• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.228-241
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• 2011

This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.2
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• pp.323-336
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• 2023

In the 21st century, fashion films are frequently used throughout the fashion industry. In particular, as videos have become an essential element and a communication tool of social media, they are becoming even more important in the world of fashion. In this study, different types of short-length fashion films (< 0:60) in current use were derived, and the effects of on the cognitive and emotional responses of users were analyzed using electroencephalogram(EEG) findings. EEG measurements were performed using Epoc+ on 31 healthy women aged 20-29 years after viewing six types of fashion films[fiction/well-made, fiction/user generated content(UGC), documentary/well-made, documentary/UGC, art/well-made, and art/UGC] in random order. The results demonstrate differences among four types of films. Specifically, alpha waves in the frontal lobe decreased more while watching documentary/UGC films than while watching art/well-made films. Gamma waves in the temporal lobe decreased more while watching fiction/well-made films than while watching documentary/UGC films. Furthermore, theta waves in the occipital lobe increased more while watching fiction/well-made films than while watching art/UGC films. These findings suggest that different types of fashion films can stimulate different parts of the brain that process thinking, cognition, emotion, and visual and auditory information and consequently evoke emotional responses.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.104-114
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• 2015

This study aims to investigate the landscape and significance of Korean feminist documentaries produced in the postfeminist era when the categorization of women is fragmented and the effectiveness of feminism is suspected. We discussed how Korean feminist documentary directors define the concept of feminism, and the main motives underlying their films. We also explored the representation strategies that the filmmakers adopt and what they intend to accomplish.

• Journal of Korea Multimedia Society
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• v.25 no.11
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• pp.1613-1620
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• 2022

Through previous studies, it was found that news from legacy media, including television, has an agenda-setting effect and priming effect on the perceptions and attitudes of audiences about politics and war, and that film media also has an agenda-setting effect and political priming effect on war issues. However, it is difficult to find studies on the effects of war-related TV documentaries on media audiences. Therefore, in this study, An experimental study was conducted to investigate whether there is a change in 'recognition of the importance of security', 'will for South-North Unification' and 'will to participate in war in case of emergency' for the audience who watched the KBS special <100 Days of Invasion of Ukraine, Part 1 into the Fire>. As a result of the analysis, it was found that watching a war-related TV documentary reinforced the audience's 'recognition of the importance of security' and 'will for South-North Unification'. However, it was confirmed that watching a war-related TV documentary did not strengthen the audience's will to participate in war in case of emergency.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.337-345
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• 2019

In this study, it focused on observational documentary based on observation. This study comparatively analyzed how differently the narrative style is implemented depending on the social and cultural background of East and West by analyzing the narrative style of Frederick Wiseman, a representative director of observational documentary who has been active in foreign countries for a long time, and Lee Seung-jun, recently become active in Korea. As a result of the analysis, It might be too early to judge by simple comparison of two directors, but it became an opportunity to see the difference between the long-standing observer style and the observer style documentary which actively accepts the new form. While it cannot be simply judged which style is better between the traditional observer style which shapes the simple contents into conflicts in the sequence structure and the recent style which sublimates the human inner conflict into the drama, a side could have been seen that the diversity is attained. It can be judged that the traditional documentary film can be gradually changed later. It was found that the documentary can emerge from the logic that it is difficult and boring, and that the same theme can be various and creative depending on what style is chosen.

• Cartoon and Animation Studies
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• s.45
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• pp.479-512
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• 2016

This is a practice-based research, aiming to explore the experiments of Animated Documentary, which is a unique form can explore the mysteries and complexity of memories. Animated Documentary is a medium through which one can reveal an individual's memories within the context of a narrative that is historically situated and influenced. The marriage of animation and documentary gave birth to a new form of film. How to category this new form? Is it an animated short or documentary short? In fact, this raises issue that questioning the nature of animation and documentary. From Shuibo Wang's works, more young Chinese artists began to experiment with symbols (related to the Political Pop Trend) in visual narration, which could also be seen as a reflection of structuralism and semiology in the contemporary Chinese art field. As a case study, this paper demonstrates how animated short "Ketchup" revealed the problems of youth and social turmoil through the memories of a six-year boy. On the Festivals and conferences, the publics were shocked to know "Ketchup" based on true memories, and they were more curious why the crucial things almost be forgotten. Actually forget fulness is one of the layers of memories and Animated Documentary will offer a new way to explore how our memories are shaped.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.491-492
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• 2018

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.131-135
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• 2011

본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

• International journal of advanced smart convergence
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• v.9 no.4
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• pp.74-85
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• 2020

In this study, we investigated the necessity and limitations of music composition required in TV documentary by conducting in-depth interviews with 20 music directors currently working at Korean Broadcasting System (KBS). Our research has shown that composition of music is necessary. However, in reality, it is difficult to use the composed music due to problems such as time and cost of composing and trust in the music composer; so music libraries, film music, or other music are used instead of the composed music in many situations. However, at the time when companies like its rival Netflix are aware of the importance of sound, the impact of Netflix could lead to a decline in the quality of terrestrial TV, which could lead to a weakening of competitiveness. Recently, in the case of sound programs, the sales of secondary works are active due to "internet uploading using YouTube" or "exporting programs", but the sales have been hindered by restrictions on the use of copyrighted works. The music source of library is said to be the one whose copyright problem has been resolved. In this study, we show that the composed music is an ultimate alternative to TV documentaries, since the library music is sometimes suspended due to the situations of management companies.

• International Journal of Contents
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• v.5 no.3
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• pp.91-97
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• 2009

This research is a study of the documentary film entitled "Korean War." My research focuses on the collective trauma and amnesia of the Korean War among the people of the U.S. in an effort to understand ongoing tensions between the U.S. and the two Koreas, both North and South. A study of the film also gives a way to read the hidden meaning of the film through deconstructing the film with Peircian semiotics, and scrutinizing its artistic choices of visual language. This study provides a review of the theory of trauma. It also gives insight into understanding the perceptions of the Korean War in the U.S.