• Title/Summary/Keyword: dominant brand

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Development and Underdevelopment: Southeast Asian Studies in Singapore (발전 속의 저발전: 싱가포르 동남아연구 발전사)

  • Lee, Sang Kook
    • The Southeast Asian review
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    • v.20 no.3
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    • pp.101-145
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    • 2010
  • Southeast Asian studies in Singapore has had a problem with locating local scholarship from the outset. The initiation of English-track scholarship was done by British scholars while Chinese scholars in the beginning were not considered as local people but as sojourners who identified China as their fatherland. If the latter had successfully located their scholarship in the post-colonial environment of Singapore, the job of identifying local scholarship would have been much easier. Indeed, for some time in the 1960s-70s, there existed a relatively strong local scholarship that was based mainly at Nanyang University. However, they became marginalized as English became dominant not just in education but also in Singapore society. Unlike the Chinese-track scholarship, the English-track scholarship in Singapore has developed greatly over the years. The establishment of ISEAS was the crystallized form of Singapore's endeavors to develop a Singapore brand of Southeast Asian studies to the world. Alongside ISEAS, NUS has carried on the English-track Southeast Asian studies and become a world-class university in this academic field. The formation of the Southeast Asian Programme and ARI marked a cornerstone for NUS in advancing Southeast Asian studies. However, Singaporean scholarship continues to be weak in comparison to foreign scholarship. In the absence of strong local scholarship, the typical way in which Singapore has chosen to develop Southeast Asian studies has been to establish world-class institutes and to bring in foreign talents. This strategy has perhaps paid off since it has situated Singapore as the prime place where scholars gather, information goes around and quality research outcomes are published. However, whether or not it has strengthened local scholarship remains a controversial issue. The dominant contribution of foreign scholars continues to pose the problem of whether the ownership of Southeast Asian studies in Singapore belongs to Singapore itself. The identification of scholarship in Singapore is an unsettled matter.

Characteristics and Images of Colors on Fashion Soho Mall Web Site (패선 소호 쇼핑몰 웹사이트의 색채 특성과 이미지 - 25세~30대 초반의 여성복을 중심으로 -)

  • Kim Shin-Woo;Chung Eun-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.3 s.93
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    • pp.19-32
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    • 2005
  • Internet shopping has transformed our daily lives as well as the pattern of consumption. In the word, the development and the growth of online shopping site have led to new pattern of consumption. This applies in particular to clothing, among the product on sale, on the internet. The purpose of this research is to analyze the characteristic of colors and images on internet fashion soho mall web site, and to provide efficient color information which is usefull in color planning and suitable for brand image on fashion web site. 147 color sample used by 40 fashion soho mall web site were collected and analyzed. The results of this study are as follows. First, dominant color on fashion web site is static color as black and it's ratio is 33$\%$. Second, G color is not used. Third, Hue and tone mainly used It tone of P color except V tone. And the color image on internet fashion soho mall web site are modern, chic, dandy, formal. Results from analyzing the fashion soho mall Web site. it is important to unity the company's image but its more important to make a color plan considering the sites feature and the customers's sensitivity.

The Clothes, Food and Shelter Life Style of Burmese People (미얀마 버마족의 의식주 생활양식)

  • CHOI, Jae Hyun
    • SUVANNABHUMI
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    • v.1 no.1
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    • pp.51-74
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    • 2009
  • It has often been said that Myanmar is the most profound Buddhist country in the world. That may well be true, but the brand of Buddhism practised in this isolated land is unique on the face of the globe. Myanmar Buddhism is theoretically Theravada Buddhism, a sect of Buddhism adhering most closely to the Buddha's teachings, and is the dominant form of Buddhism throughout Southeast Asia. The customary law also has an indissoluble connection with Buddhism in the Burmese society. The family customs and law have been put in statutory form with Damathat. And Damathat which is a statute law plays a important role as a mirror of the popular society. In Burmese society, the network which connects an individual and an individual fulfills its more function than the relatives and families act with group. The human relation which is generally completed within home, for example, parents and children, brothers and sisters, husband and wife and so on is situated as a center of the network which spreads outside home also in Burmese society. And Burmese society is 'khin' and 'ana' society. Burmese people positively extend the human relation through the way of thinking of Myanmar language 'khin' translated 'intimate', but they also put on the brakes the extending human relation without ending by keeping its distance through the way of thinking of Myanmar language 'ana' translated 'refuse courteously.'

