• Journal of Families and Better Life
• /
• v.32 no.3
• /
• pp.115-135
• /
• 2014

The purpose of this study was to develop a "Family Play Therapy Program" using puppets to decrease attachment problems for families with children having attachment problems and to examine its effectiveness. The participants were an experimental group of 16 individuals(8 children with attachment problems whose ages ranged from 4 to 5 and 8 mothers) and a control group of 16 individuals (8 children with attachment problems whose ages ranged from 4 to 5 and 8 mothers). The experimental group was treated through the Family Play Therapy Program, which involved the use of puppets and was held for twelve sessions twice a week. The changes in the participants were measured in order to examine the effects of the program. The researcher measured children's emotional and behavioral expression(TBP), the mothers' sense of self(Self-Differentiation Scale), personal relationships(ECR-R), and the perception of family functions(ICPS-FFS) both before and after the FPT program and compared their differences. The MIM Rating Scale and Marschak Behavior Rating Scale were administered to examine the interactions between mothers and children, and 1:1 interviews were also conducted. The data thus gathered were used for non-parametric analysis(Mann-Whitney U test and Wilcoxon rank sum test)using SPSS WIN 17.0. The results of this study were as follows: First, the program had a positive effect on children's emotional expression. After the problem were over, negative emotional and behavioral expression in the experimental group decreased. Second, the program had a positive effect on mothers' self-differentiation and personal relationships. Third, the program had a positive effect on changes in the interaction behaviors between the mother and child. Fourth, the program had a partially positive effect on the responses from their group developmental stages, especially on the subscale of both a program for the reinforcement of mothers' emotions and family play program utilizing puppets.

• Asia Marketing Journal
• /
• v.12 no.2
• /
• pp.53-81
• /
• 2010

Brand experience has received much attention from considerable marketing research. When consumers consume and use brands, they are exposed to various specific brand-related stimuli. These brand-related stimuli include brand identity and brand communications(e.g., colors, shapes, designs, slogans, mascots, brand characters) components. Brakus, Schmitt, and Zarantonello(2009) conceptualized brand experience as subjective and internal consumer responses evoked by brand-related stimuli. They demonstrated that brand experience can be broken down into four dimensions(sensory, affective, intellectual, and behavioral). Because experiences result from stimulations and lead to pleasurable outcomes, we expect consumers to want to repeat theses experiences. That is, brand experiences, stored in consumer memory, should affect brand loyalty. Consumers with positive experiences should be more likely to buy a brand again and less likely to buy an alternative brand(Fournier 1998; Oliver 1997). Brand attachment, one of dimensions of the consumer-brand relationship, is defined as an emotional bond to the specific brand(Thomson, MacInnis, and Park 2005). Brand attachment is target-specific bond between the consumer and the specific brand. Thus, strong attachment is attended by a rich set of schema that link the brand to the consumer. Previous researches propose that brand attachments should affect consumers' commitment to the brand. Brand experience differs from affective construct such as brand attachment. Brand attachment is based on interaction between a consumer and the brand. In contrast, brand experience occurs whenever there is a direct and indirect interaction with the brand. Furthermore, brand experience is not an emotional relationship concept. Brakus et al.(2009) suggest that brand experience may result in brand attachment. This study aims to distinguish brand experience dimensions and investigate the effects of brand experience on brand attachment and brand commitment. We test research problems with data from 265 customers having brand experiences in various product categories by using multiple regression and structural equation model. The empirical results can be summarized as follows. First, the paths from affective, behavior, and intellectual experience to the brand attachment were found to be positively significant whereas the effect of sensory experience to brand attachment was not supported. In the consumer literature, sensory experiences for consumers are often equated with aesthetic pleasure. Over time, these pleasure experiences can affect consumer satisfaction. However, sensory pleasures are not linked to attachment such as consumers' strong emotional bond(i.e., hot affect). These empirical results confirms the results of previous studies. Second, brand attachment including passion and connection influences brand commitment positively but affection does not influence brand commitment. In marketing context, consumers with brand attachment have intention to have a willingness to stay with the relationship. The results also imply that consumers' emotional attachment is characterized by a set of brand experience dimensions and consumers who are emotionally attached to the brand are committed. The findings of this research contribute to develop differences between brand experience and brand attachment and to provide practical implications on the brand experience management. Recently, many brand managers have focused on short-term view. According to this study, we suggest that effective brand experience management requires taking a long-term view of marketing decisions.

• Management & Information Systems Review
• /
• v.29 no.1
• /
• pp.117-144
• /
• 2010

This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

• Journal of Information Management
• /
• v.42 no.1
• /
• pp.137-156
• /
• 2011

In this paper, our goal is to examine the factors of user's satisfaction and information sharing in Social Network Services(SNS). Based on the theoretical framework like attachment theory and self-presentation theory, we develop and test a theoretical model, propose hypotheses and analyze the effects of emotional attachment and self-presentation on the satisfaction and information sharing of SNS users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that emotional attachment affects SNS users' satisfaction and information sharing. Further, information sharing is influenced by self-presentation of SNS users. Practical implications of these findings and future research implications are also discussed.

