The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Complexity Theory of e-Business Domain - A Focused on Strategic Alliance Modeling Using Social Network -

e비즈니스 분야에서의 복잡계론 접목에 관한 연구 -사회연결망을 활용한 전략적 제휴모형을 중심으로-

  • Received : 2009.06.01
  • Accepted : 2009.06.25
  • Published : 2009.09.01
Download PDF
⟨ Previous Next ⟩

Abstract

Social network is one of the representative analytical method of the complexity theory and this research analyzed various and unique strategic alliance model of e-business domain using social network technique. A lot of small and medium firms of e-business field had developed many useful type of strategic alliances for the firms tried to maximize the effect of advertisement, marketing and to make up for their weak points and to compete with huge company with capital strength long before. But it is too rare to analyze the structure of the firm networks and to study the evolution and extension of business model considered the role of each company in the network. Social network analysis helps each firm's network easily visualized and completely modelized. Additionally, this paper cries to analyze the relationship between the role of hub and broke in the firm networks for strategic alliance, and financial performance. We demonstrate the firm with finer business model to the business environment can make higher financial performance. This implies that the firm that can create new finer business model, will lead the network of e-business firms and evolve the industry of e-business.

Keywords

Acknowledgement

Supported by : 한국학술진흥재단

References

  1. 권기덕, "인터넷 비즈니스 모델의 진화와 시사점", 삼성경제연구소 SERI 경제 포커스 제117호, 2006.
  2. 김용학, "사회 연결망 분석의 이론틀: 구조와 행위의 연결을 중심으로", 한국사회학, 21(여름), 1987, pp.31-68.
  3. 김용학, "사회연결망 이론", 박영사, 2003.
  4. 김진완, 김유일, 홍태호, "전자적 파트너쉽에서 공급자의 전략적 혜택 창출을 위한 협업의 효과에 관한 연구", 정보시스템연구, 제17권, 제4호, 2008, pp.341-367.
  5. 김효정, 이동만, 안현숙, "전자상거래 도입 요인에 대한 연구 : 대기업, 중소기업 비교 분석", 정보시스템연구, 제17권, 제3호, 2008, pp.59-77.
  6. 김희대, 정재용, "국내 인터넷 비즈니스 모형의 유형별 문제점과 변천분석 연구", 한국경영정보학회, 추계국제학술대회 논문집, 2001, pp.221-234.
  7. 박기남, 김종원, "전략적 제휴를 위한 공적 e-Hub 구축과 사회관계망의 활용에 관한 연구", 경영과학, 제20권, 제1호, 2003, pp.165-178.
  8. 박상환, 김정선, 변정우, "인터넷 여행 도매업에서 인터넷을 이용한 고객관리 연구", 호텔경영학연구, 제16권, 제1호, 2007, pp. 217-233.
  9. 박용찬, e-비즈니스 파워, SIGMAINSIGHT, 2000.
  10. 박종훈, 김광수, "전략적 제휴와 기업 생산성간의 관계", 경영학연구, Vol.31, No.1, 2002, pp.165-189.
  11. 배문식, E-Business Model의 종류, 한국소프트웨어진흥원, 2001.
  12. 신현암, "전통기업의 e-Trasformation 전략 ", 삼성경제연구소, 2000.
  13. 안일태․정부연, "전자상거래 국가전략 수립을 위한 분야별 정책연구: 비즈니스 유형별 성공요인 분석 및 대응방안", 기본연구, Vol. 2000, No. 10, 2000, pp.1-246.
  14. 양유석, 전자상거래의 비즈니스 모델과 미국의 EC동향, 삼성경제연구소, 2000
  15. 유인출, 디지털 미디어 산업의 Value Chain과 비즈니스 모델, 이비즈그룹, 2000.
  16. 이경전, "인터넷 비즈니스 모델의 발전방향", 한국경영정보학회 추계국제학술대회논문집, 1999.
  17. 이주호, 김상우, 인터넷 비즈니스 골든 사이트: 19개 성공모델과 101개 사이트, 매일경제신문사, 1999.
  18. 이주량, "오픈마켓에 대한 구매자 만족과 선호의 영향요인 이해: 오픈마켓과 종합인터넷쇼핑몰의 비교연구", 경영정보학연구, 제16권, 제4호, 2006, pp.49-70.
  19. 최종민, "조직간 정보교류, 조직간 신뢰 및 학습과 성과 간의 관련성 연구", 정보시스템연구, 제17권, 제3호, 2008, pp.1-34.
  20. 한상만, 김윤식, 홍재원, 옥경영, "마케팅에서 Network 연구를 위한 탐색적 고찰", 소비자학연구, 제17권, 제4호, 2006, pp.61-86.
  21. 홍재원, 한상만, 염유식, "인터넷에서의 확산에서 허브와 브로커의 경로구성원으로서의 역할에 관한 연구", 소비자학연구, 제18권, 제4호, 2007, pp.113-134.
  22. Afuah, A. "How much do your competitors capabilities matter in the face of technological change?," Strategic Management Journal, Vol. 21, 2000, pp. 387-404.
  23. Bambury, P., "A Taxonomy of Internet Commerce", First Monday, 1998, Special Issue #6, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/1585/1500.
  24. Barabasi, A, Linked: How Everything Is Connected to Everything Else and What It Means, Plume, 2002.
  25. Berryman, K., Harrington, L., Layton-Todin, D., and Lerolle,V., "Electronic Commerce: Three Emerging Strategies," The Mckinsey Quarterly, No. 1. 1998, pp.152-159.
