• 유통과학연구
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• 제17권7호
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• pp.15-25
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• 2019

Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

• 동아시아경상학회지
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• 제10권2호
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• pp.19-30
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• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

• 유통과학연구
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• 제20권8호
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• pp.33-46
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• 2022

Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

• 유통과학연구
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• 제21권6호
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• pp.1-11
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• 2023

Purpose: As a modern distribution channel, the growth of e-commerce has brought more competitive pressures on e-marketplace, making trust and loyalty become top priority. As one of many sources of trust and loyalty issues, understanding the effect of careless marketing communications on consumers' perception is critical. This study examines the effect of careless marketing communications (e.g. misspellings, incomplete information) in website on consumers' trust toward and confidence in purchasing a product from an e-commerce. Research design and methodology: An experimental research design (with two experimental studies) was used in to test the hypotheses. Study 1 employs a single-factor design and study 2 employs a 2x2, full-factorial, between-subjects design. Results: Results of the two experimental studies (Study 1, n = 60; Study 2, n = 140) demonstrate that simple mistakes significantly decrease consumers' trust toward an e-commerce and their confidence to purchase from the e-commerce. The effect is found to be significant in the case of high-involvement products; whereas no effect is found in low-involvement products. Conclusions: E-commerce relies heavily on carefully crafted marketing communications to establish consumers' trust and confidence. These studies confirm the equal importance of distribution and communication in maintaining consumers' trust and sustainability of the business.

• 한국전자거래학회지
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• 제20권4호
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• pp.41-59
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• 2015

시스템이 다양화 되면서 동시에 저장된 로그도 다양하게 분석할 필요가 생겼다. 이러한 로그 데이터 분석에 관한 필요성이 강해지는 환경이 시간 순으로 발생하는 이벤트 단위의 로그로부터 프로세스 모델을 도출하고, 시스템을 개선시키는 활동에 이바지하도록 요구하고 있다. 기존에는 개별 이벤트 단위의 로그를 분석하면서 속성들의 관계를 파악하는 연구가 활발했다. 본 논문에서는 로그 데이터를 활용한 예외적인 형태의 프로세스 인스턴스를 판별하는 방법으로 LAPID(Local Anomaly Process Instance Detection)를 제안한다. LAPID는 액티비티-릴레이션 매트릭스(Activity relation matrix)를 사용해서 계산된 거리 값을 활용하여, API(Anomaly Process Instance)를 탐색한다. 제시한 방법의 유용성을 검증하기 위하여 항만 물류에서 발생하는 컨테이너 이동에 대한 트레이스(Trace)를 포함하는 로그 데이터에서 예외적인 상황의 프로세스 실행이 가지는 특징을 도출하였다. 이를 위하여 본 논문에서는 국내의 실제 항만에서 발생한 이벤트 로그를 이용하여 사례연구를 수행하였다.

• 한국전자거래학회지
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• 제18권4호
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• pp.107-127
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• 2013

서비스 산업은 21세기 새로운 비즈니스 핵심으로 부각되고 있다. 현대 산업에서 서비스 산업은 제조업을 지원하는 산업에서 탈피하여 제조업의 성장을 리드하는 산업으로 급부상하였다. 기업들은 기존 서비스의 개선을 통해 고객들의 다양한 요구사항을 충족시켜 주고자 하였으나, 서비스 개발자의 직관적인 판단에 근거한 서비스의 개선은 높은 실패율을 보이고 있다. 따라서 본 논문에서는 서비스 개발자의 개선 방향성을 지원하기 위해 서비스 개선방법론을 개발하였다. 이 방법론은 120개의 수집된 사례를 바탕으로 TRIZ 모델의 개념을 활용하여 개발되었다. 그 결과 사례 기반 서비스 개선 방법론(Case-based Service Improvement Methodolog; CSIM)이 개발되었고, 이는 서비스 개발자의 창의적인 문제해결을 지원하는 도구로 활용될 수 있을 것이다.

• 한국전자거래학회지
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• 제16권1호
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• pp.49-70
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• 2011

신서비스 개발이 업계와 학계의 화두로 떠오르고 그 수요가 날로 증가하고 있음에 비해 신서비스 개발을 위한 방법론에 관한 연구는 아직 초기단계에 머무르고 있다. 특히, 외부자원을 이용한 개방형 협업에 관한 관심이 커지고 있음에도 불구하고 외부자원을 이용한 신서비스 개발 방법론에 관한 연구는 극히 드물다. 본 연구는 인터넷과 모바일 등의 정보통신기술 발달을 바탕으로 외부자원을 내부자원과 결합하여 신서비스 개발 아이디어를 창출하고 신서비스 기반의 비즈니스 모델을 개발하기 위한 새로운 방법론을 제안한다. 본 논문에서 제안하는 이른바 "개방형 협업을 통한 혁신 방법론"은 최근 주목 받고 있는 개방형 혁신 모델의 이론과 사회심리학에서의 인간의 협력 의지에 관한 연구에 이론적 근거를 둔다. 이 방법론을 통해 서비스 개발의 목적에 따라 적정한 외부 참여자를 식별하여 동기를 부여하고 통제 및 모니터링 할 수 있는 시스템을 디자인하여 신서비스 모델을 창출해 나가는 과정을 제안한다. 끝으로 우리는 사례를 통하여 어떻게 이 모델이 실제 비즈니스에 적용될 수 있는지를 보여준다. 본 연구를 통하여 신사업을 기획하는 기업에 실제적인 도움을 주는 동시에, 집단지성, 웹 2.0, 크라우드소싱 등으로 나타나고 있는 개방형 협업 모델에 관한 이해를 제고하는 데 기여할 수 있을 것으로 기대한다.

• 산업경영시스템학회지
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• 제35권3호
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• pp.1-6
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• 2012

This paper aims to suggest a validity analysis model that would be helpful for local governments considering u-City construction projects and a methodology for them to promote build-transfer-lease (BTL) u-City projects. This methodology mainly uses quantitative and qualitative analysis based on the Value For Money (VFM) designed by the Public and Private Infrastructure Investment Management Center (PIMAC) under the Korea Development Institute (KDI). BTL projects requires a large amount of capital and involves long-term investments. Therefore, multi-faceted validity analysis is required for the success of a project. This study will enumerate various factors to be considered in the pre-analysis of validity of BTL projects and suggest a methodology to verify them. A case study of a BTL project promoted by Ansan City assisted in designing this study in detail.

• 경영과학
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• 제21권1호
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• pp.113-129
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• 2004

Nowadays many enterprises build e-procurement systems. An e-procurement is a Web-based procurement process and its functionalities are considered important in the B2B e-commerce. Buyers should select competent suppliers for a successful e-procurement. Therefore, this study proposes a method using the analytic hierarchy process(AHP) for building a Web-based supplier selection system. In detail, the purpose of this study is (1) to review methods previously used when buyers selecting suppliers and to extract important selection criteria： (2) to explain extended AHP method adopted by this study among supplier selection methods： (3) to describe the supplier selection steps using extended AHP ： and (4) to propose a decision support system embedding the methodology described above. The proposed system comprises of three phase： first phase is to evaluate suppliers on enterprise level： second phase to evaluate them on each transaction level： third phase to post-evaluate them.

• 유통과학연구
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• 제14권1호
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• pp.85-91
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• 2016

Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.