• Title/Summary/Keyword: economic image

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Evaluating the Effect of the Corporate Social Responsibility (CSR) on Corporate Image and Reputation in the Shipping Sector

  • Jang, Hyun-Mi;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.39 no.5
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    • pp.401-408
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    • 2015
  • This research seeks to improve the understanding of corporate social responsibility (CSR) and its advantages in the shipping sector. Recently, an improved emphasis on CSR, which incorporates environmental and social concerns into economic considerations of firms, can be found in business management and marketing literature. This is mainly because of people's increased awareness in regards to the negative consequences of corporate activities such as increased environmental pollution and gaps between the rich and the poor. According to the previous literature, it has been revealed that responsible actions by companies can generate positive outcomes in terms of financial and time aspects, but more importantly, intangible equity of the company, including improved corporate reputation, image as well as brand. As the regulation is intensifying in regards to environmental and social responsibility in the shipping sector, shipping companies are trying to engage in CSR to gain competitive advantages. While the reputation and image of shipping companies play essential roles for developing sustainable maritime transport, few studies have been conducted for how the CSR of shipping companies influence the shipping companies' reputation and image relative to other industries. In this regard, this study aims to investigate the effect of the corporate social responsibility on corporate reputation and image of shipping companies on the basis of an exploratory study in the Republic of Korea. This research would be beneficial to both academics and practitioners for developing useful CSR strategies which could promote the public's recognition of the shipping sector.

The Representativity Expressed by Men′s Fashion in the End of a Century (세기말 남성패션에 나타난 표상성)

  • 김소영;양숙희
    • The Research Journal of the Costume Culture
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    • v.8 no.2
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    • pp.197-204
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    • 2000
  • With the current of the end of a century and social, economic, political, and cultural turbulence, people take advantage of the various ways to express their stagnation. This study introduces the term representativity and it will explain the men's fashion of the end of a century. On a theoretical basis, the concept of the representativity, image, symbol and imitation which are used as a tool for expression will be examined, and together with this, inner representation and outer representation will be categorized. The inner representation of the men's fashion in the end of a century can be taken for the purpose of connecting the image of masculinity. The image of masculinity is widely spread owing to the mass communication of a consumption-oriented society, so its hard to define that image as one thing specific. Hence, in order to discuss the male gender and mens fashion, New Man phenomenon should be noticed of. 1980's New Man influence has lasted till now. New Man images were largely categorized into two images like New Lad and Iron John after the mid 1990's. Therefore, the image of masculinity is largely classified New lad, who desires success and pursues the hedonistic life style and Iron John, who enjoys thrill and follows economical life style. The image of masculinity has influence on the outer representation how it is imitated and symbolized via many designer's works and street fashion. Two masculinity images are dominant over the men's fashion of the end of a century. One is inhumane and rational corporate power look that stems from symbolization and imitation of New Lad. The other is outdoor casual that originated from the symbolization and imitation of Iron John.

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A Study on the Effects of Choice Attributes of the Housing on the Loyalty (주거선택속성이 애호도에 미치는 영향력에 관한 연구: 서초구를 중심으로)

  • Seo, Hee Bong;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.5
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    • pp.93-103
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    • 2015
  • Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

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A Study on City Image Management for City Marketing - Quantitative Analysis to Derive Management Programs of City Image - (도시마케팅을 위한 도시이미지 관리방안 연구 - 도시이미지 관리 프로그램 도출을 위한 정량적 분석 -)

  • Byeon, Jae-Sang;Cho, Ye-Jee;Choi, Hyung-Seok;Kim, Song-Yi;Im, Seung-Bin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.4
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    • pp.81-89
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    • 2007
  • Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

A Study on Three Dimensional Positioning of SPOT Satellite Imagery by Image Matching (영상정합에 의한 STOP 위성영상의 3차원 위치결정에 관한 연구)

  • 유복모;조기성;이현직;노도영
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.9 no.2
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    • pp.49-56
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    • 1991
  • In this study, 3D positioning of CCT digital imagery was done by using a personal computer image processing method to increase the economic and time efficiency of SPOT satellite imagery. Image matching technique which applies statistical theories, was applied to acqusition of satellite imagery. The reliability of these coordinates was anlysed to presente a new algorithm for three dimensional positioning necessary in digital elevation modelling and orthophoto production. In acquiring image coordinates from CCT digital satellite imagery, accuracy of planimetric and height coordinates was improved by applying the image matching technique and it was found through analysis of correlation factors between sizes of target window that 19$\times$19 pixels was the most suitable size for image coordinate acquisition. From these results, it was able to present an algorithm about utility of digital imagery in the analysis of SPOT satellite data.

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Calibration System Development for Multi-Image (다면 영상을 위한 캘리브레이션 시스템 개발)

  • Han, Jung-Soo;Kim, Gui-Jung
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.305-311
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    • 2016
  • If the automated image calibration system is performed in the position of non-experts, an expert will be required in every case inefficiently. But this requires an expert only when absolutely necessary. As well as the rapid system operation and efficient workforce can be managed. Image correction to perform projector inspection and management skills and to filter SW plug-in correction is that special theater system maintenance is not only managed efficiently, but also combined image analysis techniques can improve the technical perfection. This paper is to minimize the economic loss by developing a 10-bit High-depth and high-resolution $360^{\circ}$ projection image analysis technique and is to development of the special theater calibration system to effectively support quality.