  26. Beamish, P.W., and Banks, J.C., "Equity joint ventures and the theory of the multinational enterprise," Journal of International Business Studies, 1987, Vol. 18, pp. 1-16.
  27. Deeds, D. L., and Hill, C. W. L., "Strategic alliances and the rate of new product development," Journal of Business Venturing, Vol. 11, 1996, pp. 41-55. https://doi.org/10.1016/0883-9026(95)00087-9
  28. Dyer, J. H., "Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry," Strategic Management Journal, Vol. 17, 1996, pp. 271-291. https://doi.org/10.1002/(SICI)1097-0266(199604)17:4<271::AID-SMJ807>3.0.CO;2-Y
  29. Ecom, http://www.ecom.com, 1998.
  30. Florin, J. M., Organizing for efficiency and innovation. In P. W. Beamish and J. P. Killing(Eds.) Cooperative strategies: North American perspective, San Francisco, CA: The New Lexington Press, 1997.
  31. Girvan and Newman, "Community Structure in Social and Biological network," PNAS, June 11, Vol. 99, No. 12, 2001, pp.7821-7826.
  32. Goldenberg, J., Libai B., and Muller E., "Talk of Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth," Marketing Letters, Vol. 12, No. 3, 2001, pp.211-223. https://doi.org/10.1023/A:1011122126881
  33. Goldenberg, J., Han Sangman, Lehmann D.R., and Hong Jaeweon, "The Role of Hubs in the Adoption Process," Journal of Marketing, Vol.73, No.2., 2009, pp.1-13.
  34. Hagedoorn, J., "Understanding the rationale of strategic technology partnering : Interorganizational modes of cooperation and sectoral differences", Strategic Management Journal, Vol. 14, 1993, pp. 771-385.
  35. Hennart, J.-F. M. A. "Control in multinational firms : the role of price and hierarchy," Management International Review, 30th anniversary issue, 1991, pp.71-96.
  36. Inkpen, A., The management of international joint ventures: An organizational learning perspective, London: Routledge, 1995.
  37. Johnston, R. and Lawrence, P., "Beyond vertical integration the rse of the value-adding partnership, Harvard Business Review, Vol. July-August, 1988, pp.94-101.
  38. Jutla, D.N. , Bodorik p. , Hajnal C., and Davis, D., "Making Business Sense of Electronic Commerce", IEEE Computer, March, Vol. 32, No. 3, 1999, pp.67-75.
  39. Mitchell, J. C., The concept and use of social networks. In J. C. Mitchell (Ed), Social Networks in Urban Situations(pp. 1-50). Manchester: Manchester University Press. 1969.
  40. Mowery, D. C., Oxley, J. E., and Silverman, B. S., "Strategic alliance and interfirm knowledge transfer," Strategic Management Journal, Vol. 17, 1996, pp. 77-91. https://doi.org/10.1002/smj.4250171108
  41. Powell, W. W., "Neither market nor hierarchy: Network forms of organization," Research in organizational behavior, Vol. 12, 1990, pp. 295-336.
  42. Pfeffer, J. and Salancik, G. R., The External Control of Organizations: A Resource Dependence Perspective. New York, NY, Harper and Row, 1978.
  43. Porter, M. E. and Fuller, M. B., Coalitions and global strategy. In Porter, M.E. (Ed). Competition in grobal industries. Boston, MA: Harvard Business School Press, pp. 15-60, 1986.
  44. Rappa, M., Business Models on the web, 2000, http://ecommerce.ncsu.edu/business_models.html
  45. Shan, W., Walker, G., and Kogut, B., "Interfirm cooperation and startup innovation in the biotechnology industry," Strategic Management Journal, Vol. 15, 1994, pp. 387-394. https://doi.org/10.1002/smj.4250150505
  46. Timmers, Paul, "Business Models for electronic Markets," Electronic Markets, Vol. 8, No. 2, 1998.
  47. White, H. C., Varieties of Markets, in Barry Wellman and S.D. Berkowitz, (eds.), Social Structures: A Network Approach. Cambridge: Cambridge University Press, 1988.
  48. Williamson, O. E., Markets and hierarchies : Analysis and Antitrust Implications: A study in the economics of internal organization, Free Press : New York, 1975.