• Title/Summary/Keyword: effect of factors

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The Effects of Experiential Factors of Virtual Reality (VR) Store on Perceived Information, Satisfaction and Revisit Intention (가상현실 점포의 체험요소가 소비자의 지각된 정보의 양, 고객만족 및 재방문의도에 미치는 영향)

  • Cheon, Ye Rim;Choi, Woo Lim;Park, Min Jung;Yoo, Jung Min
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.682-698
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    • 2019
  • This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

A Study on the Effect of the Information System Factors and the Organizational Factors of Venture Firms on Procedural Management Performance (벤처기업의 정보시스템 특성과 조직특성이 과정적 경영성과에 미치는 영향)

  • Kim, Gi-Jung;Yi, Seon-Gyu
    • Journal of Convergence for Information Technology
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    • v.8 no.2
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    • pp.209-218
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    • 2018
  • The purpose of this study is to analyze the influence of information system factors and organizational factors on procedural management performance in small and medium-sized venture companies in the Seoul metropolitan area. In the previous study was conducted mainly on large companies and general SMEs. In this study, the research was conducted considering the characteristics of SMEs. The results showed that system suitability, system quality, and IT assets had a positive effect on procedural management performance, and manager perception and human resource capacity had a positive effect on procedural management performance. But the evaluation and compensation did not have a positive effect on procedural management performance. The results of this study showed almost the same results as those of the previous studies. Venture firms have poor financial ability, technology, and organizational management ability than general SMEs. However, the introduction and diffusion factors of new information systems were not significantly different from those of general SMEs.

A Study on the Influence of Tourism Experience Factors on the Memory, Satisfaction and Loyalty of Tourist Attractions (관광체험요소가 관광지의 기억, 만족 충성도에 미치는 영향에 관한 연구)

  • Park, Wan Gu;Kim, Yong Beom;Choi, Yu-Jin
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.147-157
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    • 2017
  • The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

The Impact of Nurse Manager's Empowerment and the Affecting Factors on a Sense of Self-Perfection - Moderating Effect of Work Period on Empowerment - (간호 관리자의 임파워먼트 효과와 자아성취감 영향요인 - 근무기간의 임파워먼트 조절효과-)

  • Gu, Jasung;Seo, Sangyun
    • Korea Journal of Hospital Management
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    • v.22 no.1
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    • pp.21-39
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    • 2017
  • Purpose : This study was intended to investigate the structural relationship among empowerment, self-efficacy, job motivation, autonomy, critical thinking, job-satisfaction, burnout, and self-achievement. In addition, we tested the moderating effect of the career period on the influence of empowerment. Methodology : The structural equation model was used to test the causal relationship between factors, and t-test, ANOVA, descriptive statistics are applied to analyze the research data. Findings : The result of this study shows that the structural model that is the empowerment encourages the self-efficacy, job motivation, autonomy, and critical thinking, also these factors affect the self-achievement through both the job-satisfaction and burnout is acceptable according to the goodness of fitness indices. In addition, we show that the career period moderates the influence of empowerment on the self-efficacy, job-motivation, and autonomy, but not critical thinking. Usually, the shorter the career period is the higher the influence of empowerment is. This moderating effect means that to give proper empowerment to lower position nurses encourage them, and prevent from burnout. Therefore, they feel job-satisfaction and finally self-achievement. Practical Implications : The empowerment helps the nurse to activate self-efficacy, job motivation, autonomy, critical thinking. Hence, these factors decrease burn-out but increase job satisfaction. Finally a sense of self-perfection increase.

