• 한국경영정보학회:학술대회논문집
• /
• 2007.11a
• /
• pp.565-570
• /
• 2007

With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

• Korean Management Science Review
• /
• v.33 no.1
• /
• pp.17-33
• /
• 2016

This study investigated the relationships among proper types of e-commerce, patterns of inter-organizational information flow (IIF), benefits of e-commerce, and supply-chain performance. In IIF, it was empirically observed that environmental competition positively influences the frequency of IIF, and environmental uncertainty has a positive impact on the quality of IIF. It was also empirically confirmed that only quality of IIF has effects on the usage levels of e-procurement as well as e-partnerships. Through regression analyses and cluster analysis, it was found that under high degrees of the frequency and quality of IIF, the benefits of e-commerce are vastly realized in the firms that highly utilize e-partnerships. The results of this study also showed that when the degrees of quality of IIF are high, the levels of benefits of e-commerce are increased in the firms that employ e-procurement. The moderating effects of buyer and supplier firms' abilities on the relationships between patterns of IIF and usage levels in various types of e-commerce were empirically examined. According to the results, the moderating roles of buyer firms' capabilities and suppliers' abilities were partially demonstrated. Finally, it was found that the realization of benefits of e-commerce can lead to the improvement of supply-chain performance.

• The Journal of Asian Finance, Economics and Business
• /
• v.10 no.1
• /
• pp.101-109
• /
• 2023

This study examined the relationships among owner-manager characteristics, e-commerce adoption, and performance of small and medium enterprises (SMEs) in Malaysia. Although the growth of e-commerce was encouraging in many countries, studies of e-commerce adoption among SMEs in developing countries such as Malaysia are insufficient. Furthermore, studies that investigated individual characteristics and e-commerce adoption are still low in number. This study specifically employed the technology-organization-environmental (TOE) framework to develop its research model. The sample was selected by using a non-probability judgmental sampling technique because the desired population frame was unavailable. A total of 111 owner-managers of SMEs were surveyed using online self-administered questionnaires. Subsequently, the data was analyzed through partial least square-structural equation modeling (PLS-SEM). The results revealed significant relationships between owner-manager characteristics and e-commerce adoption, as well as between e-commerce adoption and the performance of SMEs. The findings suggested that owner-manager characteristics played an important role in determining e-commerce adoption among SMEs. Moreover, e-commerce adoption was crucial in affecting the performance of SMEs. This paper provided new insights into factors affecting e-commerce adoption and firm performance. It could further benefit the government and SMEs in strategizing e-commerce adoption and development, especially in the era of Industrial Revolution 4.0 (IR 4.0) and the post-COVID-19 pandemic.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.1
• /
• pp.273-290
• /
• 2022

Localization of e-commerce websites is a useful tool for providing the world with business organizations and money-making enterprises. However, studies on e-Commerce website localization within the language domain are still quite limited. Thus, the study aims to investigate the relationship between the Arabic language and a wide range of e-Commerce website intentions, clarifying the indirect effects of the Arabic language on intentions to use e-Commerce websites using perceived risk and trust as mediating variables, and determining whether trust and perceived risk work as mediating variables between the Arabic language and e-Commerce website intentions. Survey data collated from participants totaling up to 264 has been used to test the research framework. The selection of these participants is based on their experiences employing e-Commerce websites. Structural equation modeling (SEM) through partial least square (PLS) software was used for the data analysis. The results show that the Arabic language, trust, and perceived risk play effective roles for e-Commerce websites adoption. More importantly, trust and perceived risk positively mediate the relationship between the Arabic language and intentions to use e-Commerce websites. Implications of the study's findings and suggestions for further research are discussed.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.25 no.5
• /
• pp.1225-1233
• /
• 2015

This study investigates the effects of information security awareness arising from E-Commerce in terms of the Elaboration Likelihood Model(ELM) and analyzes the moderating effect of the trust's involvement and experience. Consumers are using E-Commerce Web sites, depending on the level of involvement and experience in E-Commerce. This study is based on the ELM, the information security awareness of consumer confidence in E-Commerce form, according to the degree of experience and involvement suggested a theoretical model to describe the effect that the scaling and, through empirical studies validation of model. Consumer confidence is formed the attitude of the E-Commerce company through different paths, depending on the type of awareness in the E-Commerce web site, this moderate has the effect of consumer involvement and experience. Studying the information security awareness of consumer in the on E-Commerce is considered to present a new perspective on trust.

• Korea Trade Review
• /
• v.41 no.5
• /
• pp.285-304
• /
• 2016

e-Commerce in Small and Medium-sized Enterprises(SMEs) provides a platform for fair competition between SMEs and large enterprises, and brings economic benefits to SMEs. Thus in the recent years, the e-Commerce in SMEs developed rapidly. However, the overall proportion of e-Commerce in SMEs in China remains low, and many SMEs' decision-makers tend to feel that their business is relatively weak in terms of information construction of scale and financial management, thus they keep the 'wait and see' attitude about the e-Commerce development decisions. Therefore, SMEs are facing three puzzles about e-Commerce application. First, if the companies need to implement e-Commerce, what are the e-Commerce adoption decision factors. Second, what are the successful implementation factors of e-Commerce. And how about the relationship between them. The third is how to measure the implementation effect of e-Commerce. What is the performance evaluation factors of e-Commerce. In this paper, the theoretical and empirical exploration and research are conducted towards these SMEs. Considering the actual situation of SMEs, this paper builds a theoretical model, then puts forward relevant hypothesis. This paper analyzes present influencing factors based on enormous research papers, and finally discovers the critical successful factors in doing business with e-Commerce in SMEs by conducting Structural Equation Modeling. Five critical factors are verified by cases of enterprise by demonstration study. Lastly, we can draw a conclusion that the innovation ability of leaders, the IT support of leaders and e-Commerce strategies are the success factors of e-Commerce for Chinese SMEs.

• Journal of Korea Trade
• /
• v.25 no.4
• /
• pp.60-87
• /
• 2021

Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

• International Commerce and Information Review
• /
• v.9 no.1
• /
• pp.65-95
• /
• 2007

This paper deals with the e-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex that has been evaluated as the most successful project for inviting the foreign investment of South Korea because many small and medium enterprises are rushing to invest to that Complex. The e-Commerce cooperation between South and North Korea in GaeSung Industrial Complex are playing a role for North Korea survives in the global digital world in that the cooperation is shifted to IT and e-commerce as well as. North Korea has the policy to increase national wealth to uphold the IT industry. The e-Commerce Cooperation between South and North Korea in GaeSung Industrial Complex will develop the e-commerce in North Korea and increase the e-Commerce between South and North Korea in the future.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.17
• /
• pp.197-224
• /
• 2002

This paper aims to analyze the status and prospects of chinese e-commerce, review previous literature, and provide future direction for cooperation with far east asian area This study deals with the reform, the open and entering WTO of China economy to suddenly change domestic IT industry, legal regulation of Chinese e-commerce market and cooperation with far east asian area. Especially, Chinese e-commerce market is much developed in recently, but relative legal system is unsatisfactory. Therefore this paper research firstly the present conditions and characteristics of Chinese e-commerce market, secondly Chinese e-commerce policy and legal regulation tendency, thirdly the e-commerce activity between Korea and China, and cooperation with far east asian area.

• Journal of Information Technology Applications and Management
• /
• v.27 no.4
• /
• pp.21-36
• /
• 2020

E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.