• Title/Summary/Keyword: e-advertisement

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Design and Implementation of E-mail Client based on Automatic Feeling Recognition (인간의 감정을 자동 인식하는 전자메일 클라이언트의 설계 및 구현)

  • Kim, Na-young;Lee, Sang-kon
    • The Journal of Korean Association of Computer Education
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    • v.12 no.2
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    • pp.61-75
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    • 2009
  • Modern day people can easily use an e-mail client for general communication, because of using Internet and cellular phone. The mail client for the purpose of private and business affair, advertisement, news searching, and business letter is widely used and has side effects. People could send an important document via an electronic mail client. It is important to support an e-mail client intelligent. We think that many kinds of techniques of natural language processing must be provided in the client with human's emotion. We consider to design a new mail client with six kinds of senders' emotional information; delight, angry, sad feeling and message to express, manner of talking, a discomfort index etc. Before sending an e-mail, we suggest a user to correct a bad word because we do not want to feel bad to a receiver. We present a proper process of sending/receiving for users with a new designed e-mail clients.

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MIPv4/MIPv6 Mobility Simulation Model of the Multihomed Node (멀티홈드 노드의 MIPv4/MIPv6 이동성 시뮬레이션 모델)

  • Zhang, Xiaolei;Wang, Ye;Ki, Jang-Geun;Lee, Kyu-Tae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.3
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    • pp.179-186
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    • 2012
  • Nowadays, the multihomed host equipped with multiple network interfaces has been interested research in next generation wireless network, because the mobile users expect that they can be able to access services not only anywhere, at any time and from any network but also simultaneously. This paper addresses the mobility simulation model of the multihomed node for supporting MIPv4 and MIPv6 function in an interworking of Worldwide Interoperability for Microwave Access (WiMAX) and IEEE 802.11 WLAN. The multihomed node with two air interfaces has been developed based on WiMAX and WLAN workstation node model in simulation software. The main point of the developed model is to support both MIPv4 and MIPv6 function, and provide network selection policy for the multihomed node between WiMAX and WLAN network. Based on the received Router Advertisement along with the interface number, we can manage the access interfaces in ordered list to make handover decision while the multihomed node is moving. In the end of this paper, the simulation scenarios and results are shown for testing MIPv4 and MIPv6 function.

The Effect of R&D Expenditures on Market Value of the Firm: Focusing on Distribution Industry (연구개발투자 지출이 기업의 시장가치에 미치는 영향: 유통산업을 중심으로)

  • Kim, Jin-Hoe
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.89-94
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    • 2019
  • Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.

A Study on Regulation of Video on Demand Advertisements (주문형서비스(Video on Demand) 광고 규제에 관한 연구)

  • Cho, Dae-keun;Kim, Ki-youn
    • Journal of Internet Computing and Services
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    • v.17 no.4
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    • pp.145-159
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    • 2016
  • This study points out the problems of absence of the legislation for standard regulation on Video on Demand(VoD) advertisement which grows so fast lately, for this it recommends making legal references, which have the definition of non-linear broadcasting & VoD advertisement and VoD advertisement standard regulation in the merged Broadcasting Act, and adopting co-regulation system. Pay TV operators providing VoD service have the opportunities to make money as subscribers uses it increasingly. In case of linear service, the Broadcasting Act regulates the advertisement strictly, but not the VoD ads. The reason why is that Korean legislation including the Broadcasting Act does not have legal reference to regulate it, instead of that, it rely on the self-regulation system which is operated by pay-tv players who provide the VoD ads. So, there is the limitation to protect the minors such as children and youth from the harmful VoD ads, to be invulnerable for advertisers to influence to advertising agents, and to ensure the regulatory effectiveness under player-centric self-regulatory regime. In this context, this study analyses the how to regulate VoD ads standard with a three-pronged approach. First, it analyses the VoD ads regulation system in overseas countries, UK, Canada, EU and Ireland. Each country has the legal reference to regulate it in the Broadcasting Act or lower statures and adopts the co-regulatory regime the NRA and the 3rd entity operate together. Second, it reviews the objectives and scope of VoD ads standard. This study recommends that the objective of it is users protection and the scope of it is standard regulation not commercial practice. Third, this study researches how to legislate for regulation of VoD ads standard. Considering VoD service's characteristics(non-linear service) and legal position of Ads agency(i.e. pay tv operators), it suggest that legal reference will be in the integrated Broadcasting bill, which is the general law, not individual. If it is available to regulate VoD ads standard with co-regulatory regime, it expects the enhancement of user protection from the harmful VoD ads and make up sustainability of the pay-tv players' self-regulation.

Development of sumi-e effect from example image (예제 기반 수묵담채화 표현기술 개발)

  • Lee, Won-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3454-3459
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    • 2013
  • Sumi-e is one of the art work that uses not only ink line but also color painting. This technique is well known as a representative Asian painting style and widely used in movie, advertisement poster and various effect in camera device. In this paper, we propose an algorithm that can generate result image with Sumi-e effects of example image based on computer graphics and image processing techniques. For this, we pass two steps. The first is painting expression step. We used texture transfer technique to generate result with texture effect of reference image by analyzing numerically. The second step is ink-painting effect generation step. We express ink-painting effect in outline by considering intensity variation in edge of example image. Our algorithm can express various Sumi-e style based on selected reference image. So it can be utilized to various contents generating research.

