• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• 한국콘텐츠학회논문지
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• 제11권1호
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• pp.379-386
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• 2011

본 연구는 국내에 거주하는 외국인을 대상으로 문화적응에 기준이 되는 거주기간에 따른 한국 음식점의 선택과 문화 적응도에 미치는 영향을 파악하여 더 넓은 소비시장의 영역을 확장하기 위한 기초자료로 제시하고자 한다. 설문지는 250부를 배포하여 220부를 실증분석에 활용한 결과는 다음과 같다. 첫째, 외국인들은 기술습득과 훈련, 타 문화 및 경험을 습득하기 위해 방문하였고, 한국문화에 대해 보통이거나 잘 모르며, 한국음식에 대해서는 30.5%로 조금 잘 먹는 것으로 나타났다. 거주기간은 2년 미만이고, 한국생활에서 가장 힘든 점은 의사소통의 불명확성, 무례한 행동 태도 언어로 나타났다. 둘째, 한국 음식점을 이용하는 목적은 '친구와 즐거운 시간을 보내거나', '특별한 음식을 먹기 위해서'이고, 한국음식은 점심과 저녁에 먹는 반면에 모국음식은 시간적인 여유가 많은 주말에 하는 것으로 나타났다. 셋째, 한국 음식점선택에서 2년 미만인 경우 '서비스' 와 '위생 및 청결' 요인을 높게 인지하는 반면에 4년 이상은 '입지' 요인을 높게 평가하는 것으로 나타났다. 넷째, 한국문화 적응도에서 2년 미만인 경우가 '정체성 및 한국문화'를 높게 인지하는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제10권2호
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• pp.25-34
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• 2010

제품에 대한 소비자의 구매충성도는 구매시점의 새로운 자극에 노출되는 순간 변화할 수 있으며 이 시점에서 타제품과 시각적으로 차별되고 심미적으로 아름답게 제작되어 소비자의 시선을 유도할 수 있는 포장디자인이 필요하다. 본 연구에서는 조미료 포장디자인의 실질적구매자로 판단되는 29세부터 34세까지 평균 31.65세의 기존 조미료의 경험과 새롭게 출시된 조미료 포장디자인에 대한 소비자 인지를 알아보기 위하여 조미료 포장디자인에 대한 디자인분석을 실시하고 설문조사 하였다. 소비자는 기존 조미료 포장디자인에 대하여 비교적 특색이 없다고 하였으며 기존 서체를 재 디자인 로고타입보다 캘리그라피 로고타입에 대하여 '상징성'은 좋은 평가를 보였으나 '가독성'은 낮다고 응답했다. 또한 새롭게 출시된 두 조미료 포장디자인에 대하여 '맛선생'을 '산들애'에 보다 '안전성', '품질보전성', '전시성' 요소를 높게 평가하고 요소들 중 '안전성'을 조미료제품의 구매 욕구를 일으킬 수 있는 요소로 꼽았다.

• 동의생리병리학회지
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• 제34권2호
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• pp.81-87
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• 2020

Cognitive impairment is symptoms of dementia, a degenerative brain disease that is drawing attention in a rapidly aging society. This study was conducted to investigate the improvement of cognitive function of Leonurus japonicus on scopolamine-induced memory impairment in mice and the effect and mechanism of memory recovery. In vivo studies were conducted on mice orally pretreated with L. japonicus in doses of 50, 100 and 200 mg/kg (p.o.) and scopolamine (1 mg/kg, i.p.) were injected 30 min before the behavioral task. Antioxidant activity was assessed by 2,2-diphenyl-1-picryl hydrazyl (DPPH) assay and 2,2-azino-bis (3-ethylbenzothiazoline-6-sulfonic acid) (ABTS) assay, and acetylcholinesterase (AChE) inhibition activity evaluated by Ellman's method. In behavior studies showed that L. japonicus has an improved the memory of scopolamine-treated mice in Y-maze, passive avoidance and Morris water maze test. In addition, L. japonicus was also exerted free radical scavenging activity and inhibited acetyl cholinesterase activity. These results suggest that L. japonicus improves short-term and long-term memory in scopolamine-induced memory decline model and prevents scopolamine-induced memory impairments through in reduced oxidative stress and acetyl cholinesterase inhibition effect. Thus, L. japonicus is related to functional medicinal materials for prevention and treatment of human dementia patients.

