• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.259-270
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• 2010

The electronic commerce of agricultural products provides benefits both to the farmers and the consumers because of direct transaction between producers and consumers. This study analyses the factors affecting consumer's purchase intention that are using electronic commerce. And the purpose of this study is to contribute to increasing the farmer's income while operating electronic commerce by applying the results of this analysis. Consumer's purchasing factors in electronic commerce were obtained through literature reviews. The research model is established with the factors and analyses through the structural equation model. The results are as following; the first is how the quality of agricultural products affects positively consumer's satisfaction and trust. When sufficient information about the seller and the products are provided in the shopping mall site there are positive effects on the consumer's satisfaction and trust. The factors of convenience like purchasing time, saving, delivery convenience affect positively consumer's satisfaction. However, the relationship with trust enhancement could not be confirmed. In addition, hypotheses of positive relationships between economic feasibility factors like low price, satisfaction and trust, were rejected. Finally, consumer's satisfaction affects trust, and both the consumer's satisfaction and trust affects positively the purchase intention. In summary, in the electronic commerce of agricultural products, consumers might use electronic commerce as they purchase the reliable high quality products directly from farmers rather than be affected by economic feasibility and convenience factors.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.372-375
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• 1997

Classivication scheme of usability element for the evaluation of consumer electronic product was developed in this study. Using hierachical structuring and clustering methods, usability element of consumer products interface is developed both for the performance perspective and for the image/appeal perspective of a product. Perfoormance element included variables such as simplicity, directness, learn- ability, flexibility, user support and effectiveness. Image/Appeal element included variables such as sensibility, descriptive impression, evaluation of appeal, and attitude towards the product. The classifi- cation scheme developed in this study is found to be comprehensive and robust relative to other existing paradigms. They can be effectively used and applied for the usability evaluation of consumer electronic products.

• Journal of Korean Institute of Industrial Engineers
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• v.27 no.2
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• pp.203-213
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• 2001

The image and impression characteristics of the consumer electronic products have become an important factor in purchasing decisions. This study aims to analyze and interpret the image and impression characteristics based on the consumer preference survey. The survey consisted of two parts. First part was to measure the predetermined 52 design variables that can represent the design variables of the products. In the second part, 60 subjects were requested to evaluate 36 audio/video electronic products on 25 different image attributes such as luxuriousness, attractiveness, and granularity. In this study, empirical data from the survey were analyzed through various multivariate analysis and ANOVA analysis. Additionally, this study suggested a statistical procedure that can be applied to select and/or screen critical design variables. It is expected that the results of this study can provide practical information to the designers of consumer electronic products.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.366-371
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• 1997

Although the concept of usability has been well defined in the software usability engineering area, it is not appropriate to apply the same concept directly to the consumer electronic products. A new concept of usability appropriate for evaluating consumer electronic consumer electronic products was suggested in this study. It is characterized by integrating both the performance and the impression factors. Based on the concept developed, a systematic and integrated methodology for usability evaluation was proposed. The methodology contains four major steps; the development of the measurement methods for evaluating usability attributes, the development of the analysis techniques for the human interface elements, the development of the evaluation method for the usability of human interface elements, and the development of the usability model. The results of this study can be applied to evaluate the usability of various electonic products in a systematic and efficent manner.

• Journal of the Ergonomics Society of Korea
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• v.17 no.2
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• pp.83-96
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• 1998

This paper suggests a data modeling scheme of human interface elements and their properties for consumer electronic products. The human interface elements were classified into three categories: individual, interaction and integration interface. The representative properties of each interface element were identified, and modeled by using the object-oriented technique. The results of this study are expected to be used for expressing the user interface of consumer electronic products. They are also expected to help understand the relationship between the usability and the user interface elements of a product.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.3
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• pp.149-158
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• 2015

The purpose of this paper is to investigate the determinants of new product diffusion. We seek to document and explain systematic features of product diffusion. In this essay, we examine the well-documented empirical regularity that the speed of diffusion has accelerated during the twentieth century. The empirical results show that the main source of acceleration are faster declines in prices. Faster price declines make the product affordable to more consumers within a given period of time. Based on theories of intertemporal price discrimination and learning-by-doing, the association between the speed of adoption and the speed of price decline was explained. Faster price declines are attributed to several product characteristics as well as changes in income distribution. Above all, the introduction of consumer electronic products in more recent years can be regarded as the most important factor in accelerating price declines. Consumer electronic products are technologically different from non-electronic goods, in that semiconductors are important components. As the price of semiconductors has dropped rapidly, the falling production costs can be rapidly incorporated to the price of consumer electronic goods. Furthermore, most of the recently introduced consumer electronic products have network externalities, and many products with network externalities require complementary products. A complementary product becomes more readily or cheaply available as more people have the main product. One major difference between previous studies and this study is that the former focuses only on the factors that operate directly on the speed of adoption, while this study incorporated factors that work through price changes as well as the factors that work directly on the speed of adoption.

• The Journal of Society for e-Business Studies
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• v.1 no.2
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• pp.93-116
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• 1996

Nowadays, there are many efforts to integrate CAD/CAM and other systems. The key of integration is engineering database implementation through the product data definition. In this paper, we suggest the product data definition and their properties for electronic consumer product throughout the requirement analysis for engineering database. Electronic consumer products include electric/electronic parts. as well as mechanical part which mainly compose of machinery. The paper is composed of three parts: the first is analysis about engineering data base. the second is understanding of product data structure and properties. and the last is modeling of product data including static and dynamic characteristics.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2000.10a
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• pp.631-633
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• 2000

Modern consumer electronic products like TV, VCR etc, offer users the convience of switching the equipment on and off via a remote control handset. When this type of equipments is switched off, it is said to be in standby mode. In this paper, We proposed that the method of the blocking standby power Son in industrial product including electronic and electronic appliauces. This method is perfectly blocking the standby power of electrical circuit.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.376-380
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• 1997

This paper describes usability evaluation techniques for the human interface of consumer electronic products. The techniques include measures for evaluating the user performance and emotion/impression on the product. Evaluation method for collecting the measures were also surveyed and summarized. Finally, this paper describes a systematic way of finding appropriate methods for collecting a specific measures.

• Journal of the Korean Society of Costume
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• v.54 no.5
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• pp.71-81
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• 2004

The purpose of this study was to investigate the customer service factors and evaluation of consumer satisfaction on the purchase through the C2C E- commerce, focusing on the fashion goods. 190 college students who have purchased products via C2C E-commerce were surveyed. For data analysis, descriptive statistics, 1-test, Pearson＇s correlations, and multiple regression were used. As the results, 50.5% of respondents have purchased fashion products through C2C. Out of 4 C2C characteristics factors. there was statistically the significant difference in only ＇entertainment factor＇ between males and females. All five SERVQUAL＇s factors used for measuring service factors in this study were correlated to customer satisfactions scores. Also. results of multiple regression revealed that assurance, empathy, and reliability were significantly to related to customer satisfaction. Based on these results, fashion marketing strategy for C2C development would be suggested.