• Proceedings of the Korean Society of Precision Engineering Conference
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• 2011.06a
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• pp.1063-1064
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• 2011

• Journal of Korea Multimedia Society
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• v.6 no.4
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• pp.707-713
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• 2003

Convenience and promptness of the internet have been not only making the electronic commerce grow rapidly in case of website, analyzing a navigation pattern of the users has been also making personalization and customization techniques develop rapidly for providing service accordant to individual interestingness. Web personalization and customization skill has been utilizing various methods, such as web log mining to use web log data and web mining to use the transaction of users etc, especially e-CRM analyzing a navigation pattern of the users. In this paper, We measure exact duration time of the users in web page and web site, compute weight about duration time each page, and propose a way to comprehend e-loyalty through the computed weight.

• 한국IT서비스학회:학술대회논문집
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• 2006.05a
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• pp.489-496
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• 2006

e-비즈니스 시스템 도입시 성공요인에 대한 많은 연구가 진행되어 왔다. 기존의 많은 연구에서 시스템 도입이전, 개발단계 혹은 도입초기의 핵심성공요인에 대한 제안은 많으나 시스템의 도입이후 사용 연한 즉 시스템 연령(system age)이 증가하는 과정에서 단계별 성공요인에 대한 연구는 많지 않은 실정이다. 본 연구는 e-비즈니스 시스템의 핵심성공요인이 시스템 연령의 증가에 따라 달라질 수 있다는 가정 하에 시스템 연령별 성공요인의 변화를 탐색하고자 하였다. 연구를 위한 표현으로 48개 기업을 대상으로 315명의 설문응답 결과를 분석하였다. 대상기업은 e-비즈니스시스템(ERP, SCM, CRM)을 사용 중인 기업으로 하였으며, 시스템 사용자와 개발자를 중심으로 조사를 실시하였다. 시스템 연령 구분은 시스템 도입 후 사용기간이 1년 미만(1기), 1-2년 미만(2기), 2-4년 미만(3기), 4년 이상(4기)으로 구분하여 분석하였다. 분석결과 시스템 연령별 조직의 성과에 유의한 영향을 미치는 요인의 종류가 달라지는 것을 확인하였다. 본 연구의 결과는 기업들이 시스템 도입이후 운영과정에서 시스템 성과를 극대화 하기 위해 역량을 집중해야할 분야가 무엇인지에 대한 시사점을 줄 수 있을 것이다.

• International Commerce and Information Review
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• v.3 no.1
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• pp.139-155
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• 2001

The managing strategies of each enterprise has been fundamentally changed due to the emergence of digital economics by using the internet. Therefore it is indispensable for each enterprise to be changed their business strategies. With a view to meeting the change of new economic paradigm, they are efforting to build a infrastructure for information and communication, induce foreign capital, reconsider their conditions of location, draw the law concerned and reinforce education for experts etc. In consideration of these change, the KwangYang port have to introduce e-Business for the purpose of increasing the level of their competition. We - our government, the companies - concerned with port management should recognize and use efficiently our core competence and potentiality of our port management. To achieve it, firstly port industries are to handle not only international logistic system but also communication, finance and sightseeing. Secondly, the developed off-line system have to be harmonizing with the on-line. Therefore, this paper are focused to suggest the theoretic background by analyzing the strategic points of e-port which are divided in 6C - Contents, Community, Connection, Commerce, Communication and Customization.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.136-160
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• 2002

Most important to financial is to provide well designed and built services to the customers by accessing their core bank systems and affiliated systems in their partners. This will be essential to introduce new products and services and still be able to count on legacy and collaborative affiliated systems. Winning the war on such service competitions among financial institutions is attainable by seizing the 'e-bank' opportunities in B2Bi and CRM ( Customer Relationship Management ). Such application integrations among systems and 'e-bank' services need to be available in the new IT environment.

• The Journal of the Korea Contents Association
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• v.2 no.1
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• pp.113-119
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• 2002

E-Biz. system must provide convenient and easy interface, efficient functions, and provides information and contents satisfying customers. To do this, many kinds of studies are being advanced actively about E-Biz. system using intelligent agent technology and efficient E-Biz. strategy. Also E-Biz. system score a lot of information and contents to get a efficient business activities and relationships between a company arid customers. To effectively adopt individual customer's preference and actively adapt change of business situation, we may consider individual user characteristics and emotion. This paper suggests E-Biz. system using intelligent agent technology based on user characteristics and emotion. This system can provide convenient user interface and improve customer royalty. In the results, it is found that proposed system is more efficient than existing systems about customer's preference.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.257-264
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• 2004

분산 제조 시스템간의 협업을 가능케 하는 e-Manufacturing paradigm 의 성공을 위해서는 CAD-CAM-CNC chain 의 제조 분야뿐만 아니라 SCM, ERP, CRM 등의 상위 시스템과의 제품 및 가공 정보의 원활한 흐름이 필수적이다. STEP 과 STEP-NC 는 이를 해결할 표준으로 자리매김 할 것으로 기대되고 있다. 본 논문은 STEP-NC 의 국내 promotion 차원에서 참고문헌 [1]의 밀링용 파트프로그래밍 소개에 이어: 1) 선반용 데이터 모델, 2) 선반용 파트 프로그램의 작성 방법, 3) XML 을 이용한 파트 프로그램의 표현 방법들을 소개하고, 4) STEP-NC 기반의 생산 환경 구축을 위한 방안을 기술하였다.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.97-111
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• 2003

The purpose of this study is to identify the consumer's website attitude by product perception. There are a lot of benefits of some obstacles in the use of e-commence through the Internet-enabled website. The website or webpage is a marketing message for customers and many consumers use the Internet to acquire own informations. Indeed, it is necessary to construct positive attitude within an operating website, and IT is used as a useful tool for building the trust relationships with consumers. For eCRM in Internet era, it is very important to identify factors affecting consumer's website attitude. In sum, this study is focused the relationships between consumer's website attitude and product perception, brand attitude.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.112-115
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• 2008

CRM is one of fields that come into the spotlight in academic circles. A Marked changes of business environment makes it get a various information about competitive products unlike in the past and makes it understand the customer needs. Also, Market boundary become to be uncleared. Insurance industry is lied in the age of limitless competition due to uncleared market boundary. Channels for getting customer information and understandings become to be various. In this study, we collect the customer information using various channel and we analyze out a primary factor. Using this results, we present the method that cluster target customers. It is the object of this paper that analyze out the effects when we execute the One-to-One-Marketing using clustered target customer based customer pattern.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.