• Archives of design research
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• v.15 no.1
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• pp.153-161
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• 2002

There exist various conventional ideas, but few ideas may be used for actual production of advertisements. Moreover, because we tend to obtain ideas primarily from the pictures, we rely more and more on data collections, and eventually, we tend to copy them. If there is an idea which designers and copy writers can share, it will be a very effective idea. On the other hard, we need to depart from the individualistic mannerism or the reset-oriented approach depending on incidental manual works and instead, develop a lecture program which helps students e strike systematic ideas centering around processes. In order tn solve such problems, the researcher attempts to suggest "Spring Method" which has heed verified through the advertisement design practice courses at college for 7 semesters. This method focuses on ′visualization of concept′ through such stages as compression, inference and expansion, and therefore, emphasizes an organic linkage between language-oriented idea process and visualization process for advertisement ideas.

• Health Policy and Management
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• v.11 no.3
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• pp.102-120
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• 2001

This paper examines the current situation and major impacts of e-business on healthcare industry: hospital, pharmaceutical, medical device and health-related internet sectors. Of the 137 samples collected with mail survey, the utilization rate of B2C e-commerce is 31.4% and B2B is 13.1%. And 74.5% of respondents remains the first development stage which represents the simple advertisement such as the one-way information offering. The key obstacle of expansion of health care e-commerce turns out to be the illogical and outdated medical-related law and institution. Finally, policy recommendations are proposed based on the evaluation of the current policy implemented by government.

• Proceedings of the Korean Information Science Society Conference
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• 2002.04a
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• pp.319-321
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• 2002

eCRM이란 고객 관리 시스템에서 인터넷을 이용해 기존의 시스템을 재구성하는 것을 말한다. eCRM은 고객만족을 극대화 하면서 동시에 관련 비용을 감소시킬 수 있는 새로운 고객관리 개념이라고 할 수 있다. 본 논문은 eCRM의 근간이 될 수 있는 기술로서 인터넷 배너 광고 관리 및 분석 시스템을 제안한다. 즉, 광고를 원활하게 인터넷 사이트 상에 배포하고 광고를 집행한 후에 효과를 과학적으로 정확하게 산출하는 광고 관리와 소비자의 성향을 분석해 광고 분석에 필요한 시스템을 설계 및 구현한다. 또한 단순한 배너 광고의 분석결과만 도출하는 것이 아니라, 분석 자료를 바탕으로 배너 광고를 자동으로 관리 할 수 있는 지능형 시스템을 JSP(Java Server Pages) 기반으로 설계 및 구현한다.

• Journal of KIISE:Software and Applications
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• v.29 no.10
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• pp.726-735
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• 2002

E-mail service has been a general method for communication as internet is widely used instead of post mails. Many companies have invested in e-mail advertisement as e-mail service is spread. E-mail advertisement has an advantage that it can consider personal characters. A lot of e-mail users have been given e-mails that they did not want to receive because their e-mail addresses were opened out to companies on internet. Therefore, they need junk mail checking systems and several e-mail service providers have supported junk mail filters. However, the junk mail filters can check the junk mail with constraint because they don't check the junk degree of mails by the contents of e-mail. This paper suggests a content-based junk mail checking model using fuzzy relational products. The process of the junk mail checking model using fuzzy relational products is as following: (1) analyzes semantic relation between junk words-base and e-mails, (2) checks the junk degree of the e-mail using the semantic relation, (3) checks the mails with SVJ(Standard Value of Junk) if those are junk mail or non-junk mail. The efficiency of the proposed technique is proved by comparing the junk degree of the e-mail and the number of junk mails that was checked by e-mail users and checked by the proposed junk mail checking model.

• Asia pacific journal of information systems
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• v.25 no.1
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• pp.1-24
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• 2015

Electronic Commerce or e-commerce implies such an industry where goods and services are bought and sold over electronic systems. This is rapidly growing sectors in Bangladesh which influence local and international trade. Government of Bangladesh has also initiated quite a good number of measures for the expansion of e-commerce. However, low adoption of e-commerce is not uncommon in Bangladesh. The objective of this study is to determine the factors that influence the adoption of e-commerce services in Bangladesh. Extended version of Technology Acceptance Model (TAM) is envisaged as the theoretical backbone of the study. Reliability analysis using Cronbach's Alpha test indicates that the research model is internally consistent. The study reveals that 35 percent of respondents became interested in e-commerce services from advertisement on Internet or other electronic media. The findings of the study shows that all the four constructs, namely-Computer Self Efficacy, Perceived Credibility, Perceived Usefulness and Perceived Ease of Use have significant effect on the adoption of e-commerce. The study has also demonstrated that Perceived Usefulness appeared as the most important factor in describing user's adoption of e-commerce.

