• Title/Summary/Keyword: e-Brand

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A Study on Kochujang(Fermented Red Pepper-Soy Paste) Consumption and Preference of Housewives in Inchon (인천 지역 주부들의 고추장 사용실태 및 기호성에 관한 연구)

  • Kim, Byung-Young;Yoon, Sook-Hyun;Choi, Jung-Wha;Huh, Yoon-Jung;Choe, Eun-Ok
    • Journal of the Korean Society of Food Culture
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    • v.13 no.3
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    • pp.183-189
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    • 1998
  • Consumption and general views of housewives in Inchon on commercial kochujang(fermented red pepper-soy paste) were surveyed by questionnaires in June through August, 1997. Respondents considered the taste (88.1%) as the most important factors to determine the quality of kochujang and preferred hot(621%) and bright red colored kochujang(70.6%) with fine red pepper powder Eighty seven percent of respondents preferred the traditional kochujang to the commercial one mainly due to the taste and the reliability to the materials kochujang. Especially all housewives at the age of sixty and over preferred traditional kochujang and those at twenties had a higher preferrence for the commercial one compared to other age groups. While 51.4% of the respondents consumed both e traditional and commercial kochujang, 16.2% and 32.5% did only commercial and traditional kochujang, respectively. Consumption of commercial kochujang decreased with age and main food with it was pan fried dishes(33.7%). Convenience(76.6%) was the major reason for purchasing commercial fried and most respondents(44.1%) selected the special brand from the previous experience of their own. Problems to be improved in commercial kochujang were better taste(31.3%) and development of diverse usage(62.4%).

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An Investigation of Chemyon on Consumption Behavior of Asian and Western Consumers: Cross-Cultural Comparative Approach (체면 관점에서 본 동서양 소비자들의 소비행동에 관한 고찰: 비교문화 접근방법)

  • KIM, Young-Doo
    • The Journal of Industrial Distribution & Business
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    • v.10 no.5
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    • pp.37-47
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    • 2019
  • Purpose - It is well known that chemyon, referred to by Westerners as face, naturally penetrates the daily life of Asians and influences their cognition, emotion, and behavior. Studies related to chemyon have been conducted in marketing and consumer behavior fields (e.g., luxury products or brands, service failure and recovery, brand preferences, consumer decision making, wedding ceremony, gift giving). A bulk of studies demonstrate that chemyon influences consumption behavior in Asian consumers. Although chemyon significantly influences consumption behavior of Asian consumers, it is also a cultural phenomenon that is not completely explained within the Western viewpoint. Whereas a number of researchers have approached cross-cultural studies of Asian and Western consumers, a limited number of studies have examined it from the perspective of chemyom. The purpose of this study is to compare the phenomenon that chemyon (face) not only affects the consumption behavior of Asia and the West universally (pan-culturally), but also distinctively (culture-specifically). That is, the purpose of this study is to describe that chemyon (face) is not only a culture-specific phenomenon but also a universal phenomenon in the consumption behavior of Asian and Western consumers, even though the extent that chemyon (face) impacts consumption behavior is differentiated. This study aims to understand commonalities and differences between Asian and Western consumption behavior in terms of chemyon (face), and to suggest how to enhance marketing effectiveness in a global market based on understanding the consumption behavior of Asia and the West. Research design, data, and methodology - Using systematic literature review and meta-analysis, this study investigates consumption behavior of Asian and Western consumers from the perspective of chemyon (face). Systematic literature review was used to compare face (chemyon) consumption of Western consumers with that of Asian consumers. To verify systematic literature review, meta-analysis was also accomplished. Results - First, the influence of face (chemyon) on consumption behavior is observed in Western consumers as well as Asian consumers. Second, Asian consumers are more influenced by face (chemyon) than Western consumers. Conclusions - Overall, chemyon (face) can affect the consumption behavior of Asians as well as the consumption behavior of Westerners.

