• Journal of KIISE:Computing Practices and Letters
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• v.14 no.9
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• pp.835-840
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• 2008

This paper proposes an enhanced recommendation technique for personalized e-commerce portal analyzing various attitudes of customer. The attitudes are classifies into three types such as "purchasing product", "adding product to shopping cart", and "viewing the product information". We implicitly track customer attitude to estimate the rating of products for recommending products. We classified user groups which have similar preference for each item using implicit user behavior. The preference similarity is estimated using the Cross Correlation Coefficient. Our recommendation technique shows a high degree of accuracy as we use age and gender to group the customers with similar preference. In the experimental section, we show that our method can provide better performance than other traditional recommender system in terms of accuracy.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.60
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• pp.235-255
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• 2013

This thesis examines the problems faced in the electronic trade specialized service provider for which improvements are necessary, and suggests various ways of overcoming those problems. First, from the legal aspect, it is necessary to clarify the scope of duties as well as to expand the threshold for entrance and business areas through the amendment of related laws. Second, from the operating aspect, the e-trade specialized service provider should be able to provide convenient work spaces through user-centered interface by connecting, integrating, automating and simplifying various services scattered around through the establishment of an operating system. Third, from the institutional aspect, trade firms should be able to perform e-trade duties without difficulties by specializing and increasing the size of the e-trade specialized service provider system and strengthening job competence. For this, it is required to improve legal registration requirements to enhance the reliability of the e-trade specialized service provider system and secure its financial capacity.

• Journal of Korea Port Economic Association
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• v.20 no.2
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• pp.217-234
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• 2004

Information technology has been transforming the relationship between shippers and carriers, but an unresolved question remains: what is the relative importance to shippers of service versus cost benefits of e-logistics solutions? This research develops and empirically tests a model to determine how Internet-based logistical operations in international shipping impact on the relative importance of cost versus service benefits to shippers. Contrary to expectations, results show that shippers perceived cost benefits from well-designed web sites, undoubtedly a consequence of perceptions that multi-function portals with ease of access contributed to savings in time and money. Another result was the confirmation of the positive effects of cargo tracing and bill of lading issuance on service-related factors. Finally, this study draws attention to the need for improvements in on-line booking capabilities and development of a comprehensive common portal; issues that must be addressed for shipping lines to succeed in an increasingly competitive e-logistics market.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.232-237
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• 2008

Korea is one of the most advanced countries in terms of nation-wide readiness for conducting complex trade processes in an electronic way. Since various trade processes are well-known for their complexity and cost as well as time consuming characteristics due to required collaborations with involving parties, automation and efficiency are always the main concern of trade-related practitioners. Using information technology can be a possible solution to this problem and Korea has developed the national e-trade infrastructure called "u-Trade Hub." In this paper, we propose the framework to enhance the national integrated e-trade system called "u-Trade Hub," which is ready to be released for commercial use in near future. We propose the framework to upgrade u-Trade Hub in four directions: (1) opening, (2) strengthening community feature, (3) modularization, (4) seeking profitability. In this paper, we study and compare national e-trade environment of other countries such as Singapore and Japan. Then, we analyze and design the enhanced e-trade infrastructure based on Web 2.0.

• The Journal of Information Systems
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• v.16 no.2
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• pp.51-68
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• 2007

The previous studies regarding the usability evaluation of e-government web sites focused only on deriving affecting factors and variables. They did not find the relationship of usability, user satisfaction and revisiting. The objective of this paper is to find the causal effect how the usability of e-government web sites affect to the user satisfaction and the revisiting attitude. no scope of e-government web sites included the portal site and ie liked web sites. We developed a structural equation model and performed a user test. As a result, a perceived usability affected the revisiting, but it did not intermediate the user satisfaction.

• Spatial Information Research
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• v.13 no.3 s.34
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• pp.261-281
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• 2005

Geospatial information and technologies are considered as a fundamental element in the foreign advanced e-governments. Integration of e-Government and GIS technology should be an important task for the Korean e-government. Purpose of this study is to propose integration strategies for Korean e-Government and National GIS projects in a GIS perspective. For the successful integration this study analyzes the evolutional stages of e-Government and changes of GIS paradigms in a more comprehensive way. This study hypothesizes that integration of e-Government and GIS can create greater synergic effects fur the improved citizen services and increased efficiency of governmental administration. To verify the hypothesis, cases of advanced e-Governments in the foreign countries and progress of the Korean e-Government projects are compared and integration strategies are suggested. The strategies are as follows: expanded integration of geospatial and text-based information in e-Government for the greater synergic effects, implementation of GIS portal for e-Government, and development of a variety of geospatial information services for easy access and public participation. Most importantly, innovation of the institutional environments can be considered as an essential requirement to enhance and broaden interdepartmental partnerships. To realize the integration strategies suggested, this study presented the future projects under the following 5 topics: 'service', 'integration of information', 'technology', 'organization' and 'infrastructure for integration'. It is expected that results of this study can contribute to the bigger picture of Korean e-Government and the third National GIS master plan in 2006.

• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.64-76
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• 2011

Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.

• Journal of Distribution Science
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• v.17 no.5
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• pp.51-59
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• 2019

Purpose - Nowadays financial technology is crucial for each organization to facilitate business transactions and make them easier. This paper was conducted with the purpose of determining the effect of fintech including services e-payment, bills e-payment, ways of payment and bank accounts with e-government on facilitating e-government services in terms of availability, accessibility, efficiency and responsiveness. Research design, data, and methodology - The problem of this paper is summarized in the lack of studies in this subject. So, a survey was applied on 400 respondents in Egypt to investigate the impact of fintech on facilitating e-government services, in order to determine which fintech item can affect any of facilitating services dimensions. Results - The results revealed that bank accounts with e-government doesn't affect any of facilitating services dimension, while each of the remain items has an effect on some dimensions and does not has effect on others. Conclusions - Data analysis revealed that the most obstacles that face respondents resulted in the weakness of internet networks, lack of efficient employees in e-government portal and lack of system effectiveness. In general, it clears that fintech implementation affect the dimensions of facilitating e-government services, however not all fintech implementation components have the same effect on the dimensions.

• IE interfaces
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• v.16 no.3
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• pp.322-331
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• 2003

Most of existing studies for B2B are concerned with efficient search and/or negotiation. But nevertheless it is important to provide quick and transparent guarantee to the buyer, it is hard to find studies related with it. This article suggests the guarantee process for customer satisfaction after purchasing in B2B e-marketplace under make-to-order manufacturing environment. The process consists of three modules; a request and response, a feedback processing, and a work inquiry. Each of them is adopted according to the source of defect and business relationship of buyer, seller, provider, and repairer. All of the process is implemented in user-friendly fashion and a case is presented for the enterprise portal site.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.323-344
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• 2007

The objective of this study is to move the initiative of children's electronic books from portal sites to libraries and to help improving libraries' information services through their systematic study. The present use state of an e-book site for children that is currently serviced by A-academic library was mainly analyzed for the study. The desirable acquisition policies were also suggested for the activation of the juvenile e-book services for libraries.