A Study on the Effects of Corporate Social Responsibility Assessment on Corporate Brand Image and Favorability : Focusing on the moderating effect of ordinary interest in CSR (기업의 사회적 책임 평가가 기업브랜드 이미지와 호감도에 미치는 영향에 관한 연구 : CSR에 대한 평소 관심의 조절효과를 중심으로)

  • Kang, So Young
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.206-221
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    • 2021
  • The demand of social responsibility for corporate is increasing gradually. The corporate can't secure the royal customers only with the effort of securing the competitiveness through the product, service quality. The corporate should act actively in order to satisfy the social expectation required by customers. With this background, this study conducted the survey that can verify the effect of how usual interest in corporate social responsibility interacts in order to investigate the difference depending on the characters of customers and how the corporate social responsibility has led the brand performance. As a result, the legal and economic responsibilities were found to have significant influence in forming the corporate brand image and the favorability. The ethic responsibility was found to play a key role in forming the reliable image but have the negative impact in forming the achievement image, innovative image. In terms of the effect of social responsibility on the corporate brand performance, the usual interest on the social responsibility was found to have no impact as a regulatory effect.

The effect of CSR components on customer satisfaction and customer civic behavior through corporate image (CSR 구성요인이 기업이미지를 통해 고객만족과 고객시민행동에 미치는 영향)

  • Ahn, Tae-Hyuk;Jung, Young-Ju
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.145-153
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    • 2021
  • The purpose of this study is to present the current status and implications of companies in relation to the nature of CSR based on the theoretical background of corporate social responsibility (CSR). For consumers using mobile phones from Samsung, LG, and Apple, the impact of CSR components on corporate image, customer satisfaction, and customer citizenship behavior was analyzed. Economic responsibility, ethical responsibility, and philanthropic responsibility all have positive effects on corporate image. However, it was found that legal responsibility did not pay attention to the corporate image. And the corporate image was found to have a positive (+) effect on customer satisfaction and customer citizenship behavior. The results of this study suggest that companies need to devise a systematic CSR education system for their stakeholders.

Optimization of image augmentation scale considering reliability and computational efficiency when classifying concrete structure cracks in CNN (CNN 기반 콘크리트 구조물 균열 분류시 신뢰도 및 계산 효율을 고려한 이미지 증강 규모 최적화 연구)

  • Jang, Hyeon-June;Lee, Ho-Hyun;Hong, Sung-Taek;Choi, Young-Don;Kim, Sung-Hoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.324-327
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    • 2022
  • Crack inspection of aged structures is mostly conducted by inspectors using surveying tools on site and visually inspecting them. This method greatly depends on professional worker, and consumes a lot of time and money. An artificial intelligence image classification algorithm is used to make reliable and objective judgments. Since 2018, image augmentation techniques have been used in the image pre-processing stage as they lead to high performance improvement. In this study, an analysis algorithm for cracks in concrete structures was developed using image augmentation techniques, in which the accuracy and speed according to the augmentation ratio were compared and measured for optimization. As a result, it was found that 8 times of image augmentation was appropriate when the accuracy was improved and economic feasibility was taken into account.

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Automated Analyses of Ground-Penetrating Radar Images to Determine Spatial Distribution of Buried Cultural Heritage (매장 문화재 공간 분포 결정을 위한 지하투과레이더 영상 분석 자동화 기법 탐색)

  • Kwon, Moonhee;Kim, Seung-Sep
    • Economic and Environmental Geology
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    • v.55 no.5
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    • pp.551-561
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    • 2022
  • Geophysical exploration methods are very useful for generating high-resolution images of underground structures, and such methods can be applied to investigation of buried cultural properties and for determining their exact locations. In this study, image feature extraction and image segmentation methods were applied to automatically distinguish the structures of buried relics from the high-resolution ground-penetrating radar (GPR) images obtained at the center of Silla Kingdom, Gyeongju, South Korea. The major purpose for image feature extraction analyses is identifying the circular features from building remains and the linear features from ancient roads and fences. Feature extraction is implemented by applying the Canny edge detection and Hough transform algorithms. We applied the Hough transforms to the edge image resulted from the Canny algorithm in order to determine the locations the target features. However, the Hough transform requires different parameter settings for each survey sector. As for image segmentation, we applied the connected element labeling algorithm and object-based image analysis using Orfeo Toolbox (OTB) in QGIS. The connected components labeled image shows the signals associated with the target buried relics are effectively connected and labeled. However, we often find multiple labels are assigned to a single structure on the given GPR data. Object-based image analysis was conducted by using a Large-Scale Mean-Shift (LSMS) image segmentation. In this analysis, a vector layer containing pixel values for each segmented polygon was estimated first and then used to build a train-validation dataset by assigning the polygons to one class associated with the buried relics and another class for the background field. With the Random Forest Classifier, we find that the polygons on the LSMS image segmentation layer can be successfully classified into the polygons of the buried relics and those of the background. Thus, we propose that these automatic classification methods applied to the GPR images of buried cultural heritage in this study can be useful to obtain consistent analyses results for planning excavation processes.