Implementation of Secure E-Mail System based on lava (자바기반의 안전한 전자 메일 시스템 구현)

  • 이원구;김성준;이희규;조한진;이재광
    • Journal of Internet Computing and Services
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    • v.2 no.3
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    • pp.51-62
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    • 2001
  • Recently, as computers and networks become popular, distributing information on the Internet is common In our daily life. also, the explosion of the Internet. of wireless digital communication and data exchange on Internet has rapidly changed the way we connect with other people. The e-mail has been commonly used by users as well recognizing It as the standard of manners among users on the Internet. In the past, e-mail has been the primary choice of exchanging Information, but secure mail is gaining popularity abroad and domestically because of their nature of providing security. That is. it has been used a variety of fields such as general mail and e-mail for advertisement. But, As the data transmitted on network can be easily opened or forged with simple operations. most of existing e-mail system don't have any security on the transmitted information. Thus. security mail system need to provide security including message encryption, content Integrity, message origin authentication, and non-repudiation. In this paper, we design implement secure mail system with non-repudiation service and encryption capability to provide services for certification of delivery and certification of content as well as the basic security services. API.

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The Effect of SNS Usage in Small Business (소규모 비즈니스 SNS활용의 효과)

  • Kim, Do-Goan;Jin, Chan-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.199-200
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    • 2015
  • ICT environments without limitations of time and space have been used for various purposes such as advertisement and marketing in various businesses. However, in the case of small businesses, some of small businesses have not used ICT environments for their business purposes or have not known how-to-use. In this point, this study is to understand the differences of ICT business effect between ICT usage and non-usage group. And then, it suggests the road map for the usage of SNS and ICT environments in small businesses.

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A Comparative Study on Attribute Recognition and Word of Mouth Intention of SNS Advertising - Focused on Facebook, Instagram, KaKaoStory and Twitter (SNS 광고의 속성인식과 구전의도 비교연구 - 페이스북, 인스타그램, 카카오스토리, 트위터를 중심으로)

  • Jeong, Chang Jun
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.419-428
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    • 2020
  • SNS media is gaining its media share with the benefits of digital technology, such as the convenience of physical access and the entertainment and interactivity of contents, and are becoming a part of users' lives. As media contents consumers move from traditional media to SNS, marketing communication activities are rapidly adapting to leading SNS platforms such as Facebook. This study compares how users perceive four advertisement attributes in each SNS, focusing on Facebook, Instagram, Kakao Story, and Twitter, where the media content creation and consumption systems are relatively similar to each other. The impact on eWOM intention was identified. In addition, we discussed effective SNS operation.

Implementation of Secure I-Mail System based on lava (타원곡선 알고리즘을 이용한 안전한 자바 메일 시스템의 설계 및 구현)

  • 이원구;조한진;이재광
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10a
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    • pp.700-702
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    • 2001
  • As computers and networks become popular, distributing information on the Interment is common in our daily life. Also, the explosion of the Internet, of wireless digital communication and data exchange on Internet has rapidly changed the way we connect with other people. But secure mall is gamins popularity abroad and domestically because of their nature of prodding security. That is. it has been used a variety of fields such as general mail and e-mail for advertisement But, As the data transmitted on network can be easily opened or forged with simple operations. Most of existing e-mall system don't have any security on the transmitted information. Thus, security mail system need to provide security including message encryption, content integrity, message origin authentication, and non-repudiation. In this paper, we design implement secure mall system with non-repudiation service and encryption capability to provide services for certification of delivery and certification of content as well as the basic security services.

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A Deep Learning Approach for Identifying User Interest from Targeted Advertising

  • Kim, Wonkyung;Lee, Kukheon;Lee, Sangjin;Jeong, Doowon
    • Journal of Information Processing Systems
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    • v.18 no.2
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    • pp.245-257
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    • 2022
  • In the Internet of Things (IoT) era, the types of devices used by one user are becoming more diverse and the number of devices is also increasing. However, a forensic investigator is restricted to exploit or collect all the user's devices; there are legal issues (e.g., privacy, jurisdiction) and technical issues (e.g., computing resources, the increase in storage capacity). Therefore, in the digital forensics field, it has been a challenge to acquire information that remains on the devices that could not be collected, by analyzing the seized devices. In this study, we focus on the fact that multiple devices share data through account synchronization of the online platform. We propose a novel way of identifying the user's interest through analyzing the remnants of targeted advertising which is provided based on the visited websites or search terms of logged-in users. We introduce a detailed methodology to pick out the targeted advertising from cache data and infer the user's interest using deep learning. In this process, an improved learning model considering the unique characteristics of advertisement is implemented. The experimental result demonstrates that the proposed method can effectively identify the user interest even though only one device is examined.