• Genomics & Informatics
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• 제17권3호
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• pp.34.1-34.3
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• 2019

Direct-to-consumer (DTC) genetic testing is a controversial issue although Korean Government is considering to expand DTC genetic testing. Preventing the exaggeration and abusing of DTC genetic testing is an important task considering the early history of DTC genetic testing in Korea. And the DTC genetic testing performance or method has been rarely reported to the scientific and/or medical community and reliability of DTC genetic testing needs to be assessed. Law enforcement needs to improve these issues. Also principle of transparency needs to be applied.

• 디지털융복합연구
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• 제17권7호
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• pp.167-177
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• 2019

최근 유전자분석은 기술 진보와 대중화를 통해 소비자가 의료기관을 거치지 않고 직접 구매할 수 있는 소비자의뢰 유전자검사 시장으로까지 확대되고 있지만, 2016년부터 허용된 우리나라의 소비자의뢰 유전자검사 시장은 여전히 도입기에 머물러 있는 상태이다. 본 연구의 목적은 소비자의뢰 유전자검사 시장 및 서비스 확대를 위하여 구매의도 및 목적에 영향을 미치는 요인들을 밝혀보고자 하는 것이다. 이를 위해 일반국민을 대상으로 설문조사를 실시하였고, 이를 바탕으로 이항 및 다항로짓 회귀모형을 적용하여 분석을 시도하였다. 그 결과, 구매의도에 유의한 영향 미치는 변수로는 사용경험에 기반을 둔 지식, 치료 유익에 대한 긍정적 태도, 개인의 건강상태 등으로 나타났다. 구매목적은 연령대에 따라 차이가 존재하지만 치료목적이 더욱 두드러진 것으로 파악되었다. 특히, 검사결과에 대한 소비자만족도 향상을 통해 재구매 또는 효과적인 치료 및 건강관리와 연계할 수 있는 서비스의 개발이 필요하다. 본 연구는 향후 소비자의뢰 유전자검사 제품 개발의 전략적 방향설정에 기여할 것으로 기대된다.

• 패션비즈니스
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• 제5권1호
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• pp.87-96
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• 2001

The purpose of this investigation is to investigate exact information for Korean consumer's the wearing and purchasing behavior of the imported fashion brand. The subjects were 118 female and shopper came shopping in Kang-Nam gu, Seoul. The subjects is buyer purchase the direct import-fashion brand. A questionnaire was surveyed through direct interviews. Data was processed by a computer(SAS) and analyzed by using frequency, percentage, $x^2$-test. The results of this investigation are as follows: 1. The consumer were surveyed to be more satisfy for the interior goods than satisfy for the direct import-fashion brand in the good's quality, character expression, lasting quality, brand, design, comfort etc. 2. The possession number were surveyed to possess mostly 1 - 2 suits. 3. The consumer's view for the clothing-size were surveyed to be a difference between imported fashion brand. 4. The consumer's selection for the clothing-size were surveyed to put on clothes directly, especially more young women than old women.

• 아태비즈니스연구
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• 제14권4호
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• pp.129-150
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• 2023

Purpose - This study is based on the Theory of Planned Behavior and aims to explore the decision-making mechanisms of consumers participating in value co-creation activities within virtual brand communities. Methodology - The research involved a comprehensive survey of 405 participants from various virtual brand communities. Structural Equation Modeling (SEM) was used for data analysis, applying SPSS and AMOS to test the hypotheses. The study focused on community rules and regulations, community experience and community trust. Results - The research found that community rules and regulations significantly impact subjective norms and perceived behavioral control, but not directly influence consumer attitudes. Community experience positively affected consumer attitudes, subjective norms and perceived behavioral control. Community trust was found to positively influence these aspects of consumer decision-making. However, a gap was identified in the direct influence of perceived behavioral control on actual consumer behavior. Implications - The findings of this study contribute to a more comprehensive understanding of factors affecting consumer behavior in virtual brand communities. It underscores the necessity for community managers to develop strategies that consider these internal decision-making mechanisms, facilitating more effective community engagement. The study also identifies a potential area for future research in the direct influence of perceived behavioral control on actual consumer behavior.

• Human Ecology Research
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• 제53권3호
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• pp.293-307
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• 2015

Social commerce has a large impact on the emergence of the concept of society and individual lives that is recognized as one of the most important business areas in the Internet environment. A marketing agency, Trend Monitor (http://www.trendmonitor.co.kr), conducted a survey on social commerce usage and satisfaction level; subsequently, we used survey result data from 221 adult males and females for our research sample. Data analyses were conducted by reliability test, confirmatory factor analysis, t -test or one-way analysis of variance, and structural equation model (SEM) with IMB SPSS ver. 21.0 and ver. AMOS ver. 21.0. This study focused on multi-dimensional consumer innovativeness and found three elements of acceptability, competence, and distribution. Empirical verification through SEM presented data that suggests the three consumer innovativeness factors have a direct positive effect on social commerce that causes factors to indirectly affect satisfaction levels. This study indicated that the main consumption patterns in modern society take advantage of social commerce and satisfaction by improving a market economy to promote restoration. First, this study considers consumer innovativeness to have three factors. Secondly, research results help to understand relations between consumer innovativeness, use and satisfaction with social commerce that can help the social commerce industry establish effective market strategies through consumer innovativeness. The conclusion discusses implications for academic research and marketing strategies.