A Study on the Factors Influencing the Use of Social Networking Services in China (중국의 사회 연결망 서비스 이용에 영향을 미치는 요인에 관한 연구)

  • Fang, Hualong;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.16 no.2
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    • pp.45-63
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    • 2009
  • China has the largest number of the user of web 2.0 such as messengers and blogs, as of 2008 year. Chinese Internet digital market will grow from $85 billion in 2007 to $264 billion in 2015. The importance of Chinese Internet business is increasing, because of its size and growth potential. This research is focused on following two questions. First, what are the major characteristics of social networking services in China? In order to find out the answer about this question, the case study on Tencent QQ and Sina Poco, the most representative social networking services company in China, was done. And the reason of the use of social networking services, their contents, and the attitude toward the paid service were identified. Second, what are the major factors influencing the use of social networking services in China. User participation, network effect, usefulness, and system quality were inferred as the factors influencing the use. These factors were based on motivation theory, technology acceptance model, and the related research papers. This research model was proved by data analysis using Partial Least Square. As results, the use of social networking services was influenced by usefulness, network effect, user participation, and system quality. But social influence was not significant of the use of social networking services.

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Factors that Drive the Adoption of Smart Factory Solutions by SMEs

  • Namjae Cho;Soo Mi Moon
    • Journal of Information Technology Applications and Management
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    • v.30 no.5
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    • pp.41-57
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    • 2023
  • This paper aims to analyse the factors influencing the implementation of smart factories and their performance after implementation, using the grounded theory analysis method based on interview data. The research subjects were 21 companies that were selected by the Smart Manufacturing Innovation Promotion Group under the SME Technology Information Promotion Agency in 2020-2021 as the best case smart factory implementation companies, and introduced the intermediate stage 1 or above. A total of 87 concepts were generated as a result of the analysis. We were able to classify them into 16 detailed categories, and finally derived six broad categories. These six categories are "motivation for adoption", "adoption context", "adoption level", "technology adoption", "usage effect" and "management effect". As a result of the overall structure analysis, it was found that the adoption level of smart factory is determined by the adoption motivation, the IT technology experience affects the adoption level, the adoption level determines the usage and usage satisfaction, internal and external training affects the usage and usage satisfaction, and the performance or results obtained by the usage and usage are reduced defect rate, improved delivery rate and improved productivity. This study was able to derive detailed variables of environmental factors and technical characteristics that affect the adoption of smart factories, and explore the effects on the usage effects and management effects according to the level of adoption. Through this study, it is possible to suggest the direction of adoption according to the characteristics of SMEs that want to adopt smart factories.

The effect of Servicescape on the Customer Orientation of Beauty Professionals

  • Park, Eui-Hyun;Lee, In Hee
    • Journal of Fashion Business
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    • v.22 no.3
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    • pp.75-88
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    • 2018
  • The purpose of this research study is to analyze the effect of servicescape on customer orientation of skin beauty professionals. To attain the purpose, this study conducted self-administered survey of skin beauty professionals who have been working in Seoul cities and Gyeonggi provinces. by handing out total 438 copies of questionnaire. But 400 copies except for 38 ones of those respondents deemed to be unfaithful responses were analyzed and researched. A total of 400 questionnaire responses were used for data analyses. According to the results of factor analysis, Factor analysis revealed five factors of servicescape-surrounding factors, functionality, aesthetics, safety, and convenience- and three factors of customer orientation of beauty professional-understanding customer needs, beauty professional needs to offer services and meeting customer needs of beauty professionals. The result of regression analysis revealed that as for understanding customer needs of skin beauty professionals, convenience and functionality, safety and aesthetics has significant effects. All five factors of servicescape, safety, aesthetics, functionality, surrounding factors and conveniences, have significant effects on meeting customer needs. Regarding beauty professional needs to offer services, safety, functionality and convenience factor were significant factors. The study is to provide preliminary data on information useful in developing the method for managing and improving servicescape.

Effects of Health Diet Lifestyle and Health Improvement Motivation on the Healing-Experience Demand (건강식생활 유형 및 건강증진 동기가 힐링체험 욕구에 미치는 영향)

