• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.349-359
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• 2009

This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

• Journal of Distribution Science
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• v.17 no.4
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• Journal of Urban Science
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• v.11 no.2
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• pp.9-17
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• 2022

The purpose of this study is to develop an index for evaluating the function of a new motorway using the travel distance frequency distribution (TLFD) calculated using the vehicle travel route big data, and to overcome the limitations of the evaluation through the existing traffic volume. The mobility evaluation index of motorways was developed by applying it to the TLFD data table in 2019. The smaller the value of the mobility evaluation index of the link is calculated, the more it is a link with mainly short-distance travel, and the higher the value of the mobility evaluation index, the more it means a link with mainly long-distance travel. The accessibility evaluation index was calculated through the result of the mobility evaluation index of all motorways developed, and all motorways were grouped into three groups using K-means clustering. Group A was found to exist inside a large city and consisted of motorways with many short-distance traffic, Group B was investigated as acting as an arterial between groups, and Group C was classified as a motorway consisting mainly of long-distance traffic connecting large cities and large cities. This study is significant in developing a new motorway function evaluation index that can overcome the limitations of motorway function evaluation through the existing traffic volume. It is expected that this study can be a reasonable comprehensive indicator in the operation and planning process of motorways.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.48 no.10
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• pp.1198-1205
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• 1999

This study is focused on the reliability evaluation for distribution system based on deterministic evaluation technique. Average failure rates, average outage time, and average annual outage time of electrical parts and load points are calculated through network reduction method and failure mode & effective analysis method. And reliability indices of distribution system are calculated. Finally, by employing analytic hierarchy process method, unique index which evaluates and improves the distribution system is calculated. As a result, finding weak points and expansion schedule of the system is possible. The usefulness of this method is verified by applying it to the Inchon International Airport.

• Proceedings of the KIEE Conference
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• 2001.05a
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• pp.155-158
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• 2001

The objective of this study is to evaluate properly reliability of underground distribution system taking into account domestic circumstance. Interruption time and number of interruption customer by distribution system based on actual condition in domestic utility are considered as important index to estimate reliability of underground distribution system. This paper presents evaluation results regarding the reliability of an underground distribution system using a model system as new urban area, evaluation results which is established whether automatic system is introduced or not are shown in detail.

• Proceedings of the KIEE Conference
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• 2000.11a
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• pp.82-84
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• 2000

This paper deals with a evaluation algorithm of interruption cost in distribution systems in the case where Dispersed Storage and Generation (DSG) systems are interconnected with the distribution systems. If DSG systems are operated as the function of the load levelling in distribution systems at the normal conditions and as the uninterruptible power supply in fault areas at the emergency conditions, the reliability improvement of the distribution systems can be expected. In other words, the benefit can be represented by the cost avoiding interruption according to the operation of DSG systems when a fault is occurred. Therefore, this paper presents the evaluation algorithm for interruption cost in order to evaluate the benefit for the uninterruptible power supply of DSG systems in a quantitative manner.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.49 no.3
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• pp.124-135
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• 2000

This paper presents reasonable evaluation technique to determine system configuration of underground distribution system. To set up reasonable evaluation for a certain object region, it is necessary for methodology to access accurately factors such as economics, reliability, customer interruption cost, implementation and flexibility about proposed various configuration of underground distribution system. But it is difficult to evaluate factors as above-mentioned since there is no criterion to assess them in our country. Accordingly, having completed the technical and economical analysis and customer interruption cost of various types of system, this paper presents the most reasonable results to get the optimal configuration of underground distribution system. Also, this paper presents possible methodology which can be applied other areas having a different load characteristics by application actually making a selection Myungdong as sample area.

• Proceedings of the KIEE Conference
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• summer
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• pp.39-41
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• 2004

This paper presents a analytical method for the reliability evaluation of distribution system, including the distributed generations. Unlike the generators of transmission system, those of distribution system have complexities in analyzing and determining the operation. In the process of evaluate reliability, it could be shown that the analytical method is simpler than the monte-carlo simulation. Modeling technique of distributed generation to analysis distribution system reliability using frequency and duration method is proposed in this paper, and is compared with the simulation method as a result of the distribution system reliability evaluation.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.28 no.9
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• pp.35-44
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• 2014

This study was to secure the safety of poor appearance distribution concrete poles effectively and to reduce the replacement costs of them by developing a soundness evaluation index. The researcher of this study investigated poor appearance types of concrete pole, collected 53 of test samples, and tested pole strength. As a result of strength test, only 17 percent of poor appearance concrete poles were below 2.0 of safety factor spec. As results of multiple regression analysis, it is verified that surface air void, horizontal crack, net-shaped crack, elapsed year, vertical crack, and deterioration in concrete compressive strength have statistically negative effects on safety factor of concrete poles in a significant level. The researcher set up a soundness evaluation index by using multiple regression equation, and suggested that poor appearance concrete poles should be replaced or reinforced only in case of soundness evaluation score of 150 or above.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2004.11a
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• pp.315-319
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• 2004

This paper presents the integrity evaluation method of the windings in cast resin transformers using vertical thermal distribution analysis. The method is to compare the temperature distribution in a sound condition specimen with that in the failure condition specimen layer-shorted by accelerated testing. The temperature distribution was acquisited by a infrared thermography system, and the Arrhenius equation was adopted to the accelerated testing. The proposed method may be available to detect the failures in cast resin transformers.