• Journal of Families and Better Life
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• v.29 no.3
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• pp.99-118
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• 2011

The purpose of this study was to investigate the dual readership represented in the use of picture books. The study was conducted through in-depth interviews and observation of 9 families including 5-year-olds. The findings of this study were as follows. First, mothers exercised their exclusive right to choose books for their children. They usually used online bookstores, libraries, or book rental shops by consulting other mothers or merchandisers. On the other hand, fathers and children seldom involved themselves in the selection of picture books. Second, children preferred interesting books, while mothers favored complete series of books, which were usually for educational purposes. Third, dynamic interaction between mother and child was occurred during their daily routine of reading picture books together. Five-year-olds seemed to be transitioning into independent readers, and mothers showed that they were also readers of picture books when they appreciated and enjoyed them.

• Journal of Families and Better Life
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• v.34 no.3
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• pp.95-111
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• 2016

The purpose of this study was to compare the factors affecting mother's satisfaction, word-of-mouth, and repurchase intention for the complete collection and monography picture books. Questionnaires from 323 5-year-olds' mothers in Seoul and Kyunggi province were analysed. The findings are as follows. Firstly, mother's product involvement and dual readership, and child's preference for picture books were common effective factors to improve mother's satisfaction, word-of-mouth, and repurchase intention. Secondly, reflection of child's opinions explained mother's satisfaction, word-of-mouth, and repurchase intention only for the monography, not for the complete collection. Thirdly, mother's product involvement had a direct effect on the repurchase intention of monography, while mother's subjective knowledge was more important for the repurchase intention of the complete collection.

• Journal of Fashion Business
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• v.2 no.1
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• pp.57-70
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• 1998

This study is aimed to research on the characteristics of domestic fashion magazines, and the problems and reforms of licensed magazines focused on the function of fashion magazines. As the result of study, the characteristics of domestic fashion magazines were as follows. 1) The inproportionte phenomenon of readership only concentrated on unmarried female readers in their 10' sand 20' s. 2) The lack of discrimination in magazine compilation. 3) The dual phenomenon of fashion magazines to distinguish the condition of magazines by the types of publication. 4) The role of magazines concentrated on information transmission and entertainment function. 5) The inproportionate phenomenon of publishers concentrated on domestic well-known magazine and paper companies. The problems of licensed fashion magazines found through practical grasp of the present condition are as follows. 1) Planning and compilation not to disclose the identity of each magazine. 2) Insufficiency of commentary articles. 3) Indiscreet planning and compilation of graphics. 4) Use of improper fashion terms and lack of explanation of specialized fashion terms. 5) Shortage and repetition of article materials. And the reform plans to the problems of licensed fashion magazines are as follows. 1) Subdivision and diversification of target market (readers' class). 2) Production of Korean view reflecting the world trend. 3) Expansion of commentary articles and commentary reports with objectivity and specialized character. However, these reform plans are not limited to licensed magazines, but may a basic methodology for improving the quality of domestic magazines.