• Proceedings of the Korean Information Science Society Conference
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• 한국정보과학회 2011년도 한국컴퓨터종합학술대회논문집 Vol.38 No.1(A)
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• pp.422-425
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• 2011

IPTV와 같은 멀티미디어 트래픽의 이용량이 증가함에 따라, 멀티미디어 서비스의 품질을 향상시키기 위한 스트리밍 전송 기법들이 연구되고 있다. 기존 연구들은 네트워크 상태를 고려한 스트리밍 전송으로 네트워크의 효율성과 공정성을 향상시켜 서비스 품질(QoS)을 보장하지만 사용자가 인지하는 체감 품질(QoE)을 동시에 보장하지 못하는 한계를 가지고 있다. 본 논문에서는 스트리밍 서비스의 체감 품질을 향상시키기 위해 비디오의 품질을 단계적으로 변화시키는 스트리밍 기법을 제안한다. 제안하는 기법은 수식 기반의 TCP(Transmission Control Protocol) 전송률을 기반으로 네트워크 상태를 측정하여 단계적으로 품질을 조절하고, 일정시간 동안 품질 조절의 수행을 제한한다. 이를 통해 급변하는 네트워크 상태 변화에 따른 잦은 품질 변화를 피하여 체감 품질을 향상시킨다. 실험을 통해 제안하는 기법의 유효성을 확인하였다.

• Journal of the Korean Society for information Management
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• 제19권3호
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• pp.237-261
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• 2002

The purpose of this study is to measure the library online service quality based on the expectation and the service performance from the users' point of view. The online questionnaire was developed based on SERVQUAL, however information quality dimension was added on it, and the survey was conducted within a research library. The factor analysis for effecting library online services showed that 5 service dimensions were loaded discretely, and information quality was put in the other dimension. The IPA (Important Performance Analysis) result confirmed that information quality, service reliability, and service assurance were considered as important factors : multiple regression analysis revealed that tangibility and information quality were the most significant dimension for the library online service.

• Journal of the Korean Society for information Management
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• 제27권1호
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• pp.119-136
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• 2010

The purpose of this study is to suggest a revised model for library e-service quality research based on Zeithaml & Bitner's model. To achieve this purpose, this study reviews the previous literature related to the study of service quality and e-service. According to the study results, 'physical quality' is the most important factor which influences on the customer perceptions of library e-service quality. Furthermore, this study suggests eight service quality dimensions of 'physical quality' for library e-service. In addition, customer's personal factors and previous experiences with similar services can be regarded as important factors which influence on the 'physical quality' of library e-service.

• Journal of KIISE:Information Networking
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• 제41권4호
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• pp.151-166
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• 2014

The present method of measuring QoE (Quality of Experience) was to measure the whole block from the server that provides service to the terminal that the client gets the service. In this way, it was possible to simply determine whether the quality of QoE was good or not, and when the quality of QoE became bad, there was no way of presenting solutions. Also, as QoE metrics are numerous, there has been no strict regulation on how to use. This study analyzed QoE metrics in the viewpoints of network and clients, subdivided the whole service into three phases including one from the server providing the service to the router, another from the router to the terminal getting the service, and the third from the service router to the client router, and presented QoE metric frames appropriate for each phase. Through this, in the KOREN-CERNET environment, this study designed and embodied QoE network and demonstrated stability of QoE network, reduction in client complaint settlement time, and content adjustment effect according to the network change.

• The Journal of the Korea institute of electronic communication sciences
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• 제9권6호
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• pp.719-726
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• 2014

This paper addresses quality of experience(QoE) and how to measure and evaluate QoE including its subjective aspects. Adopting the real measurements on the field, a various quality metric have been measured for VoIP(voice over IP) service provided through a wireless interface of WiBro(Wireless Broadband). By analyzing the measured values and correlation between the metrics, we attempt to find a method to evaluate QoE of the VoIP service in a objective way. As a result, it has been shown that QoE of the VoIP service through WiBro network has close relation to the packet-level end-to-end delay, and the delay has close relation to received signal strength indicator(RSSI).

