• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2005.11a
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• pp.361-364
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• 2005

Recently, many companies and consumers are using Internet to sell and buy goods and manage their businesses. And for most companies, they have Electronic Commerce system and Enterprise Resource Planning (ERP) system. But the two systems manage separately and the data are not integrative. So it is hard to mangement the system alike and the costs may be higher than the system which has intergrated information. ebXML-based Electronic Catalog (e-Catalog) can provide intergrated information. In this paper, we took a manufacturing industry company for example. We planned to construct the e-Catalog System, analyze the products of the company as well as design e-Catalog system using ebXML to connect EC with ERPs.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.79-96
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• 2012

Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

• The International Journal of Costume Culture
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• v.3 no.3
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• pp.201-211
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• 2000

The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.73-81
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• 2016

The electronic commerce environment allows customers to search for information and purchase products and services via direct contact with internet markets. Purchasing through the internet is not a real experience of purchasing, but is based on some pictures, information and advertisements of products. To improve E-commerce environment in Iran, purchasing behavior of Iranian young adults in the internet shopping mall is analyzed in this study. The factors which influence the motivation of internet shopping and the selection of internet shopping mall is investigated, and statistical tests were applied between these factors and other variables such as gender, job, age and education. The results of the tests showed that there is a gender difference on one of the shopping mall selection factor (i.e., abundant information about products); also there is a gender difference on the one of the shopping motivation factor (i.e., possibility of comparing products). Besides, there is a job difference (student or non-student) on the factor of 'Purchase frequency per month'. Other facts are also found that Iranian consumers are not sure about a product's quality, so they refuse to buy products such as foods, clothes and other products. Additionally, they are dissatisfied about the safety of internet shopping malls.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2001.01a
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• pp.192-197
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• 2001

A recommendation system tracks past actions of a group of users to make a recommendation to individual members of the group. The computer-mediated marketing and commerce have grown rapidly nowadays so the concerns about various recommendation procedures are increasing. We introduce a recommendation methodology by which e-commerce sites suggest new products of services to their customers. The suggested methodology is based on web log analysis, product taxonomy, and association rule mining. A product recommendation system is developed based on our suggested methodology and applied to a Korean internet shopping mall. The validity of our recommendation system is discussed with the analysis of a real internet shopping mall case.

• The Journal of Society for e-Business Studies
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• v.3 no.2
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• pp.95-112
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• 1998

With the advent and proliferation of the Internet, Electronic Commerce(EC) on the Internet has become one of the most rapidly growing area and has been the subject of much research lately. EC is commercial transactions using computers in virtual environment through computer networks. The computer system deals with various ranges of things such as products, services, and information on EC. In this paper we describe the construction methods of web site based on the personalization, Also, we present the personalization technology and architecture of the P-Commerce proposed in this paper. Finally, we describe the methods constructing EC site using P-Commerce solution.

• KIISE Transactions on Computing Practices
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• v.23 no.7
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• pp.440-445
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• 2017

Due to the advance of e-commerce systems, the number of people using online shopping and products has significantly increased. Therefore, the need for an accurate recommendation system is becoming increasingly more important. Recurrent neural network is a deep-learning algorithm that utilizes sequential information in training. In this paper, an evaluation is performed on the application of recurrent neural networks to recommendation systems. We evaluated three recurrent algorithms (RNN, LSTM and GRU) and three optimal algorithms(Adagrad, RMSProp and Adam) which are commonly used. In the experiments, we used the TensorFlow open source library produced by Google and e-commerce session data from RecSys Challenge 2015. The results using the optimal hyperparameters found in this study are compared with those of RecSys Challenge 2015 participants.