• 농촌지도와개발
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• 제4권1호
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• pp.339-351
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• 1997

This study intended to enhance the quality of life of rural adolescents through survey 185 young people in YeonChun County, in the course of measuring the level of life of adolescents and finding several variables related with the level and drawing some applications for enhancement. As a result of this study we had some findings 1) the most young people were belonging to the second (vital feeling value) level and third (mental value) level 2) Sex, religion, tendency oriented to other person were three related variables with the level. The more the people having other-oriented tendency the higher the level of value. Female, Christian is higher in the level. 3) Many adolescents showed little hearty satisfaction concering their own life 4) The level of act in their real life were corresponded with the level of value 5) Characteristics of high value-level adolescents against low value-level ones were that they had high level of value-recognition, less family member. The hit ratio was 83.7 percent. On the basis of this study the following suggestions for the improvement of quality of life for youth in the rural area in the future. First, we should make a great effort in value education in order to clearly get the goal of the true life. The quality improvement such as the education of mental life and religion for the young people by developing programs to continously improve the value of life. Second, the necessity of behavior guiding other oriented tendency should be emphasized. We should connect adolescents with value recognition through more interest in actions. And third, it is necessary to make a professional effort for the improvement of level of value, that is, an in depth study of the theoretical systemization.

• 보건행정학회지
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• 제21권4호
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• pp.511-526
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• 2011

This study aims at surveying how Koreans look upon and prepare for the age of longevity("age of 100 years") drawing near at hand, analyzing factors affecting such a perception and behavior. To this end, a telephone survey was launched for 1200 persons sampled to evenly comprise the young, middle-aged, and elderly groups. Our findings indicate that more Koreans looked upon the upcoming "age of 100 years" as a 'disaster' rather than a 'blessing.' The sense of combined uneasiness over the aged life being further elongated while they are unprepared for it, anxiety over maintaining health and so forth came into play. However, the better a person is prepared by way of health management, savings for retirement, preparation for leisure activities and employment for the later life, the more positively he or she looked upon the "age of 100 years". An analysis by group indicates that women rather than men, the elderly rather than the young, the less educated rather than the highly educated, the low-income bracket rather than the high-income bracket looked upon the "age of 100 years" more negatively. Under such circumstances, it is suggested that the nation's social system tailored to a life expectancy of 80 years should be readjusted, tailored to a 'longevity paradigm' and that to this end social systems should be reoriented toward the direction where 'healthy aging' and 'active aging' are fully supported.

• 대한지역사회영양학회지
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• 제20권2호
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• pp.141-150
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• 2015

Objectives: Self perceived body image among women is drawing a lot of attention in Korea due to their unhealthy weight control behaviors. To determine the relationship between self-perceived body image and dietary behaviors among Korean women, the discrepancy between actual body size and body image perception, weight control behaviors were assessed based on age groups using the 2010 KNHANES data. Methods: A total of 1,747 subjects were selected after eliminating those of likely changing their diet recently using the 2010 KNHANES data. The subjects were divided into 3 groups, self-underweight, self-normal, and self-obese according to their perception of body image. The BMI and weight control behaviors were assessed based on age groups according to the body image perception. Results: The younger, the higher ratio of underweight, women perceived their body size as normal or overweight. Exercise and reduced food intakes were dominant among various weight control methods but unhealthy methods were dominant among self perceived overweight group. Conclusions: Incorrect body image perception and unhealthy weight control behaviors can cause nutritional problems. Nutritional education should emphasize the importance of healthy weight and proper body image perception for Korean women.

• 한국병원경영학회지
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• 제15권4호
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• pp.143-164
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• 2010

Although word-of-mouth (WOM) has been regarded as one of the very important topics in consumer research, its effects on other aspects of consumer behavior have been scarcely investigated in the context of health-care service industry. The WOM literature also suggests that it is essential for medical care service organizations in fierce competition to adopt WOM communication as a competitive weapon so as to be able to stay ahead of competition. The goal of this research was set to empirically study various relationships between antecedent variables, WOM acceptance, and purchase of medical care services. Specifically, drawing on the WOM literature, eight antecedents to WOM acceptance were selected first. Based on the relevant literature, seven sets of hypotheses on the relationships among antecedents to WOM, WOM acceptance, purchase intention and purchase of medical services were developed. Data were collected via an on-line survey. A total of 571 out of 600 responses turned out to be usable. The major findings of this study can be summarized as follows: First, 6 out of 8 antecedent variables to WOM acceptance were found to be positively affect WOM acceptance. However, the effects of (1) "newness of technology" pertaining to medical care service characteristics and (2) "involvement in health", one of receiver characteristics, were found to be insignificant. Second, most moderating effects on the relationship between purchase and purchase intention of medical care services were found to be insignificant with one exception. That is, elapse of time was found to be a marginally significant moderator on the relationship between purchase and purchase intention of medical care services. Third, it was found that the higher the WOM acceptance, the higher the purchase intention of medical care services. Finally, the effect of WOM acceptance was found to be particularly strong when WOM contents were perceived as useful and positive. Overall, it seems essential for hospitals to actively adopt WOM communication as a competitive marketing tool if they plan to improve their business performance. In this respect, the current study may serve to improve the business performance of hospitals by way of providing theoretical and empirical evidence on the effects of WOM communication variables on WOM acceptance and medical care service purchase.

