• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2002년도 가을 학술발표논문집 Vol.29 No.2 (3)
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• pp.73-75
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• 2002

본 논문은 B2B 사이에 이루어지는 e-Marketplace를 효율적으로 운영하기 위해 카탈로그 문서의 표준화와 네트워크 구조의 검색 시스템을 제공한 E-Catalog 시스템을 개발하여 상거래의 상호 이질적인 카탈로그의 정보에 따른 상호 운영성 문제점을 해결하고 전체상품에 대한 View 정보, 실시간 업데이트 및 유연성을 제공하고자 한다

• 통상정보연구
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• 제7권3호
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• pp.195-212
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• 2005

International trade has been changed from traditional trade to e-trade due to the fast expanding of information technology like e-marketplace, EDI (Electronic data interchange) using Internet since mid of 1990's. e-Trade, as a new trade method, could handle every trade procedure such as market research, contract, customs clearance, logistics and payment using IT like internet without restriction of time and space. The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maximize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study would suggest on the role of buyers and sellers for e-trade which could maximize effect of e-trade in order to cope with rapid changing IT environment and global trade environment. Therefore, this study suggests top priority tasks for implementing on the specialization strategy of e-trade process.

• 통상정보연구
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• 제5권2호
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• pp.113-132
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• 2003

The recent advancement of information technology bas impacted immensely on international trade. Particularly, the Internet revolution bas been the driving force behind the expansion of electronic commerce (e-commerce: EC), of which Trade e-Marketplace has been playing very important role in doing international trade. This study analyses its concept, features, types and present state, and also bas an outlook of it in the future based on a precedent and literature study on this subject in order that the trade business and small corporations understand more deeply and use it effectively.

• 한국산업경영시스템학회:학술대회논문집
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• 한국산업경영시스템학회 2002년도 춘계학술대회
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• pp.151-161
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• 2002

This paper presents the business model and system functionalities of a B2B e-marketplace solution that not only can overcome some problems of the public e- marketplace, but also can be applicable to both public and private types of e-marketplaces. This solution is different from the most of the public e-marketplace solutions that their main sources of revenue are transaction commissions or transaction fees through the third-party intermediation. Instead, this solution provides an ASP (Application Service Provider) functionality for direct, dis-intermediated purchasing and sales-related transactions between suppliers and buyers. With this functionality, suppliers and buyers electronically commerce with each other without the disclosure of their transactions as well as transaction commissions.

• 통상정보연구
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• 제9권1호
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• 경영정보학연구
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• 제6권1호
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• pp.67-84
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• 2004

e-마켓플래이스의 영역이 지속적으로 확장될 것이라는 낙관적인 예측에도 불구하고 이에 대한 반론도 꾸준히 제기되어 왔다. 많은 선행 연구들이 e-마켓플래이스의 성공적 구축을 방해하는 여러 장애요인을 제시하였고 현실적으로도 e-마켓플래이스의 성공사례가 드문 편이다. 따라서 본 연구의 목적은 e-마켓플래이스의 확장 가능성을 살펴보고, e-마켓플래이스가 지속적으로 확장하기 위해서 어떤 요소를 극복하고 관리해야 하는지를 알아보는데 있다. 이를 위하여 성공한 e-마켓플래이스의 사례를 분석하였다. 선행 연구와 사례 분석을 통해 연구된 본 연구의 결과는 다음과 같다. 첫째, 자산 특수성과 제품 복잡성이 높은 시장에서도 e-마켓플래이스가 성공적으로 구현될 수 있으므로, e-마켓플래이스의 영역이 지속적으로 확장될 것을 예상할 수 있었다. 둘째, 그러나 정보기술의 발전에 의해 e-마켓플래이스의 영역이 자동적으로 확장되는것이 아니며, e-마켓플래이스의 확장 시 발생하는 여러 장애 요소를 극복하기 위하여 기술적, 사회적, 그리고 서비스 관련 분야 등 다양한 차원의 요소를 고려하고 문제를 해결하는 e-마켓플래이스 기업의 역량이 e-마켓플래이스의 영역 확장에서 매우 중요함을 알 수 있었다.

