• Asia pacific journal of information systems
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• v.11 no.2
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• pp.57-78
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• 2001

This study examines which factors are urging Korean companies to participate in e-marketplaces. By adding interorganizational factors, we extended an innovation-theory-based research model that is often applied to study the information technology adoption. 71 questionnaires from 720 Korean manufacturing companies were collected. Independent variables of the research were environmental, organizational, innovation, and interorganizational characteristics. We found that the environmental characteristics, innovation characteristics, and interorganizational characteristics have insignificant effect on the participation of domestic companies in e-marketplaces whereas the organizational characteristics have significant relationship with the participation in e-marketplaces. The result implies that many Korean companies take wait-and-see strategy in the forming stage of e-marketplaces, However, IT infrastructure and the support of top management for IT play very important role in adopting e-marketplaces.

• Journal of Distribution Research
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• v.8 no.2
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• pp.85-101
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• 2003

The purpose of this study is to identify the factors that influence the decision of participation in B2B E -marketplaces and explain the nature of their influence on the decision. Using survey data from 135 senior managers in business-to-business firms, the authors analyzed factors affecting the participation intention of e-marketplaces. We found that expected benefits, switching costs, the primary task environment, the secondary task environment, the macro environment, technological opportunism and complimentary asset have a significant relationship with the intention of participation in E-marketplaces. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• International Commerce and Information Review
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• v.7 no.4
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• pp.117-134
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• 2005

B2B transaction was expected to dominate in the global market and thus many e-marketplaces have been built since 1999 in Korea. However, only a few e-marketplaces are thriving and the future of B2B e-marketplaces except MRO area seem to be uncertain. This paper explores why B2B transactions only in MRO area are rapidly increasing and examines the competing structure and business models of MRO e-marketplace. Business models of MRO e-marketplaces are various among different countries. However, they can be classified as three business models:information portal model, purchasing agent model, open market model. It is not easy to answer which business model is most competitive because each models have their own advantages and functions. Information portal model can be easily applied for the e-marketplace which operates off-line enterprises. Purchasing agent model is favorable to the e-marketplaces which has already obtained buyers and sellers. Open market model is desirable to the e-marketplace which has excess to global market.

• The Journal of Information Systems
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• v.13 no.2
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• pp.65-88
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• 2004

This study is intended to identify success factors which influence the performance of the B2B e-marketplaces.Thestudyisfocused on the supply companies and conducted to provide local small businesses with guidelines to improve their competitiveness and to develop appropriate business strategies in the digital economy age. Based on the literature review, four characteristics which influence the performance of B2B e-marketplaces are identified. Such characteristics as strategic, operational, organizational, and product/service properties are then utilized to develop the survey questionaire. The data collection is first performed through e-mail and, after finding out the response rate was too poor to analyze the results, followed by visits to the companies which participate in e-marketplaces. SAS 8.1 is used for the data analysis. Demographic analysis is conducted to generate the general information of the companies responded, and factor analysis is performed for the validity test. Finally, multiple regression is used for the hypothesis testing. This study is expected to contribute to find out critical factors for the success of B2B e-marketplaces and suggest guidelines for local small businesses to develop an appropriate e-business strategy to improve their competitive position.

• International Commerce and Information Review
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• v.5 no.1
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• pp.39-59
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• 2003

The purpose of this paper is to examine the possibility of whether B2B e-marketplaces continue to grow. There are numerous barriers to the growth of e-marketplace, but certain key factors can push e-marketplaces beyond these obstacles. In the stage of generating traffic, it is essential to find a vertical area to attract buyers and sellers which can generate B2B transaction through e-marketplace. Generating traffic is possible only for e-marketplaces established by those who have vertical knowledges and strong off-line relationship in the vertical areas. In the stage of concentrating traffic, more attention should be given to reach critical mass and to increase transaction through e-marketplace. Currently, there seems to be a tendency that having major buyers as members of a e-marketplace is an true factor for the successful e-marketplace. Finally, to attain the locking traffic, e-marketplace needs to have the ability to generate revenue through B2B transaction. What we have learn from this study is that having the software-technology is not a sufficient condition to successfully operate B2B e-marketplace. It is important for e-marketplace to attract major players in order to increase B2B transaction, and also to make profit by them.