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A Study on Integrated Anti-counterfeiting Strategy to stop the forgery for Korean cosmetics in China (중국에서 한국 화장품의 위조근절을 위한 통합적 위조방지 전략 연구)

  • Koh, Joong Hyun
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.81-112
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    • 2016
  • About 60 percent of cosmetic products sold in the dominant Taobao internet shopping mall proved recently to be counterfeit products made in China. This paper is to investigate the anti-counterfeiting strategies to clean up fake goods for Korean cosmetics which have been exported to China. Using the scienter rule the paper classified the forgery action for Korean cosmetics into four broad groups - counterfeit, piracy, illegally distributed product, and brand prior register. This paper suggested interior company's anti-counterfeiting strategies for each group, focusing on the construction for an integrated anti-counterfeiting system including consumer's rationality through the government cooperation between Korea and China.

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A Study on the Use Realities and Purchasing Behaviors of Cosmetics in Adolescents (청소년들의 화장품 사용실태 및 구매행동에 관한 연구)

  • Jang, Seon Mi;Kim, Ju Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.40 no.1
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    • pp.55-88
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    • 2014
  • In this study, we examined the use of cosmetics among adolescents in our country and their purchasing behavior, as the use of cosmetics has increasingly been prevailing in the younger generation. The aims of this study were to investigate the state of the youth cosmetics market, to grasp the needs of youth and ultimately to suggest the right directions for the youth cosmetics market. The subjects in this study were 1,092 boys and girls from 10 selected secondary schools in Seoul. After a survey was conducted, the answer sheets from 1,074 respondents were gathered, and the collected data were analyzed by the statistical package (SPSS WIN 18.0). The vast majority of the teens participated in the survey were answered to use basic cosmetics daily, and there was a gradual increase in the frequency that they used color cosmetics. They started to use cosmetics earlier in ages than the older generations. Most of them were in trouble due to acne, and the most dominant way to get rid of their skin troubles was by using cosmetics. The most common place at which they purchased cosmetics were brand shops, and they gave priority to the function of the products when they bought cosmetics. The adolescents were still told by their schools to abstain from using cosmetics, and that was the case for social climate as well. Yet they definitely wanted to be allowed to use cosmetics.

A Comparative Analysis of Packaging Design of Solar Salts Produced in Korea and Japan (국내산 및 일본산 천일염의 패키징 디자인 비교 분석)

  • Kang, Heesoo;Min, Choonki;Jo, Jungyeon;Shin, Joonsub;Lee, Seeun
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.19 no.2
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    • pp.103-108
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    • 2013
  • Packaging of solar salts produced in Korea and Japan were evaluated and compared each other in terms of packaging design such as package types, colors and graphics. The standing pouch type in plastic film was most popular for the Korean salts regardless of the package capacity. But the same type was common only for the lower package capacity of 300 g or less while the plastic film pouch was prevalent for the higher capacity for the Japanese salts. White and brown were dominant colors for the Korean solar salts reminding us of salt farms and the foreshore respectively and strengthening its color identity. White, blue and red were used for the dominant, assort and accent colors respectively for the Japanese salt packaging. Salt farmers and the foreshore are often represented as the main package graphics for the Korean solar salts while the wave symbolising the sea was found frequently for the Japanese ones. The word of 'Shinan' was involved the most in the brand names of the Korean salts and the sea was appeared very often in those of the Japanese ones.

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Sales Commission of Department Store and Policy Implications (백화점의 판매수수료 현황 및 정책대응 방안)

  • Lee, Jung-Hee;Hwang, Seong-Huyk;Kim, Sung-Min
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.37-60
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    • 2010
  • Department Stores have been in place as typical large-scale retailer in Korean retail market. After Asian financial crisis in 1997, the market share of major three department stores has been increased and they have had a dominant position in relationship with vendors or manufacturers. Thus, they are able to control sales commission. Sales commission is defined as things that department stores which contribute to products sales instead of manufacturers take some portion of price as their revenue. In other words, vendors or manufacturers pay some amount of money from their sales by contracted ratio to department stores. The problem is that vendors or manufacturers think that sales commission is high. However, department stores have a different opinion that sales commission is not high because they generate new value from gathering customers and doing marketing activity on behalf of vendors or manufacturers. Because department stores have operated with business model of renting sales space to vendors or manufacturers instead of buying goods directly from them, this situation has been taken place. The revenue of department stores depend on sales commission. Thus, they want to get a dominant power to control sales commission in relationship with vendors or manufacturers. So, they have tried to increase their size and brand power. The considered policies related in sales commission of department stores are as following: preventing monopoly or oligopoly of department store, being strength of monitoring for department stores' unfair trade, strict enforcement of law for large-scale retailer's unfair trade, and inducing win-win strategy doing voluntarily by department stores.

