• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.993-1003
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• 2021

The contribution made by the tourism sector is strategic enough to provide job opportunities and increase the state's foreign exchange which will be followed by development in the information and technology sectors. The population of this study includes all domestic tourists who visit the Batu City Angkut Museum over 17 years of age and who have obtained information via eWOM from other tourists. Based on the measurement, a minimum of 160 respondents must be selected as the research sample. Non-probability sampling techniques are used to select samples. Social media had been used by companies to provide information, services, and products related to tourism, and it was utilized by tourists to share information about their traveling experiences. Nowadays, tourists have become more selective and critical in selecting their destinations as they have become good observant in finding adequate information about certain destinations before deciding to visit the place. This reaction can be influenced by positive eWOM communication, positive image, and trust given to certain tourist destinations. Therefore, improving the number of visits requires the management of certain tourism service companies to apply proper marketing strategy and provide various advantages and best service quality to attract more visitors and give satisfaction to visitors.

• 한국환경과학회지
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• 제11권9호
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• pp.843-849
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• 2002

According to tourism resources in Kyonggi province, tourist behavior was dramatically different in that tourists utilizing natural resources were mainly interested in static tourism activities and sight seeing activities while tourist using socio-cultural resources preferred with dynamic tourism activities and relaxation tourism. Therefore, the objectives of reconstruction should be adjusted depending on types of tourism resources (i.e. natural and socio-cultural resources) or natural intensity as well as the development goal of recreational tourism. In contrast, historic and cultural resources surrounded with natural resources showed higher revisit rate, and was conceived as better touring site than individual resource because of historical people, traditional custom, natural sight seeing, etc. Therefore, it is believed that proper utilization of natural resources will increase revisit rate and create new conception as a famous touring site.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.503-523
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• 2019

Many cities in the world have increased initiative to realize smart tourism. There are unexplored challenges for the people which lead and manage smart tourism projects and realize its value in tourism (we call them as 'Smart tourism initiatives'), such as orchestrating of tourism complexity, developing and sharing tourism strategy, sustaining tourism projects and innovation. Concerning these challenges, we aim to design a holistic capability maturity model for sustainable and smart tourism governance enabling sustainable tourism innovations via tackling the challenges above. We adopted Dynamic capability theory as a theoretical lens and introduced Design science research methodology in order to develop a new capability maturity governance model as a design artifact. As a result of the study, we could synthesize findings from iterations of the design research cycle based on the IT Capability Maturity Model. Our result proposes a potential capability maturity model supporting effective communication and strategic alignment for the initiatives with illuminating future paths with evaluation methods on tourism capabilities for the initiatives. Throughout this study, we contribute to the body of knowledge as well as practice by proposing a new tourism capability governance model.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• 제2권3호
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• pp.144-152
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• 2021

Sanankerto is one of pilot projects for tourism villages in Indonesia due to its natural tourism potential with a 24-ha bamboo forest located in Boon Pring Andeman area. However, the distribution of existing bamboo has never been identified or mapped. Thus, the mana gement is facing difficulty in planning and developing tourism potential as well as spatial management in the area. Therefore, the objectives of this study were to identify and analyze the structure of bamboo vegetation in the Boon Pring Tourism village an d to perform vegetation mapping. The type of research was descriptive exploratory with a cluster sampling technique (i.e., a two-stage cluster) covering an area of ± 10 ha. Bamboo vegetation analysis was performed by calculating diversity index (H'), evenness index (E), and Species Richness index (R). Data were collected through observation and interviews with local people and the manager to determine zonation division. Mapping of bamboo vegetation based on zoning was processed into thematic maps using ArcG is 10.3. Micro climatic factors were measured with three replications for each sub -cluster. Data were analyzed descriptively and quantitatively. Nine species of bamboo identified. Diversity, evenness, and species richness indices differed at each location. Activities of local communities, tourists, and manager determined the presence, number, and distribution of bamboo species. These bamboo distribution maps in three zoning (utilization, buffer, and core) can be used by manager for planning and developing natural tourism potential.