• The KIPS Transactions:PartD
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• v.9D no.2
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• pp.329-336
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• 2002

With the fast development of Internet environment, e-Commerce is rapidly increasing. n the expanding e-Commerce environment, the need for a new e-Commerce systems what will deliver products to the customer rapidly and increase sales is growing bigger. Recently, these requirements brought many researches on recommender systems. However, until now, those recommender systems have a limit because it takes too much time for recommender systems to give customers the recommendations in real time, if the number of purchase data of customers is large. So this paper concerns on the recommender systems using collaborative filtering as one of the solutions to increase the competitive power. We proposed and experimented the more improved recommender systems which could decrease the data size to shorten the recommending time by using the representative category of the product which customers want to buy. Also, we design and implement a recommender system using Enterprise JavaBeans.

• The KIPS Transactions:PartD
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• v.9D no.3
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• pp.523-530
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• 2002

With an advent of XML(extensible markup language), researches on electronic commerce based on XML have been conducted by many organizations and companies. Although these researches described electronic catalogs, they are not sufficient because in the catalogs, the product information are not classified properly, and are not organized hierarchically. In this paper, we analyse and classify information that can use to describe various products. And then, we suggest the modes that can describe the various products information through the complement of existing researches, and we apply it over several products on the Web. The uses of this model supports flexibility and facility to the product offers such as internet shopping malls.

• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.37-48
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• 2009

The standardization of marketing has been one of the most focused research topics in international marketing. The term "global marketing" was often used to mean an internationally standardized marketing strategy based on similarities between foreign markets. Marketing standardization was discussed only within the context of traditional physical marketplaces. Since then, the digital "marketspace" of the Internet had emerged in the 90's, and it became one of the most important drivers of the globalization process opening new opportunities for the standardization of global marketing activities. On the other hand, the opinion that a greater adoption of the Internet by customers may lead to a higher degree of customization and differentiation of products rather than standardization is also quite popular. Considering this disagreement, it is notable that comprehensive studies which focus upon the marketing standardization especially in the context of global e-commerce are missing to a high degree. On this background, the two basic research questions being addressed in this study are: (1) To what extent do companies standardize their marketing in international e-commerce? (2) Is there an impact of marketing standardization on the performance (or success) of these companies? Following research hypotheses were generated based upon literature review: H 1: Internationally engaged e-commerce firms show a growing readiness for marketing standardization. H 2: Marketing standardization exerts positive effects on the success of companies in international e-commerce. H 3: In international e-commerce, marketing mix standardization exerts a stronger positive effect on the economic as well as the non-economic success of companies than marketing process standardization. H 4: The higher the non-economic success in international e-commerce firms, the higher the economic success. The data for this research were obtained from a questionnaire survey conducted from February to April 2005. The international e-commerce companies of various industries in Germany and all subsidiaries or headquarters of foreign e-commerce companies based in Germany were included in the survey. 118 out of 801 companies responded to the questionnaire. For structural equation modelling (SEM), the Partial-Least. Squares (PLS) approach in the version PLS-Graph 3.0 was applied (Chin 1998a; 2001). All of four research hypotheses were supported by result of data analysis. The results show that companies engaged in international e-commerce standardize in particular brand name, web page design, product positioning, and the product program to a high degree. The companies intend to intensify their efforts for marketing mix standardization in the future. In addition they want to standardize their marketing processes also to a higher degree, especially within the range of information systems, corporate language and online marketing control procedures. In this study, marketing standardization exerts a positive overall impact on company performance in international e-commerce. Standardization of marketing mix exerts a stronger positive impact on the non-economic success than standardization of marketing processes, which in turn contributes slightly stronger to the economic success. Furthermore, our findings give clear support to the assumption that the non-economic success is highly relevant to the economic success of the firm in international e-commerce. The empirical findings indicate that marketing standardization is relevant to the companies' success in international e-commerce. But marketing mix and marketing process standardization contribute to the firms' economic and non-economic success in different ways. The findings indicate that companies do standardize numerous elements of their marketing mix on the Internet. This practice is in part contrary to the popular concept of a "differentiated standardization" which argues that some elements of the marketing mix should be adapted locally and others should be standardized internationally. Furthermore, the findings suggest that the overall standardization of marketing -rather than the standardization of one particular marketing mix element - is what brings about a positive overall impact on success.