• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.450-470
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• 2018

This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.173-182
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• 2010

In this study, textile designs were developed by applying Norigae for motives, were digital-printed for it's eco-friendly, delicate and short printing time and as final products, necktie, bag and bedding was developed with them. The purposes of this study were to develop a unique textile design, and then to enhance the competitiveness of Korean textile industry in the world market and pass down a Korean traditional fiber art cultural legacy. The results are as follows Norigaes are a sort of Korean traditional ornaments worn on women's Korean traditional costume. These can vary in color, material, shape, composition and said to have very high artistic value from the standpoint of the modern view. And these are symbols of happiness and women's longing of Korean traditional society. So Norigaes are worthy of applying Korean traditional motive for modern textile design. The textile designs applied a Norigae in this study were estimated comparatively high.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3087-3098
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• 2015

This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experience to purchase organic clothes according to the subjects demographic characteristics showed significant differences in the categories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security". Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" depending on their experience or non-experience to purchase organic clothes and found that "well-being orientation", "pursuit of changes", "eco-friendly view", and "trend innovation" were higher in the group with experience to purchase organic clothes than in that with non-experience and it was known that all sub-factor groups including "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" had a significant influence on intnetion to purchase organic clothes.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.560-565
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• 2008

Plantae of the natural material has been broadly used on cloth dyeing by it's specific properties such as eco-friendly and innoxious. However dyeing with natural material on synthetic fiber is nearly impossible due to poor affinity between natural material and synthetic fiber. The method which is binding with micro-capsulized natural material to cloth, used in this study, has low change on quality by external influence. Also this method has high ability in spray effect by broken capsule which comes to pressure and friction when the treated cloth was dressed. And this method is applicable widely from natural fiber to synthetic fiber. The purpose of this study is to develop the multi-functional synthetic material with micro-capsulized Ginseng on PET. Moreover, it was driven by comparison of colormetric properties and fastness between regular dip-dyeing method and binding with micro-capsulized material method. Dyeability showed a little bit low exhaustion but the PET treated by micro-capsule was more or less better than the dip dyed PET. Through the SEM(Scanning Electron Microscope) of PET treated by micro-capsule, it has good residence of capsules even after 5 or 10 times washing. Wash and light fastness were revealed some different grades by each condition but showed high level, in most and the micro-capsulized PET was more improver than regular dip dyed PET.

• Journal of Fashion Business
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• v.16 no.1
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• pp.41-51
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• 2012

Polyester is mainly used as a bedding filler material. PLA fiber as an eco-friendly material for substituting polyester has a low melting temperature and therefore a hardening process is impossible. This study is to develop the oil for feather touch that can treat at the melting temperature of PLA. The slippery and soft aminosilicone emulsion, and the bulky epoxysilicone emulsion were used. They had proper viscosity and particle size for flexibility and elasticity. When using methoxy aminosilane [$H_2NSi(OCH_3)_3$] as an aminosilane and [$Zn(OCOCH_3)_2$] as a catalyst, the hardening reaction was fast and effective. Feather touch process were treated by 2 steps. At first step, aminosilicone emulsion, epoxysilicone emulsion and methylaminosilane were mixed and homogenized, and at second step, 5% blened solution of the first step, Zn catalyst 1%, distilled water 94% were treated at PLA fiber. After treatment the static friction coefficient and dynamic friction coefficient were reduced to 23.5-60.8% and 30.0-61.3% respectively, and the laundry and sun light fastnesses have not shown any decrease.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.2
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• pp.1-10
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• 2008

Yellow, one of the five direction colors, is a prevailing color in artificial dyeing. The color has implied and symbolized wealth and power since ancient times. Yellow has been extracted mainly from flowers. Shapes, colors and scents of flowers not only have enriched emotional mentality, but have also been used for medicinal herbs, and dyestuff since the very old days. Coloring matter from flowers is very beautiful, and it has been used for dyeing textiles. Textile dyeing have formed a color culture and developed a dyeing culture since ancient times. Flowers include a variety of color matters, and can be easily obtained around us. Therefore, flowers have been a widespread natural dyestuff. It is well known that beautiful colors can be extracted from flowers, which are eco-friendly and non-polluting. In addition, flowers are easily provided. In this study, yellow wild flowers were selected as subjects. Seven flowers with color matters distiguishable through the naked eye were used: Korean forsythia, golden-wave, Mongolian dandelion, sunflower, conflower, chelidonium and chrysanthemum. Coloring matters were extracted from the seven flowers, which have been used to create a variety of colors through various dyestuffs; and the colors have been analyzed and presented. Dyeing and coloring matters were tested and analyzed, and several types of dyestuff had also been scientifically measured after treatment.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.12
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• pp.1440-1453
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• 2011

Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.132-146
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• 2022

To explore the potential use of Ecklonia cava as a natural dye for textiles, silk fabric was dyed with Ecklonia cava extracted by hot water under varied conditions, including temperature, duration, dye concentration, mordanting, and pH adjustment. The fabric was also evaluated for fastness, sun-protective property, and deodorization. Ecklonia cava extract was estimated by FT-IR to have polyphenol as a main functional colorant in plants, while the existence of phlorotannins through the UV-spectrum method was also confirmed. The fabric was optimized for maximum dye uptake at a temperature of 80℃ for a duration of 50 minutes along all dye concentrations. The dyed fabric showed a hue of Yellow Red under all dyeing conditions while additional color tones, such as grayish and dark, were generated through mordanting and pH adjustment. Both good sun-protective properties and a positive deodorization rate were also recorded, with more than 20% (owf) Ecklonia cava extract on silk fabric. These results imply that Ecklonia cava has great potential to be used as an eco-friendly natural dye and in fashion goods with skin-health functions made of silk.

• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.153-164
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• 2023

As interest in the environment and sustainability increases, a tendency to pursue eco-design is emerging. Sustainable design coincides with the Korean aesthetic sense of applying the principle of the circulation of nature. This study examined Korean traditional furniture, Bandaji, from the perspective of historical and cultural sustainability and extracted and adopted a sustainability-related motif. The purpose of this study was to develop a creative bag design that reflects Korean tradition and strengthens artistry. First, a bag was produced based on the morphological characteristics of Gyeonggi-do Bandaji. Second, though the original overall design was maintained, the decorative patterns were modified by, for example, increasing the number of ear decorations on the surface of the bag and reducing the number of traps. Third, a new geometric pattern was created for the surface of the bag; this entailed moving the position of the handle-shaped ear ornament and the leather. Fourth, new decorative patterns were drawn on the surface. This study is meaningful in that it presents a sustainable bag production methodology that reflects Korean aesthetics. It also showcases a designer's unique, creative, and artistic bag design. It is expected that design work inspired by Korean formative beauty will be an opportunity to simultaneously utilize and support various Korean cultural assets and artworks.

• Journal of the Korean Home Economics Association
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• v.45 no.7
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• pp.105-117
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• 2007

The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.