• International Journal of Costume and Fashion
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• v.12 no.2
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• pp.1-14
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• 2012

To date most of the research concerning e-service quality in the context of online apparel settings has had a female or a generalized for gender and age focus. To expand the scope of understanding of online consumers, this study focuses on the key dimensions of e-service quality which affect male Generation Y consumers' e-satisfaction which in turn may affect their e-loyalty. A convenience sample of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.18-28
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• 1998

The objective of the study was to observe the difference of moving function of lower-limb in relation to the length 8t silouutte of tight skirt. Four types of tight skirts (2 lengths$\times$2 silhouettes) were made for the experiment. The surface E.M.S in four different locations of leg muscles (Rectos femoris, Semitendinosus, Tibalis anterior, Gastrocnemius) were recorded. The sensory test to decide how to be fatigued after longtime wearing of skirt were examined two times per a day. The fatigue sensory test was scored a Likert-type scale (1= no fatigue, 5=heavy fatigue). Data were analyzed by the repeated ANOVA ann Duncan's multiple range test with use of SAS Package. The main results of this study were as follows: 1. As a result of analysis of E.M.S., in case of walking on the floor there was significant difference in the moving function according to length of skirt and in case of stepping there was significant differnce in three ways (length silhouette, length, silhouette). 2. From the record of walking the step-length, stride-length, step-width were found affected by garments, but foot-angle was not affected. The moving function of slim type was lower than that of semi type and that of ankle-length skirt was lower than that of knee-length skirt. 3. The results of the sensory test agreed with that of E.M.G and Footprints.

• Journal of Fashion Business
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• v.8 no.1
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• pp.133-140
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• 2004

In order to compare the pattern sizes of toddlers' brands, the apparel size #95 and #100, #110 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of toddlers' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of toddlers' underwears differed more or by $2.0cm{\sim}3.0cm$ among brands than other sizes. In case of underwear size #95, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger toddlers' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Textile Coloration and Finishing
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• v.25 no.1
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• pp.56-64
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• 2013

In order to examine the availability of color developing for prepared persimmon extract powder dyes, purified and freeze-dried powder from immature persimmon fruit. The cotton fabrics dyed with 1% concentration of powder dyes. This study was conducted to examine into the color developing effects of the powder dye for the dyed cotton fabrics irradiated with xenon light. Powder dye is difficult to dissolve in water resulting in a colloidal and viscous solution. The problem of solubility in water was resolved by setting the dyeing conditions by wetting the dye with alcohol in advance and dissolving in warm water($50{\sim}60^{\circ}C$). Samples had no alkaline conversion in making process of powder dyes showed high color developing effect(${\Delta}E^*$, K/S). Samples showed decreased ${\Delta}E^*$, K/S with increased alkaline conversion in making process of powder dyes. Samples that had alkaline effects displayed easy early color developing to be advantageous in the process of natural pattern in art work.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.299-308
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• 2011

The purpose of this study was to research the heroines' fashion styles in the opera, "La Boh$\`{e}$me." This article studied the representations of the grisettes in 1830's France and the characteristics of the grisettes appeared in the original novel, "Sc$\`{e}$nes de la Vie de Boh$\`{e}$me" and contemporary literatures and paintings. The one of the heroines, Mimi was figured a virtuous female despite poor environments, by contrast Musetta was described as cruel, greedy and vicious female in the opera. But, by analyzing the original novel and the representations of the grisettes in contemporary literatures, this study figured out clearly Mimi and Musetta have same origin and similar aspects, not contrast. Up to the present mimi's costumes were not sophisticated but too simple compared to Musetta's. Also Musetta's costume were too much luxury considering her status. This study proposed a new fashion style considering not only analysis result of the heroins' characteristics but contemporary costume design of the 1830's France.