• 한국IT서비스학회지
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• 제2권1호
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• pp.75-83
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• 2003

Among EC areas. the B2B EC market is being spotlighted as an important interesting research area considering its size and the potential impact on companeies and the whole society. In comparison with private consumers in B2C EC. business buyers in B2B EC have to precisely keep track of the purchase records. and integrate them with the buyer's e-procurement system, which might have been implemented as a part of integrated ERP (Enterprise Resource Planning) systems. There are three approaches for such integration between ERP and e-marketplace in B2B EC; Two previous approaches are Inside-Out approach and Outside-In approach. And a newly, one is b-cart approach. In this paper, we try to survey these three approaches and make a comparison analysis. From this research. we identify that the b-cart approach is the most efficient framework in integrating ERP with e-marketplace in B2B EC.

• 무역학회지
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• 제44권5호
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• pp.161-174
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• 2019

Recent studies on trade payment methods have suggested various alternatives to replace remittance payments. However, these studies theoretically provided the possibilities and limitations of each alternative. To check recent changes in trade practices, our research analyzed payment methods in international trade e-marketplace. Using company and product information obtained from Alibaba.com, we analyzed payment methods used in this e-marketplace and examined determination factors for new payment methods. According to the results of logistic regression analysis, we found a relationship between new payment method and factors such as market competition and the age of the company. Also, providing Paypal payments showed a correlation with market competition and price level of products as well as e-commerce infrastructure. Though these study results feature limitations in the generalization of results, it contributes to the research on payment method trends in international trade.

• 통상정보연구
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• 제13권4호
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• pp.23-49
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• 2011

본 연구는 고객관계관리의 중요성과 비중이 높아짐에 따라 B2B e-마켓플레이스에서의 e-CRM요인이 고객관계의 질과 성과에 미치는 영향관계를 파악하고 이러한 영향관계에서 전환장벽이 조절효과를 가지는지를 기업 대상 설문조사 자료를 토대로 실증분석 하였다. 분석결과를 살펴보면 첫째, e-CRM 요인 (e-Marketing, e-Service, e-Sales)은 B2B e-마켓플레이스 이용 고객들(공급자/구매자)과의 관계의 질(만족, 신뢰)과 성과(재구매 의도, 장기지향성)에 유의한 정(+)의 영향을 미쳤다. 둘째, 고객관계의 질과 성과 간의 분석에서는 관계의 질이 높을수록 성과도 높아지는 긍정적 관계를 나타냈다. 셋째, 고객관계의 질과 성과간의 관계에서 전환장벽(대안 매력도, 전환비용)의 조절효과 분석에서는 대안매력도와 전환비용은 모두 정(+)의 조절효과를 보였다.

• 무역상무연구
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• 제60권
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• pp.213-234
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• 2013

e-Trade 3.0 era which means the expansion of seamless e-Trade process into global business has been come. e-Trade is in the evolution stage with the reflection of time changes and IT development. Furthermore e-Trade marketing method of SMEs has been generalized. However, SMEs have not utilized e-Trade marketing very actively even if it has much benefits in exploring overseas marketing. In this regard this paper has cautiously suggested the strategic using plan of e-Marketplace and SNS along with policy improvement in order to promote extensive diffusion of e-Trade marketing. First of all, a comprehensive evaluation system has to be developed for the assessment of overseas marketing program and provide organized guideline including SMEs support system. Also e-Marketplace operation company is necessary to invent management system for supervising and detecting risk factors of participating firms and business model to share information which each e-Marketplace possesses through mutual connection. Finally, the effective supports such as short-term education and acting operation of initial account to use SNS strategically are needed and continuous contents development to adopt SNS is absolute.