• Journal of Environmental Impact Assessment
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• v.21 no.1
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• pp.53-61
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• 2012

This study makes an attempt to appraise how much successful both (Ham-Pyung) Butterfly Festival and (Mu-Ju) Firefly Festival are in the view point of ecology-friendly effects, and based on this appraisal, searches for desirable and developmental directions of other eco-festivals. The empirical analysis of the study shows that even if the Butterfly Festival turns out to be more famous than the Firefly Festival, the latter is confirmed to be more eco-friendly than the former. The fact that the latter is more eco-friendly seems to be due to the fact that the subject matter, that is the theme, of the festival is the fireflies which are not only natural monuments but also peculiar in-site-resources specific to Mu-Ju. This fact suggests that the other eco-festivals, newly emerging ones in particular, need to find and designate in-site-resources inherent in their regions as the theme, as far as possible.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.191-198
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• 2007

The main purpose of the study is to figure out visitors' intentions for the Suanbo Spa Festival after they participated the events, programs offered from the Suanbo Festival organization. The visitors were also asked to evaluate contents, images, and convenience facilities of the festival. The study found that only visitors over 60s of age positively evaluate the festival, therefore, products such as traditional tea-making, herb-massage will attract old aged group. The findings suggests that event image and convenient facilities have impact on tourists' responses and intentions to their neighbors. The result of the study also recommend traditional participations such as horseback-riding, GaMa-riding, Korean traditional archery shooting to be added to the participating program.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.279-285
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• 2017

This study was conducted based on the evaluation items of the Ministry of Culture, Sports and Tourism as an index. Based on the previous researches of various researchers, hypotheses were set up to survey the visitors who participated in the bamboo festival. As a result of the study, three factors of the festival service quality factors (hardware, promotion, guidance, and program) were studied through factor analysis. As a result of the study, it was confirmed that PR and. Also, the event program had a significant effect on the revisit inquiry of the festival at .446. The effect of festival satisfaction on repeat visits and recommendation results. Beta (${\beta}$) values were found to be correlated with return visit (.584) and recommendation (.651). We will present the factors that need to be maintained through the World Bamboo Expo and the Festival of Damyang, identify the visitors' needs to visit again, and suggest some suggestions for Daelim's tourism industry, the fourth industry and eco-industry.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.4
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• pp.660-676
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• 2016

The Suncheon city has new city image and brand as eco & garden city in national wide. This paper reviews the process, governance, and performance of creative-city related policy in Suncheon city, Korea. The new city image and brand, eco & garden city, were as a result of the related urban policies and its efforts to reserve and utilize the Suncheon Bay Wetland such as the establishment of Green Suncheon 21, the Reed Festival of Suncheon Bay, the ecological park creation projects for Suncheon Bay Wetland, the ICEXPO 2013, and the Suncheon Bay National Garden since 1995. The Dongsa Research Institute has been played very import roles in the process of civic movement for Suncheon Bay Wetland reservation. After holding the ICEXPO 2013, the Suncheon city has achieved various performances such as new city image and brand, the Suncheon Bay National Garden, social and physical infrastructure to pursue future creative-city related policies.

• Journal of the Korean association of regional geographers
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• v.20 no.2
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• pp.189-205
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• 2014

Most local governments make an attempt to attract tourists through the large-scale development projects or regional festival events. But, its possibility of success is actually low, so they must take care of ecotourism industry which has higher efficiency in comparison with investing expense. Seocheon area couldn't be focused greatly in spite of the excellent ecological and cultural resources. However, there are lots of possibilities to be a new center of ecotourism because of newly opened National Institute of Ecology and National Marine Biology Resource Institute. Therefore, the purposes of this thesis are to analyze several eco-cultural property all over Seocheon, introduce ecotourism, a main function of ecosystem services, and develop the program satisfying 3 elements of ecotourism; natural environment, visitors and residents. In Seocheon located in where the sea meets the river, ecological property could be reorganized into 4 areas in relation to existing famous tourist attractions. As a measure to let visitors stay, we induced them to lodge in the region through the field work. To realize slow life, we designed it so that they can enjoy each landscape slowly. we also suggested the program which can guide visitors onto the vicinity of habitat for migratory birds at the mouth of Geumgang River and Seocheon foreshore nominated as Ramsar wetlands by focusing on National Institute of Ecology and National Marine Biology Resource Institute which will be the Mecca of ecology research. Through this research, there will be an opportunity to satisfy visitors of Seocheon and enrich local residents' lives.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.6
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• pp.58-69
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• 2022

This study compares and analyses the impacts of holding domestic garden expos that will be fundamental for holding garden expos in the future. Satisfaction with the three sites of the 2013 Suncheon Bay International Gardening Expo, 2015 Seoul Gardening Expo, and 2022 Goyang International Flower Fair, as well as factors affecting the satisfaction in economic, social/cultural, environment/ecology, and operation aspects, were analyzed. As a result of the study, the satisfaction level of all three sites was high, with a value of 3.5 or higher. In particular, satisfaction with the 2013 Suncheon Bay International Gardening Expo was the highest. It was found that there was a difference between the satisfaction level of the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo. As a regional festival, the 2013 Suncheon Bay International Garden Expo has acquired a high status due to the 'Suncheon Bay Garden' being designated as the first National Garden. It is thought that great satisfaction was obtained because economic, social, cultural, and environmental revitalization was achieved by matching the values of citizen participation and ecological conservation. As a result of the comparison of perception types affecting the satisfaction by garden fair, satisfaction at the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo, it was found that both affected all four aspects. The 2022 Goyang International Flower Fair did not affect satisfaction in the operational aspect. This seems to be because the Goyang International Flower Fair is already a fixed local brand. As a result of analyzing the detailed factors of perception that affect satisfaction, the three target sites were commonly analyzed, including social and cultural factors, which attract cultural events, improve pride and affection for the region, and help educate children. In terms of environmental and ecological factors were analyzed as an inconvenience in life due to traffic congestion. It can be seen that it has the same meaning as the comparative analysis of the difference in factors on the satisfaction of the target site. There is no difference in the effect on satisfaction in terms of social·cultural, and environmental·ecological aspects, but there are differences in terms of economy and operation. Based on the analysis results of this study, to hold a domestic garden expo in the future, it is necessary to properly utilize "environmental" and "ecological" garden aspects that have potential values according to the region's characteristics to develop sustainable, eco-friendly tourism resources. In addition, values will be more apparent when cultural and artistic programs are planned to establish a differentiated identity in the host area and are appropriately used as a marketing means for a local fair. A well-planned local festival through communication with local residents can affect the image of the region and lead to the revitalization of the local communities by securing urban competitiveness along with the establishment of urban brands, so it can be said that local residents' participation and national or local organizations' cooperation is essential.