  • Lee, Sang-Min;Yoon, Jiyoung;Jeong, Hee Sun
    • Korean journal of food and cookery science
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    • v.31 no.4
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    • pp.413-422
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    • 2015
  • The purpose of this study was to examine the effects of a lifestyle consisting of a health oriented diet and personal motivation toward health improvement on an individual's desire to participate in condolence or "healing" -workshops and programs. In order to examine the influence of the "health diet" and motivation, the "health diet" lifestyle was classified into nutrition pursuit factors, psychological factors, food safety factors, and health conscious consumption factors. Personal motivation was categorized into perceived benefits, environmental factors and the individual's desire for happiness. Empirical analysis showed that nutrition pursuit factors had an impact on perceived benefits and the desire for happiness. Psychological aspect factors had a significant influence on perceived benefits, environmental factors and the desire for happiness. However, food safety factors and health conscious consumption factors did not have an effect on individual motivation to improve health. Regarding personal motivation toward health improvement on the desire for "healing", perceived benefits and environmental factors had significant influence. However, the individual's desire for happiness did not influence the demand for "healing". Regarding the effect of a "health diet" on the desire for "healing", only the psychological aspects of a "health diet" had any significant effects on the desire for "healing". The results from this study can help local organizations or service companies that provide "healing" programs with developing effective marketing strategies that could lead to greater customer satisfaction. Especially, the significant influence of psychological aspects of a "health diet" on the demand for "healing" is noteworthy in that this could play a key role in establishing a more effective marketing strategy to attract increasing numbers of consumers using health conscious diets.

Empirical Analysis on the Factors Affecting the Net Income of Regional and Industrial Fisheries Cooperatives Using Panel Data (패널자료를 이용한 지구별·업종별 수산업협동조합의 수익에 영향을 미치는 요인 분석)

  • Kim, Cheol-Hyun;Nam, Jong-Oh
    • The Journal of Fisheries Business Administration
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    • v.51 no.1
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    • pp.81-96
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    • 2020
  • The purpose of this paper is to analyze factors affecting the net income of regional and industrial fisheries cooperatives in South Korea using panel data. This paper utilizes linear or GLS regression models such as pooled OLS model, fixed effects model, and random effects model to estimate affecting factors of the net income of regional and industrial fisheries cooperatives. After reviewing various tests, we eventually select random effects model. The results, based on panel data between 2013 and 2018 year and 64 fisheries cooperatives, indicate that capital and area dummy variables have positive effects and employment has negative effect on the net income of regional and industrial fisheries cooperatives as predicted. However, debt are opposite with our predictions. Specifically, it turns out that debt has positive effect on the net income of regional and industrial fisheries cooperatives although it has been increased. Additionally, this paper shows that the member of confreres does not show any significant effect on the net income of regional and industrial fisheries cooperatives in South Korea. This study is significant in that it analyzes the major factors influencing changes in the net income that have not been conducted recently for the fisheries cooperatives by region and industry.

The effects of ethical decision making factors on vocational ethics and job satisfaction of firefighters (윤리적 의사결정 영향요인이 소방공무원의 직업윤리의식과 직무만족에 미치는 영향)

  • Choi, Bo-Ram;Kim, Jin-Hyeon
    • The Korean Journal of Emergency Medical Services
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    • v.22 no.1
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    • pp.61-72
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    • 2018
  • Purpose: The purpose of the study was to analyze the effects of ethical decision making factors on vocational ethics and job satisfaction of firefighters and to provide basic data to promote appropriate vocational ethics and improve job satisfaction. Methods: A self-reported questionnaire was filled out by firefighters in D metropolitan area from May 7 to 15, 2017. A total of 410 data were analyzed using SPSS 24.0 program. Results: Among influential factors of ethical decision making, "ethical environment of organization"(${\beta}=.266$), "coworkers' influence" (${\beta}=.216$), and "managers' ethical competence" (${\beta}=.148$), 'compensation and punishment'(${\beta}=.097$) had a positive effect on vocational ethics, while "coworkers' influence" (${\beta}=.281$), "ethical environment of organization" (${\beta}=.274$), and "managers' ethical competence" (${\beta}=.143$) had a positive effect on job satisfaction. Vocational ethics was found to have a significantly positive effect on job satisfaction (B=.657, t=8.802, p=.000). Conclusion: It is necessary to promote vocational ethics for improvement of firefighters' job satisfaction, and appropriate ethics education should be provided. It is important to actively manage the factors affecting ethical decision making.