• The Journal of the Korea institute of electronic communication sciences
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• 제8권12호
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• pp.1811-1818
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• 2013

As the broadband network are being deployed recently, the IPTV (Internet Protocol TV) has appeared and become a most representative service that incorporates audio, video, etc. In spite of the long-period efforts, however, no standardized method exists to measure and evaluate the quality of video that is experienced through TV in the customer's premises. Therefore, before developing a method to measure and evaluate the quality of experience (QoE) for video that is the ultimate goal, this paper reviews the outcomes from the past standardization activities and drive a few important implications that would be reflected to the method to measure and evaluate QoE for video.

• Journal of Korea Society of Industrial Information Systems
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• 제15권4호
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• pp.83-101
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• 2010

Competition in Internet open-market has become fiercer as much for its growth possibility in differentiating from the general commercial market. For this reason, internet open-market entrepreneurs should make effective strategy in improving customers' e-loyalty to survive in the highly competitive internet open-market as in off-line market and to aim for growth through constant profit making. To satisfy with the goal, this study has been performed as the empirical research that confirms to the influence and relationship of e-service quality affected on the perceived value, customer satisfaction and e-loyalty. This is based on the result that e-service quality affected on e-loyalty for internet open-market. The research results are shown as follows; first, all factors including the perceived value and customer satisfaction, except possibility of system use, have the effect of e-service quality. Second, the perceived value between measurements affects significantly on customer satisfaction. And third, the perceive value and the customer satisfaction are a1so meaningfully influential to e-loyalty. The result presents important point that entrepreneurs in Internet open-market need to do their best to maintain in making profits for the future by improving the customers' e-loyalty and securing customers with high loyalty via continually revealing new influential factors on e-service quality, perceived value, and customer satisfaction.

• Journal of Service Research and Studies
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• 제13권3호
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• pp.39-56
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• 2023

Due to restrictions on offline activities caused by COVID-19, the use of mobile applications is increasing along with interest in online shopping, which are non-face-to-face commerce. Accordingly, mobile applications and various industries are combined, and the number of cases of using mobile applications in the fashion industry is increasing. In this study, the effect of e-service quality of fashion mobile applications on user's flow, user satisfaction, and service loyalty was examined. To conduct this study, a survey of 274 people who experienced the 'ABLY' fashion mobile application was used for analysis to verify the hypothesis. As a result of the analysis, it was found that informativity and responsiveness among the e-service quality of fashion mobile applications had a positive (+) effect on flow. And it has been confirmed that informativity, reliability, and responsiveness affect user satisfaction. In addition, flow has a positive (+) (+) effect on user satisfaction, and user satisfaction has a positive (+) effect on service loyalty. However, among the e-service quality of fashion mobile applications, reliability did not have a positive (+) effect on flow. And ease of use did not have a positive (+) effect on both flow and user satisfaction. Finally, it was confirmed that flow did not directly affect service loyalty. Through this study, we intend to contribute to the establishment of marketing strategies for fashion mobile application users, who are increasing with the development of mobile technology, and provide practical implications for the post-COVID-19 era.

• Proceedings of the Korean Society for Quality Management Conference
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• 한국품질경영학회 2010년도 춘계학술대회
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• pp.235-241
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• 2010

인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

• KIISE Transactions on Computing Practices
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• 제21권12호
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• pp.780-785
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• 2015

Recently HTTP (Hypertext Transfer Protocol) adaptive streaming services have been the subject of much attention. The video quality control scheme of conventional HTTP adaptive streaming services estimates bandwidth using segment throughput and smooths out the sample of segment throughput. However, the conventional scheme has the problem of QoE (Quality of experience) degradation occurring with buffer underflow and frequent quality change due to the fixed number of samples. In order to solve this problem, we propose a video quality control scheme based on segment throughput and buffer occupancy. The proposed scheme determines the number of samples according to the variation of segment throughput. The proposed scheme also controls video quality based on the threshold of bitrate to keep stable buffer occupancy. The simulation results show that proposed scheme improves QoE by preventing buffer underflow and decreasing quality change when compared with the conventional scheme.