Establishing a Sustainable Future Smart Education System (지속가능한 미래형 스마트교육 시스템 구축 방안)

  • Park, Ji-Hyeon;Choi, Jae-Myeong;Park, Byoung-Lyoul;Kang, Heau-Jo
    • Journal of Advanced Navigation Technology
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    • v.16 no.3
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    • pp.495-503
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    • 2012
  • As modern society rapidly changes, the field of education has also developed speedily. Since Edunet system developed in 1996, many different systems are developing continuously such as Center for Teaching and Learning, cyber home learning systems, diagnosis prescribing systems, video systems, teaching and counseling, and study management systems. However, the aforementioned systems have had not great response from the educational consumers due to a lack of interconnection. There are several reasons for it. One of the reasons is that program administrators did not carefully consider the continuity of each programs but established a brand new system whenever they need rather than predict or consider the future needs. The suitable system for smart education should be one big integrated system based on many different data analysis and processing. The system should also supply educational consumers various and useful information by adopting the idea of bigdata rather than a single sign on system connecting each independent system. The cloud computing system should be established as a system that can be managed not as simple compiled files and application programs but as various contents and DATA.

An Experimental Study on the Injector-spray Behavior of a Liquid-propellant Thruster (액체추진제 추력기의 인젝터 분무 거동에 대한 실험적 연구)

  • Kim, Jin-Seok;Kim, Sung-Cho;Park, Jeong;Kim, Jeong-Soo
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.35 no.9
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    • pp.799-804
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    • 2007
  • The behavior of spray emanating from an injector to be employed in a liquid-propellant thrust chamber is investigated by optical measurement techniques. The injector has eight holes, each of which has 30 cant angle from the center-axis with the diameter of 0.406 mm. In order to examine an atomization process according to the spray-generation conditions and the evolution along spray downstream, variational features in the velocity and size of droplets obtained through Dual-mode Phase Doppler An 799emometry (DPDA) are delineated and discussed together with instantaneous plane images captured by using Nd:Yag laser sheet beam. A categorization of spray-flow regime representing the atomization and turbulent nature is made through evaluating the non-dimensional parameters, i.e., Reynolds number and Weber number based upon the theoretical injection velocity. These qualitative and quantitative data of spray breakup will be a firm basis for the design of brand-new thruster

A Study of Impulse Buying and Marketing Stimulus Factors of Clothing Consumer (의류 소비자의 충동구매와 마케팅 자극요인에 관한 연구)

  • 강경자;정수진
    • Journal of the Korean Society of Costume
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    • v.36
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    • pp.25-41
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    • 1998
  • The purpose of this research was to study four impulse buying dimensions and planned buying, marketing stimulus factors in store, buying im-pulse and impulse buying of female consumer. The female consumers were divided into three groups, i.e., college students, housewives and workingwomen. 408 women living in Kyung Nam were selected as respondents by convenience sampling methods. The results of this research can be summarized as follows. 1. The overall impulses were stronger for college students and workingwomen than house-wives. The impulse buying dimensions were different according to the status of women. 2. Buying impulse and impulse buying of clothing were more likely to be for college students and working women than housewives. 3. The display in the store gave the information to the three groups equally. These infor-mations helped to make the impulse buying. 4. The marketing stimulus factors were different according to the status of respondents. Sensitive and aesthetic factors were important for college students and workingwomen, and the utility of clothing were important for house-wives. The color of clothing, the discount of regular price and the low price had the same meanings to the three groups. 5. Impulse buying dimensions were effected by the marketing stimulus factors. 6. The fashionable products, the use of credit card, famous brand, gracious display of clothing and the kind services of salesman were the common factors that stimulate the consumer to buy the clothings. But the color and design of products had more effect on the college students, and the discount of regular price and the utility of clothing were more important for the workingwomen. The color and the utility of clothing were stimulus factors for the housewives.