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Requirements for Meeting Consumer Expectations to Expand the Market for Organic Products (유기식품 시장의 확대를 위한 소비자 기대 충족 요건)

  • Pearson, David;Jung, Man-Chul
    • Korean Journal of Organic Agriculture
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    • v.20 no.4
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    • pp.491-502
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    • 2012
  • The world's food production systems are becoming an area of great concern for both human and ecological health. Research has identified that one of the greatest threats to sustainability is conventional industrial agricultural systems and the high energy and material cost they require to function. The organic food movement is contributing as promising alternative to the current dominant model. Over the last 50 years it has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, to achieve its full potential there are still a number of hurdles which must be overcome to make organic products a more viable and appealing option for consumers. This paper provides an overview of key research that has been conducted on why consumers are buying organic products, what they are buying and what is preventing them from purchasing more. It concludes that the key challenge is for the organic food movement to convince existing consumers of the superior 'value' of its products. In addition there are a number of methodological issues associated with analysing the market for organic products as well as issues of limited distribution, intermittent availability and high prices that are currently preventing increases in sales. Recognition and management of these barriers could contribute to more effective targeted research into consumer food purchasing motivations and subsequently the development of more sophisticated marketing strategies that assist in maintaining integrity with consumers and fending off challenges from conventional as well as other complementary food systems such as local food movement. And finally to achieve these market growth strategies the organic food movement will need to cope with its diverse constituency - ranging from global corporates through to local production and consumption - and provide attractive opportunities to individuals and business at all stages in supply chain whilst retaining credibility with government to ensure ongoing policy support.

A Study on the Apparel Sizing System of SPA brands (SPA 브랜드의 의류치수 사용 실태에 관한 연구)

  • Yi, Kyonghwa;Cho, Mina
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.139-156
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    • 2015
  • The purpose of this study is to investigate various information relating to research on the dimensions of clothing used in the sale of products via the internet that used to target global SPA((Specialty Store Retailer of Private Label Apparel) brands sold in Korea. A total of 12 SPA brands including seven global SPA brands and five national. SPA brands were surveyed in this study. Brands were chosen net sales and consumer preferences the last three years. In all SPA brands, literal size designation such as S, M, L and numeric size designation such as 0, 2, 4 or 32, 34, 36 etc. were mixed, but in case of Jean, the size codes mark waist circumference were dominant. European size codes were more common in case of European brands while literal codes were more dominantly used for American size codes with in the US brands. By reviewing the measurement information of the body and product size, the product measurement methods of UNIQLO, FOREVER 21 and TOPTEN were much more accountable and excellent than other brands. However, most of the others didn't offer proper information such as pictograms or figures about measurement methods relating body sizes and product sizes. In addition, most of global SPA brands offered size conversion chart which consumers could reference, however of none of the national SPA brands offered a conversion size chart on their website. Regardless of the type of clothing, the coverage of clothing size was higher than in global SPA brands such as H&M GAP compared to national SPA brands. In particular, 8seconds did not present apparel size ranges that fit consumers' individual clothes sizes.

The Influence of Health Perception on Shoulder Outcome Measure Scores

  • Hardy, Richard E.;Sungur, Engin;Butler, Christopher;Brand, Jefferson C.
    • Clinics in Shoulder and Elbow
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    • v.22 no.4
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    • pp.173-182
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    • 2019
  • Background: Patient reported outcome measures assess clinical progress from the patient's perspective. This study explored the relationship between shoulder outcome measures (The Disability of the Arm, Shoulder and Hand [DASH], American Shoulder and Elbow Surgeons Standard Shoulder Assessment score [ASES], and Constant score) by comparing the best possible scores obtained in an asymptomatic population compared to overall perception of health, as measured by the SF-36 outcome measure. Methods: Volunteers (age range, 20-69 years) with asymptomatic shoulders and no history of shoulder pain, injury, surgery, imaging, or pathology (bilaterally) were included. The DASH and ASES measures were completed by 111 volunteers (72 female, 39 male), of which 92 completed the Constant score (56 female, 36 male). The SF-36 was completed by all volunteers (level of evidence: IV case series). Results: The mean (${\bar{x}}$) score for ASES measure on the right shoulder was higher for the left-hand dominant side (${\bar{x}}=100.00$ vs. 95.02, p-value<0.001); no other significant differences. Better SF-36 scores were associated with better DASH scores. Our prediction models suggest that perception of overall health affects the DASH scores. Sex affected all three shoulder measures scores. Conclusions: Comparing scores of shoulder outcome measures to the highest possible score is not the most informative way to interpret patient progress. Variables such as health status, sex, and hand dominance need to be considered. Furthermore, it is possible to use these variables to predict scores of outcome measures, which facilitates the healthcare provider to deliver individualized care to their patients.