicating that when students market works as commodities, comfort should be highlighted in their designs. In this way, such products can draw the interest of many consumers. Second, empirical evidence showed that price sensitivity negatively moderates the association between attitude and purchase intention. Thus, design courses should be careful when setting student works' prices given consumer sensitivity. The optimization of the student works' cost structure can help minimize price sensitivity. Overall, the findings and their implications can serve as a basis for the commercial application of design curriculum works and provide feasible support for developing student design curriculum in the future.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.195-206
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• 2022

The purpose of this paper is to examine how loyalty programs designed by retail stores affect customer retention. The present study is one of the few empirical studies finding the role of different loyalty programs that help to build customer retention. The study also seeks to explore the moderation role of customer perceived value between intrinsic motivation - customer retention and extrinsic motivation - customer retention. The researchers employed a quantitative research design to collect data from the 350 respondents who purchased goods from the retail chain/departmental stores in Bangladesh. The collected data are then analyzed using structural equation modeling. The result of their findings indicated that the size of the organizational reward has a positive effect on intrinsic and extrinsic motivation; further extrinsic motivation has a significant relation to customer retention. Surprisingly, no support was found for the positive impact of intrinsic motivation on customer retention. Customer perceived value (CPV) is critical as a moderator in building client retention, which improves the positive association between extrinsic motivation and customer retention. CPV, on the other hand, was found to mitigate the negative link between intrinsic motivation and client retention.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.283-294
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• 2022

This holistic research focused on the interactive relationship of different factors with a unique relationship with the dependent variable. The first research objective of the study was to identify the most significant factor that has an impact on Job performance while being mediated. The second objective was to see the moderating effect of gender on the relationship between transformation leadership and innovation on job performance. This research followed a purely quantitative research paradigm with a structured questionnaire to quantify the information collected from 96 respondents for the empirical analysis. For testing the research hypotheses, IBM SPSS version 24 and SmartPLS version 3.2.8 softwares were used to run the structural equation modeling to establish the causal relationship between the study variables. Most of the variables were found with a significant impact on job performance. Further, the hypotheses H³, H⁶, and H¹⁰ were rejected as these contributed insignificant towards the research model. This research was limited to specific educational institutions and businesses, and the timeframe was restrictive. The findings of this research can benefit policymakers and the operational side of various industries. Future research may consider the difference in gender in predicting employee engagement through leadership and innovation.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.153-162
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• 2022

Nostalgia advertising is one of the key and effective tools for marketers to capture the attention of consumers. Prior studies have identified two types of nostalgia, personal and historical. The aim of this research is to learn more about historical nostalgia and its influence on consumer brand purchase intentions. A convenience sampling technique was used to obtain a sample of 182 respondents via Google forms. The study then used partial least square structural equation modeling. In PLS-SEM, we applied a measurement model to obtain the results related to reliability, validity, and model fitness. Once the desired results are achieved, the study proceeded to the structural model where results related to hypotheses were obtained. The study's findings corroborated the literature, revealing that historical nostalgia advertisements have a significant impact on consumers' cognition and emotions, leading to an effect on attitudes. The serial process has the effect of influencing consumer buying intentions. Hence, the importance of nostalgia advertising proposed in the study was established through empirical evidence. Policymakers, organizations, and advertising agencies in Pakistan are recommended to implement nostalgia advertising techniques based on the findings and are encouraged to do so for immediate benefits.

• Journal of Korea Trade
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• v.23 no.3
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• pp.52-67
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• 2019

Purpose - This study analyzes the effect of the authorized economic operator-mutual recognition arrangement (AEO-MRA) on the performance of Korean exporters and importers. The effect of the import-export companies' characteristics, such as annual sales, the number of foreign markets, and overseas experience, on the AEO-MRA is deduced; the relationship between this effect and firm performance is analyzed. Design/methodology - An empirical research model was constructed and analyzed using structural equation modeling. The effect of AEO-MRA on logistics and operational performance was derived from the aforementioned characteristics as leading factors of the AEO-MRA. The regulatory influence of cooperation with logistics companies was analyzed in the AEO-MRA effect on logistics performance. Thus, 172 valid samples were obtained from import-export companies certified by the AEO-MRA. Findings - Among the aforementioned characteristics, only "annual sales" has a positive effect on the AEO-MRA, whose effect enhances logistics and operational performances. The AEO-MRA effect did not directly affect operational performance. Owing to the adjustment effect analysis, the AEO-MRA effect and logistics performance relationship is strengthened if the cooperative relationship with the logistics company is higher than a certain level. If this cooperation falls below a certain level, the AEO-MRA effect on logistics performance reduces. Thus, logistics cooperation is an important factor in the AEO-MRA effect and logistics performance relationship. Originality/value - Hinging on the resource-based theory and relational viewpoint, an empirical model that explains the relationship between the AEO-MRA effect and firm performance is established.