• Journal of Korea Trade
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• 제27권4호
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• pp.101-122
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• 2023

Purpose - Acknowledging the limitations of the widely-used concept of destination image, this study proposes the concept of tourism image using trade in tourism service on the basis of Leiper's (1990) tourism system. This new concept incorporates an image formed from South Koreans focusing on the tourist holistic experience relevant to the United States based on the tourist rather than the tourism destination. Design/methodology - A convergent parallel mixed-methods study design constituted the concept, which emerges from the analysis of narratives and quantitative examinations of South Koreans focusing on tourism experience to the United States. Findings - The study considers the following aspects in addition to destination image: first, images formed outside the destination, e.g., in the tourist generating region and the transit region; second, non-hedonic images, which are a part of the tourist experience despite not directly involving a visit to the tourist attractions; and third, non-service-driven elements, such as co-created destination images formed from interaction with residents and fellow tourists. Originality/value - The tourism image concept allows consideration of aspects that have been overlooked in destination image studies yet may affect the image of the tourism experience.

• 한국조경학회지
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• 제30권1호
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• pp.18-28
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• 2002

This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.

• 동아시아식생활학회지
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• 제27권5호
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• pp.558-568
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• 2017

This study was conducted to examine the level of exposure, credibility and usefulness of the food tourism information channel perceived by foreign tourists visiting Korea. A total of 230 survey questionnaires were distributed to Japanese and Chinese tourists, who account for the highest percentage of tourists visiting Korea. The results showed that tourists were segmented into three groups based on their participation in food tourism activities: culinary tourists, experiential tourists and general tourists. Japanese tourists participated more actively in food tourism activities than Chinese tourists. The information channel used most frequently by tourists was 'word-of-mouth,' while the least used channel was 'e-mail catalog contains food tourism information.' Culinary tourist most actively used online and offline channels to search for food tourism information. Perceived credibility and usefulness of the food tourism information channel differed by nationality and food tourist segments. This study provides meaningful implications regarding food tourism promotion strategies.

• 간호행정학회지
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• 제21권3호
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• pp.317-326
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• 2015

Purpose: The purpose of this study was to identify factors related to the loyalty of Chinese customers who use Korean medical and tourism services. Methods: Participants were 158 Chinese who visited plastic surgery clinics in Korea. Data were analyzed using descriptive statistics, One-way ANOVA, $Scheff{{\acute{e}}$ test, Pearson Correlation and Hierachical Multiple Regression. Results: Medical service quality, tourism service quality and medical and service satisfaction were positively correlated with customer loyalty. Medical service quality and medical and tourism service satisfaction had significant influence on customer loyalty. The explained variance for customer loyalty was 84.9%. Conclusion: These results suggest the need to improve the tourism service and medical and tourism service satisfaction to retain loyal customers.

• 산업경영시스템학회지
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• 제25권2호
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• pp.84-91
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• 2002

The progress of information technology triggered the rapid progress of tourism industry and the industry has now grown to be the biggest and the highest value added producing industry. Tourism industry is characterized by its high information dependency and is subject to the frequent changes of schedule. Therefore, dynamic cooperations between the service provider and the service agent is essential. One of the latest trend in information technology is the popular adoption of XML as the standard means of document exchange in the internet environment. This paper proposes a supply chain management system which enhances the productivity and customer satisfaction in the tourism industry by exploiting the exchange of information in XML among the tourism society, which consists of the producer, the agents, and the consumer. This Paper is especially addressed to the applicability of e-SCM for the productivity enhancement in the tourism industry, which is known as the leading service industry in the internet environment.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2010년도 제42차 하계학술발표논문집 18권2호
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• pp.353-356
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• 2010

고객관계관리(CRM)세계시장개방은 일련의 과정 및 특정고객과 장기적인 관계를 정립하여 이윤을 추구하는 영업전략 지원시스템으로 구성되어 있다. 이 연구를 통해 e-쇼핑몰에서의 e-CRM의 구성요소들이 소비자의 고객만족과 충성도에 어떠한 영향관계를 미치는가를 조사한다. 또한 e-CRM구성요소들을 통한 고객의 만족이 인터넷을 통한 구전효과나 구매선택에 어떠한 영향을 미치며, 각각의 요소들의 가중치를 알아보았다.