• Journal of Families and Better Life
• /
• v.22 no.1
• /
• pp.45-54
• /
• 2004

To examine group differences among four groups divided by asgression/victimization status, 655 4th graders living in Seoul reported their perceptions of peer aggression, peer victimization, personality traits, parent attachment, and their parents' marital conflict. Peers of the subjects also reported their perceptions of peer aggression and peer victimization. Based on the scores of peer aggression and peer victimization, each child was classified into one of the four groups: nonvictimized aggressors, aggressive victims, passive victims, and normative contrasts. For boys, nonvictimized aggressors were more sociable/active than both aggressive and passive victims. Aggressive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and were exposed to the highest parental marital conflict. For girls, passive victims were the least sociable/active among the four groups, and showed lower attachment to fathers than normative contrasts. Both aggressive and passive victims were more shy/emotional than nonvictimized aggressors and normative contrasts, and normative contrasts were exposed to the lowest parental marital conflict.

• Korean Journal of Child Studies
• /
• v.37 no.3
• /
• pp.27-38
• /
• 2016

Objective: This study examined the influence of maternal attachment on adjustment in adolescence and investigated whether paternal attachment had any moderating effects on the relationship between maternal attachment and adjustment in adolescence. Methods: The participants of this study were 300 second graders from two middle schools in Seoul. We measured paternal and maternal attachment as perceived by the participants, adjustment in adolescence through school life adjustment, depression, and relational aggression. The study applied correlation analysis and hierarchical regression analysis suggested by Baron and Kenny (1986). Results: First, participants with high parental attachment showed high levels of school life adjustment, low level of depression, and low levels of relational aggression, demonstrating healthy psycho-social adjustment in adolescence. Second, paternal attachment played a facilitating role in the process of high maternal attachment's positive influence on school life adjustment. Third, paternal attachment mitigated the process of low maternal attachment's negative influence on depression. Conclusion: Our findings highlight the importance of emotional communication, support, and intimacy between parents and children in middle school. Furthermore, it emphasized the importance of the paternal role and involvement in the mother-child relationship.

• Korean Journal of Child Studies
• /
• v.28 no.4
• /
• pp.187-196
• /
• 2007

This study evaluated attachment representation of school aged children, its relation to classification of family drawings, and their association with children's perceptions about families. The attachment representation of 43 children 6-9 years of age was evaluated by the Manchester Attachment Story Task (Green, Stanley, & Goldwyn, 2003) children's family drawings were classified by Fury's Family Drawing Scales (1996). Results showed that 12 children (28%) were avoidant, 23 (54%) secure, 4 (9%) resistant, and 4 (9%) were disorganized. Classification of childhood attachment representation showed a high concordance rate (86%) with family drawings. Securely Attached children showed positive perceptions such as family pride/happiness and vitality/creativity while Insecure children showed negative perceptions like emotional distance, tension and bizarreness.

• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.245-250
• /
• 2007

Prior research on the user experience assumes that when users acquire good experience through the usage of a certain device or system, the user satisfaction increases, and the user satisfaction can forecast the user loyalty effectively. However, theoretical model based on the user satisfaction does not reflect users' emotional or relationship-based experience factors which are fostered through users' long-term interaction with a device or system. Therefore, this research developed the new theoretical model based on the concept of emotional attachment and integrated the model to the existing user satisfaction model to overcome theoretical and practical limitations of the user satisfaction concept. Also, this integrated model was empirically evaluated to check its validity by surveying users of 4 kinds of electronic products.

• The Research Journal of the Costume Culture
• /
• v.19 no.3
• /
• pp.565-578
• /
• 2011

The purpose of this study was to examine the emotional experience dimension on the brand of the low price cosmetics and to empirically investigate the effect of emotional experience on the relationship between customers and brand. Data were collected for 10 days starting on March $2^{nd}$ 2009. Questionnaires were distributed to 517 female college students who experienced to purchase the products of the low price cosmetic brand and answers were collected. The results of analysis on collected data showed that the emotional experience was classified into sense, spatial environmental emotion, sales promotion emotion, salesperson emotion and visual/verbal identity, and emotional experience on low price cosmetic brand had a positive effect on the relationship between customer and brand. Specifically, it was showed that emotional experience on low price cosmetic brand significantly affected the customer satisfaction, brand trust and brand attachment. In terms of effect of emotional experience on customer satisfaction, the orders in the degree of influence were following: the sense, spatial environmental emotion, sale promotion emotion and salesperson emotions. In terms of effect of emotional experience on brand trust, the orders in the degree of influence were following: the sense, salesperson emotions, sale promotion emotion and spatial environmental emotion. In terms of effect of emotional experience on brand attachment, the orders in the degree of influence were following: the sense, spatial environmental emotion, salesperson emotions, visual/verbal identity and sale promotion emotion.

• The Journal of the Korea Contents Association
• /
• v.15 no.12
• /
• pp.387-406
• /
• 2015

Recently emotional labor is an essential situation for hospital employees in relation to surface and deep acting as the core of emotional labor strategies. This study empirically examines the relation between hospital employees' emotional intelligence and emotional labor strategies in the context of emotional labor. For empirical experiments, we conducted a questionnaire survey targeting hospital employees, and we employed the method of Partial Least Squares (PLS) for data analysis. Major findings are as follows. Hospital employees' emotional intelligence including self emotion appraisal, others' emotion appraisal, regulation of emotion, and use of emotion, have a significantly positive effect on hospital employees' deep acting. And hospital employees' deep acting has a significantly positive effect on hospital employees' organizational attachment, knowledge sharing intentions, and innovative activities.