• Journal of Arbitration Studies
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• v.11 no.1
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• pp.217-245
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• 2001

Like traditional commerce, disputes are bound to arise in the course of conducting an e-commerce transaction. At present of June 30, 2001, 259 cases of dispute on e-commerce have been applied for the mediation of Electronic Transaction Dispute Mediation Committee, types of them are 170 cases of delayed delivery of commodity, 21 cases of contract cancellation and refund, 16 cases of personal information protection, 16 cases of false and exaggerated advertisement, 14 cases of commodity defect. The settlement systems of e-commerce dispute are litigation and Alternative Dispute Resolution(ADR). ADR encompasses mediation, arbitration, and similar private tools for resolving disputes. ADR offers many perceived advantages. Speed of resolution and low cost are often cited as the primary benefits. Therfore e-commerce disputes may be settled more effectively by litigation. The settlement systems of e-commerce dispute by ADR are the mediation of Electronic Transaction Dispute Mediation Committee, the mediation of Consumer Dispute Mediation Commercial Arbitration Board, and the arbitration of Korean Commerical Arbitration Board. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR opetation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate.

• Journal of the Korea Computer Industry Society
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• v.3 no.3
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• pp.283-294
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• 2002

Now is the time for web-based video e-mail system because of world wide use of internet. But video data is so large, then data compression is much needed for transmission by web. In this paper, my colleagues and I implement full motion video e-mail system using MPEG-4, the international standards for audio-visual data. This video e-mail system is made of web-based active-X control, so easily accessible by web, and applies real-time audio-video compression. It's possible for everyone to send video e-mail for free to everywhere in the world if this system is used. The main application areas of this system are multimedia mailing service, web-based video advertisement, remote education, remote medical service and shopping mall construction, etc.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.159-168
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• 2011

To identify fraud clicks in the Internet advertisement, existing studies have considered keyword, visit time, and client IP as an independent variable for the standard. These methods have limitations in identifying the fraud clicks that utilize automation tools, for they are methods based on client IP and human activities on the Internet. This paper proposes that fingerprinting values of the variable combination should be used to identify fraud clicks. The proposed model is composed of 3 stages and the fingerprinting values are compared with the other input data at each stage; IP fingerprinting in the first stage, IP and session data fingerprinting in the second stage, and session data and keyword fingerprinting in the third stage. We showed that the proposed model of the fraud click identification is more correct than existing methods through experiments according to the proposed scheme.

• The Journal of Information Systems
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• v.18 no.3
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• pp.47-70
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• 2009

Social network is one of the representative analytical method of the complexity theory and this research analyzed various and unique strategic alliance model of e-business domain using social network technique. A lot of small and medium firms of e-business field had developed many useful type of strategic alliances for the firms tried to maximize the effect of advertisement, marketing and to make up for their weak points and to compete with huge company with capital strength long before. But it is too rare to analyze the structure of the firm networks and to study the evolution and extension of business model considered the role of each company in the network. Social network analysis helps each firm's network easily visualized and completely modelized. Additionally, this paper cries to analyze the relationship between the role of hub and broke in the firm networks for strategic alliance, and financial performance. We demonstrate the firm with finer business model to the business environment can make higher financial performance. This implies that the firm that can create new finer business model, will lead the network of e-business firms and evolve the industry of e-business.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.2
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• pp.187-207
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• 2012

The purpose of this study is to examine the usage and user behaviors of undergraduate students and to suggest the ways to promote the usage of e-journals. The methods used in this study are survey questionaires and interviews who are taking a general education course or Library and Information Science courses offered in D University. The study collected the data regarding usage, user behaviors, service quality, user instructions and advertisement of e-journals. In addition, the study analyzed the library website and interviewed librarians. Based on the findings, the study suggested the ways to improve the level of e-journal usage.