• 한국인터넷방송통신학회논문지
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• 제23권3호
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• pp.159-166
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• 2023

본 연구는 해외직구 시장이 급증하고 있으며 이에 따라 해외직구에 대한 소비자들의 관심이 증가되고 있는 상황에서 해외직구 이용경험 여부에 영향을 미치는 소비자 특성이 무엇인지 분석하였다. 연구 수행을 위하여 2022년 한국미디어패널조사 개인 데이터 자료를 활용했으며, 전체 응답자 9,941명 중 해외직구 이용 여부에 "예" 또는 "아니오"로 응답한 6,734명의 자료를 분석에 사용하였다. 또한 한국미디어패널조사 항목 중에 세 가지 변인(인구통계적, 미디어 활용 현황, 가치관과 라이프스타일)을 선정하였다. 먼저, 분석대상자 6,734명에 대해서 일반적인 특성을 분석하였고, 해외직구 이용 여부에 따른 각 변인간 비교분석을 위해 카이제곱 검정과 평균차이 검정을 수행하였으며, 마지막으로 해외직구 이용 여부에 미치는 요인을 규명하기 위하여 로지스틱 회귀분석을 수행하였다. 분석 결과, 인구통계적 변인 5개, 미디어 활용 현황 변인 3개, 가치관과 라이프스타일 변인 7개 중 각각 4개, 2개, 3개가 해외직구 이용의 결정적인 요인으로 도출되었다. 이러한 결과는 국내 쇼핑사이트에서 직구상품 판매를 위한 차별화된 서비스 제공 등 국내 쇼핑몰을 통한 소비자의 이용을 높일 수 있는 마케팅 전략을 수립하는데 활용할 수 있을 것이다.

• 유통과학연구
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• 제17권5호
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• pp.39-50
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• 2019

Purpose - The purpose of our study is to provide an understanding of the relationships among consumer attention to social comparison information (ATSCI), consumer ethnocentrism (CET), national identity (NI), and consumer purchase intention to domestic brands (PIDB). Drawing on the social comparison theory (SCT) and social identity theory (SIT), we developed a model that is empirically testable and explains consumer behavior of domestic brands and products. Research design, data, and methodology - The conceptual framework was tested with primary data collected through a survey in China. Structural equation modeling was employed to test hypotheses. Results - The results from empirical analyses indicated that the ATSCI positively influenced CET and NI, and CET and NI affect consumer PIDB. In addition, the mediating effects of CET and NI on the relationship between ATSCI and PIDB were identified. Nonetheless, little direct impact of ATSCI on PIDB was reported. Conclusions - We suggested that international marketers use given information to attract consumer attention and develop appropriate promotions, especially for Chinese young generations that would pay much attention to social comparison information in their purchase decisions. Our study originally connected one socio-psychological antecedent, ATSCI, with CET and NI and estimated the relationships among the three antecedents and their effects on PIDB in order to predict consumer behavior in China.

• 복식문화연구
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• 제16권6호
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• pp.1076-1086
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• 2008

The purpose of this study were to examine the effect of consumer-brand relationship of fashion luxury product on brand loyalty and the mediating effect of consumer satisfaction. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 227 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows. First, the consumers' brand identification was composed of three factors; self-connection, interdependence, attachment. Second, the consumer-brand relationship significantly influenced on the brand loyalty. Third, the consumer-brand relationship significantly influenced on the consumer satisfaction. Fourth, the consumer satisfaction significantly influenced on the brand loyalty. Fifth, the consumer-brand relationship had both direct and indirect effects on brand loyalty mediated by consumer satisfaction. The results indicated that causal relationship was existed among these three variables.

• 한국정보전자통신기술학회논문지
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• 제12권3호
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• pp.192-200
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• 2019

본 연구에서는 해외직접구매와 해외직접판매와 거시경제변수 간의 인과관계를 도출하고 공적분 검정, 충격반응을 이용하여 인과관계를 실증분석하였다. 실증분석에 이용된 모형은 벡터오차수정모형(vector error correlation model)이고, 거시경제변수인 소비자물가지수, GDP를 이용하였고, 전자상거래변수로는 해외직접구매, 해외직접판매, 온라인쇼핑액을 이용하였다. 실증분석결과에 따르면, 해외직접구매는 소비자물가지수와 인과관계가 있고, GDP는 해외직접판매, 온라인쇼핑액과 각각 인과관계가 있는 것으로 나타났다. VECM의 충격반응분석 결과에 따르면, 해외직접구매는 소비자물가지수와 GDP에는 긍정적인 영향을 미치지만, 해외직접판매는 소비자물가지수와 GDP에 부정적인 영향을 미치는 것으로 나타났다. 그리고 해외직접구매와 해외직접판매 모두 온라인쇼핑액에 부정적인 영향을 미치지만, 해외직접구매가 온라인쇼핑액에 더 큰 부정적인 영향을 미치는 것으로 나타났다.

• 패션비즈니스
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• 제23권1호
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• pp.89-102
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• 2019

The objective of this study was to investigate the influence of consumer characteristics including market mavenship, innovativeness, and purchase experience by mobile on the mobile fashion shopping. The data for this study was collected from the nationwide consumer panels through online survey. A total of 306 subjects aged from 20 to 39 years old and had purchased fashion goods using mobile devices completed a self-administered questionnaire. A series of exploratory and confirmative factor analysis identified four dimensions of mobile fashion shopping features such as tangibility, ubiquity, security and personalization. A structural equation modeling test was employed to examine the relationship of consumer characteristics, mobile fashion shopping features, and consumer behavior. Market mavenship had a positive influence on the perceived features of mobile fashion shopping. Innovativeness negatively influenced tangibility, ubiquity, and personalization. Each construct of mobile shopping features positively affected satisfaction while security had only a direct negative impact on purchasing intention. Satisfaction had a significantly positive impact on purchase intention. Purchase experience of mobile fashion shopping partially affected the relationship between consumer characteristics and perceived features of mobile fashion shopping. These results provide a practical implication theoretical support for increasing consumer satisfaction with mobile fashion shopping in terms of consumer characteristics.