• Journal of Fashion Business
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• v.7 no.5
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• pp.101-107
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• 2003

In order to compare the sizes of infants;brands, the apparel size #70 and #80, #90 were surveyed, while upper body lengths, bust circumferences and waists, hip circumferences, shoulder length, sleeve length, neck circumferences of infants' underwears were examined. As a result, it was found that upper body lengths, chest circumferences and lower body lengths of infants' underwears differed more or by $2.0{\sim}3.0cm$ among brands than other sizes. In case of underwear size #70, the average upper body length was 32.8cm; the upper body size of "c" brand was longest or 33.5cm, while that of "e" brand was shortest or 32.0cm. In case of size #80, the average upper body length was 36.0cm; the upper body size of "a" brand was longest or 37.0cm, while that of "e" brand was shortest of 35.0cm. Such findings may be attributable to the fact that the main customers of "a" and "b" brands whose pattern sizes are larger are middle or lower class people who tend to buy larger infants' apparels than their children's actual body sizes. In contrast, "e" brand seems to target the upper class who prefers the apparels almost fitting their children's actual body sizes.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.2
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• pp.211-223
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• 2018

In global apparel product development, flat is one of the most important key factor for technical design communication. Proportionally correct flats based on correct scaled human body figures are imperative to be successful in the fashion business. In this study the researchers were to develop body templates for flats for Korean women body types using data from 'Size Korea 2004 (5th)', which is a Korean government apparel sizing project to analyze women's body measurements (age range 7-49). We measured 13 height measurements, 6 width measurements, 8 circumference measurements, 6 length measurements, 3 angle measurements and 5 body measurements. A body figure (i.e., schema) for each group was created by Pattern Design Software (PAD) System 4.1. Muscle was added to the schema created by Adobe Illustrator to ensure a better visualization and convenience for industry uses for flats. Developed body figure template of representative type had the largest difference in height level compared to exiting figures. It had a bigger head, lower crotch level, and longer crotch depth and hip length than existing figures.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.9_10 s.157
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• pp.1389-1399
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• 2006

The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.1 s.41
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• pp.23-31
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• 1992

Mother's Clothing Behavior has a great influence on her daughter's Clothing Behavior. . Daughters are apt be influenced by their mothers in every respect and were greatly affected by the clothing behaviors of mothers to whom they pay their respect. From this point, this study is to examine the relationship between daughter's clothing behavior and their mother's clothing behavior. Two questionnaires were administered to 459 mother and 459 daughter selected from 4 universities in Seoul. The questionnaires were composed of two major categories: those for daughters and for mothers. Aspects of clothing behavior consist of seven variables such as modesty, decency, aesthetic, display, attention, fashion, conformity. For the analytical study on data, methods through coefficients of correlation, analysis of variance, multiple regression analysis were used. The results of this study were summerized as follows; There was significant relationship between daughter's clothing behavior and her mother's clothing behavior, i.e., Clothing behavior formation of daughter was most important influenced by mother's clothing behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.2039-2050
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• 2010

This study examines Queen Marie Antoinette's costumes in her portraits according to symbolic meanings and analyzes the expressive effects of Queen Marie Antoinette's costumes in the movies. The symbolic meanings through the costumes of Marie Antoinette expressed in the portraits shows the strong historical power of France in Europe along with the majestic appearance of the queen. A new perception of Marie Antoinette's taste can be found as she wore simple robe $\`{a}$ la l$\'{e}$vite in addition to extravagant costumes that demonstrated convention and position. The benevolent, extravagant, and splendid side of Marie Antoinette in history was emphasized; however, it also emphasized that she was a fashion leader with adventurous thinking and a liberal mind who accepted new things that transcend the era through this costume. The results of studying the expressive effects of Marie Antoinette's costumes as presented in the movies through the formative analysis of DeLong are as follows. The costumes expressed like this were observed through definer and the priority of observation, and it could be classified and analyzed in 4 expressive effects of excitement, calmness, strength, and delicacy; in addition, it induced the visual maximization according to the flow of the movie. After the study analyzed movies about the queen through four expressive effects, the costumes were shown as excitement, calmness, strength, and delicacy according to the flow of play.