• Title/Summary/Keyword: domestic brand

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IT Risk Assessment: Case Study on Domestic Construction company (IT 리스크 평가 연구사례: 국내 건설사 적용 사례)

  • Lee, youngjai;Lee, Sungjung;Lee, Seongil
    • Journal of Korean Society of societal Security
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    • v.2 no.1
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    • pp.47-55
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    • 2009
  • Organizations and customers lose if business activities are discontinued by an incident of information systems under the current business environment because they pursue real time enterprise and on demand enterprise. The loss includes the intangible decline in brand image, customer separation, and the tangible loss such as decrease in business profits. Thus, it is necessary to have preparedness in advance and mitigation for minimization of a loss due to the business discontinuity and IT risks. This paper described a IT risk assessment case about domestic construction company.

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A Study on the Production Conditions of Circular Knit of Domestic Women's Apparel Industry (국내 여성복 업체의 환편니트 제품 생산현황 조사)

  • Oh, Ji-Yeong
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.637-646
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    • 2016
  • The goal of this study is to provide basic data on developing circular knit basic pattern for women in their 20's. Production conditions of circular knit product pattern making among domestic women's apparel industry was researched, and collected data on sizes and ease amounts from woven and circular knit pattern were compared and analyzed. According to the result of the survey, product measurements adjusted to the actual body size fit for the brand's image were used, and the common problem among manufacturers and consumers regarding circular knit products turned out to be change in size and form due to stretching. For the basic pattern of circular knit, stretching quality was reflected in the woven basic pattern based on plain stitch(single knit) and then dart was removed and ease amount was reduced. The result of looking into size and ease amount about woven and circular knit torso & sleeve block shows that there is a significant difference among chest circumference, hip circumference, bi-shoulder length, interscye back, interscye front, scye depth, upper arm circumference and wrist circumference, and it was clear that circumference and width on the areas around the wrist tended to fit around the body more when circular knit was used instead of woven fabric.

The types and roles of domestic events by luxury jewelry brands analyzed based on articles during the period of 1990~2013 (1990~2013년 기사로 분석한 럭셔리 주얼리 브랜드의 국내 이벤트 유형 및 역할)

  • Hong, Jiyoun;Hong, Nayoung
    • The Research Journal of the Costume Culture
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    • v.22 no.5
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    • pp.862-872
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    • 2014
  • Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

Critical Factors Affecting Construction Price Index: An Integrated Fuzzy Logic and Analytical Hierarchy Process

  • NGUYEN, Phong Thanh;NGUYEN, Quyen Le Hoang Thuy To
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.197-204
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    • 2020
  • Nowadays, many construction engineering and technology enterprises are evolving to find that prosperity is driven and inspired by an open economy with dynamic markets and fierce multifaceted competition. Besides brand and product uniqueness, the ability to quickly provide customers with quotes are matters of concern. Such a requirement for prompt cost estimation of construction investment projects with the use of a construction price index poses a significant challenge to contractors. This is because the nature of the construction industry is shaped by changes in domestic and foreign economic factors, socio-financial issues, and is under the influence of various micro and macro factors. This paper presents a fuzzy decision-making approach for calculating critical factors that affect the construction price index. A qualitative approach was implemented based on in-depth interviews of experts in the construction industry in Vietnam. A synthetic comparison matrix was calculated using Buckley approach. The CoA approach was applied to defuzzified the fuzzy weights of factors that affect the construction price index. The research results show that the top five critical factors affecting the construction price index in Vietnam are (1) consumer price index, (2) gross domestic product, (3) basic interest rate, (4) foreign exchange rate, and (5) total export and import.

A Study on the Characteristics of Material in the Korean Up-cycling Fashion Brands (Part I) (업사이클링 패션브랜드에 나타난 소재특성 연구 (제1보))

  • Lee, Dahye;Jung, Kyunghee;Bae, Soojeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.3
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    • pp.486-502
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    • 2018
  • Mass-production caused by industrialization has led to environmental pollution; however, a potential solution to this problem is the Up-cycling fashion design belonging to the sustainable design category. This study analyzed the material characteristics of each brand fashion product by selecting 21 domestic Up-cycling fashion brands. The product types manufactured by domestic Up-cycling fashion brands could be divided into fashion clothing, bag, and fashion accessories. The materials used for each item included special material, waste fiber, waste leather, waste paper, and others. In the results of analyzing the material characteristics into the external characteristics and internal characteristics, the external characteristics included the durability with less abrasiveness and deformation as well as a mixture with other different materials, while the internal characteristics included a story arousing consumers' empathy, and scarcity without the same design due to the limitation of material.