• 한국콘텐츠학회논문지
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• 제20권1호
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• pp.675-683
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• 2020

본 연구에서는 개인의 불안 애착 성향이 사회적 일체감을 강조한 소구방식의 기부광고 선호에 미치는 영향력과 해당 과정을 매개하는 소속 욕구 요인을 실험을 통해 확인하고자 하였다. 실험 참가자들은 각각 개인적 소구 조건의 기부광고와 사회적 소구 조건의 기부광고에 노출된 후 광고에 대한 태도와 기부의도를 보고하였다. 두 차례의 실험 결과, 소비자의 불안 애착 정도가 클수록 사회적 일체감을 강조하는 소구방식의 기부 광고에 보다 긍정적인 태도를 보이는 것으로 나타났다. 또한, 소비자의 불안 애착과 사회적 소구방식의 기부광고 사이에서 소속에 대한 욕구가 매개하는 효과도 유의한 것으로 검증되었다. 즉, 기부를 촉구하는 광고 메시지를 구성할 때 개인의 불안정 애착 성향을 고려함으로서 소구력을 높일 수 있음을 입증하였다. 본 연구의 결과는 성인의 애착 불안이 기부 의도를 이끌어내는 하나의 준거로 작용할 수 있다는 사실을 발견하고, 불안정 애착자들이 기부행위에 기대하는 감정적 편익의 가치를 인식하도록 도움으로서 윤리적 소비 분야에서의 경제 주체간 상호 이익관계 구축 이슈를 제시하고 있다. 또한 사회적 소구 방식의 기부 광고 메시지에 대한 소비자의 태도, 호의를 점화를 통해 조정할 수 있음을 입증하였다는 점에서 학문적, 실무적 시사점을 제공한다.

• 정보화정책
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• 제20권3호
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• pp.63-85
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• 2013

온라인 환경에서 개인정보가 유출되는 사건이 빈번히 일어남에 따라 온라인 사용자들의 프라이버시 문제가 중요해지고 있다. 개인정보가 유출되는 사건을 직접 혹은 간접적으로 경험한 온라인 사용자는 자신의 프라이버시에 대해 위협을 느끼게 되고, 이로 인해 프라이버시 보호에 대한 기존의 인식이나 행동에 변화를 가져오게 된다. 본 연구에서는 온라인 환경에서 프라이버시를 보호하기 위한 행동의도에 영향을 미치는 요인을 보호동기이론을 기반으로 규명하고자 하였다. 보호동기이론은 위협소구에 의한 보호행동의 변화과정을 설명하기 위한 대표적인 이론으로, 위협과 효능감이라는 개인의 인지적 평가에 의해 보호동기가 형성되고 이를 통하여 프라이버시 행동의 변화가 일어난다는 것이다. 이때 인지적 매개과정에서 보호동기요인을 개인의 프라이버시 태도 및 신념을 나타내는 프라이버시 신뢰와 프라이버시 위험으로 설정하여 구조방정식을 활용함으로써 실증분석을 수행하였다. 실증분석의 결과에 따르면, 보호동기요인과 선행요인인 위협 및 효능감과의 관계에서는 효능감과 프라이버시 위험 간의 경로를 제외하고 모든 경로가 통계적으로 유의한 것으로 분석되었다. 한편, 보호동기요인과 결과요인인 프라이버시 행동의도의 관계에서는 프라이버시 위험과 프라이버시 행동의도 간의 경로는 통계적으로 유의하나 프라이버시 신뢰와 프라이버시 행동의도 간의 경로는 통계적으로 유의하지 않은 것으로 분석되었다.