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Application of GC-SAW(Surface Acoustic Wave) Electronic Nose to Classification of Origins and Blended Commercial Brands in Roasted Ground Coffee Beans (GC-SAW(Surface Acoustic Wave) 전자코를 활용한 볶은 커피의 원산지 및 배합 커피의 상품별 분류)

  • Seo, Han-Seok;Kang, Hee-Jin;Jung, Eun-Hee;Hwang, In-Kyeong
    • Korean journal of food and cookery science
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    • v.22 no.3 s.93
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    • pp.299-306
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    • 2006
  • The numerous varieties of coffee beans contain a wide range prices and qualities. While the varieties of green coffee beans can generally be distinguished by their appearance, this visual criterion is impossible after the roasting process. Therefore, we need to develop a classification method or device. In this study, the potential of a new type of electronic nose, fast gas chromatography based on a surface acoustic wave sensor(SAW), was evaluated for the classification of origins and blended commercial brands in roasted coffee beans. Eight blended commercial brands and the origins of four similarly roasted ground coffee beans(with no significant difference of color) were rapidly(90 sec/sample) classified. The reproductive results were easily understandable over the aroma image pattern by $VaporPrint^{TM}$. In conclusion, GC-SAW electronic nose can be applied to the classification of origins and commercial brands in roasted ground coffee beans and to e evaluation of the similarities and differences of volatile pattern between samples.

Chinese Online Circulation Market and Market Approaching Strategy (중국 온라인 유통시장의 발전과 시장진출 전략)

  • Song, Jae-Do;Lee, Chan-Woo
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.477-487
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    • 2017
  • This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction (경기북부 가구산업현황과 발전 방향 모색 연구)

  • Rim, Kwang Soon
    • Journal of the Korea Furniture Society
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    • v.24 no.4
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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A Perceptual Mapping of Coffee Shop Brands and Preference Attributes (선택속성에 따른 에스프레소 커피 전문점의 포지셔닝에 관한 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.3
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    • pp.66-75
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    • 2010
  • The purpose of this study is to examine the competitive positions of five coffee shop brands(i.e., Starbucks, Coffee Bean & Tea Leaf, Hollys, Angelinus, and Tom N Toms) in Korea. For this study, data were gathered from the residents of Seoul, Busan and Daegu from September 22 to October 11, 2009. In order to accomplish the purpose of the study, MDS was utilized to investigate differences in customer's perception of the position of five coffee shop brands. The results of positioning analysis showed that there was competitive relationship between Hollys and Angelinus. Also, the positioning of Tom N Toms was close to Hollys and Angelinus. However, Starbucks, the market leader, and Coffee Bean & Tea Leaf, the market follower, were their own identity in their brands. According to the result of the study, it will be helpful for the marketers who need to establish a marketing strategy. Future studies could include other various variables and more thorough investigation into them.

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Plugger temperature of cordless heat carriers according to the time elapsed

  • Chang, Hoon-Sang;Park, Se-Hee;Cho, Kyung-Mo;Kim, Jin-Woo
    • Restorative Dentistry and Endodontics
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    • v.43 no.1
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    • pp.12.1-12.7
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    • 2018
  • Objective: The purpose of this study was to measure the temperature of the plugger tip of 3 cordless heat carriers set at $200^{\circ}C$. Materials and Methods: Pluggers of the same taper (0.06, 0.08, 0.10) and similar tip sizes (sizes of 50 and 55) from 3 cordless heat carriers, namely SuperEndo-${\alpha}^2$(B & L Biotech), Friendo (DXM), and Dia-Pen (Diadent), were used and an electric heat carrier, System B (SybronEndo), was used as the control. The plugger tips were covered with customized copper sleeves, heated for 10 seconds, and the temperature was recorded with a computerized measurement system attached to a K-type thermometer at room temperature (n = 10). The data were analyzed with 2-way analysis of variance at a 5% level of significance. Results: The peak temperature of the plugger tips was significantly affected by the plugger taper and by the heat carrier brand (p < 0.05). The peak temperature of the plugger tips was between $177^{\circ}C$ and $325^{\circ}C$. The temperature peaked at $207^{\circ}C-231^{\circ}C$ for the 0.06 taper pluggers, $195^{\circ}C-313^{\circ}C$ for the 0.08 taper pluggers, and $177^{\circ}C-325^{\circ}C$ for the 0.10 taper pluggers. Only 5 of the 12 plugger tips showed a temperature of $200^{\circ}C{\pm}10^{\circ}C$. The time required to reach the highest temperature or $200^{\circ}C{\pm}10^{\circ}C$ was at least 4 seconds. Conclusion: When using cordless heat carriers, clinicians should pay attention to the temperature setting and to the activation time needed to reach the intended temperature of the pluggers.