Research of POP and characteristic variation with an objet production in display element;Focused on the local and foreign fashion lingerie stores (디스플레이 요소에서 POP와 오브제 연출특성 변화에 관한 연구;국내, 외 패션 란제리 매장을 중심으로)

  • Ra, Sun-Moon;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.17 no.4
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    • pp.23-31
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    • 2008
  • Rapid change of the era has caused change to consumption. New concept of consumer means not consumer who is simply provided a product, but a consumer who lays emphasis on value. That is to say, it indicates a consumer who values both on service and information as well as a product itself when they purchase. Therefore, the purpose of this research is to analyze the changes of POPs and objets at domestic and foreign fashion lingerie shops in different periods, and to encourage the effective introduction of POPs and objets for display at fashion lingerie shops in the future. I have used 100 pictures of 6 domestic brands and 80 of 6 foreign brands to analyze, and the periods were divided into 2000-2003, 2004-2007, and after 2008. The result of analyzing is as follows. First, give much information and great satisfaction to customers through the various types of POP, which convey the image and the concept of the products. If current POP was used only for sales, there ! should be various kinds and types of POPs to present not only basic information of products but also the value beyond it. Second, advance the products value by the presentation of diverse object. Furniture, fixtures, Lighting, Gift Box, Poster and mannequins should be used not to show simple props and presentation of product in the past, but to show brand images and Design concept of products.

Gyeonggi Provincial Free Uniform Support Project on the Usability through the Cooperation of 'Good School Uniform'

  • Park, Hye-Sook
    • International Journal of Advanced Culture Technology
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    • v.9 no.3
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    • pp.68-73
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    • 2021
  • The 'Good School Uniform' development project was conducted in consultation with Gyeonggi-do and the Gyeonggi Provincial Office of Education. The aim is to find various ways to supply school uniforms reflecting the latest trends at low prices using high-quality textile materials produced in Gyeonggi-do. From 2015, when the 'Good School Uniform' development project started, to the present, various events and fairs are making great progress. However, there are several problems in actually wearing each middle and high school student. In order to satisfy the characteristics of each school and the satisfaction of parents and students together, it is necessary to not only conduct practical research such as closer customer satisfaction surveys, industry-academia-research networks, expert interviews, and surveys, but also several supplements such as consultations between practitioners. There are many domestic studies on the development of school uniform design, but the research on the revitalization plan according to the free school uniform support is very insufficient. Moreover, it is not easy to find recent studies on the development of 'Good School Uniforms'. This study intends to study how to build a system so that the Gyeonggi-do 'Good School Uniform' development project can be used as a role model. In addition, it is expected that this study will be used as basic data for building a nationwide system such as public brand development and collaboration with small domestic companies.

A Study on Alternative Education Improvement Plan based on Domestic and Overseas Cases: In the Perspective of Home Economics Curriculum (대안교육의 국내외 사례를 통한 발전방안 연구: 가정교과 교육의 관점에서)

  • Han, SeungYoung;Kim, Jisu;Na, Youngjoo
    • Human Ecology Research
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    • v.57 no.2
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    • pp.271-280
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    • 2019
  • This study collects and analyzes data on educational philosophy and method for domestic and overseas alternative schools. This information is then applied to educational purpose and curriculum for a home economics curriculum that develops unique characteristics for Korean alternative education.This study collected and analyzed the characteristics of educational content and educational elements from two renowned alternative schools: Waldorf School in Germany and Summer Hill in the United Kingdom. The research results were as follows. First, it is necessary to create new word instead of using the term 'alternative education'. Second, among characteristics of Korean home economics curriculum, 'practical problem-solving ability', 'independent living ability', and 'relation forming ability' should be utilized to create a school with an independent curriculum and to establish a unique brand value. Third, time investment on instructor education should be made to cultivate competent and charming instructors as the center of a school. Lastly, school education should manage student's life at school and after graduation. The school and instructor should provide alternative education while thinking they are responsible for 50 years of a student's future life. This study helps show that alternative education is not perceived as a superficial and generalized education and that Korean alternative education can find similar characteristic to those of overseas cases.

The Effects of the Corporate Association on Corporate Trust and Attitude: Focusing on Comparison of Corporate Type (기업 연상이 기업신뢰와 기업태도에 미치는 영향: 기업유형 비교를 중심으로)

  • Sin, Bum-Sik;Fang, Guang-Zhu;Kim, Yu-Kyung;Park, Jong-Chul
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.3
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    • pp.87-101
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    • 2014
  • The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

The Study on Purchase Intention of Luxury Brand about Price Raising: Focus on Difference according to Consumer Characteristics of Consumption Value, Prior Knowledge, and Perceived Risk (명품브랜드의 가격인상시 구매의도에 관한 연구: 소비가치, 사전지식, 지각된 위험의 소비자특성별 차이를 중심으로)

  • Kim, Hwa Dong
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.295-306
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    • 2012
  • This study analyzed empirically difference of purchase intention about price raising of luxury brand according to consumer characteristics such as consumption value, prior knowledge. and perceived risk. Fist, groups according to consumption value showed obvious differences. Group of pursuing uniqueness and ostentation value and group of pursuing quality and pleasure value showed positive purchase intention but group of pursuing social recognition value showed negative purchase intention. Second, groups according to perceived risk. didn't show difference and groups according to prior knowledge showed obvious difference. group of high prior knowledge showed positive purchase intention but group of low prior knowledge showed negative purchase intention. Third, analyzed result about interaction effect of consumer characteristics, Classified group of pursuing uniqueness and ostentation value, expressing high prior knowledge and Classified group of pursuing quality and pleasure value, expressing high perceived risk only showed positive purchase intention, The results of this study present implication to domestic companies aiming luxury brand that performing differently strategy of product and price according to target characteristics is more effective way in differentiating oneself from existing luxury brands and expanding market.