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http://dx.doi.org/10.5762/KAIS.2015.16.5.3087

College students' experience and intention to purchase organic clothes according to their lifestyle characteristics  

Park, Hea-Ryung (Department of Fashion Design, Hanseo University)
Park, Mi-ryung (Department of Clothing & Textile, Mokpo University)
Cho, Shin-hyun (Department of Fashion Design, Jangan University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.16, no.5, 2015 , pp. 3087-3098 More about this Journal
Abstract
This study aims to examine the college students experience and intention to purchase organic clothes according to their lifestyle as the most promising consumer class in future. First, it was found that their experience to purchase organic clothes according to the subjects demographic characteristics showed significant differences in the categories of gender, age, related major, pocket money and income from except their residential areas. Second, factor structure analysis of their lifestyles was conducted and the factors analyzed were divided into "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security". Third, the present study examined differences in sub-dimensions of lifestyle characteristics such as "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" depending on their experience or non-experience to purchase organic clothes and found that "well-being orientation", "pursuit of changes", "eco-friendly view", and "trend innovation" were higher in the group with experience to purchase organic clothes than in that with non-experience and it was known that all sub-factor groups including "well-being orientation", "pursuit of changes", "eco-friendly view", "trend innovation", and "conservative security" had a significant influence on intnetion to purchase organic clothes.
Keywords
Experience to Purchase; Intention to Purchase; Lifestyle; Organic Clothes;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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