• Information Systems Review
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• v.3 no.2
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• pp.349-368
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• 2001

The purpose of this research is to investigate economic factors that determine characteristics of B2B e-Marketplaces. From a previous research work, we classify B2B e-Marketplaces into four forms: MRO Hubs, Catalogue Hubs, Yield Managers, and Exchanges. This classification is based upon "What businesses buy" and "How businesses buy." In an attempt to identify economic factors that determine e-Marketplace forms, we employ three economic factors: buyer/seller relationships, features of products traded, and characteristics of industries or markets. Through extensive literature reviews, we have selected six variables which can be used to explain reasons for different e-Marketplace forms: asset specificity and information asymmetry for the buyer/seller relationship, standardization and price variability for the product features, entry barrier and market volatility for the market characteristics. This research conducts six in-depth case studies to explain that "Why different forms of e-Marketplace emerge?" The research framework intends to provide link between e-Marketplace forms and six economic variables. Six case studies are based on interviews with CEO or team managers of e-Marketplace firms. This study has found six economic variables, explaining well reasons for different e-Marketplace forms. Research findings are summarized as propositions so that survey-type research can be conducted with a large number of samples in the future.

• Information Systems Review
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• v.6 no.1
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• pp.67-84
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• 2004

In spite of the widely held belief that e-Marketplace will be expanded continuously, scholars are still reluctant to accept the positive expectation. Many anecdotal evidence and case studies indicate that there are several obstacles that hinder e-business firms from building the e-Marketplaces. Actually, this obstacles has led many e-marketplaces' failures. The purpose of this study is to verify the possibility of the e-Marketplace expansion and to explore how to deal the obstacles in the e-Marketplace operation. To achieve such objectives, a successful e-Marketplace case was investigated. The conclusion of this research is as follows : (1) e-Marketplaces can be built even in the high asset specificity and high complexity of product description market. Therefore it is acceptable that e-marketplace will be expanded continuously as argumented by Malone et al.(1989). (2) But the driving factor is not solely information technologies but the capability of e-business firms that consider technical factors, social factors, and service related factors all together. It was also noted that the capability of e-business firms to handle the inherent obstacles is important for the expansion of e-Marketplaces.

• Information Systems Review
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• v.6 no.1
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• pp.141-153
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• 2004

As $40%{\sim}60%$ of the construction project expense is used for the purchase and procurement of construction materials, construction companies are attracted by the promise of online procurement of construction materials through the B2B e-Marketplace. B2B e-Marketplace can save construction companies time and money spent through the off-line procurement. Construction B2B e-Marketplaces can energize the construction market dominated by major construction companies. It will expand the business scope of small and medium construction material suppliers and construction companies. Current B2B e-Marketplaces underperform in all industries due to low participation. Excluding some construction B2B e-Marketplaces led by major construction companies, most construction B2B e-Marketplaces show poor performance in terms of revenue and transaction. Researches are needed in the area of discovering the problems of current construction B2B e-Marketplace and identifying the factors for participating in the construction B2B e-Marketplace. This research conducts a case study to analyze the current status of construction B2B e-Marketplace.

• Journal of Korea Port Economic Association
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• v.21 no.4
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• pp.239-253
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• 2005

Although logistics service quality is considered an essential strategy for success and survival in today's internet environment, there are still a lot of question: what variables determine the extent of logistics service effect, how difficultly do the determinants affecting logistics service effect and how accomplish the decision making in the implementation of inter-organization information system. The purpose of this study is to examine a model to utilize the application and effect of logistics service through e-marketplaces. The results of empirical analysis are mentioned as follows; First, among the interorganization information system factors, four variables(top management support in organization characters, competitive degree in environment characters, relative advantage and information efficiency in innovation characters) have been shown to be primary determinant of the effect of logistics service quality. Second, the type of independent variable used results in a significant difference in the effect of logistics service quality. Third, Korean firms have to pursue the corporate strategy focused on logistics service quality.

• The Journal of Information Technology
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• v.6 no.1
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• pp.49-63
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• 2003

In recent years, the number of public e-Marketplaces have grown according to the leap-frogging advancement of network technology based on open communication architecture named Internet. However, the transaction volume through public e-Marketplaces have been an immaterial increase, and some well-known sites closed their businesses. This study proposes the public e-Marketplace as an e-Business system which has been recognized the most strategic application of business information technologies (Barrett & Konsynski, 1982; Cash & Konsynski, 1985), and suggests some future strategic and technological direction which supports a firm's transaction infrastructure under internet architecture. For this purpose, it reviews evolution of business information technologies.